随着乡村振兴战略的深入实施，农民收入稳步增长、社会保障网越织越密，农民的消费能力和消费意愿 明显提升。要扎实做强县域经济，发展乡村特色产业，创造更多"离土不离乡"的就业岗位，有效释放乡 村消费的巨大潜力。 最近，山东临沂的曹洼大集火了，单次开集来客超过10万人，网友线上"云赶集"超过4亿人次。天津宁 河的芦台大集、辽宁沈阳的蒲河大集、湖南湘西的凤凰山江集市……近年来，一个个乡村大集以烟火 气、沉浸式、社交性的独特魅力，吸引无数人"逛吃"打卡。 更要看到，乡村本身就是一个蕴含丰富文化IP的载体。传统节庆、民俗工艺、地方风物，经过创意转化 可以成为带动消费的独特资源。例如，非遗手作结合现代设计变身文创产品，乡土美食通过品牌包装走 向全国，农事体验融入研学旅行……让文化"活"起来，消费才能"火"起来。这需要多方协同，把深厚的 乡土文化底蕴转化为可持续的消费吸引力。 （文章来源：经济日报） 乡村消费越来越成为难以被忽视的力量。过去，因为常被窄化为"柴米油盐"，乡村消费基本盘被长期低 估。随着乡村振兴战略的深入实施，农民收入稳步增长、社会保障网越织越密，农民的消费能力和消费 意愿明显提升。国家统计局数据显示，11月份， ...

Core Insights - The current domestic consumption market is characterized by a "slow recovery and transformation" [2] - Key areas of market transformation include the rise of service consumption, multi-dimensional upgrades in consumption quality, and robust growth in rural consumption [2][3] Group 1: Consumption Market Trends - Service consumption has emerged as a significant driver of consumption growth [2] - Consumption transformation is advancing across four dimensions: digitalization, personalization, refinement, and branding [2] - Rural consumption growth continues to outpace urban areas, highlighting the vitality of lower-tier markets [2] Group 2: Strategies for Boosting Consumption - Focus on stabilizing expectations and increasing confidence through active employment policies and investments in key social sectors [3] - Promote income growth and optimize distribution to enhance the purchasing power of middle and low-income groups [3] - Encourage supply-side innovation and improve the consumption environment by aligning products with market demand [3] - Develop diverse consumption scenarios by integrating cultural, commercial, tourism, and sports elements to stimulate consumer activity [3][4] Group 3: Long-term Vision - Consumption is deemed a crucial engine for economic growth, necessitating a systematic and long-term approach to fully unleash its potential [4]

Core Insights - China's consumption market showed steady growth in October, with continuous release of consumption potential [1] Group 1: Goods Consumption - In October, retail sales of goods increased by 2.8%, with significant growth in sales of products related to trade-in programs [6] - Retail sales of communication equipment, cultural office supplies, and furniture grew by 23.2%, 13.5%, and 9.6% respectively [6] - Demand for upgraded consumer goods remained strong, with retail sales of gold and silver jewelry, sports and entertainment products, and cosmetics increasing by 37.6%, 10.1%, and 9.6% respectively [6] Group 2: Service Consumption - Service consumption showed good momentum, driven by holiday travel demand, with retail sales in tourism consulting, transportation services, and cultural and recreational services all maintaining over 10% growth [9] - Restaurant revenue grew by 3.8%, accelerating by 2.9 percentage points compared to September [9] - The inbound tourism sector remained robust, with 751,000 foreign visitors during the National Day and Mid-Autumn Festival holidays, marking a 19.8% increase [9] Group 3: Rural and New Consumption - Rural consumption outpaced urban areas, with county-level consumption continuing to expand and lower-tier markets showing strong vitality [14] - New types of consumption grew rapidly, with sales of smart health devices increasing by over 20%, smart wearable devices by approximately 4%, and some first-level energy-efficient appliances by over 10% [14] - Sales of organic food also saw significant growth, exceeding 8% [14]

Core Insights - The consumption market in China is experiencing steady growth, with a retail sales total of 4.63 trillion yuan in October, reflecting a year-on-year increase of 2.9% [1] - From January to October, the total retail sales of consumer goods reached 41.2 trillion yuan, marking a 4.3% growth, which is 0.8 percentage points higher than the same period last year [1] Group 1: Goods Consumption - In October, the retail sales of goods increased by 2.8%, with significant growth in the sales of communication equipment, cultural and office supplies, and furniture, which rose by 23.2%, 13.5%, and 9.6% respectively [1] - Basic living goods saw rapid growth, with retail sales of grain and oil foods increasing by 9.1% and clothing and footwear by 6.3% [1] - Demand for upgraded goods remains strong, with retail sales of gold and silver jewelry, sports and entertainment products, and cosmetics growing by 37.6%, 10.1%, and 9.6% respectively [1] Group 2: Service Consumption - From January to October, service retail sales grew by 5.3%, outpacing goods retail sales by 0.9 percentage points [2] - Driven by holiday travel demand, retail sales in tourism consulting, transportation services, and cultural and recreational services all maintained growth rates above 10% [2] - In October, restaurant income increased by 3.8%, with a growth acceleration of 2.9 percentage points compared to September [2] - The inbound tourism sector remains strong, with 751,000 foreign visitors during the National Day and Mid-Autumn Festival holidays, representing a 19.8% increase [2] Group 3: New Consumption Trends - In October, sales of smart health devices increased by over 20%, while smart wearable devices grew by approximately 4% [2] - Sales of first-level energy-efficient home appliances rose by over 10%, and organic food sales increased by over 8% [2] - According to the China Automobile Dealers Association, retail sales of new energy passenger vehicles grew by 7.3% in October, achieving a penetration rate of 57.2% [2] - From January to October, online retail sales of physical goods increased by 6.3% [2] Group 4: Rural vs Urban Consumption - Rural consumption is outpacing urban consumption, with retail sales in rural areas growing by 4.1% in October, 1.4 percentage points faster than urban areas [2] - From January to October, rural retail sales increased by 4.6%, which is 0.4 percentage points higher than urban growth [2]

Core Insights - The consumption market in China is showing steady growth, with retail sales reaching 4.63 trillion yuan in October, a year-on-year increase of 2.9% [1] - From January to October, the total retail sales of consumer goods amounted to 41.2 trillion yuan, growing by 4.3%, which is 0.8 percentage points higher than the same period last year [1] Group 1: Goods Consumption - In October, the retail sales of goods increased by 2.8%, with significant growth in the sales of old-for-new related products, particularly in communication equipment, cultural and office supplies, and furniture, which grew by 23.2%, 13.5%, and 9.6% respectively [1] - Basic living goods saw rapid growth, with retail sales of grain and oil foods increasing by 9.1% and clothing and footwear by 6.3% [1] - There is strong demand for upgraded consumer goods, with retail sales of gold and silver jewelry, sports and entertainment products, and cosmetics increasing by 37.6%, 10.1%, and 9.6% respectively [1] Group 2: Service Consumption - From January to October, service retail sales grew by 5.3%, which is 0.1 percentage points faster than the previous three quarters and 0.9 percentage points faster than goods retail sales [2] - Driven by holiday travel demand, retail sales in tourism consulting, transportation services, and cultural and recreational services all maintained growth rates above 10% [2] - In October, restaurant income increased by 3.8%, accelerating by 2.9 percentage points compared to September [2] - The inbound tourism sector remains strong, with 751,000 foreign visitors during the National Day and Mid-Autumn Festival holidays, marking a 19.8% increase [2] Group 3: New Consumption Trends - In October, sales of smart health devices increased by over 20%, while smart wearable devices grew by approximately 4%, and sales of certain first-level energy-efficient appliances rose by over 10% [2] - Organic food sales also saw an increase of over 8% [2] - According to the China Automobile Dealers Association, the retail sales of new energy passenger vehicles grew by 7.3% in October, with a penetration rate of 57.2% [2] - From January to October, the online retail sales of physical goods increased by 6.3% [2] Group 4: Rural vs Urban Consumption - Rural consumption is outpacing urban consumption, with retail sales in rural areas growing by 4.1% in October, 1.4 percentage points faster than urban areas [2] - From January to October, rural retail sales increased by 4.6%, which is 0.4 percentage points faster than urban retail sales [2]

Core Insights - The retail sales of consumer goods in rural areas grew by 4.1% in October, outpacing urban growth by 1.4 percentage points [1][2] - The total retail sales of consumer goods reached 4.63 trillion yuan in October, with a year-on-year growth of 2.9% [1] - From January to October, the total retail sales amounted to 41.2 trillion yuan, reflecting a growth of 4.3%, which is 0.8 percentage points higher than the same period last year [1] Group 1: Consumer Goods - In October, the retail sales of goods increased by 2.8%, with significant growth in the sales of communication equipment (23.2%), cultural and office supplies (13.5%), and furniture (9.6%) [1] - Basic living goods saw rapid growth, with retail sales of grain and oil foods increasing by 9.1% and clothing and footwear by 6.3% [1] - The demand for upgraded consumer goods remained strong, with jewelry sales rising by 37.6%, sports and entertainment products by 10.1%, and cosmetics by 9.6% [1] Group 2: Service Consumption - From January to October, service retail sales grew by 5.3%, which is 0.9 percentage points faster than goods retail sales [2] - The demand for travel-related services surged, with retail sales in tourism consulting, transportation, and recreational services all maintaining over 10% growth [2] - In October, restaurant income increased by 3.8%, with a significant acceleration of 2.9 percentage points compared to September [2] Group 3: New Consumption Trends - In October, sales of smart health devices grew by over 20%, while smart wearable devices saw a growth of approximately 4% [2] - Sales of first-level energy-efficient home appliances increased by over 10%, and organic food sales grew by over 8% [2] - The retail volume of new energy passenger vehicles rose by 7.3% in October, achieving a penetration rate of 57.2% [2] Group 4: Rural vs Urban Consumption - Rural retail sales of consumer goods grew by 4.6% from January to October, surpassing urban growth by 0.4 percentage points [2] - The vitality of the lower-tier markets continues to expand, with county-level consumption showing robust growth [2]

Core Insights - The growth of service consumption outpaces that of goods consumption, and rural consumption growth exceeds urban consumption, indicating significant optimization in China's consumption structure [1][9][15] - In the first three quarters, final consumption expenditure contributed 53.5% to economic growth, an increase of 9 percentage points compared to the previous year [1] - The total retail sales of consumer goods reached 36,587.7 billion yuan, with a year-on-year growth of 4.5% [1] Consumption Growth by Region - Jiangsu, Guangdong, and Shandong are the only provinces with retail sales exceeding 30,000 billion yuan, with figures of 34,788.3 billion yuan, 34,254.07 billion yuan, and 30,386.1 billion yuan respectively [6][7] - Hainan leads the nation with an 8.6% growth rate, followed by Inner Mongolia at 7.2%, and several provinces in central and western China also show strong growth [4][5] Changes in Consumption Structure - The consumption structure is shifting, with significant growth in spending on daily necessities, education, culture, and entertainment services [3][9] - The "old-for-new" policy has effectively stimulated consumption, particularly in home appliances and new energy vehicles, with notable growth rates in Inner Mongolia and Shanxi [5][9] Rural vs Urban Consumption - Rural consumption growth is outpacing urban consumption, with Jiangsu's rural consumption growth exceeding urban by 1.4 percentage points, and Guizhou by 1.7 percentage points [14][15] - The shift from basic to improved consumption in rural areas is driven by the "old-for-new" policy and the enhancement of consumption infrastructure [14][16] Policy Implications - The "14th Five-Year Plan" emphasizes boosting consumption and enhancing public service spending to increase residents' consumption capacity [8][14] - Future expansion of county-level markets is expected to support rural consumption as a new growth curve for national retail sales [16]

Core Insights - The growth of service consumption outpaces that of goods consumption, and rural consumption growth exceeds urban consumption, indicating an important signal for the optimization of China's consumption structure [1][12][18] Economic Contribution - In the first three quarters, final consumption expenditure contributed 53.5% to economic growth, an increase of 9 percentage points compared to the previous year [1] - The total retail sales of consumer goods reached 36,587.7 billion yuan, with a year-on-year growth of 4.5% [1] Provincial Performance - Fourteen provinces outperformed the national average in retail sales growth, with five provinces exceeding 6%: Hainan, Inner Mongolia, Shanxi, Henan, and Shaanxi [1][5] - The top ten provinces by retail sales in the first three quarters were Jiangsu, Guangdong, Shandong, Zhejiang, Sichuan, Henan, Hubei, Fujian, Anhui, and Hunan [3][8] Consumption Structure Changes - The consumption structure is shifting, with significant growth in spending on daily necessities, education, culture, and entertainment services [3][12] - The rural areas are showing strong consumption potential, with rural consumption growth driven by the replacement of large goods and upgrades in daily consumption [17][18] Policy and Future Outlook - The "14th Five-Year Plan" emphasizes boosting consumption and implementing special actions to stimulate consumption [3][17] - The expansion of quality consumer goods and services supply is highlighted, with a focus on enhancing service consumption [17][19] Digital and Service Consumption Trends - Digital consumption is on the rise, with significant growth in online retail sales in various provinces [10][12] - Service consumption, particularly in tourism and cultural sectors, is a key driver of growth, with notable increases in visitor numbers and revenue in several provinces [15][16]

Core Viewpoint - The Ministry of Finance is actively supporting the consumption upgrade through various initiatives, with significant financial backing leading to substantial increases in sales and retail figures [1] Group 1: Financial Support and Impact - As of the end of August this year, the national finance has allocated approximately 420 billion yuan, which has driven sales of various goods exceeding 2.9 trillion yuan [1] - Since the beginning of the 14th Five-Year Plan, retail sales of consumer goods in rural areas have increased by 24% [1] Group 2: Specific Initiatives - The government has introduced direct subsidies such as childcare and elderly care subsidies, and provided interest subsidies for personal consumption loans and loans to relevant industry operators [1] - A special fund has been arranged to support county-level commercial construction actions, aimed at unleashing rural consumption potential [1] Group 3: Policy Optimization - The Ministry is working on improving the duty-free shop policy system to encourage more domestic products to go global [1] - The outbound tax refund policy is being optimized to further lower the threshold for refunds and increase cash refund amounts, promoting the expansion of inbound consumption [1]

Core Viewpoint - The 2025 China Farmers' Harvest Festival's Golden Autumn Consumption Season was launched in Hangzhou, Zhejiang, focusing on promoting agricultural product sales and enhancing rural consumption potential [1][3]. Group 1: Event Overview - The Golden Autumn Consumption Season is a key activity of the China Farmers' Harvest Festival, which has facilitated over 130 billion yuan in agricultural product sales through an integrated online and offline platform [3]. - The event will run from September to the end of November, featuring various promotional activities across multiple sectors to stimulate consumption [5]. Group 2: Initiatives and Support - Major e-commerce platforms, including Taotian Group, are offering subsidies, traffic support, and entry assistance to promote agricultural consumption [5]. - Financial institutions, such as the Agricultural Bank of China, are launching special loans and consumer discounts to support farmers [5]. Group 3: Regional Development and Consumption - The Zhejiang Provincial Department of Agriculture highlighted the importance of rural areas as significant consumer and resource markets, with initiatives to enhance rural consumption [7]. - The "Zhejiang Agricultural Quality Products" platform has developed 148 full industry chains with annual outputs exceeding 1 billion yuan, promoting rural tourism and consumption [7]. Group 4: Future Strategies - Future strategies include creating new rural consumption hotspots by integrating rural resources with e-commerce, tourism, and events to develop immersive consumption experiences [9]. - The focus will also be on expanding online and offline sales channels and enhancing brand development for local products to strengthen rural cultural identity [9].