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卤鹅飘香引客来 品质住宿聚人气 重庆荣昌上半年消费市场活力迸发
Sou Hu Cai Jing· 2025-08-05 12:18
近日,重庆市荣昌区2025年上半年社会消费品零售总额以11.8%的同比增速,在全市摘得桂冠。其中, 餐饮业销售额同比增长13.8%,住宿业销售额同比增长23.8%,两者增速均为全市第一。此外,消费品 以旧换新完成超1.3万笔,带动消费超3亿元。 亮眼数据的背后,是老字号的焕新、品质住宿的崛起,以及消费活力的持续释放。 卤鹅出圈 拉动餐饮消费 正午时分,走进荣昌三惠鹅府,店内座无虚席,食客们大快朵颐,服务员穿梭其中,忙得不可开 交。"老板,再来一份卤鹅,打包带走!""好嘞,稍等,马上就来。"自卤鹅4月爆火出圈后,三惠鹅府 上半年实现营业额668.3万元,同比增长240%,仅二季度的营收就突破450万元,同比增长350%。 不仅是餐饮,住宿业同样成绩斐然。 下午5时,在维也纳国际酒店经典版(荣昌高铁北站店)大堂,前来办理入住和退房手续的客人络绎不 绝。前台人员的手指在键盘上翻飞:"今天109间房全满了,退房打扫不到一小时就上新订单。"该酒店 负责人说:"随着荣昌旅游热度的提升,来荣昌的游客越来越多,酒店的生意也越来越好。" 该酒店于去年12月26日正式营业,总投资2000万元,现有房间109间,床位150张。营业 ...
夏夜消费正当时
Ren Min Ri Bao· 2025-08-05 03:47
Core Viewpoint - The summer season, characterized by warm weather and pleasant scenery, presents an opportunity to boost consumption through the integration of nighttime economic activities, enhancing leisure and entertainment options for consumers [1] Group 1: Nighttime Economy Initiatives - Various regions are introducing innovative nighttime economic activities, including drone performances, night boating, and light shows, creating sensory experiences for visitors [1] - Events such as football matches, concerts, and music festivals are being organized to attract nighttime crowds [1] - New night markets are being established in public spaces, combining cultural elements with vibrant local flavors to enhance consumer engagement [1] Group 2: Economic Impact - The synergy between summer consumption and nighttime economy is driving the integrated development and simultaneous growth of sectors such as shopping, dining, accommodation, and cultural tourism [1] - A lively and safe nighttime environment is seen as a clear indicator of local economic vitality and public well-being [1] - By fostering diverse and high-quality consumption scenarios and aligning nighttime economy with modern trends and traditional culture, there is potential to activate consumer spending and boost market confidence, contributing to economic and social development [1]
开幕在即 成都东部新区50家商户加入“票根经济”
Sou Hu Cai Jing· 2025-08-04 23:29
Core Points - Chengdu Eastern New District has launched the "Chengdu Ticket Economy Discount Directory," integrating 50 local merchants into the "ticket economy" matrix, allowing citizens and tourists to enjoy multiple consumption discounts with valid event tickets [1] - The "ticket economy" covers various sectors including dining, shopping, accommodation, and entertainment, where consumers can use tickets from events like the Chengdu Universiade and other attractions to receive exclusive discounts or services [4][7] - The initiative is designed to enhance the integration of sports, commerce, and cultural tourism, leveraging the global visitor flow from the Universiade and local commercial potential to activate new consumption scenarios [7] Summary by Category Event Integration - The program incorporates 46 types of valid event tickets, including those from the Chengdu Universiade and local attractions, allowing discounts at participating merchants during specified times [4] - Events such as the "Good Luck Market" and "Summer Carnival" will be held to showcase local heritage and provide immersive experiences related to the Universiade [4] Merchant Participation - 50 local merchants have joined the initiative, offering year-round discounts at some dining establishments and long-term benefits at cultural tourism projects like Ewave Water Sports Center [4] Consumer Engagement - Consumers can check applicable ticket types and specific merchant discount rules through official channels, promoting transparency and accessibility [7]
夜间经济,让灯火更亮(大数据观察·暑期消费)
Ren Min Ri Bao· 2025-08-04 22:39
Group 1: Night Economy and Cultural Tourism Development - The article highlights the promotion of various cultural and tourism products across different regions in China during the 2025 summer cultural and tourism consumption season, focusing on night economy, travel vacations, and dining experiences [3][5][10] - In Chongqing, the regular drone light shows have significantly boosted local dining and accommodation businesses, with a reported 20% increase in mall performance and a 30% rise in customer spending since the shows began [5][6] - Jiangsu's Xuzhou has leveraged the "Su Super" football league to enhance local business, with an estimated 64 billion yuan in cultural tourism consumption from May 10 to the end of July, marking a 30% year-on-year growth [8][9] Group 2: Specific Regional Initiatives - In Chongqing, the drone shows have led to a noticeable increase in foot traffic, with key restaurants reporting a 30% increase in customer volume during events [5][6] - Xuzhou has integrated sports events with local businesses, offering discounts and creating themed night markets that attract both locals and tourists [7][8] - Qinghai's Xining has revitalized its night markets, with the Daxin Street night market receiving approximately 1.1 million visitors in July and generating 55 million yuan in revenue [10][11]
多地创新业态和场景 夜间经济,让灯火更亮(大数据观察·暑期消费)
Ren Min Ri Bao· 2025-08-04 21:57
Group 1: Cultural and Tourism Consumption Trends - The summer of 2025 sees a variety of new cultural and tourism products and experiences being launched across different regions, focusing on night-time consumption, travel vacations, and dining leisure [1] - Cities like Chongqing, Xuzhou, and Xining are actively promoting the integration of commerce, tourism, culture, and sports to stimulate summer consumption and enhance the quality of life for residents [1] Group 2: Chongqing's Drone Show Impact - Chongqing's drone light show features 5,000 drones creating visual displays, significantly enhancing the night-time atmosphere and attracting more visitors to local dining and accommodation [2] - Since the regularization of the drone shows, local businesses have reported a 20% increase in sales and a 30% rise in customer spending [2][3] - The average occupancy rate of key hotels along the viewing area has increased by over 10 percentage points, reaching above 80% during holidays [3] Group 3: Xuzhou's Sports-Driven Economic Boost - The "Su Super" football league in Xuzhou has led to increased business activity, with local markets and restaurants benefiting from the influx of fans [4][5] - From May 10 to the end of July, Xuzhou's cultural tourism consumption reached over 64 billion yuan, marking a year-on-year growth of approximately 30% [5] Group 4: Xining's Night Market Revival - Xining's old city night market has been revitalized, attracting significant foot traffic with over a thousand stalls offering various goods, including local delicacies and cultural products [6][7] - The Daxin Street night market received around 1.1 million visitors in July, generating revenue of 55 million yuan, while the newly developed Bao Street attracted 3.25 million visitors since its opening [7]
夏夜消费正当时(编辑手记)
Ren Min Ri Bao· 2025-08-04 21:54
Core Viewpoint - The summer season, characterized by warm weather and pleasant scenery, presents an opportunity to boost consumer spending through the integration of nighttime economic activities with summer leisure [1] Group 1: Nighttime Economy Initiatives - Various regions are introducing innovative nighttime economic activities, including drone performances, night boating, and light shows, which provide sensory experiences [1] - Events such as football matches, concerts, and music festivals are being organized to enhance nighttime entertainment options [1] - New night markets are being established in public spaces, combining cultural elements with vibrant local flavors to attract consumers [1] Group 2: Economic Impact - The synergy between summer consumption and nighttime economy is driving the integrated development and simultaneous growth of shopping, dining, accommodation, and cultural tourism sectors [1] - A lively nighttime economy is seen as a clear indicator of local economic vitality and public well-being [1] - By fostering diverse and high-quality consumption scenarios and aligning nighttime economy with modern trends and traditional culture, there is potential to activate consumer spending and boost market confidence, injecting new momentum into economic and social development [1]
“普洱式”烟火点燃文旅消费新引擎
Sou Hu Cai Jing· 2025-08-04 15:07
Core Insights - The tourism and cultural system in Pu'er City is integrating "tourism+" into local life through innovative strategies and careful planning, enhancing the city's vibrancy [1] Group 1: Event-Driven Growth - Pu'er City is leveraging large-scale sports events as a powerful engine to drive cultural and tourism consumption, with 42 events held in the first half of the year, leading to a 33% year-on-year increase in revenue for the cultural, sports, and entertainment sectors [3] - The strong performance of the event economy is evidenced by a significant increase of 13.11 percentage points compared to the previous year [3] Group 2: Thematic Engagement - The city has established a "one theme per month" activity matrix, focusing on weekends, holidays, and peak tourist seasons, creating a new consumption landscape with weekly activities and monthly themes [5] - Events such as "Enjoying Beautiful Pu'er" and "Sharing Cultural Pu'er" have been organized to promote local culture and tourism, featuring discounts and interactive experiences to attract visitors [5] Group 3: Quality Living and Tourism - Pu'er is introducing diverse thematic travel routes, including "Tea Aroma Ancient Village Study Tour" and "Wild Fun in Pu'er," connecting 32 premium routes and enhancing the travel experience [7] - The city has developed 26 unique rural tourism spots and 9 wellness tourism projects, attracting 117,100 visitors for immersive experiences in local culture [7] Group 4: Accommodation Enhancement - The accommodation sector in Pu'er has undergone significant upgrades, transitioning from basic lodging to enriched experiences that cater to diverse community needs [9] - The city's accommodation revenue has seen a year-on-year increase of 6.3% for limited-service hotels and 7.7% for all accommodation types, with 20 new quality lodging enterprises added this year [9] Group 5: Overall Impact - The integration of innovative thinking and the "tourism+" strategy is igniting industrial vitality, with events, thematic activities, and quality accommodation continuously stimulating urban consumption potential in Pu'er [10]
市州观察 | 泸州发布19条激励政策助力区域消费中心城市建设
Sou Hu Cai Jing· 2025-08-04 09:06
Core Viewpoint - Luzhou City has introduced 19 incentive policies to promote the deep integration of culture, tourism, and commerce, aiming to build a high-quality regional consumption center city with a maximum incentive fund of 5 million yuan [1][4]. Group 1: Incentive Policies - The policies focus on five main areas: attracting people, building brands, optimizing supply, nurturing scenarios, and enhancing traffic [1]. - Incentives include up to 3 million yuan for hosting large commercial performances and up to 5 million yuan for introducing high-end hotel brands [3]. - The government aims to stimulate market innovation and consumer engagement while improving supply-demand fluidity [1][3]. Group 2: Consumption Scenarios - Luzhou plans to support the cultivation of 15 to 20 new consumption scenarios annually, such as "Slow Travel Luzhou" and "Night Bites Luzhou," with each receiving 200,000 yuan in incentives [3]. - The city will also promote tourism routes focusing on classic liquor, red culture, and traditional culture [3]. Group 3: Future Goals - By 2027, Luzhou aims to expand total consumption, enhance consumption quality, optimize consumption structure, and improve the consumption environment, targeting a total tourism expenditure exceeding 100 billion yuan and retail sales of social consumer goods surpassing 200 billion yuan [4].
四川泸州发布政策助力区域消费中心城市建设 最高奖励500万元
Xin Hua Cai Jing· 2025-08-02 10:09
Group 1 - The core viewpoint of the article is that Luzhou City in Sichuan Province has introduced 19 incentive policies to promote the high-quality development of a regional consumption center city through deep integration of culture, tourism, and commerce [1][2] - The policies focus on five main areas: attracting people, building brands, optimizing supply, nurturing scenarios, and enhancing traffic [1] - The government aims to stimulate market innovation, encourage consumer participation, and improve supply-demand fluidity in response to current challenges in the local economy [1] Group 2 - In terms of attracting people, Luzhou supports large-scale commercial performances and events, offering up to 3 million yuan in incentives for hosting such activities [1] - For brand building, the city encourages the strengthening of consumption brands in accommodation, dining, medical beauty, and tourism, with incentives of up to 5 million yuan for introducing high-end hotel brands [1][2] - Luzhou plans to cultivate 15 to 20 new consumption scenarios annually, providing 200,000 yuan in incentives for each, and aims to develop tourism routes centered around local specialties and cultural heritage [2] Group 3 - The city has set ambitious targets for 2027, including a total tourism expenditure exceeding 100 billion yuan and a retail sales total of social consumer goods surpassing 200 billion yuan [2]
泸州发布19条文旅商融合新政
Core Viewpoint - The recent policy measures issued by the Luzhou government aim to promote the deep integration of culture, tourism, and commerce, establishing the city as a regional consumption center through 19 incentive policies focused on attracting people, building brands, optimizing supply, creating scenarios, and enhancing traffic [1] Group 1: Incentive Policies - The measures include support for performing arts, exhibitions, and sports events to attract business, with a maximum incentive of 3 million yuan for hosting large commercial performances per event [1] - There is a focus on strengthening and optimizing local consumption brands in accommodation, dining, medical beauty, and tourism, with incentives of up to 5 million yuan for introducing high-end hotel brands [1]