10月14日，京东11.11惊喜开放日在京举行。身处海外的华人用户，只需通过京东 APP 进入全球售平 台，即可同步享受 "又好又便宜" 的购物体验，不仅有超千元补贴优惠，新用户直领180 元礼包和9.9元 包邮专区，针对新加坡等部分地区，还推出了 199 元起无上限包邮优惠，彻底免除海外用户对 "大件运 费高" 的顾虑。 目前，京东全球售供给覆盖千万自营商品，以日韩、东南亚多国、美加澳等十余个主要线上站点为核心 支点，官方直邮网络已覆盖全球 36 个国家，12国可享全品类包邮。依托"价同国内、自营品质、海外包 邮" 三大核心优势，京东全球售持续为海外用户量身打造专属福利和爆款优惠，并以高质量产品与专业 服务，让反向海淘更省钱省心。现在，在京东APP搜索 "全球售双11" 即可进入活动专区 新加坡用户实测：家电家居享包邮真香 最近，一位新加坡华人博主在海外社交平台分享购物体验时表示，通过京东全球售购买微波炉，不仅无 需凑单计算运费，还可享受满 199 元无上限包邮服务，"就像在国内一样选购心仪的家电，真是太香 了！"不少海外留学生用户也反馈，在京东全球售下单家居、家电、数码等大件产品既方便又放心，超 值购物体 ...

受职场焕新与设备升级需求驱动，IT设备和家电家居类采购量大幅增长。数据显示，手机、移动电源、 空调、冰箱、洗衣机采购额同比增长超3倍，会议电视及内存、主板、鼠标等电脑配件采购额增长超 100%，笔记本、游戏本等电脑整机产品采购额增长超50%，数智化已经成为现代企业办公的主流趋 势。此外，角磨机、电动扳手、电锯等MRO工业品类也实现倍数级增长。 员工福利与市场营销类商品同样表现亮眼，微蒸烤一体机采购额同比增长3.4倍，碳酸饮料采购额增长 271%、运动相机采购额增长235%，游戏耳机、剃须刀、扫地机器人采购额增长超过100%。京东企业购 通过供需高效对接与多元化供给，精准满足了企业、员工以及用户的多元化、个性化需求。 数据显示，自企业超省月启动以来，参与阶梯价和企业价的中小企业数量增长显著，有效降低企业采购 成本；金采账期服务新开通客户数和累计服务授信规模稳步扩大，有效缓解中小企业资金周转压力。 京东企业购还为品牌伙伴提供了广阔的增量空间，Apple、联想、小米、华为、美的、惠普、戴尔、得 力、海尔等头部品牌持续领跑，凭借丰富的商品矩阵与专属折扣，稳居企业采购热门品牌榜单前列，进 一步巩固市场优势。 10月14 ...

Core Insights - JD.com reported a significant increase in active users and sales during the 11.11 shopping event, with a 47.6% year-on-year growth in active users and over 70% growth in orders for electronic categories [1][4] - The event featured a variety of promotional activities, including the launch of the "采销推荐" section to help consumers find value products and the introduction of eight surprise days with celebrity collaborations [3][12] User Engagement and Sales Performance - JD.com’s app saw a 47.6% increase in active users from October 9 to 10, leading the industry in user growth [1] - Orders for electronic products, including home appliances and mobile devices, surged over 70% year-on-year, solidifying JD's market leadership [4][6] Product Categories and Trends - Sales of AI-related products, such as smart robots and 3D printers, experienced substantial growth, with smart robots increasing by 500% and AI glasses by over 300% [6] - The fashion sector also thrived, with nearly 2000 brands seeing over 200% growth in sales, particularly in winter apparel [7] Special Promotions and Discounts - JD.com introduced significant discounts, with some products available at as low as 10% of their original price, and offered up to 2111 yuan in coupons for consumers [10][11] - The event included a "super flash sale" and various live-streaming promotions featuring celebrity endorsements [11] Logistics and Technology Integration - JD.com implemented advanced AI and logistics technologies, including the "超脑+狼族" smart device cluster, enhancing operational efficiency by nearly 20% [15][18] - The logistics network involved over 660,000 employees and 3600 warehouses, ensuring rapid delivery, especially to remote areas [18] New Product Launches and Collaborations - The event featured the launch of a "national good car" in collaboration with CATL and GAC Group, available exclusively on JD.com [14] - JD.com also emphasized the introduction of new products from major brands like Xiaomi and iPhone, along with various promotional activities [13]

这句话看似是在讲"管理结构"，其实背后是在讲"老板的姿态"。 电商是个快行业，但老板不能只会快。真能做得长、做得稳、还能做出利润的电商公司，靠的不是运 气，也不是一两次的爆单，而是老板在日常经营中那股"稳中带狠"的姿态——既能看见全局，又能抓住 细节；既有文化，又有规则；既能带人，又能落地。 赴骁遥常说："优秀的公司，都是基于文化底蕴、标准流程，加上公司运作化的组织。" 一、老板的第一姿态：沉得住气，看得见远 电商圈最常见的一个问题，就是"急"。 大家都想快点出成绩、快点上规模、快点爆单。 但如果他能稳下来，从复购率、客单价、转化率、团队能力去思考问题，那他就已经在走向"系统盈 利"了。 有远见的老板，不会急着挣钱，而是先去做"值钱"的事。 当别人忙着追爆品，他忙着搭系统； 当别人忙着卷价格，他忙着研究模型； 但电商不是"赌"，它是"系统工程"。能沉得住气的老板，才是真正的高手。 很多人一开始冲得猛，半年后就消失了。为什么？ 因为他们看到的是"今天卖多少"，而不是"我能不能活到明年"。 一个真正懂经营的老板，他不会天天盯着昨天的销量，他更关心的是—— 我的客户为什么买？为什么复购？团队还能不能撑住？现金流还能 ...

Core Insights - JD.com has reported a significant increase in consumer engagement and sales during the 11.11 shopping festival, with active users on the JD app rising by 47.6% year-on-year from October 9 to 10, leading the industry in growth [1] - The sales volume for electronic categories such as home appliances, mobile phones, and computers has surged over 70% year-on-year, indicating a strong consumer demand [4][6] - The introduction of various promotional strategies, including direct discounts and a "采销推荐" (Sourcing Recommendation) section, has enhanced the shopping experience and attracted more consumers [3][15] Sales Performance - JD.com has seen a tenfold increase in transaction volume for exclusive custom products, further solidifying its market leadership [4] - Emerging categories like AI hardware and smart robots have shown remarkable growth, with smart robot sales increasing fivefold and AI glasses growing over threefold [6] - The fashion sector has also performed well, with sales from nearly 2,000 brands in apparel and beauty increasing by over 200% [6] Promotional Strategies - The 11.11 event features simplified promotional tactics, with discounts as low as 10% and additional coupon packages available for consumers [8] - A series of themed "Surprise Days" will be held, offering a variety of engaging activities and products to enhance consumer experience [12][14] - JD.com is also leveraging AI and smart logistics to improve service efficiency and customer satisfaction during the event [20][21] Product Highlights - Notable product categories include health-related items, with sales of weight management and nutritional supplements increasing significantly [9] - Fresh produce, particularly durian, has become a top choice among consumers, with sales rising by 420% [8] - The introduction of a new "National Good Car" in collaboration with CATL and GAC Group will be exclusively available on JD.com during the event [19] Logistics and Technology - JD.com is deploying advanced AI and smart logistics solutions to enhance operational efficiency, with over 66,000 logistics employees and 3,600 warehouses involved in the 11.11 event [22] - The integration of smart devices and AI tools is expected to improve delivery times and reduce logistics costs significantly [21][22] - The company has achieved full coverage of free shipping in several remote regions, saving consumers substantial shipping costs [22]

今年"双11"电商大战正式开打，京东叠足Buff，除"官方直降"外，更官宣"造"车。但京东"造"车更像华 为，不直接上手，只不过华为助力车企，京东押宝渠道。在业内人士看来，无论新车上线还是商品提前 降价，都反映出今年"双11"企业对流量和消费心智占领的急迫感。 "让买车像买手机" 10月14日，在"11.11惊喜开放日"上，京东宣布将联合广汽集团、宁德时代推出"大家能够买得起、满足 90%以上生活通勤需求"的"国民好车"。京东方面表示，三方将通过推动汽车产品从生产到服务的全链 条智能化升级，"让买车像买手机一样方便"。目前，消费者在京东App搜索"国民好车"，可向新车提出 建议并提前预约试驾，搜索页面显示，已有近8万人参与互动。 据京东方面介绍，新车为三方联合推出，京东并不直接涉及制造环节。在分工方面，广汽集团负责整车 智能制造，宁德时代提供电池技术与换电生态支持，京东则发挥线上线下全渠道消费与服务优势，计划 于"双11"期间独家线上开售。 据了解，新车将采用"线上定制+线下快提"的模式，除标准版外，可灵活选购"车衣定制版、车品配装 版、养护加持版"等多种套餐，主打"让买车像买手机一样方便"的消费场景。官方数 ...

Core Insights - JD.com has reported a strong start to its 11.11 shopping festival, with active user numbers on the JD app increasing by 47.6% year-on-year from October 9 to 10, leading the industry in growth [1] - The sales volume for major categories such as home appliances, mobile phones, and digital products has surged over 70% year-on-year, solidifying JD's leading position in the market [4][6] Sales Performance - The sales of JD's exclusive custom products have increased by over 10 times year-on-year [4] - Trend categories like AI hardware and smart robots have seen significant growth, with smart robot sales increasing by 5 times and AI glasses by over 3 times [6] - The fashion sector, including brands like Bosideng and lululemon, has experienced over 200% year-on-year sales growth, particularly in winter apparel [6] Promotions and Discounts - JD.com has simplified its promotional strategies, offering discounts as low as 10% and providing substantial consumer benefits, including a maximum subsidy of 2111 yuan [9] - The company is launching a series of promotional events, including a "Super Flash Sale Day" and a "Super Live Streaming Day," featuring significant discounts on popular products [10] New Product Launches - JD.com is set to unveil a "National Good Car" in collaboration with CATL and GAC Group during the 11.11 event, which will be exclusively sold on JD [11] Technological Integration - This year's 11.11 event features extensive integration of AI and robotics, enhancing customer experience and operational efficiency [12][14] - JD's logistics have adopted advanced technologies, including the "Super Brain + Wolf Pack" intelligent device cluster, improving decision-making and operational efficiency by nearly 20% [14]

Core Insights - JD.com officially launched its 11.11 shopping festival on October 9, 2023, and reported significant consumer engagement and sales growth within the first week [2] - Active users on the JD app increased by 47.6% year-on-year from October 9 to 10, leading the industry in growth [2] - Sales in categories such as home appliances, mobile phones, and digital products saw over 70% year-on-year growth in order volume by October 14 [2] Group 1: Sales Performance - Trend categories like AI hardware, smart robots, and 3D printers experienced remarkable growth, with smart robot sales increasing fivefold and AI glasses growing over threefold [4] - New home appliance sales surged over fourfold, with over 1,000 brands seeing more than 100% growth in "lightning new products" sales [4] - In the fashion sector, nearly 2,000 brands saw sales growth exceeding 200%, with winter apparel gaining significant attention [6] Group 2: Health and New Energy Products - Health-related products, including weight management and nutritional supplements, saw new user numbers increase over fivefold, while sales of traditional health products grew over twofold [6] - Sales of self-operated electric bicycles surged by 500%, and sales of electric vehicle charging stations increased by 102% [6] Group 3: Technological Integration - This year's 11.11 festival featured the deepest integration of AI, large models, and robotics, enhancing consumer experience and helping brands reduce costs [6][7] - JD.com introduced various AI tools and free services to improve efficiency and reduce customer wait times [7] - The company plans to invest in AI over the next three years, aiming to create a trillion-yuan AI ecosystem and transform supply chains [7]

10月14日，京东11.11惊喜开放日在京举行。活动现场，京东11.11交出首份成绩单。自10月9日京东11.11全面开启以来，在现货开卖、官方直降等举措下， 消费者的购物热情持续高涨。央视市场研究（CTR）星汉移动用户分析系统数据显示，10月9日至10日，京东APP活跃用户数同比增长47.6%，增速位居行业 首位，服饰、美妆、运动等众多品类实现销售爆发。 随着消费者对于品质服饰的需求日益旺盛，专注品质筛选的京东JD FASHION频道也引发服饰消费的新风潮。京东JD FASHION通过严格筛选面料品质与工 艺标准，切中消费者品质需求，带动相关服饰品类增长。京东11.11开启以来，带有JD FASHION标签的保暖相关服饰商品成交额环比9月增长100%，其中羊 绒商品环比增长3倍，羽绒服商品环比增长100%。 与此同时，消费者对购物时效性的要求也在显著提升，京东服饰美妆秒送业务在京东11.11期间迎来多品类同时爆发，其中京东服饰美妆秒送业务体育用品 成交额同比增长5.7倍、运动服饰增长250%、女装增长205%、内衣增长176%、功能箱包增长156%、童装增长106%。 北方降温换季的趋势，催生了大量保暖服饰 ...

作者 | 第一财经 陆涵之 10月14日，在京东双11发布会上，京东汽车宣布联合宁德时代旗下的时代电服和广汽集团共同推出一款 汽车。据了解，官方将在10月底陆续开启内测版、大众版试驾活动。 同时，该车将在京东双11期间正 式发布，并在京东进行独家销售。 这一消息官宣后，引发了外界对于京东造车的猜测。对此，京东表示这款新车是三方联合推出，京东主 要提供独家销售，不直接涉及制造环节。 2025.10.14 本 文字数：2393，阅读时长大约4分钟 今年4月，京东官宣以旧换新的购车活动，宿迁宿豫消费者在京东购买新车可以享受"国补"。 据官方资料，京东汽车是一站式整车选购、车品销售、养护服务及新能源解决方案平台，涵盖汽车整 车、摩托车整车及装备、二轮电动车整车及装备、汽车用品配件及服务、京东养车连锁服务门店及三方 服务网络、维修改装、汽车贴膜及其他汽车创新业务。截至目前，京东养车门店接近3000家。 值得一提的是，售车也成为京东在大促期间吸引关注的重要手段。今年双11，除了推出新车，京东汽车 表示"震骨价"补贴活动也同步加码，在政府补贴加持下实现补上加补，买车最高优惠力度或达5折。而 在今年618期间，京东曾推出"汽 ...