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杭州元旦文旅市场迎来“开门红”
Mei Ri Shang Bao· 2026-01-04 22:26
Group 1: Overall Market Performance - Hangzhou's cultural tourism market experienced a significant boost during the 2026 New Year's holiday, attracting 6.6019 million visitors and generating ticket revenue of 79.9778 million yuan, with a 15.9% year-on-year increase in visitors from outside the city [1] - The average hotel booking volume in Hangzhou surged by 280% year-on-year on New Year's Day, with overnight visitors reaching 1.032 million, marking a 7.1% increase [2] Group 2: Consumer Trends and Preferences - The search volume for "New Year travel" increased by 125% year-on-year, with the post-00s demographic making up 39% of travelers, indicating a strong preference for experiential and ceremonial activities [3] - Personalized cross-year packages offered by local inns, featuring activities like bonfire parties and tea gatherings, achieved an average occupancy rate of 75.76% [2] Group 3: Cultural and Entertainment Activities - Various cultural events and markets, such as the "New Year Treasure Hunt" and traditional performances, attracted over 90,000 participants, showcasing the city's rich cultural heritage [4] - The integration of food, non-heritage activities, and local markets created a vibrant atmosphere, enhancing the overall visitor experience during the holiday [4] Group 4: Winter Sports and Activities - The cold weather and snowfall led to a surge in winter sports tourism, with ski resorts in nearby areas seeing a 930% increase in orders, while local ski venues also performed well [5] - Hangzhou's ice and snow amusement parks received approximately 33,000 visitors during the holiday, reflecting the growing popularity of winter activities [5]
打造独特IP “跨年夜”彰显威海软实力
Xin Lang Cai Jing· 2026-01-04 16:56
威海报道 在威海的海边,完成了今年的"心理年报" 当威海的海岸线亮起跨年的第一束光,这场始于"一夜灯光秀"的城市狂欢,便不再是短暂的视觉盛宴。它 以山海为幕、以烟火为笔,在丈量城市社会情绪的起伏中,编织着属于威海人的共同体记忆,更将精致城市 的软实力,淬炼成刻进山海肌理的独特IP。如今,我们回望这场跨年夜,仍有许多值得回味的地方。 文/片 记者 李孟霏 潘佳蓬 2025年12月31日深夜,火炬八街。海风裹挟着零下的寒意,济南的林女士独自面对漆黑的大海。远处市区 的喧嚣被海浪声稀释,只剩手机屏幕微光照亮她平静的脸。"就想找个不吵的地界儿,好好跟这一年说再 见。这一年太累了。"这位从忙碌工作中"逃"出来的年轻人,在此刻找到了她需要的"静"。 同一时刻,几公里外的栖霞街,鱼灯巡游的队伍蜿蜒如光河。丛女士紧紧牵着6岁儿子的手,跟着队伍缓缓 前行。孩子手里攥着刚刚亲手参与制作的迷你鱼灯,兴奋得小脸通红。"就想让孩子感受下传统文化的魅 力,有个实在的念想。"丛女士说,这是一家人难得的、完整的"在一起"的时光。 一静一动,一独处一欢聚。在威海2025—2026的跨年之夜,数千个如林女士、丛女士一样的故事同时发 生。他们看似 ...
2026年元旦假期 河南实现旅游收入89.9亿元
Xin Lang Cai Jing· 2026-01-04 02:26
Core Insights - The tourism sector in Henan province experienced a significant increase in domestic visitors and revenue during the 2026 New Year holiday, with 17.437 million visitors and a revenue of 8.99 billion yuan, marking a 3.2% increase in visitor numbers and a 4.1% increase in revenue compared to the same period in 2025 [1] Cultural Activities - Various cultural venues and art troupes organized diverse cultural activities to celebrate the New Year, achieving a total of 5348 events and attracting 2.082 million participants [1] - Notable events included performances in major cities like Zhengzhou and An'yang, showcasing a blend of traditional and modern cultural expressions [2] Heritage and Traditional Culture - The integration of intangible cultural heritage into holiday consumption was emphasized, with activities such as immersive experiences and traditional performances across various cities [4] - Events like the Hanfu parade and traditional craft workshops were organized to engage the public and promote cultural heritage [4] Museum and Cultural Venue Engagement - Museums in Henan optimized their services and offered interactive activities, attracting significant visitor numbers and enhancing the cultural experience [6] - Special exhibitions and themed activities were launched to draw in families and children, contributing to a vibrant cultural scene [6] Tourism Market Dynamics - The tourism market showed vitality with a focus on integrating culture with commerce, sports, and technology, leading to increased interest in short trips and immersive experiences [6] - Key tourist attractions reported substantial growth in visitor numbers, with some sites experiencing increases of over 100% compared to the previous year [7] Ice and Snow Tourism - Ice and snow tourism gained popularity due to favorable weather conditions, with numerous events and activities designed to attract visitors [9] - Various locations offered unique winter experiences, including skiing and themed festivals, contributing to the overall tourism appeal [9] Consumer Experience and Services - The tourism sector implemented measures to enhance visitor experience, including ticket discounts and promotional activities to stimulate consumption [14] - Public services were improved to facilitate easier access to attractions, with initiatives like free shuttle buses and enhanced parking facilities [14] Safety and Market Stability - The tourism system maintained a strong focus on safety, with proactive measures taken to prevent accidents and ensure a smooth holiday experience [16] - Regular inspections and emergency response plans were established to address potential risks, ensuring the safety of both visitors and operators [16]
元旦期间,厦门300多场文旅活动火热登场
Xin Lang Cai Jing· 2026-01-04 01:29
园博苑元旦嘉年华将欢乐迎新年的氛围拉满。 近千盏写满心愿的孔明灯冉冉升起。记者 唐光峰 摄 晨报讯(记者 陈翠仙)元旦期间,旅游市场迎来开门红。厦门300多场文旅活动火热登场,为市民游客 献上仪式感满满的假期体验。 跨年夜, 在园博苑,"凤凰花集"文旅夜市开街迎客,NPC巡游、主题演艺、快闪演出、非遗展示等活动精彩不 断,观园景、逛市集、看演出、迎新年,一场精彩的园博苑元旦嘉年华将欢乐迎新年的氛围拉满;在同 安方特旅游区,绝美烟花秀在夜空绽放,迎接新年的璀璨开篇;在喜力城市跨年派对,千架无人机升 空,潮流音浪层层递进,带来科技+音乐的视听盛宴;在张蔷跨年特别专场厦门站,明快动感的节奏点 燃全场热情,让欢乐氛围持续升温;在胡里山炮台景区,与新年的第一缕晨光共同迎接2026年…… 晨报讯(记者 张鑫惠)坐邮轮、看烟花、品美食……2025年12月31日晚上,全国首艘纯电海上旅游客 船"屿见77"以独特的方式,为厦门跨年夜注入了浪漫氛围。 船上,由黑珍珠厨师团队打造的海上自助餐香气四溢,漳州老酒姜母鸭、四果汤等闽南风味备受游客青 睐。游客们一边品尝美味,一边欣赏着船内的精彩演出,时不时发出阵阵欢呼声和掌声。 当烟花在 ...
西宁文旅市场新年“开门红”
Xin Lang Cai Jing· 2026-01-02 19:32
本次跨年活动坚持省市区三级联动,通过系统统筹、同题共答,形成强大工作合力。青海省文旅厅高位 指导,为文旅融合赋能把关;市政府统筹调度,压实各县区、各部门责任;市文旅广电局牵头抓总,整 合全市农体文旅商优质资源,统筹策划;各县区因地制宜打造特色活动;应急、卫健、消防等多部门及 相关企事业单位各司其职、密切配合,从活动策划、场景搭建到氛围营造、服务保障,实现高效联动、 无缝衔接、有序推进,让各项活动既有全市统一的主题调性,又有县区专属的特色亮点,尽显统筹力与 凝聚力。活动内容精彩纷呈、亮点突出,以"冰雪+科技""民俗+潮流""非遗+文旅""农旅+商贸"四大融合 亮点,解锁跨年新玩法,全方位满足不同群体节日需求。 本报西宁讯 (记者 李延平) 西宁市以"龙马嗨'豹'·爱在西宁"为主题的跨年夜系列活动,在全市21个重 点点位开展各类文旅活动93场次,吸引99.03万市民游客热情参与,各类活动现场秩序井然、氛围热 烈,带动商圈消费3133.46万元。 活动全程筑牢安全保障防线。西宁市委网信办、市公安局、市卫健委、市应急局等多部门组成专项保障 团队,提前谋划部署,细化安全保障方案,针对人员密集场所、活动现场秩序、交通疏导 ...
元旦假期 玩转浙里
Xin Hua Wang· 2026-01-02 10:12
Group 1: Cultural Experiences in Lishui - Lishui's immersive experience event "A Day of Qin Guan" attracted many visitors, allowing them to engage in activities like verifying tax silver and discussing brewing techniques, enhancing their understanding of Song Dynasty life [1] - Various cultural experiences across Lishui included a "Princess Parade" in Jingning, where visitors participated in traditional She ethnic games, enriching their cultural knowledge [2] - The Longquan Wango·Taoxi River Cultural and Creative Street featured over 70 stalls with unique crafts and foods, including a successful ceramic auction where all items were sold out within an hour [2] Group 2: Ningbo's Lantern Festival - The "Fuqiluo City·Tide Gathering Ningbo" lantern festival showcased a blend of historical and modern elements, covering an area of 4.26 square kilometers in the old city [3][4] - The festival included themed light displays and immersive experiences, creating a network of attractions that connect historical landmarks with contemporary festivities [3] Group 3: Dongtou's New Year Celebrations - Dongtou hosted a New Year's Day music event on the beach, attracting hundreds despite rainy weather, creating a warm atmosphere for attendees [5][6] - The previous night featured a vibrant New Year's Eve celebration with fireworks and performances, drawing thousands of visitors to the seaside [6] Group 4: Yiwu's Market Experience - Yiwu's New Year nostalgia market recreated the "chicken feather for sugar" scene, engaging visitors with traditional commerce and cultural heritage [6][7] - The market included a popular handmade malt candy experience, emphasizing the importance of traditional craftsmanship and cultural interaction [7] Group 5: Jiangshan's New Year Climbing Event - The national New Year climbing event took place simultaneously in Jiangshan and other locations, with over 1,000 participants in Jiangshan alone, promoting fitness and community spirit [8]
登居庸关迎接“第一缕阳光”
Xin Lang Cai Jing· 2026-01-02 08:11
Core Viewpoint - The 2026 Juyongguan Great Wall Vertical Challenge took place, attracting nearly 2,000 participants who experienced the grandeur of the Great Wall while pushing their physical limits, marking a positive start to the new year [1] Group 1: Event Overview - The event was held at Juyongguan Great Wall, featuring participants dressed in red to celebrate the New Year [1] - Participants expressed their excitement and the significance of completing the challenge as a way to welcome the new year [1] Group 2: National Fitness Initiative - The Juyongguan Great Wall Vertical Challenge served as the main venue for the 2026 National New Year Climbing Fitness Conference in Beijing [1] - This annual nationwide fitness event, organized by the General Administration of Sport of China, has been held continuously since 1996, marking its 30th anniversary [1] - The event integrates the spirit of sports with the rich cultural heritage of Juyongguan, promoting a unique New Year climbing and blessing activity for the public [1]
西宁市全域联动迎新年
Xin Lang Cai Jing· 2025-12-31 21:06
Core Viewpoint - The New Year's Eve celebration in Xining, themed "Dragon Horse Hi 'Leopard' - Love in Xining," features 16 unique events across various districts, integrating culture, sports, commerce, and tourism to create a festive atmosphere for residents and visitors [1][2]. Group 1: Event Highlights - Chengdong District focuses on "business circle linkage," hosting trendy activities like electronic music parties and interactive events at venues such as Wuyue Plaza and Zhonghui Wanda, while promoting environmental awareness through balloon releases and cultural exhibitions [2]. - Chengzhong District collaborates with provincial and municipal cultural tourism departments to highlight local intangible cultural heritage, combining traditional elements like Qinghai folk tunes and night performances with modern drone shows and unique culinary experiences [2]. - Chengxi District offers a vibrant celebration at multiple locations, including Hailake Square and Wangfujing Elephant City, featuring New Year's parties, concerts, and traditional performances aimed at attracting a younger audience [2]. Group 2: Upcoming Activities - During the New Year's holiday, 21 themed events will be held, connecting sports, music, folk culture, and consumer experiences, emphasizing cultural empowerment and comprehensive engagement [3]. - The series of events incorporates local elements such as Hehuang intangible cultural heritage and folk culture while innovatively introducing modern trends like electronic music and art parades, aiming to create an inclusive and shared festive experience for all [3]. - The initiative is expected to stimulate the winter cultural tourism market in Xining, showcasing the city's vitality and charm [3].
2026年1月呼和浩特地区重点文化文艺活动安排
Xin Lang Cai Jing· 2025-12-31 19:00
(来源:内蒙古日报) 序号活动名称时间地点主办单位12026呼和浩特新年音乐会1月1日内蒙古乌兰恰特呼和浩特爱乐乐团 2"青城潮音 电音焕新年"主题音乐会1月1日呼和浩特市文化馆呼和浩特市文化和旅游局3敕勒川草原冰 雪季开幕式1月1日敕勒川草原呼和浩特市新拓文化旅游发展有限公司4"冰雪激情、雪战到底"冰雪互动 活动1月1日—1月3日老牛湾黄河大峡谷呼和浩特市文化和旅游局5"呼和如此HOT"全程联动跨年活动1月 1日—1月3日呼和浩特大召广场、呼和浩特雕塑艺术馆、伊利健康谷、敕勒川草原板块、恼包村等呼和 浩特市文化旅游广电局62026第五届呼和浩特欢乐冰雪节1月1日—2月23日大黑河军事文化乐园赛罕区人 民政府、呼和浩特市文化旅游投资集团 7"青城华彩 群文盛宴"月月邀您看大戏——戏曲专场文化惠民演 出1月3日呼和浩特市群星剧场呼和浩特市文化馆8喜剧大赏《星光喜乐会》1月6日内蒙古乌兰恰特星光 喜乐会92025—2026音乐季《永恒篇章》1月9日内蒙古艺术剧院音乐厅呼和浩特爱乐乐团10国漫2.5次元 舞台剧《狐妖小红娘·第一部》1月10日内蒙古乌兰恰特狐妖小红娘演出团队11"永恒的旋律"莫斯科国立 古典交响乐团 ...
元旦跨年去哪?来丰台看古城古镇花式点亮,把非遗漆猫带回家
Group 1 - Fengtai District is hosting a variety of New Year activities to welcome 2026, inviting citizens and tourists to participate [1][3] - The "What Makes Wanping Shine" New Year's Eve event will transform Wanping City into an amusement park with live music and themed parties [3][5] - Various locations in Fengtai, including Longxindian and Huqin Shopping Center, will feature countdown events, outdoor screens, and interactive performances [3][5] Group 2 - The New Year's celebration includes cultural events with notable figures at the China International Publishing Exchange Center and music gatherings at the Fangzhuang Cultural Arts Center [5][10] - Family-friendly activities at the Beijing Automobile Museum will include go-kart experiences and educational shows, extending hours until midnight on January 1, 2026 [5][10] - The Fengtai District is offering a "New Year Gift" initiative, where participants can win cultural products by sharing their experiences [5][12] Group 3 - Specific activities scheduled for December 31, 2025, include a music concert and a 3D light show at Lugou Bridge Square and Wanping City [10][12] - Traditional games and sports events will take place at Longxindian, inviting community participation [12][16] - The Fengtai Intangible Cultural Heritage Experience Center will host hands-on workshops for traditional crafts on December 31, 2025 [16]