Group 1 - The 2025 World Brand Moganshan Conference is held from May 9 to 11 in Deqing County, Huzhou City, Zhejiang Province, showcasing the importance of brands as intangible assets for enterprises and as carriers of people's aspirations for a better life [1][3] - Luzhou Laojiao, a leading company in the liquor industry, has participated in the Moganshan Conference for three consecutive years, highlighting its brand story through a two-minute drone performance [3][5] - The company has been recognized as a representative of Chinese quality, winning multiple awards since the first National Wine Evaluation in 1952, including the title of "Chinese Famous Wine" [3][5] Group 2 - In 2024, Luzhou Laojiao plans to hold a themed exhibition titled "700 Years of Chinese Strong Aroma," leveraging its historical significance to promote the local economy [5] - The government report for 2025 emphasizes the integration of technological and industrial innovation, with experts noting that technological innovation is essential for shaping Chinese brands [5][7] - Luzhou Laojiao is advancing its digital transformation with the "Smart Luzhou Laojiao" initiative, establishing a data-driven management and decision-making framework [7] Group 3 - The company has increased its R&D expenditure to 260 million yuan in 2024, a year-on-year growth of 15.5%, and has released significant technological innovations [7][9] - Luzhou Laojiao has been actively promoting Chinese liquor internationally, participating in global events and establishing a sales network in over 70 countries and regions [9][11] - The brand's strength has contributed to its stable development, achieving record-high operating performance in a challenging market environment [11]

Group 1 - The conference call for Compañía Cervecerías Unidas S.A. (CCU) regarding Q1 2025 earnings took place on May 8, 2025, at 10:30 AM ET [1] - Key participants included CEO Patricio Jottar, CFO Felipe Dubernet, and other members of the investor relations team [2] - The purpose of the call was to review overall results and transition into a Q&A session [3] Group 2 - Forward-looking statements regarding CCU's future financial results were made, highlighting the presence of known and unknown risks and uncertainties [3] - Additional information about risks and uncertainties is available in CCU's annual report in Form 20-F filed with the U.S. Securities and Exchange Commission [4]

出品：新浪财经上市公司研究院 上市白酒公司销售费用同比增长11% 去年19家上市白酒公司销售费用总额为458.7亿元，同比增长11%，增速高于收入增幅。这导致销售费 用率中位数从16.26%增至19.1%。 从金额来看，五粮液以106.92亿元的销售费用排第一，其次是古井贡酒和贵州茅台。销售费用最低的三 家公司为皇台酒业、伊力特、金种子酒， 从销售费用率来看，酒鬼酒、金种子酒、古井贡酒三家公司销售费用率最高，分别达到42.94%、 31.84%、26.22%。其中酒鬼酒、金种子酒销售费用率均大幅增长，主要是营收下滑拉高了费用率。 贵州茅台以3.24%的销售费用率排倒数第一，值得注意的是，五粮液去年销售费用率达到11.99%，增长 了2.63个百分点。 作者：浪头饮食/ 郝显 2024年，白酒行业进入深度调整！ "行业产销双线下滑、终端动销整体放缓、消费场景萎缩、消费信心不足，诸多产品价格不同程度倒 挂，"茅台集团党委副书记、总经理王莉2024年中曾对白酒行业发展趋势作出过这样的判断。 在这种背景下，渠道库存问题凸显，头部酒企也频频通过停货稳定价格体系。白酒企业分化进一步加 剧，头部酒企仍能维持稳健增长，中小酒 ...

有9家酒企归母净利润低于10亿元，4家净利润低于1亿元。去年只有金种子酒一家酒企亏损，亏损金额 从上年的0.22亿元扩大到2.58亿元。 出品：新浪财经上市公司研究院 作者：浪头饮食/ 郝显 2024年，白酒行业进入深度调整！ "行业产销双线下滑、终端动销整体放缓、消费场景萎缩、消费信心不足，诸多产品价格不同程度倒 挂，"茅台集团党委副书记、总经理王莉2024年中曾对白酒行业发展趋势作出过这样的判断。 在这种背景下，渠道库存问题凸显，头部酒企也频频通过停货稳定价格体系。白酒企业分化进一步加 剧，头部酒企仍能维持稳健增长，中小酒企则开始面对压力。 从上市公司层面来看，2024年酒企收入增速大幅放缓，收入下滑酒企数量从上年的2家增至6家。酒鬼酒 和顺鑫农业已经连续大幅下滑两年。 19家上市白酒公司归母净利润增长7.6% 贵州茅台一家占比达到52% 2024年19家上市白酒公司（剔除*ST岩石（维权）），总共实现归母净利润1668.48亿元，同比增长 7.6%。 贵州茅台去年净利润达到862.28亿元，占上市白酒净利润的近52%，提升了3.48个百分点。其次是五粮 液、泸州老窖和山西汾酒，归母净利润分别为318.5 ...

。为便于广大投资者深入全面地了解公司情况，公 证券代码：002646 证券简称：天佑德酒 公告编号：2025-023 青海互助天佑德青稞酒股份有限公司 本公司及董事会全体成员保证信息披露内容的真实、准确、完整，没有虚假记载、误导 性陈述或重大遗漏。 青海互助天佑德青稞酒股份有限公司（以下简称"公司"）于2025年4月23日披露了《2024 年年度报告及摘要》 《2025年第一季度报告》 青海互助天佑德青稞酒股份有限公司董事会 司将于2025年5月15日（星期四）下午15:00－17:00通过价值在线（www.ir-online.cn）举行 一、说明会召开的时间、地点和方式 二、说明会出席人员 出席本次业绩说明会的人员有：公司董事长李银会先生，董事、总经理万国栋先生，董事、 副总经理、营销中心总经理范文丁先生，独立董事方文彬先生，副总经理、财务总监郭春光先 生，董事、董事会秘书赵洁女士。 三、征集问题事项 为充分尊重投资者、提升沟通交流效果，现就公司2024年度暨2025年第一季度业绩说明会 提前向投资者公开征集问题，广泛听取投资者的意见和建议。投资者可于2025年5月15日（星 期四）17:00之前访问网址h ...

Financial Data and Key Metrics Changes - Consolidated net sales revenue decreased by 10.4% compared to the prior year [14] - Underlying pretax income fell by 49.5% [14] - Underlying earnings per share declined by 47.4% [14] - U.S. financial volume decreased by 15.7%, lagging behind U.S. brand volume which was down 8.8% [15] - Net sales revenue per hectoliter in The Americas increased by 4.8% [20] Business Line Data and Key Metrics Changes - The U.S. experienced significant volume performance challenges, with expected shipment headwinds and one-time transition fees related to Fever Tree impacting results [10][14] - In EMEA and APAC, financial volume was down 9.7% due to soft industry demand [20] - The addition of Fever Tree in the U.S. is showing early positive signs, contributing to net sales revenue per hectoliter growth [20] Market Data and Key Metrics Changes - The University of Michigan Consumer Sentiment Index fell by nearly 20 percentage points since the beginning of the year, and GDP turned negative for the first quarter [14] - The beer industry is facing macroeconomic pressures, impacting consumer consumption behavior [8][14] Company Strategy and Development Direction - The company is focusing on premiumizing its portfolio and strengthening core power brands [12][38] - Adjustments to capital expenditure plans are being made to ensure prudent use of free cash flow [13] - The company aims to navigate short-term challenges while supporting medium and long-term growth objectives [12][38] Management's Comments on Operating Environment and Future Outlook - Management acknowledges the macroeconomic uncertainties and their impact on performance, updating guidance for the full year to reflect a low single-digit net sales revenue decline [14][50] - Despite challenges, management remains confident in the long-term growth algorithm and the strength of core brands [11][38] Other Important Information - The company plans to return cash to shareholders while investing in high-priority growth initiatives [44][56] - Management announced the intention of the CEO to retire at the end of the year, emphasizing continuity in business operations during the transition [57] Q&A Session All Questions and Answers Question: What has changed since the start of the year regarding the U.S. market? - Management indicated that the U.S. market is slower than expected, with macroeconomic conditions affecting consumer confidence and demand [61][64] Question: Are there any updates on market share retention? - Management confirmed that they have retained almost all share gained in 2023, with core brands showing strong performance [72][74] Question: What are the expectations for the beer category growth for the rest of the year? - Management expects the industry to improve from the current trend line, with no ongoing consistent decline anticipated [65][84] Question: How is the company addressing cost inflation and gross margins? - Management noted that while underlying COGS per hectoliter is expected to increase due to inflation, cost savings and efficiencies are being realized [90][95] Question: What is the impact of tariffs on input costs? - Management stated that the impact from known tariffs is expected to be immaterial, as most direct materials are sourced domestically [86][87]

封面新闻记者 喻奇树 青岛啤酒在多元化进程走出重要一步。5月7日，青岛啤酒发布《青岛啤酒股份有限公司关于收购山东即 墨黄酒厂有限公司100%股权的公告》，宣布拟以6.65亿元收购山东即墨黄酒厂有限公司100%股权。 将中华老字号黄酒收入囊中 公告显示，5月7日，公司与新华锦集团有限公司（"新华锦集团"）、山东鲁锦进出口集团有限公司 （"鲁锦集团"）及山东即墨黄酒厂有限公司（"即墨黄酒"）签订《股权转让协议》（"转让协议"），拟 从新华锦集团和鲁锦集团处受让其合计持有的即墨黄酒100%股权（"本次股权收购"或"本次交易"）， 相关对价为6.65亿元和价格调整期损益金额之和。 本次股权收购交易完成交割后，青岛啤酒将持有即墨黄酒全部股权，即墨黄酒成为青岛啤酒的全资子公 司，纳入公司合并报表范围。 即墨黄酒始建于1949年，1980年成立即墨县黄酒厂，生产销售的"即墨"牌即墨老酒具有微苦焦香的独特 风味和深厚的历史文化底蕴，是中国传统黄酒的重要代表之一。即墨黄酒注册资本为人民币5,500万 元，由新华锦集团持有45.45%的股权，鲁锦集团持有54.55%的股权。 2006年，即墨老酒被商务部授予中华老字号。传承了上千 ...

Core Viewpoint - Shock Top, a craft beer brand under Tilray Brands, Inc., is undergoing a significant rebranding effort to attract a new generation of beer drinkers with modern packaging, a new logo, and an integrated marketing campaign [1][5]. Group 1: Rebranding and Marketing Strategy - The rebrand introduces a new visual identity featuring the Wedgehead icon, designed to be bolder and more contemporary, symbolizing an uplifting experience [2]. - Shock Top's beer lineup will be refreshed, starting with the Belgian White and including seasonal favorites like Cosmic Berry and Lemonade Shandy, all featuring vibrant visuals [4]. - The marketing strategy includes digital media investments, partnerships with universities, and in-stadium experiences to engage new consumers [5][6]. Group 2: Market Positioning - The rebranding comes at a time when consumers are leaning towards above-premium options, positioning Shock Top to appeal to both loyal fans and new drinkers seeking unique flavors [5]. - The brand aims to grow its market share by embracing unexpected flavors and experiences, aligning with current consumer trends [5]. Group 3: Company Background - Shock Top was founded in 2006 with the launch of its Belgian White Ale and is known for its bold flavors and fun approach to brewing [7]. - Tilray Brands, Inc. operates globally in the lifestyle and consumer packaged goods sector, focusing on innovative products that create memorable experiences [8].

瑞财经 刘治颖 近日，各大上市啤酒企业财报陆续出炉，减员数量也随之曝光。 其中，2024年，百威亚太雇佣超过2.1万名员工，而2023年，其雇佣约2.5万名。相当于一年时间，减少了大概4000名员工，减员比例约16%。 | 报告期末母公司在职员工的数量(人) | 4.598 | | --- | --- | | 报告期末主要子公司在职员工的数量(人) | 15,367 | 2024年，燕京啤酒在职员工的数量合计19965人，与2023年21405人相比减少1440人，其中母公司在职员工的数量为4598人，主要子公司在职员工的数量为 15367人。 | 报告期末在职员工的数量合计(人) | 19.965 | | --- | --- | | 当期领取薪酬员工总人数(人) | 19.965 | | | 11 1 1 1 1 1 1 1 1 1 1 1 | | --- | --- | | 报告期末母公司在职员工的数量(人) | | | 报告期末主要子公司在职员工的数量(人) | | | 报告期末在职员工的数量合计(人) | | | 当期领取薪酬员工总人数(人) | | | 母公司及主要子公司需承担费用的离退休职工人数( ...

转自：大众报业·齐鲁壹点 5月7日，青岛啤酒(600600.SH)公告称，公司拟从新华锦集团和鲁锦集团处受让其合计持有的山东即墨黄酒厂有限公司100%股权，相关 对价为人民币66,500万元和价格调整期损益金额之和。这场同处胶东半岛的 "酒业联姻"，不仅创下近五年国内黄酒行业最高并购金额纪 录，更标志着中国啤酒龙头正式叩开黄酒赛道的大门。 齐鲁晚报·齐鲁壹点 张志恒 青岛啤酒寻求"增长曲线" 啤酒与黄酒的 "季节 CP" 效应，也成为此次并购的底层逻辑之一。青岛啤酒半年报显示，其第二、三季度营收占比合计达 65%，冬季营 收占比不足 15%，季节性波动导致全年产能利用率仅 72%。而即墨老酒的销售旺季集中在秋冬，2024 年第四季度营收占比达 38%，双方 形成天然的淡旺季互补。更重要的是，黄酒的消费场景覆盖餐饮宴请、养生滋补等啤酒难以触及的领域，2024 年即墨老酒 35% 的营收 来自礼品渠道，与啤酒的即饮场景形成协同。 黄酒区域头部品牌的破局 相比白酒和啤酒市场，国内的黄酒行业面临着市场小而分散的困境。2023年，全国黄酒销售收入仅为210亿元，仅占酒类市场总量的 2%。同时，黄酒的消费主要集中在江浙沪 ...