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没想到小县城商铺的倒闭潮,要比大城市来得更惨烈
Sou Hu Cai Jing· 2025-11-22 14:11
Core Insights - The retail industry is experiencing a significant wave of store closures, with at least 17,100 physical stores shutting down in the first half of 2025, including nearly 10,000 in the restaurant sector and over 4,500 in clothing [3][5] - The trend of store closures is particularly pronounced in smaller cities, where many entrepreneurs are unable to sustain their businesses for even a year [5][12] - The rise of e-commerce has drastically altered consumer shopping habits, leading to a decline in foot traffic for physical stores, despite attempts to attract customers through discounts and promotions [6][8] Group 1: Store Closures - A specific jewelry brand closed 905 stores in 2025, averaging 2.5 closures per day, while another brand closed 74 stores in the first half of the year, with the most significant losses occurring in third- and fourth-tier cities [1][3] - Many businesses are quickly putting up "for rent" signs after only a few months of operation, reflecting the harsh reality of the retail environment [3][5] Group 2: E-commerce Impact - E-commerce has fundamentally changed shopping behaviors, with consumers increasingly opting for online purchases, leading to a significant drop in physical store traffic [6][8] - The convenience of online shopping, coupled with competitive pricing, has made it difficult for physical stores to retain customers [14][16] Group 3: Economic Factors - High rental costs are a major factor contributing to store closures, with landlords often increasing rents despite declining sales [19][21] - The economic downturn has led to reduced consumer spending, as individuals are burdened with housing and car loans, making them hesitant to spend on non-essential items [28][29] Group 4: Demographic Changes - The population decline in China, with a drop to approximately 1.408 billion in 2024, has resulted in fewer consumers, making it increasingly difficult for businesses to thrive [22][24] - The aging population and the migration of younger generations to urban areas further exacerbate the challenges faced by physical retailers in smaller towns [26]
月入10万?大锅卤菜也开始收割了
投中网· 2025-04-09 02:27
以下文章来源于餐企老板内参 ,作者内参君 餐企老板内参 . 餐饮业首席经管新媒体!超500万餐饮老板、产业高端精准读者;财经作家吴晓波、源码资本等投资;业务涵盖媒体传播、峰会、培训、游学餐访、中餐出 海、"餐里眼"大数据、"72餐"供应链平台、行业报告等…(更多资讯服务下载:餐饮老板内参APP) 将投中网设为"星标⭐",第一时间收获最新推送 餐饮的核心竞争力,不在镜头前。 作者丨 内参君 来源丨 餐企老板内参 摆摊大锅卤菜,月入10万? "2025年选择摆摊,卖超大里脊肉夹饼,一年就能存够80万元!" "孩子该交学费了,看我摆摊一天把一个月1000多元的学费挣出来。" "摆摊日常,两小时卖两三百斤卤菜,月入10万元! 社交媒体上,关于摆摊暴富的传闻层出不穷,日前,最受瞩目的无疑是大锅卤菜。有关#大锅卤菜# 的话题频繁登上微博热搜,而在抖音上,相关话题 的总播放量已高达45亿次。 在这股浪潮中,最据话题度的应属安徽的胡师傅,他自称是胡师傅大锅卤菜的创始人,从去年开始摆摊,仅用两个月时间就生意爆火。他在抖音频繁更 新摆摊日常,视频点赞量动辄破万。 短短不到一年时间,胡师傅抖音粉丝数量超过74万。每天下午,胡师傅出 ...