北京商报讯（记者 关子辰）8月7日，澳大利亚旅游局正式面向中国市场推出其全球品牌活动"来澳大利亚，道一声G'day"的新篇章，并同步启动多项营销举 措，旨在深化与中国游客的情感联结，增加其在竞争激烈的出境游市场中的吸引力。 新篇章通过定制宣传片、线下快闪互动及多元化传播内容，着重展现澳大利亚独特的自然景观、多元文化和松弛生活方式。 据澳大利亚旅游局方面提供的数据，2024年6月—2025年5月，赴澳中国游客达94.76万人次，同比增长21%，成为澳增长最快的国际客源市场。携程数据显 示，澳大利亚在2025年春节是中国长线出境游首选，并稳居南半球热门目的地榜首。 澳大利亚旅游局局长暨行政总裁韩斐励表示，中国是澳大利亚最重要的国际客源市场之一，希望通过此次活动吸引更多中国游客赴澳。 即日起至8月10日，澳大利亚旅游局在上海西岸热门艺术区打造为期3天的开放式限时体验空间。空间围绕"终生难忘的旅行记忆"设计，包含巨型行李箱、光 影科技展区、沉浸式旅程影像、澳式咖啡体验、亲子阅读角及宠物休息站等，并结合多个澳大利亚品牌提供互动与礼品，力求让消费者身临其境感受澳大利 亚风情。 ...

Group 1 - The Swiss National Tourism Board announced that Switzerland is expected to receive over 42.8 million overnight stays from global tourists in 2024, marking a 2.6% increase from the historical record [1] - Tourists from the Greater China region accounted for nearly 1.12 million overnight stays in Switzerland, leading the Asia-Pacific market in terms of overnight stays [1] Group 2 - The Swiss National Tourism Board has partnered with various organizations, including 729 Voice Studio, Mammut, and the UCCA Center for Contemporary Art, to promote travel destinations [3] - A suspense radio drama titled "The Magic Box," adapted from a novel, has been launched in collaboration with 729 Voice Studio, making the Swiss National Tourism Board the first to promote tourism resources through a radio drama format [3] - The radio drama consists of nine episodes, starting from May 22 and concluding on June 3, integrating Swiss cultural and natural landscapes into the storyline [3] Group 3 - In 2025, the Swiss National Tourism Board will collaborate with the Reading Group to launch a special project titled "The King's Avatar in Switzerland," featuring themed travel routes in major Swiss destinations [3] - The project will be available from July to August 2025, with customized travel routes offered through the Fliggy travel app [3] Group 4 - The Swiss National Tourism Board has launched a limited edition hiking shoe in collaboration with Mammut, which became available in April 2025 [4] - Additionally, a summer exhibition featuring Swiss artist Pipilotti Rist will be held in collaboration with the UCCA Center for Contemporary Art in 2025 [4]