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京东对低价恶卷出手了
Hua Er Jie Jian Wen· 2025-04-27 08:29
Core Insights - JD.com has launched a new initiative called "Factory Goods Hundred Supplement" aimed at addressing issues in the industry such as low pricing and unsustainable business practices, with an annual investment of 10 billion yuan to enhance user experience, logistics, and factory efficiency [1][2][3] - The initiative includes three main support plans: "Factory Goods Hundred Supplement," "Foreign Trade Relief," and "Rise of Personal Stores," which aim to balance quality and profitability for merchants, fostering sustainable business operations [1][3] - JD.com plans to create 1,000 million-unit hot-selling products and 10,000 ten-thousand-unit livelihood products by 2025, which is expected to attract 150 million new users [1][4] Support Plans - The "Factory Goods Hundred Supplement" plan will leverage 10 billion yuan in special support funds to incubate popular products from industrial belts and rebuild consumer trust in domestic goods [1][3] - JD.com will provide zero entry fees, zero promotion fees, and zero commission for selected enterprises, facilitating a green channel for foreign trade companies to enter the domestic market [3][4] - The "Personal Store" initiative aims to reduce operational barriers for individual merchants, with over one million personal stores already on the platform, and plans for significant order volume growth by 2025 [3][4] Industry Context - The e-commerce industry is shifting away from a low-price competition model towards a focus on high-quality development, as evidenced by recent changes in refund policies and a collective industry consensus on balancing merchant and consumer interests [5][6] - The ongoing low-price competition has led to unsustainable business practices, with many merchants earning less than 1% profit margins, resulting in a detrimental impact on both consumers and businesses [6]
圈粉和招黑!刘强东和董明珠,成为了互联网上的两个极端!
Sou Hu Cai Jing· 2025-04-27 06:46
Core Viewpoint - The contrasting public images of JD founder Liu Qiangdong and Gree Electric chairman Dong Mingzhu highlight the impact of personal behavior on brand perception in the internet age, where empathy resonates more with the public than authoritative preaching [1][12]. Group 1: Liu Qiangdong's Approach - Liu Qiangdong gained significant public support by personally delivering food, showcasing a relatable and empathetic image that aligns with the expectations of modern consumers [4][6]. - His actions reflect a shift in public sentiment, where entrepreneurs are expected to connect with ordinary people rather than maintain a distant, authoritative stance [6][12]. - The positive reception of Liu's actions indicates that the public favors business leaders who demonstrate a human side and engage in grassroots activities [14][16]. Group 2: Dong Mingzhu's Approach - Dong Mingzhu's recent controversial statements, such as labeling returnees as spies, have led to widespread criticism and a negative public image, contrasting sharply with Liu's popularity [8][11]. - Her marketing style, characterized by a "preaching" approach, fails to resonate with the public, leading to a decline in brand favorability among younger consumers [11][12]. - Dong's history of confrontational remarks and lack of empathy, particularly towards younger generations, has resulted in a growing disconnect with her audience [8][11]. Group 3: Implications for Entrepreneurs - The comparison between Liu and Dong illustrates the importance of managing personal brand and public expectations in the internet era, emphasizing that empathy is more effective than authoritative messaging [12][16]. - Entrepreneurs are encouraged to adopt a more inclusive and understanding communication style to maintain a positive public image and avoid creating divisions [14][16]. - The actions of business leaders, such as Liu's delivery stunts, are seen as more impactful than mere rhetoric, reinforcing the need for genuine engagement with the public [14][16].
头部电商携手龙头商超企业同发力!青岛助外贸企业“破局突围”
Qi Lu Wan Bao Wang· 2025-04-27 05:29
Group 1: Core Initiatives - Qingdao is leveraging a "government platform + enterprise collaboration" model to support foreign trade enterprises in overcoming challenges in international trade [1][10] - The "Foreign Trade Quality Products Qingdao Event" aims to integrate domestic and foreign trade, with over 100 promotional activities planned [2][11] - The Qingdao Municipal Bureau of Commerce is focusing on expanding domestic demand through various initiatives, including organizing events and optimizing services for foreign trade enterprises [2][11] Group 2: E-commerce and Market Support - Major e-commerce platforms like JD.com, Tmall, and Douyin are providing comprehensive support to foreign trade enterprises, including zero commission and full-chain services to facilitate their transition to domestic sales [4][6] - JD.com has announced a special support fund of 200 billion yuan for foreign trade enterprises, with nearly 10 billion yuan already allocated [4] - Tmall is launching the "Foreign Trade Selection" project, targeting at least 10,000 foreign trade merchants and 100,000 foreign trade products [5] Group 3: Local Enterprises and Product Showcase - The event features over 50 local enterprises showcasing a variety of products, including electronics, sports goods, and local specialties, aimed at connecting with domestic consumers [8][9] - Local enterprises are adapting their product offerings to meet domestic market demands, with some already exploring new markets in the Middle East and Australia [9][10] - The event is designed to create a vibrant marketplace where foreign trade products can connect with domestic consumers, enhancing the visibility and sales of these products [10]
为兴趣一掷千金,3成人愿花超10000元改造电竞房丨2025年轻人「电竞房」趋势观察
后浪研究所· 2025-04-27 04:04
EBA B 百 电竞后 超级观 i 很多90后可能都有这样的童年回忆: 缩在被窝里偷偷玩《逆转裁判》, 求着爸妈买PSP通关《最终幻想》, 趁家长出门偷偷开电脑打GTA和魔兽...... 时代变了,这代被游戏陪伴着长大的年轻人, 终于获得了独立自主权! 他们献给自己最好的成年礼物 , 大概就是一个能爽玩的电竞房。 年轻人的家里总有一片区域是为游戏预备的。 高端音响、无线鼠标、机械键盘要通通备齐, 不然对不起CSGO联机队友给予的厚望; 客厅电视要布置得足够大屏, 不然对不起塞尔达设计那么大的开放世界。 传统的家居空间概念被他们重塑, 最近,「后浪研究所」发起了一项 「游戏房小调查」 , 共回收问卷170份。 调查对象 性别: 男性 65.3% 女性 34.7% 年龄层: 00后 26.5% 85后 6.5% 95后 44.7% 85前 5.2% 90后 17.1% 让我们看看, 年轻人都把电竞房装点成什么样子? 在游戏空间的家居安排上 , 他们又有什么巧思? 以下,我们总结了五点「电竞房」衍变趋势。 趋势(1 体验派居多, 追求沉浸式「电竞氛围感」 =-拉勒里沙戏机 的穴+h 坏从自///VVV)工/j 何以 ...
砍价背后的真相,拼多多如何一步步让人产生依赖?
Sou Hu Cai Jing· 2025-04-27 03:25
我们都知道,自从电商风气蔓延开来,实体店就逐渐消亡了许多,然而随着时间的流逝,电商越来越多,有正规,有大型,有小型,有搅局者,反正这些电 商平台的出现,只有一个目标,吸引大量消费者的眼球! ▲于我而言,着实有些厌烦那些同事总让我帮忙"砍一刀"的行为,记得当时,我发现拼多多这款软件极难卸载,心中便隐隐担忧它是否藏有病毒,因此,每 当有同事或者亲戚来找我"砍一刀"时,说实话,我都会不由自主地感到头皮发麻,不过,这仅仅是我个人的看法,并不能代表拼多多整体的购物体验 ※不管是拼多多还是京东,还是其他电商品牌,想要快速崛起都会有以下三个方面的麻烦要多多注意"质量、售后和价格欺诈" 而今天,我想讲一下"拼多多购物是否欺骗消费者",一个基本宗旨,本座不存在任何批评想法,一切都从客观、公正与理智 讲实话拼多多肯定可以给消费者带来不错的购物体验,但是呢?在背后同样有不好一面,我们绝对不能因为不好而认为在批评,就像京东虽然购物体验不 错,但是如果站在综合层面依然有"二手东"的舆论,万事万物均存在辩证现象,这是固定不变的私我。 ※看似搅局者,实则确实为老百姓提供了购物良好的优惠! 提起这个拼多多,讲实话在大多数人脑海中"砍一刀"或 ...
实现增长:从领导者思维到行动的跨越
麦肯锡· 2025-04-25 05:16
全文阅读时间约为14分钟。 设想有一家历史悠久的工业集团,因固守传统而陷入增长瓶颈,股价持续低迷,数十年不见起色。 此时,一位锐意变革的CEO走马上任,不仅怀揣增长愿景,更以行动点燃增长引擎。这位新CEO带来 的,不只是新颖的想法,更是全新的思维模式。他不满足于现状,不容忍低效的工作方式和组织壁垒。 他充分运用技术与数据分析手段,挖掘被忽视的潜在机遇,大胆开拓全新的业务领域,并果断行动,在 推动增长的同时,有效降低成本。最终,短短两年时间,这家公司便重焕生机,股价几乎翻倍。 实现盈利增长是全球CEO和高管们的终极追求,就如同运动员在漫长赛程中冲向的终点线。数据显示, 高增长公司的总股东回报(TSR)平均比同行高出50%【1】。而实现盈利增长的企业,回报往往更为 可观。 但实现持续增长绝非易事。麦肯锡早前的研究发现,仅十分之一的企业能在30年里,保持高于GDP的增 长率,并持续留在标普500指数之列【2】。要维持增长,勇气、专注与纪律缺一不可。 我们的最新调研表明,虽然许多领导者自认为接纳并践行了增长思维模式,但实际上,只有一部分人能 将这些心态和抱负转化为推动企业增长的具体行为与有效行动(见图1)。 增长领先 ...
热搜!“仅退款”或退出
新华网财经· 2025-04-23 02:56
目前,其他电商平台尚未作出公开回应。 "仅退款"行为是指在电商平台购物过程中,当遇到商品质量问题、与描述不符等情况,并符合平台相关 政策时,消费者可以选择向卖家提出"仅退款"请求,而无需将商品退回给卖家的一种服务。 尽管这种服务简化了售后服务流程,降低了消费者的维权成本,使消费者在遭遇商品质量问题时能快速 获得赔偿,但在运行中也滋生了"薅羊毛"等恶意行为,令商家蒙受损失。 4月22日晚,"仅退款""电商平台全面取消仅退款"等词条冲上热搜榜单前列。 有媒体报道称,拼多多、淘宝、抖音、快手、京东等多个电商平台将全面取消"仅退款",消费者收到货 后的退款不退货申请将由商家自主处理。 对此,淘宝回应称,为平衡实现商家权益保护与消费者体验提升,后续平台将不主动介入消费者在已收 到货后的不退货退款售后申请,由卖家先行与消费者协商处理。 记者获悉,取消"仅退款"后,淘宝天猫将于同期上线新版店铺评价体系"真实体验分",根据商品质量、 物流速度、服务保障三方面,建立真实、客观、透明的消费者体验反馈机制,让真实体验分成为消费者 未来重要的购物决策依据。同时"真实体验分"与搜索、推荐、营销、广告等核心场域直接挂钩,激励商 家提升商 ...
电商平台全面取消仅退款!董明珠不再任格力电器总裁!哪吒2第三次延长上映!美股反弹,道指涨超1000点!黄金深夜突然跳水!
新浪财经· 2025-04-23 00:58
昨天,发生了哪些财经大事? 电商平台全面取消"仅退款" 据北京商报消息,4月22日,记者获悉,拼多多、淘宝、抖音、快手、京东等多个电商平台 将全面取消"仅退款",消费者收到货后的退款不退货申请,将由商家自主处理。 这意味着,"仅退款"在2021 年时被拼多多率先推出,后在2024年时被京东、淘宝、抖 音、快手等相关平台相继引入,历时四年正式迎来落幕。记者还获悉,上述电商平台已就全 面取消"仅退款"的相关细节与管理部门进行了多轮商讨和修改,一旦审核完成即对社会公 开宣布。 董明珠不再任格力电器总裁 4月22日,格力电器(000651.SZ)临时股东大会审议通过了公司董事会换届选举的议 案,董明珠顺利当选新一届董事,并再次当选格力电器董事长,开启她执掌格力电器的第五 个三年任期。值得关注的是,她没有再担任格力电器的总裁。 22日晚,格力电器公告透露,公司新一届董事会同意聘请张伟为公司总裁。张伟1999年加 入格力电器,2013年至2020年任格力电器副总裁,2019年至今任格力电器董事,2020年 至今任格力电器党委书记。经张伟提名,格力电器董事会聘任方祥建、刘华、李绍斌、胡余 生、王凯为副总裁。这意味着,格力年 ...
海外宏观周报(2025年第14期):美国债汇双杀,关税趋势缓和
民银国际· 2025-04-18 02:05
Group 1: Macro Economic Trends - The 10-year U.S. Treasury yield increased by 47 basis points to 4.48%, marking the largest weekly rise since November 2001[3] - The U.S. dollar index decreased by 3.06% during the week, indicating a significant depreciation of the dollar[3] - The U.S. Consumer Price Index (CPI) for March rose by 2.4% year-on-year, below the expected 2.6%[18] Group 2: Trade and Tariff Developments - The U.S. imposed a 125% tariff on Chinese goods, with a temporary exemption for certain technology products[38] - China retaliated with a 125% tariff on U.S. imports, escalating trade tensions[39] - The trade conflict is expected to shift towards a "talk and fight" approach, potentially stabilizing the market[14] Group 3: Market Reactions - The S&P 500 index rose by 5.70% during the week, reflecting a recovery in equity markets[3] - The price of gold increased by 5.76% to $3,230.50, indicating a flight to safety amid market volatility[3] - The volatility in the market remains high, with risk assets experiencing wide fluctuations[10]
全方位营造良好电商生态
Jing Ji Ri Bao· 2025-04-16 22:09
构建良好的电商生态,关键在于精准施策、系统推进。 提升供给,优化环境。持续完善电子商务领域法律法规体系,紧跟行业发展趋势,及时弥补制度空白, 为新业态、新模式划定清晰的规则边界。提升监管的科学性与适应性,运用技术手段增强监管效能,实 现穿透式监管与包容审慎监管的平衡。着力优化营商环境,破除隐性壁垒,降低制度性交易成本。强化 公平竞争审查,坚决反对垄断和不正当竞争行为,依法保护各类经营主体合法权益,维护统一开放、竞 争有序的市场体系。 做好服务,促进创新。加强包括高速网络、智慧物流体系、安全便捷支付系统等在内的数字基础设施建 设,为电商高效运行提供坚实保障。鼓励金融机构创新服务模式,为电商企业特别是中小微企业提供更 易得、更适配的金融支持。支持平台企业发挥技术、数据优势,赋能产业链上下游,带动传统产业数字 化转型。 充分保障安全,维护合法权益。要将保障消费者权益和数据安全放在突出位置,健全消费者权益保护机 制,畅通投诉举报渠道,严厉打击销售假冒伪劣商品、虚假宣传、侵犯知识产权等违法行为,营造安全 放心的网络消费环境。推动行业组织建设,引导平台和商家诚信经营,构建政府监管、平台负责、行业 自律、社会监督的多元共治 ...