Investment Rating - Industry rating: Recommended [4] Core Views - The report highlights a positive outlook on domestic demand recovery, driven by supportive policies and improving real estate data [2][3] - The retail sector shows significant recovery, with March retail sales growth at 5.9%, surpassing expectations [1][6] - The report emphasizes the potential for the home furnishing sector to rebound due to policy support and consumer demand [3][7] Summary by Sections Retail Data - In the first three months of 2025, total retail sales increased by 4.6% year-on-year, with March showing a 5.9% increase, exceeding the consensus forecast of 4.36% [1] - Specific categories such as furniture, cultural office supplies, cosmetics, and gold and silver jewelry saw growth rates of 18.1%, 21.7%, 3.2%, and 6.9% respectively [1] - Online retail sales growth was recorded at 7.9% in the first quarter, indicating a steady increase in online consumption [6] Real Estate Data - National residential new construction area, completion area, sales area, and development investment completed in the first three months of 2025 showed declines of 23.9%, 14.7%, 2.0%, and 9.0% respectively [1] - In March, the new construction area and completion area declined by 18.6% and 8.1% year-on-year, while the sales area decreased by 1.2% [1][2] Policy Impact - The government has released favorable signals to stabilize the real estate market, including measures to optimize housing provident fund policies [2][3] - The "Consumption Promotion Special Action Plan" emphasizes support for upgrading consumer goods, which is expected to stimulate demand in the home furnishing sector [3][7] Investment Recommendations - For the home furnishing sector, the report recommends companies like Oppein Home, Kuka Home, and others, anticipating steady growth driven by policy support and consumer demand [7] - In the cultural office supplies sector, it suggests Morning Glory Co., which is expected to benefit from collective procurement policies [7] - The cosmetics sector is highlighted for its potential growth, recommending domestic brands like Runben and Pechoin [7] - Gold and silver jewelry consumption is expected to remain strong, with recommendations for companies like Laopu Gold [7]

Core Viewpoint - The article emphasizes the importance of "dynamic adjustment" in response to external and internal challenges facing the economy, highlighting the need for timely policy changes to stabilize growth and manage risks [2][3]. Group 1: Economic Challenges - The external environment is increasingly complex and severe, impacting trade, technology, and global supply chains, with heightened risks from unilateralism and protectionism [3]. - Domestic economic recovery remains unstable, with insufficient effective demand and overcapacity in some industries, leading to weak consumer confidence and ongoing risks [3]. Group 2: Growth Expectations - The actual GDP growth target aligns with expectations, around 5%, while the nominal GDP growth forecast is lower than last year at approximately 4.9%, indicating a more pragmatic approach [4]. Group 3: Reforms in Fiscal and Financial Areas - The government work report highlights over 40 mentions of "reform," indicating a significant focus on advancing reforms, particularly in the fiscal sector, including zero-based budgeting and consumption tax adjustments [5]. Group 4: Fiscal Policy and Debt - The total new government debt for 2025 is projected at 11.86 trillion yuan, an increase of 2.9 trillion yuan from the previous year, with a breakdown including special bonds and deficits [6]. - Revenue growth is expected to be constrained, with general public budget revenue projected to grow by only 0.1%, while government fund revenue may see a slight increase of 0.7% [6]. Group 5: Consumption Boost - The "old-for-new" consumption policy is expected to stimulate retail sales, with an estimated additional impact of 300 billion yuan on total retail sales, potentially raising growth rates to around 4.1% [7][8]. Group 6: Industrial Highlights - The report emphasizes increasing supply to boost consumption and the development of smart devices, with significant capital expenditure expected in the technology sector [9]. Group 7: Investment Dynamics - Fiscal funds for investment are set at approximately 5.33 trillion yuan for 2025, with a focus on expanding the investment multiplier effect [11][12]. Group 8: Real Estate Strategy - The real estate strategy focuses on "controlling quantity and stabilizing prices," with measures to promote inventory reduction and optimize structural monetary policy tools [13]. Group 9: Social Welfare and Support - The report outlines plans for increased social welfare, including pension adjustments and enhanced support for childbirth, aiming to improve living standards [14][15]. Group 10: Energy Consumption Goals - The government aims to reduce energy consumption per unit of GDP by around 3%, with a projected increase in total energy consumption of 4.2% for 2024 [15].