Core Viewpoint - The report from China Galaxy Securities emphasizes the importance of the medium- to long-term consumption goals outlined in the "14th Five-Year Plan" and highlights the need for specific consumption policies to be implemented by 2026 [1] Group 1: Consumption Industry Outlook - The global consumption recovery is slow, with high tariffs pushing up prices and high interest rates suppressing credit demand, leading to weakened consumer confidence in Europe and the US [1] - The Central Economic Work Conference has proposed a focus on domestic demand, aiming to build a strong domestic market and implement actions to boost consumption, including plans to increase urban and rural residents' income [1] - The report expresses a more optimistic view on service consumption compared to goods consumption, noting recent policies that enhance the focus on service consumption and the removal of unreasonable restrictions in the consumption sector [1] Group 2: Domestic Demand and Retail Performance - In November, the retail sales growth rate was +1.3% year-on-year, with a month-on-month decline of 1.6 percentage points, marking a continuous decrease since May [2] - The reduction in national subsidies is reflected in the retail sales of household appliances and audio-visual equipment, which saw declines of -14.6% and -19.4% year-on-year in October and November, respectively [2] - Retail sales in the furniture category showed a year-on-year increase of +9.6% in October, while daily necessities experienced a growth of +7.4%, indicating a weakening trend [2] Group 3: Category-Specific Insights - The gold and jewelry category saw significant growth of +37.6% and +8.5% year-on-year in October and November, influenced by new tax policies affecting gold jewelry [3] - The clothing, footwear, and textile categories maintained stable growth rates of +6.3% and +3.5% year-on-year, supported by seasonal changes [3] - The cosmetics sector also showed improvement, with year-on-year growth rates of +9.6% and +6.1% in October and November, aided by promotional activities [3] Group 4: Global Consumer Sentiment - Consumer confidence in Europe and the US remains weak, with the US consumer confidence index at 53.3, close to historical lows, and the EU consumer confidence index at -13.6, indicating a relatively low level of optimism [4] - Overall retail performance in the US has been subdued, with a year-on-year increase of +3.9% in September, reflecting a decline from August [4] - Online sales during the holiday shopping week showed modest growth, with Black Friday and Cyber Monday experiencing increases of +9.3% and +7.1% year-on-year, respectively, amidst intense competition [4]

Core Viewpoint - The consumption industry needs to focus on the medium- and long-term goals outlined in the "14th Five-Year Plan," with short-term attention on specific policies related to consumption expected to be implemented by 2026 [1] Group 1: Consumption Trends - Global consumption recovery is slow, with high tariffs pushing up prices and high interest rates suppressing credit demand, leading to weak consumer confidence in Europe and the U.S. [2] - The central economic work conference emphasized the importance of domestic demand and the construction of a strong domestic market, implementing actions to boost consumption and plans to increase income for urban and rural residents [2] - The report is more optimistic about the improvement of service consumption compared to goods consumption, highlighting recent policies aimed at enhancing service consumption [2] Group 2: Domestic Demand and Retail Performance - In November, the retail sales growth rate was 1.3% year-on-year, with a month-on-month decline of 1.6 percentage points, marking a continuous decrease since May [3] - The decline in retail sales for household appliances and audio-visual equipment was significant, with year-on-year drops of 14.6% and 19.4% in October and November, respectively [3] - Retail sales in the furniture category showed mixed results, with a year-on-year increase of 9.6% in October but a decline of 3.8% in November [3] Group 3: Category-Specific Insights - Jewelry retail sales saw substantial growth of 37.6% and 8.5% in October and November, influenced by new tax policies on gold jewelry [4] - The clothing and textile categories experienced stable growth, with year-on-year increases of 6.3% and 3.5% in October and November, respectively [4] - The restaurant sector's retail sales grew by 3.8% and 3.2% year-on-year in October and November, indicating stability despite slow growth [4] Group 4: Global Consumer Sentiment - Consumer confidence in Europe and the U.S. remains weak, with the U.S. consumer confidence index at 53.3, close to historical lows [5] - Retail performance in the U.S. was lackluster, with a year-on-year increase of 3.9% in adjusted retail sales for September, showing a decline from August [5] - Online sales during the holiday shopping period showed modest growth, with a year-on-year increase of 7.7%, indicating a competitive environment for promotions [5]

国家统计局最新公布的数据显示，今年1至11月份，我国社会消费品零售总额同比增长4%，累计增速好 于去年。核心数据稳定增长、结构持续优化升级、新动能加快培育……前11个月，我国消费市场有看点 有新意。 看总量。在去年同期基数逐步抬高的背景下，今年社会消费品零售总额始终保持平稳增长态势。1至11 月份，社会消费品零售总额增长4%，增速比上年同期高0.5个百分点；扣除汽车类商品后，消费品零售 额增长4.6%，增速比上年同期高0.9个百分点。 看结构。服务消费成为引领增长的核心动力。1至11月，服务零售额同比增长5.4%，且占比持续提升。 文化和数字消费供给持续优化，文体休闲服务类零售额延续两位数增长，全国电影票房收入同比增长 19.5%。国家统计局新闻发言人付凌晖分析，居民精神文化需求不断扩大，文化体育等消费新场景新供 给加快培育，冰雪运动等体育活动普及发展，促进了相关服务零售较快增长。 看需求。在消费需求升级的带动下，美容化妆、金银饰品等相关商品销售增势较好。11月份限额以上单 位化妆品类、金银珠宝类商品零售额同比分别增长6.1%、8.5%。此外，银发群体消费需求增加，带动 养老服务需求多元增长。1至11月份，老 ...

Economic Overview - November economic data shows a consistent trend with previous periods, indicating weakness in real estate, infrastructure, and manufacturing investments, while consumer confidence remains low[7] - Fixed asset investment cumulative year-on-year decreased from -1.7% to -2.6%, reflecting a significant fluctuation and pointing towards a need for improved supply-demand structure[7] - Retail sales growth in November dropped to 1.3%, influenced by previous high base effects and a decline in consumer confidence post "Double Eleven" promotions[7] Policy and Investment Insights - The introduction of 500 billion yuan in new policy financial tools has been fully deployed, but the impact on investment growth may take time to materialize[7] - The focus on effective industrial investment is emphasized, with policies aiming for high-quality and sustainable growth rather than mere quantitative expansion[7] - Recent policies aimed at enhancing consumer goods supply-demand compatibility and promoting consumption are expected to gradually improve consumer sentiment[7] Production and Trade Dynamics - Industrial value-added output slightly decreased by 0.1 percentage points, but high-tech industries showed a robust growth of 8.4%, indicating technology's crucial role in overall economic growth[7] - Export delivery value improved slightly from -2.1% to -0.1%, suggesting a narrowing of production fluctuations due to external trade conditions[7] Future Outlook - The market anticipates weaker growth in Q4 compared to Q3, with the expectation that the effects of new policies will take time to manifest, leading to continued economic challenges until year-end[7] - Despite current weaknesses, China's economic momentum remains strong, supported by counter-cyclical policies and a focus on domestic demand, particularly consumption[7]

12月15日，轮船停泊在河北省唐山港京唐港区集装箱码头进行装卸作业。 刘满仓摄（人民视觉） "11月份，更加积极有为的宏观政策持续显效，全国统一大市场建设纵深推进，着力做强国内大循 环，生产供给持续增长，市场销售继续扩大，货物进出口增长加快，就业物价总体稳定，高质量发展扎 实推进，国民经济延续了稳中有进的发展态势。"12月15日，在国务院新闻办发布会上，国家统计局新 闻发言人付凌晖介绍了今年11月份国民经济运行情况。 生产增势平稳，市场销售扩大 11月份，国民经济运行有哪些亮点和积极变化？ 付凌晖介绍，11月份，生产增势平稳。工业生产稳定增长。规模以上工业增加值同比增长4.8%， 增速和上月基本持平。产业升级发展带动下，技术含量和附加值较高的装备制造业快速发展。装备制造 业增加值同比增长7.7%，继续快于全部规模以上工业增长，对规模以上工业增加值增长的贡献率达到 59.4%。 市场销售扩大。商品销售持续增长。11月份，社会消费品零售总额同比增长1.3%，居民消费品质 提升，部分升级类商品销售较快增长。11月份，限额以上商品零售额中化妆品类和金银珠宝类零售额分 别增长6.1%和8.5%。服务零售较快增长。居民文 ...

期货研究院 格林大华期货研究院专题报告 宏观经济 2025年12月15日 宏观国债研究员：刘洋 从业资格证号： F3063825 交易咨询证号： Z0016580 联系方式： liuyang18036@greend h.com 格林大华期货交易咨询业务资格： 证监许可【2011】1288号 成文时间：2025年12月15日星期一 更多精彩内容请关注格林大华期货官方微信 11月消费投资低于预期 摘要 11月固定资产投资增速和社零增长均低于市场预期。11出口增速 超市场预期。11月份，规模以上工业增加值同比增长低于市场预期， 11月服务业生产指数同比增速较10月回落0.4个百分点。11月国内房 地产销量同比和房价继续下行，12月上旬的数据也表现如此。截至今 年10月底，5000亿元新型政策性金融工具已全部完成投放，11月的 投资数据未表现出明显改观。中美在10月末元首会晤之后，不断拉长 合作清单、压缩问题清单，相对稳定的国际环境有利于中国出口。出 口信心稳定则有利民间投资增长。 1-11月份，全国固定资产投资同比下降2.6%，市场预期下降2.2 %，1-10月份为同比下降1.7%。分类来看，1-11月份广义基建投 ...

Core Insights - The consumer market in China maintained a steady growth trend in October, with continuous release of consumption potential [1] Group 1: Goods Consumption - In October, retail sales of goods increased by 2.8%, with significant growth in sales of trade-in related products [1] - Retail sales of communication equipment, cultural and office supplies, and furniture for enterprises above designated size grew by 23.2%, 13.5%, and 9.6% respectively [1] - Demand for upgraded consumer goods remained strong, with retail sales of gold, silver, and jewelry, sports and entertainment products, and cosmetics increasing by 37.6%, 10.1%, and 9.6% respectively [1] Group 2: Service Consumption - From January to October, retail sales of services grew by 5.3%, driven by holiday travel demand [1] - Retail sales in tourism consulting and leasing services, transportation services, and cultural and recreational services all maintained a growth rate of over 10% [1] - In October, restaurant income increased by 3.8% [1] Group 3: New Consumption Trends - In October, sales of smart health devices increased by over 20%, while sales of smart wearable devices grew by approximately 4% [1] - Sales of certain first-level energy-efficient home appliances increased by over 10% [1] - E-commerce played a positive role in boosting consumption, with online service consumption growing by 21% [1]

Core Insights - China's consumption market showed steady growth in October, with continuous release of consumption potential [1] Group 1: Goods Consumption - In October, retail sales of goods increased by 2.8%, with significant growth in sales of products related to trade-in programs [6] - Retail sales of communication equipment, cultural office supplies, and furniture grew by 23.2%, 13.5%, and 9.6% respectively [6] - Demand for upgraded consumer goods remained strong, with retail sales of gold and silver jewelry, sports and entertainment products, and cosmetics increasing by 37.6%, 10.1%, and 9.6% respectively [6] Group 2: Service Consumption - Service consumption showed good momentum, driven by holiday travel demand, with retail sales in tourism consulting, transportation services, and cultural and recreational services all maintaining over 10% growth [9] - Restaurant revenue grew by 3.8%, accelerating by 2.9 percentage points compared to September [9] - The inbound tourism sector remained robust, with 751,000 foreign visitors during the National Day and Mid-Autumn Festival holidays, marking a 19.8% increase [9] Group 3: Rural and New Consumption - Rural consumption outpaced urban areas, with county-level consumption continuing to expand and lower-tier markets showing strong vitality [14] - New types of consumption grew rapidly, with sales of smart health devices increasing by over 20%, smart wearable devices by approximately 4%, and some first-level energy-efficient appliances by over 10% [14] - Sales of organic food also saw significant growth, exceeding 8% [14]

Core Viewpoint - The domestic consumption market in China has shown steady growth in October, driven by the National Day and Mid-Autumn Festival holidays, with continuous release of consumption potential [1] Summary by Categories Overall Consumption Performance - In October, the total retail sales of consumer goods reached 4.63 trillion yuan, representing a year-on-year growth of 2.9% [1] - From January to October, the total retail sales of consumer goods amounted to 41.2 trillion yuan, with a growth rate of 4.3%, which is 0.8 percentage points higher than the same period last year [1] Retail Sales Breakdown - In October, the retail sales of goods increased by 2.8%, with significant growth in sales of products related to trade-in programs [1] - Retail sales for communication equipment, cultural and office supplies, and furniture increased by 23.2%, 13.5%, and 9.6% respectively [1] Basic and Upgraded Goods Consumption - Basic living goods saw rapid growth, with retail sales of grain and oil foods increasing by 9.1% and clothing and footwear by 6.3% [1] - Demand for upgraded goods remained strong, with retail sales of gold and silver jewelry, sports and entertainment products, and cosmetics increasing by 37.6%, 10.1%, and 9.6% respectively [1]

Group 1: Consumer Trends - The jewelry sector, particularly gold, saw a significant year-on-year increase of 37.6% in October, marking it as a standout performer in consumer spending [2] - The surge in gold purchases is attributed to a more than 50% increase in international gold prices this year, currently stabilizing above $4,100 per ounce, leading consumers to invest in gold as a safe asset [4] - Overall retail sales in October increased by 2.9% year-on-year, with rural consumption growing at a faster rate of 4.1% compared to urban areas, indicating a shift in spending patterns [9] Group 2: Industrial and Manufacturing Insights - The industrial output for October rose by 4.9% year-on-year, with notable growth in equipment manufacturing and high-tech manufacturing at 8% and 7.2% respectively, outpacing overall industrial growth [11] - The manufacturing sector is transitioning towards high-tech production, as evidenced by increased investments in smart equipment and advanced production lines [12] Group 3: Investment and Economic Challenges - Fixed asset investment decreased by 1.7% year-on-year, primarily due to a 14.7% drop in real estate development investment, highlighting ongoing challenges in the property market [14] - Excluding the real estate sector, national investment actually increased by 1.7%, with manufacturing investments continuing to grow [17] Group 4: Trade and Export Dynamics - In October, the total value of imports and exports rose by 0.1% year-on-year, with imports increasing by 1.4%, indicating a rise in domestic demand [20] - The Producer Price Index (PPI) fell by 2.1% year-on-year, but the rate of decline has slowed, suggesting a potential easing of deflationary pressures in the industrial sector [21] Group 5: Market Performance - The stock market has recently surpassed the 4,000-point mark, reflecting increased investor confidence and a shift of funds from savings to equity investments [23]