Core Viewpoint - A surge of "immersive national style" travel is sweeping across China during the Year of the Horse Spring Festival, with tourists seeking deeper historical experiences rather than just sightseeing [1]. Group 1: Cultural and Historical Attractions - Zhengding Ancient City, known as an "art treasure house" of ancient architecture, features 10 national protected sites and 25 county protected sites within a 6.6 square kilometer area, becoming a popular cultural tourism destination [3]. - The theme for the Spring Festival in Zhengding is "Ancient Charm National Style Celebrating the New Year," offering over 100 cultural and tourism activities that blend lights, intangible cultural heritage, performances, and local cuisine [3][4]. - The immersive experience is enhanced by the vibrant atmosphere, with large crowds observed at parking lots from nearby cities, indicating a strong interest in visiting historical sites [3]. Group 2: Visitor Experience and Engagement - Tourists are increasingly donning Hanfu to engage in immersive national style travel, with a notable increase in demand for Hanfu styling services during the Spring Festival [5]. - The food and beverage sector in Zhengding is thriving, with tea drink sales reportedly doubling during the holiday period compared to regular weekends [5]. - The local government has enhanced visitor experience by providing free parking, public restrooms, and drinking water stations, along with affordable ticket prices for cultural sites, improving the overall value of the tourism experience [6]. Group 3: Immersive Experiences in Luoyang - In Luoyang, the Spring Festival features a unique cultural atmosphere with immersive experiences at the Jiuzhou Pool, including interactive performances and traditional celebrations that bring history to life [9]. - The integration of historical narratives and modern entertainment allows visitors to feel a deeper connection to the cultural heritage, transforming the perception of history from static to dynamic [9]. - Both Zhengding and Luoyang are showcasing cultural confidence by making traditional experiences accessible and engaging, allowing visitors to interact with history in a tangible way [9].

Core Viewpoint - The article highlights the unique winter tourism offerings in Yichun, Heilongjiang Province, particularly in Fenglin County, where the extended snow season and diverse cultural activities attract visitors even after the Spring Festival [1][2]. Group 1: Tourism Appeal - Yichun is known as the "Forest Capital of the Motherland" and "Hometown of Red Pine," benefiting from the geographical and climatic advantages of the Lesser Khingan Mountains, allowing for a snow season that lasts until mid-March [2]. - The Wuying Red Pine Forest Scenic Area in Fenglin County features stunning landscapes with original red pine forests and rime scenery, creating a picturesque winter environment [2]. Group 2: Activities and Events - Fenglin County organized various winter sports and activities, including a speed skating experience competition on the Anti-American River ice rink, attracting over a hundred ice and snow enthusiasts [4]. - Fun activities such as snow soccer and ice dragon boat racing are designed to enhance the winter experience for visitors [4]. Group 3: Visitor Experience - The county emphasizes warm service for tourists, providing route guidance, scenic explanations, and unique cultural gifts made from pine branches and pine cones, along with warming items like hot ginger water [4]. - Visitors express satisfaction with both the beautiful scenery and the warm hospitality, indicating a successful tourism strategy [4].

Core Insights - The historical city of Lijiang achieved a record visitor count of 346,429 on February 20, marking a 5.54% increase compared to the same day in 2025, showcasing the successful integration of culture and tourism [1] Group 1: Visitor Experience and Services - Lijiang has focused on enhancing the visitor experience by improving service offerings and ensuring safety and comfort during peak tourist seasons [1] - The number of shops specializing in Yunnan small-grain coffee is set to double from 30 to 60 by 2026, while the number of unique cultural shops will increase from 10 to 39, indicating a significant upgrade in tourism-related business models [1] - Innovative regulatory measures have been implemented to simplify processes for merchants and tourists, contributing to a vibrant consumer environment [1] Group 2: Cultural Heritage and Engagement - Lijiang has established a cultural protection and display system centered around a historical culture exhibition hall, supported by 31 unique cultural courtyards, allowing for interactive experiences with Naxi culture and historical heritage [2] - The Xu Xiake Memorial Hall has become a popular attraction during the Spring Festival, creating a synergistic effect with the Mu Mansion to draw more visitors [2] - Activities such as ethnic cultural performances and traditional rituals have been introduced to enhance visitor engagement and appreciation of local customs [2] Group 3: Service Assurance and Management - During the peak season, Lijiang deployed 838 staff members daily across various departments, including management, public security, and sanitation, to ensure comprehensive service coverage [2] - The city effectively managed waste disposal, processing a total of 80 tons of waste during the peak visitor period, while maintaining a clean and orderly environment [2]

Group 1 - The core idea of the news highlights the emergence of a new trend during the Spring Festival, where families engage in both reunion and travel, referred to as "visiting relatives + tourism" [1] - The nine-day holiday allowed many families to experience "multi-stop" deep travel routes, with local initiatives like "one ticket for three days" in Taizhou, Zhejiang, facilitating visits to friends and family while enjoying multiple attractions [5] - The cultural and tourism sector saw significant growth, with rural tourism becoming one of the most popular holiday activities, as evidenced by over 120 million visitors in the first four days of the Spring Festival, marking a 13% year-on-year increase [8] Group 2 - The Spring Festival holiday allowed students to experience the natural beauty described in their textbooks, with activities such as boat rides in Chongqing and visits to cultural sites like the Yin Ruins Museum in Anyang [7] - The West Lake scenic area in Hangzhou saw a daily visitor count exceeding 800,000, reflecting a more than 30% year-on-year increase during this period [5] - The "non-heritage celebration of the New Year" event in Wuyuan, Jiangxi, showcased local traditions and attracted returning travelers who shared local cuisine and scenery with their families [3]

Group 1 - The article highlights the booming tourism market in China during the Spring Festival, emphasizing its transformation into a global travel event that offers unforgettable experiences for tourists from around the world [1][3] - The extended holiday encourages both local residents and international visitors to embark on travel adventures, with high-speed trains, flights, and roads filled with tourists exploring vibrant regions, historic cities, and scenic landscapes in China [1][3] - Foreign passport holders are booking more cross-border cultural trips this year, with itineraries covering cities like Beijing, Shanghai, Chengdu, and Sanya, facilitated by visa-free entry policies for over 40 countries [1][3] Group 2 - The Spring Festival holiday has led to a surge in movie attendance, with predictions indicating that the top-grossing films globally during this period will come from China [2][5] - It is estimated that the total box office for the top five films during the Spring Festival period (February 17-22) could reach $805 million (approximately 5.56 billion RMB), a scale that Hollywood cannot match [2][5] - The film "The Fast and the Furious 3" is expected to lead the box office with projections of over $400 million (approximately 2.76 billion RMB), appealing to a wide audience from children to seniors [2][5]

Core Insights - The Yishala Astronomy Observation Base, located in Panzhihua, Sichuan Province, has become a popular destination during the Spring Festival, offering daily astronomy experiences that attract large crowds [1][2] - The observatory features 27 telescope stations and a 600mm dual-surface reflecting telescope, aiming to provide educational opportunities for the public, especially youth [2] - The establishment of the observatory has boosted local tourism and cultural development, with the village exploring new paths for rural revitalization [2][3] Group 1 - The Yishala Astronomy Observation Base offers 8 "Sun Chasing" and 2 "Night Sky Tour" astronomy experiences daily, with full attendance [1] - The observatory is the only comprehensive astronomy facility in Southwest China, integrating science popularization, research, and accommodation [1] - The observatory is set to officially open to the public in December 2024, following efforts from local government and the Sichuan Astronomy Popularization Association [1] Group 2 - Since its opening, the observatory has received over 20,000 visitors, including more than 2,000 students from 25 study groups [2] - The village of Yishala is leveraging the observatory to enhance its tourism appeal, with attractions like the Jinsha River Grand Canyon viewing platform and cultural performances [2] - During the Spring Festival, the village welcomed approximately 15,000 visitors daily, featuring local music concerts and traditional events [2]

从连通大湾区的"超级工程"，到点亮文旅的"湾区名片"，深中通道正打破单一的交通属性，以更丰富、更多元的姿态融入大众生活，为大湾区旅游市场高质 量发展注入活力。 转载请注明央视财经 在广东中山客运口岸，一艘载满游客的观光游船启航出发，大家携亲带友登船赴约，享受这场"海上观桥之旅"。 据了解，春节假期，观光航线每日开通两个航班，分别于下午2点15分、4点30分发船，全程航程约110分钟，航线沿途串联起深中大桥、西人工岛等多个标 志性景观。 （央视财经《第一时间》）广东中山本月14日开通了首条深中通道海上观光航线。这个春节假期，这条航线也成为很多市民、游客的新选择。大家搭乘游 船，可以近距离感受粤港澳大湾区的独特魅力。 编辑：令文芳 ...

Core Insights - The article highlights the significant increase in tourism in Guangdong during the Spring Festival, driven by the "Please Come to Guangdong for the New Year" campaign, which has attracted a large number of visitors to the region [1][4]. Group 1: Tourism Trends - Data from Tujia shows that as of February 20, the national tourism market is experiencing a notable trend of increased travel to Guangdong, with Yunnan and Guangdong leading in homestay bookings [1]. - Guangdong has seen a record-breaking influx of travelers, with 1.426 million arrivals during the first four days of the Spring Festival, marking a year-on-year increase of 28.4% [2]. - The popularity of Guangdong as a travel destination is reflected in the substantial growth of hotel and homestay bookings, with Shantou experiencing a 30% increase in homestay reservations, making it the second-highest in the nation [3]. Group 2: Cultural and Economic Impact - The article emphasizes the cultural richness and unique culinary offerings of Guangdong, which have made it a favored choice for family travel during the Spring Festival [3]. - The "Please Come to Guangdong for the New Year" initiative is not just a promotional slogan but represents a commitment to enhancing local experiences and optimizing public services, contributing to a vibrant new atmosphere for visitors [4]. - The ongoing success of the campaign suggests a long-term strategy to encourage repeat visits, with the potential for visitors to return for future celebrations [4].

转自：扬子晚报 青砖黛瓦映红灯，烟火氤氲庆新春。春节假期，马鞍街道多家特色饭店人气爆棚，地道菜香随风飘散， 食客欢声笑语，构成温馨的团圆画卷。 新春佳节，南京六合区马鞍街道处处张灯结彩，消费热潮如火如荼。从花香四溢的花博园到烟火氤氲的 田园饭店，从亲子同乐的休闲乐园到年味满满的乡村打卡点——多元消费场景与精彩活动，让群众沉浸 式感受传统年味，绘就"年味足、消费旺、群众乐"的新春画卷，以消费热力点燃乡村振兴新动能。 兰香溢园·探园寻趣 漫游赏花解锁新春休闲新体验 春风送暖，花香袭人。春节里的宁晨花博园暖意融融、人声鼎沸，红灯笼沿步道蜿蜒，与竞相绽放的蝴 蝶兰交相辉映。游客手提兰花，驻足拍照、交流花艺，空气中弥漫花香与新春喜悦。花博园3.6万平方 米温室内，60万株、200多个品种的蝴蝶兰竞相绽放。其中16个新优品种首次亮相，还有采用"漂染""吸 色"创新工艺的特色品种，为佳节增添别样生机。 今年春节，花博园精心策划"兰韵马鞍・蝶启新岁"新春游园会，推出一系列融合观赏、体验与消费的假 日活动。蝴蝶兰作为新春吉祥花卉，备受青睐，假期销售与预订量节节攀升，成为春节消费的一道亮丽 风景。 庭院聚暖·烟火寻味 农家餐饮点 ...

Core Viewpoint - The ancient towns in Shanghai are experiencing significant changes this year, leveraging their historical advantages to integrate culture, commerce, tourism, and exhibitions, resulting in increased visitor numbers and revenue. Group 1: Visitor Experience and Engagement - In Nanxiang Ancient Town, there has been a noticeable influx of visitors, particularly from the Yangtze River Delta region, attracted by the unique multi-dimensional experiences offered [3]. - The blend of traditional Jiangnan scenery with modern elements like cyberpunk installations and cartoon characters has appealed to a diverse audience, including both the elderly and younger generations [5]. - Traditional crafts are revitalized, as artisans incorporate popular anime characters into their creations, drawing the attention of children [7]. Group 2: Promotions and Revenue Growth - Various attractions within the ancient towns have introduced thoughtful promotions, such as half-price entry for all visitors at the private garden during the Spring Festival, leading to positive surprises for tourists [9]. - During the Spring Festival, Nanxiang Old Street saw a 10% increase in foot traffic compared to previous years, averaging around 55,000 visitors daily, which is several thousand more than last year [11]. - The iconic restaurant Changxing Lou reported a doubling of revenue during peak dining times, with daily earnings reaching 50,000 to 60,000 yuan, and wait times extending up to two hours [12]. Group 3: Innovative Activities and Future Plans - Qibao Ancient Town hosted a unique "Welcoming the God of Wealth" event, enhancing the festive atmosphere and encouraging visitor engagement through interactive experiences [14]. - The initial five days of the Spring Festival saw a 51% year-on-year increase in foot traffic at Qibao Old Street, which positively impacted sales across the ancient town and surrounding commercial areas [16]. - Future plans for Qibao Old Street include deep collaboration with nearby modern shopping centers to launch various activities, aiming to blend the classical charm of the ancient street with the vibrancy of contemporary commerce [19]. Group 4: Cultural and Traditional Experiences - In Pudong's Chuansha Ancient Town, the "Celebrating the New Year in Pudong" series featured a lively market showcasing exquisite handicrafts, traditional snacks, and rich intangible cultural heritage experiences, allowing visitors to immerse themselves in authentic Chinese New Year festivities [21]. - The integration of historical and modern elements across different ancient towns in Shanghai is fostering a new consumer vitality, enhancing the holiday economy by tapping into cultural heritage while meeting contemporary consumer demands [23].