● 本报记者 连润 王舒嫄 近日召开的国务院常务会议和全国消费品以旧换新工作推进电视电话会议对下阶段消费品以旧换新作出 部署，释放出政策支持加力信号。 专家表示，从当前各地对以旧换新政策优化调整的路径看，后续以旧换新政策有可能在上调资金支持规 模、扩大品类范围等方面发力，同时将进一步强化政策协同与技术赋能，确保政策红利直达消费者，有 效扩大内需、提振消费。 政策效果明显 今年以来，以旧换新政策持续发力，范围有所扩大，涉及产品越来越多。在政策带动下，传统消费领域 和智能消费领域活力持续释放，政策效果显著。 最新数据显示，7月，限额以上单位家用电器和音像器材类、文化办公用品类、家具类和通讯器材类商 品零售额同比分别增长了28.7%、13.8%、20.6%、14.9%，均明显快于商品零售额增速，继续支撑商品 销售增长。 以旧换新政策同样惠及汽车行业。最新发布的增值税发票数据显示，2024年4月至2025年7月，全国新能 源车销量同比增长81.7%，增长势头迅猛。 国家统计局新闻发言人付凌晖表示："消费品以旧换新政策加力扩围，对相关商品销售带动作用继续显 现。" 支持力度料加码 从中央层面看，加力支持以旧换新的政策信 ...

7月主要商品中，涨幅最明显的是文化办公用品，同比涨幅达78%。其次是家用电器和音像器材 类，增幅为49.7%。 记者 李珺瑶 崔艺林 实习生 詹傢杰 上海市统计局近日公布了7月社会消费品零售总额情况。7月，上海社会消费品零售总额为1291.38 亿元，同比增长7.8%。对比全国同比3.7%的增长，上海7月消费数据可谓亮眼。 办公用品和家电增速靠前 从统计数据看，7月商品零售额达1140.85亿元，同比增长9.7%，拉高了社零增速。 具体分析，7月黄金珠宝消费回暖，与"五五购物节""上海之夏"等大力度的消费促销活动大有关 系。如"五五购物节"期间全市黄金消费最集中的黄浦区举办了"璀璨金喜大豫园"精品推广节活动，消费 者最高能享受10000减1000，5000减750的活动。不少店铺还推出限时特价、满额赠礼等活动。从不少黄 金珠宝品牌公布的业绩看，7月回暖趋势也非常明显。 汽车消费年内首次正增长 值得注意的是，7月上海的汽车消费出现了同比增长，这也是今年首次正增长。此前，虽然整体汽 车市场受"以旧换新"政策拉动，但受市场竞争影响，许多厂家与经销商以降价换销量，导致销量涨而收 入不涨、收入增而利润不增，销售额持续走 ...

Economic Overview - The national economy shows a steady development trend, requiring continued macro policy support to effectively release domestic demand potential and promote a stable and healthy economic development [1][2] - In July, exports increased by 7.2% year-on-year, surpassing the previous value of 5.9%, while social retail sales grew by 3.7%, lower than June's 4.8% and May's 6.4% [1] Consumption and Retail - Retail sales of consumer goods grew by 4.0% year-on-year in July, down from 5.3% previously, with significant growth in home appliances (28.7%), furniture (20.6%), communication equipment (14.9%), and cultural office supplies (13.8%) [1] - The restaurant sector showed weak performance, with growth of only 1.1% in July compared to 5.9% in May [1] Investment Trends - Fixed asset investment increased by 1.6% year-on-year from January to July, a decline of 1.2 percentage points compared to the first half of the year, with manufacturing, infrastructure, and real estate investments all showing a slowdown [1] - Manufacturing investment has decreased, while infrastructure projects, particularly "two heavy" projects, are expected to gain momentum in the second half of the year [1][3] Industrial Production - In July, the industrial added value for large-scale industries grew by 5.7% year-on-year, down from 6.8% previously, influenced by slowing investment and consumption growth [2] - Producer prices for industrial products fell by 0.2% month-on-month, with a year-on-year decline of 3.6% [2] Policy Measures - Starting in August, measures to expand consumption include the introduction of childcare subsidies and the exemption of fees for public kindergarten education for certain age groups [3] - The government is also encouraging service consumption through fiscal interest subsidies for personal consumption loans and service industry loans [3] Challenges and Outlook - The real estate sector and local infrastructure investment present ongoing challenges, requiring time to address accumulated issues [3] - Short-term factors such as extreme weather and adjustments in consumption subsidies have impacted July's economic data, but upcoming macroeconomic policies are expected to promote effective investment and release domestic demand potential [3]

Economic Performance - July industrial added value growth slowed to 5.7%, down 1.1 percentage points from the previous month, while retail sales growth fell to 3.7% from 4.8%[2][3] - The weighted year-on-year growth rate of investment, retail, and export delivery value dropped to -0.1%, a decrease of 3 percentage points compared to the previous year[1] Demand and Supply Dynamics - The gap between supply and demand indicators reached 5.8 percentage points, the highest in recent years, indicating a significant demand shortfall[1] - July's industrial production and sales rate was 97.1%, down 0.2 percentage points year-on-year, showing a slight improvement compared to the previous month's decline of 0.3 percentage points[1] Export and Retail Trends - Export delivery value growth decreased to 0.8% in July from 4.0% in June, contributing approximately 0.09 percentage points to industrial added value growth, a drop of 0.35 percentage points from June[2] - Automotive retail sales plummeted to -1.5% in July, significantly impacting overall retail performance, which saw a reduction of 0.4 percentage points in its contribution[3] Investment Insights - Fixed asset investment growth for January to July was 1.6%, with a notable decline of 1.2 percentage points from the previous month, while equipment investment grew by 15.2%, down 2.1 percentage points[4] - July's fixed asset investment year-on-year dropped to -5.3%, influenced by extreme weather conditions affecting outdoor construction activities[4] Real Estate Market - Real estate sales area and sales value in July fell by 7.8% and 14.1% year-on-year, respectively, indicating a continued weakness in the sector[5] - New residential prices in July saw a month-on-month decline of 0.3%, with second-hand housing prices dropping by 0.5%, reflecting ongoing market challenges[5] Overall Economic Outlook - The overall economic data for July indicates a slowdown, with production showing resilience while demand remains weak[6] - The potential for new economic policies may arise in September and October, particularly in the real estate sector, as authorities seek to stabilize the market[5][8]

Group 1 - The National Development and Reform Commission (NDRC) has issued the third batch of 69 billion yuan in ultra-long-term special bonds this year to support the consumption of old goods replacement [1][2] - Since 2025, 280 million people have applied for subsidies under the old goods replacement policy, leading to sales exceeding 1.6 trillion yuan [1] - Retail sales of major household appliances and related products have seen significant year-on-year growth, with increases of 30.7% for home appliances, 25.4% for audio-visual equipment, 24.1% for cultural and office supplies, and 22.9% for furniture [1] Group 2 - The NDRC plans to issue another 69 billion yuan in ultra-long-term special bonds in October to continue supporting local implementation of the old goods replacement policy [2] - The NDRC, in collaboration with the Ministry of Finance and the Ministry of Commerce, aims to ensure balanced and effective use of funds across regions and sectors [2] - Continuous improvement of policy implementation mechanisms is emphasized, including product quality and price regulation to prevent fraudulent practices [2]

Core Viewpoint - The National Development and Reform Commission (NDRC) has allocated 69 billion yuan in special long-term bonds to support the "old for new" consumption policy, aiming to stimulate domestic demand and promote economic growth through the replacement of outdated consumer goods [1][2][3]. Group 1: Policy Implementation - The NDRC has issued a total of 690 billion yuan in special long-term bonds for the third batch this year to support the "old for new" consumption policy, with plans for a fourth batch of the same amount in October [2][3]. - As of July 16, 2025, 280 million people have claimed subsidies under the "old for new" policy, resulting in sales exceeding 1.6 trillion yuan [1][2]. - Retail sales of major household appliances and other consumer goods have seen significant year-on-year growth, with categories such as home appliances and audio-visual equipment increasing by 30.7% and 25.4%, respectively [1]. Group 2: Future Directions - The NDRC emphasizes the need for a coordinated approach to enhance the implementation of the "old for new" policy, focusing on key areas and ensuring the effective use of funds [3][4]. - There is a commitment to improve the policy implementation mechanism, including product quality and price supervision, to prevent fraudulent activities [2][3]. - The NDRC plans to leverage technology and financial tools to stimulate market activity, particularly through loan interest subsidies for equipment updates [4]. Group 3: Economic Impact - The "old for new" policy is viewed as a crucial measure to address complex domestic and international challenges, aiming to expand domestic demand and accelerate the green transformation of the economy [3]. - The policy is expected to create more tangible outcomes by expediting project construction and fund disbursement, thereby enhancing the overall effectiveness of the initiative [3].

Core Viewpoint - The article highlights the implementation and positive outcomes of the "old for new" consumption policy in China, which has significantly boosted retail sales and consumer participation since its inception in 2025 [1][2]. Group 1: Policy Implementation and Impact - As of July 16, 2025, 280 million people have applied for the "old for new" consumption subsidies, leading to sales exceeding 1.6 trillion yuan [1]. - Retail sales of home appliances and audio-visual equipment, cultural office supplies, communication equipment, and furniture have seen year-on-year growth rates of 30.7%, 25.4%, 24.1%, and 22.9% respectively in the first half of the year [1]. - The retail volume of passenger cars increased by 10.8%, contributing to a 5% year-on-year growth in total retail sales of consumer goods [1]. Group 2: Financial Support and Coordination - The National Development and Reform Commission (NDRC) and the Ministry of Finance have allocated a third batch of 69 billion yuan in special long-term bonds to support the "old for new" policy [1]. - An additional 69 billion yuan in special long-term bonds is planned for release in October to further support local implementation of the policy [2]. Group 3: Mechanism Improvement and Oversight - The NDRC, in collaboration with the Ministry of Finance and the Ministry of Commerce, is working to ensure balanced and effective use of funds across regions and sectors [2]. - Continuous improvement of policy implementation mechanisms is emphasized, including product quality and price monitoring to prevent fraudulent practices [2].

Core Viewpoint - The National Development and Reform Commission (NDRC) has allocated 69 billion yuan in special long-term bonds to support the consumption of old goods in exchange for new ones, aiming to stimulate consumer spending and economic growth [1][2]. Group 1: Policy Implementation - The NDRC has been actively implementing the "Two New" policy since 2025, establishing a comprehensive system for the exchange of old consumer goods for new ones [1]. - As of July 16, 2025, approximately 280 million people have claimed subsidies for the exchange program, resulting in sales exceeding 1.6 trillion yuan [1]. - Retail sales of major household appliances and audio-visual equipment, cultural and office supplies, communication equipment, and furniture have seen year-on-year growth rates of 30.7%, 25.4%, 24.1%, and 22.9% respectively in the first half of the year [1]. Group 2: Future Plans - The NDRC plans to allocate another 69 billion yuan in special long-term bonds in October to further support local implementation of the exchange policy [2]. - Coordination with the Ministry of Finance and the Ministry of Commerce will be enhanced to ensure balanced and effective use of funds across different sectors and time periods [2]. - The NDRC will continue to improve the policy implementation mechanism, focusing on product quality and price regulation to prevent fraudulent activities and ensure compliance among participating enterprises [2].

Core Viewpoint - The National Development and Reform Commission (NDRC) has allocated 69 billion yuan in special long-term bonds to support the consumption of old goods in exchange for new ones, aiming to stimulate consumer spending and economic growth [1][2]. Group 1: Policy Implementation - Since 2025, the NDRC has actively implemented the "Two New" policy, establishing a comprehensive system for the exchange of old consumer goods for new ones, and has effectively disbursed special long-term bond funds [1][2]. - As of July 16, 2025, 280 million people have applied for subsidies under the old-for-new policy, resulting in sales exceeding 1.6 trillion yuan [1]. Group 2: Economic Impact - Retail sales of major household appliances and audio-visual equipment, cultural office supplies, communication equipment, and furniture have seen year-on-year growth rates of 30.7%, 25.4%, 24.1%, and 22.9% respectively in the first half of the year [1]. - The retail volume of passenger cars increased by 10.8%, contributing to a 5% year-on-year growth in total retail sales of consumer goods [1]. Group 3: Future Plans - The NDRC plans to allocate another 69 billion yuan in special long-term bonds in October to further support local implementation of the old-for-new policy [2]. - There will be a focus on ensuring balanced and effective use of funds across different sectors and time periods, optimizing subsidy distribution methods to maintain smooth policy execution [2]. - Continuous improvement of policy implementation mechanisms will be emphasized, including product quality and price regulation, to prevent fraudulent practices and ensure compliance among participating enterprises [2].

Core Insights - Jinan's consumer goods market has shown stable growth in the first half of 2025, with a total retail sales of 2640.7 billion yuan, reflecting a year-on-year increase of 4.4% [1][3] - The online consumption demand has significantly increased, with retail sales through public networks reaching 268.2 billion yuan, a year-on-year growth of 24.6%, accounting for 26.8% of the total retail sales of above-limit units, an increase of 4.7 percentage points compared to the previous year [1][3] Consumer Goods Performance - The "old for new" policy has positively impacted sales, with retail sales of home appliances, cultural office supplies, and communication equipment increasing by 6.7%, 40.5%, and 52.9% respectively, contributing 3.6 percentage points to the overall retail sales growth [3] - The sales of new energy vehicles have also seen rapid growth, with retail sales increasing by 13.6%, surpassing the overall retail sales growth rate by 11.7 percentage points, and accounting for 38.8% of the total retail sales of automotive products, an increase of 5.7 percentage points from the previous year [3]