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Blis Integrates T-Mobile Advertising Solutions Data into DSP, Redefining Audience Discovery in Omnichannel Advertising
Prnewswire· 2025-09-10 13:00
Core Insights - Blis has integrated T-Mobile Advertising Solutions' app ownership and engagement data into its omnichannel demand-side platform, enhancing advertisers' access to precise datasets in digital marketing [1][2] - This integration allows Blis to be the only omnichannel DSP that combines T-Mobile's app insights with real-world movement patterns and verified transactions, providing a comprehensive view of consumer behavior [2][4] - The partnership aims to create a differentiated model for audience discovery and activation, focusing on privacy and maximizing advertising efficiency [3][5] Company Overview - Blis, founded in the UK in 2004 and headquartered in New York, employs over 300 global employees across 14 offices in 11 countries [7] - T-Mobile US, Inc. operates a nationwide 5G network and offers services through its subsidiaries, including T-Mobile, Metro by T-Mobile, and Mint Mobile [8] Technological Advancements - The integration of T-Mobile's high-intent behavioral data enhances Blis's existing capabilities, allowing for improved audience discovery and omnichannel activation [4] - Blis utilizes non-ID-reliant proprietary technology to help advertisers identify and convert high-value audiences with greater accuracy and efficiency [2][6] Market Positioning - The collaboration between T-Mobile and Blis positions them as leaders in providing durable advertising solutions in a privacy-first landscape, focusing on full-funnel outcomes that matter to brands and agencies [5][6] - Blis aims to expand visibility into premium environments and unlock deeper signals of audience intent, giving advertisers a performance edge [6]
Criteo and Google Announce Onsite Retail Media Integration
Prnewswire· 2025-09-10 11:00
Core Insights - Criteo has announced a new integration with Google, becoming the first onsite retail media partner for Google, which is expected to enhance opportunities for brands in the digital commerce landscape [1][3]. Integration Details - The integration will start with a limited beta for select customers in the Americas via Google Search Ads 360, with plans for global expansion and inclusion of additional Google Marketing Platform tools [2]. - Criteo's network of over 200 retailers will be able to receive demand from Google Search Ads 360, allowing advertisers to create, launch, and optimize campaigns efficiently [3]. Industry Impact - The retail media industry is projected to reach $204 billion by 2027, but spending is currently concentrated among a few dominant players. This integration aims to diversify the retail media landscape by enabling more retailers to attract advertising budgets [4][6]. - The partnership is designed to provide unified measurement for retailers, helping brands understand the incremental impact of their advertising, which can lead to better budget allocation and investment decisions [3][4]. Company Statements - Google emphasized the importance of connecting advertisers with customers during their shopping journey through onsite sponsored product ads, enhancing the overall advertising performance view [4]. - Criteo expressed excitement about partnering with Google to scale brand advertising for retailers, aiming to maximize the value of ad inventory and connect more brands to its global retail network [5].
3 Reasons Meta Platforms Is a Great Dividend Stock
The Motley Fool· 2025-09-10 10:34
A fresh dividend, a cautious payout, and a cash-gushing core business add up to a compelling long-term income story.Meta Platforms (META 1.79%) has been on a tear since late July's results, as the company's strong results helped investors refocus on the strength of its ads business and its ambitious long-term artificial intelligence (AI) plans. The social-media and advertising company behind Facebook, Instagram, and WhatsApp also kept up a theme it started when it began ratcheting up its capital return prog ...
X @Bloomberg
Bloomberg· 2025-09-05 15:34
Alphabet’s Google was fined almost $3.5 billion by the European Union and ordered to stop favoring its own advertising technology services. Listen to that and the latest stories on Bloomberg News Now. https://t.co/LMemh4BvlE ...
Prediction: 2 Stocks That'll Be Worth More Than Apple 3 Years From Now
The Motley Fool· 2025-09-04 08:32
Dominance in cloud computing and artificial intelligence is propelling these two tech leaders.Let's get one thing out of the way: Apple (AAPL 3.62%) is an excellent company. It boasts one of the most valuable brand names in the world, an army of loyal customers, and has consistently proven its innovative qualities over time. However, the tech leader has faced challenges lately, one of which is the threat of tariffs. Furthermore, Apple has fallen behind some of its similarly sized tech peers in the rapidly e ...
Best Stock to Buy Right Now: Amazon vs. Alphabet
The Motley Fool· 2025-09-04 07:12
Both of these companies are leaders in their respective fields.Some of the most dynamic and significant technology companies today get special recognition on Wall Street. The "Magnificent Seven" cohort, as named by Bank of America analyst Michael Hartnett, represents seven of the best technology stocks on the market today.Two of those stocks, Amazon (AMZN 0.17%) and Alphabet (GOOG 8.93%) (GOOGL 9.00%) also have the distinction of having market capitalizations of more than $2 trillion. They are both closely ...
MNTN, Inc. (MNTN) Presents At Citi's 2025 Global Technology, Media And Telecommunications Conference Transcript
Seeking Alpha· 2025-09-03 18:39
Core Insights - Mountain is a performance Connected TV ad platform, referred to as PTV, which indicates a focus on measurable advertising outcomes [1] - 93% of the advertisers on Mountain are new to TV advertising, highlighting the platform's ability to attract a fresh client base [1]
Kargo's High-Impact Ad Formats Now Available Globally on Amazon Ads
GlobeNewswire News Room· 2025-09-03 07:00
Core Insights - Kargo has launched its unique ad formats on Amazon DSP, allowing brands to create eye-catching and relevant advertising experiences for consumers [1][4] - The integration has already shown positive results, with a 2x increase in New-to-Brand Conversions and a significant rise in Click Through Rate compared to standard display assets [2] - Kargo's high-impact formats are designed to operate in 100% Made for Advertising-free environments, enhancing brand safety and engagement [3] Company Overview - Kargo is a global leader in high-impact creative innovation, providing a suite of exclusive advertising solutions that help brands connect with consumers across various platforms [7] - The company focuses on delivering results, helping advertisers achieve incremental brand lift and higher returns on ad spend [7] - Founded in 2003 and headquartered in New York, Kargo operates offices worldwide and is committed to pushing the boundaries of creative advertising [7]
LZ Technology Holdings Limited Announces Non-Binding MOU with MBH Investments to Explore a UAE Smart-Community Joint Venture
Globenewswire· 2025-09-02 13:00
Core Viewpoint - LZ Technology Holdings Limited has entered into a non-binding memorandum of understanding with MBH Investments to explore a potential joint venture in the UAE, with plans to assess broader opportunities in the Middle East based on initial results [1][3]. Company Overview - LZ Technology integrates smart access-control systems, a digital out-of-home media platform, and local life services into a unified platform for residential and commercial properties, emphasizing localization, privacy, and compliance for the UAE rollout [2][7]. - The company operates in three key verticals: Smart Community, Out-of-Home Advertising, and Local Life, with a significant presence in over 120 cities in China [7]. Joint Venture Details - The MOU includes launching a structured pilot initiative in Dubai to validate product-market fit, ensure regulatory compliance, and refine system integration, with an initial target of up to 100,000 device installations over three years [4][5]. - The pilot will involve representative communities across various property types in Dubai, supported by LZ Technology's deployment capabilities [4]. Market Potential - Dubai is identified as a strategic market due to its advanced infrastructure, substantial residential base, and similarities to LZ Technology's core market in China, positioning it as a launchpad for regional expansion [3][5]. - The partnership aims to leverage MBH's local relationships and operational experience to facilitate the introduction of Chinese innovation into the UAE's dynamic growth sectors [5][6].
INEO and Dolphin Digital Connect Retail Media Platforms
Newsfile· 2025-09-02 11:00
INEO and Dolphin Digital Connect Retail Media PlatformsINEO and Dolphin Digital partner to monetize dynamic digital ad displays in retail stores nationwideSeptember 02, 2025 7:00 AM EDT | Source: INEO Tech Corp.Surrey, British Columbia--(Newsfile Corp. - September 2, 2025) - INEO Tech Corp. (TSXV: INEO) (OTCQB: INEOF) (the "Company" or "INEO"), announces today a strategic partnership with Dolphin Digital, a Dallas-based leader in Digital Out-of-Home (DOOH) advertising. This collaboration aims ...