社会服务/本地生活服务Ⅱ 美团-W（03690.HK） 2025 年 08 月 29 日 投资评级：买入（维持） | 日期 | 2025/8/28 | | --- | --- | | 当前股价(港元) | 101.70 | | 一年最高最低(港元) | 217.00/101.00 | | 总市值(亿港元) | 6,214.93 | | 流通市值(亿港元) | 6,214.93 | | 总股本(亿股) | 61.11 | | 流通港股(亿股) | 61.11 | | 近 3 个月换手率(%) | 61.18 | 股价走势图 数据来源：聚源 -40% 0% 40% 80% 120% 2024-08 2024-12 2025-04 美团-W 恒生指数 《短期业绩增速预期波动，整体利润 上行趋势不变 —港股公司信息更新 报告》-2024.12.2 《核心商业盈利能力及新业务减亏进 程均超预期—港股公司信息更新报 告》-2024.8.30 2025Q2 业绩不及预期，行业激烈竞争预计延续 ——港股公司信息更新报告 相关研究报告 《加大海外及 AI 投入，待宏观环境复 苏驱动利润上修 —港股公司信息更 新报告》-2025 ...

Investment Rating - The report maintains a "Buy" rating for Meituan-W (03690.HK) [4][6]. Core Views - The company is actively investing to strengthen its ecosystem and is optimistic about its long-term competitive advantages [1]. - The core local business has shown healthy growth with a significant investment of 100 billion RMB to support merchants, leading to a 17.8% year-on-year increase in revenue for Q1 2025 [2]. - New business segments are improving losses and expanding overseas, with a 19.2% increase in revenue for Q1 2025 [3]. Summary by Sections Financial Performance - In Q1 2025, Meituan achieved revenue of 865.6 billion RMB, a year-on-year increase of 15.92%, and a net profit of 100.57 billion RMB, up 87.33% year-on-year [1]. - The core local business generated revenue of 643 billion RMB, with an operating profit of 135 billion RMB, reflecting a 39.1% increase year-on-year [2]. - The new business segment reported revenue of 222 billion RMB, with operating losses narrowing to 23 billion RMB, a 17.5% year-on-year improvement [3]. Business Segments - The food delivery segment is experiencing healthy growth through refined operations, with a focus on high-quality products and services [2]. - The flash purchase segment continues to grow strongly, with an increase in the number of flash warehouses and order proportions [2]. - The company launched a "Meituan Membership" program to enhance cross-selling and transaction frequency in lower-tier markets [2]. Financial Metrics and Projections - The report projects net profits of 418.3 billion RMB, 534.6 billion RMB, and 638.6 billion RMB for 2025, 2026, and 2027 respectively [4]. - Adjusted net profits are expected to be 499.8 billion RMB, 616.1 billion RMB, and 720.1 billion RMB for the same years, with corresponding valuations of 15.9, 12.9, and 11.0 times [4]. - The company’s gross margin improved to 37.45% in Q1 2025, with a decrease in sales and management expense ratios [3].

Investment Rating - The report maintains a "Buy" rating for Meituan-W (03690.HK) [6] Core Views - The company demonstrated robust growth in its core business, with a significant increase in revenue and net profit for 2024, achieving operating revenue of 337.6 billion yuan, a year-on-year increase of 21.94%, and a net profit of 35.81 billion yuan, a year-on-year increase of 158.4% [1] - The core local business showed steady growth, with Q4 2024 revenue reaching 65.57 billion yuan, up 18.9% year-on-year, and operating profit of 12.9 billion yuan, up 60.9% year-on-year, indicating a significant optimization in profit margins [1][3] - New business segments are solidifying market positions and expanding overseas, with Q4 2024 new business revenue reaching 22.92 billion yuan, a year-on-year increase of 23.5%, and a substantial reduction in operating losses [2][3] Summary by Sections Core Local Business - Instant delivery orders and in-store travel orders saw significant growth, with Q4 2024 core local business revenue at 65.57 billion yuan, up 18.9% year-on-year [1] - The company implemented various initiatives to enhance customer demand and support merchants, contributing to the growth in low-tier cities [2] New Business and International Expansion - New business revenue reached 22.92 billion yuan in Q4 2024, with a notable reduction in operating losses from 48.3 billion yuan to 21.8 billion yuan [2] - The international expansion strategy includes launching Keeta in Riyadh, Saudi Arabia, with rapid growth in user base and order volume [2] Financial Performance - The company achieved a gross margin of 37.8% in Q4 2024, an increase of 3.9 percentage points year-on-year, driven by improved margins in grocery retail and operational efficiency [3] - Operating profit for Q4 2024 was 6.7 billion yuan, a year-on-year increase of 280.7%, with core local business profitability significantly contributing to this growth [3] Future Projections - The report forecasts net profits of 42.98 billion yuan, 52.73 billion yuan, and 62.56 billion yuan for 2025, 2026, and 2027 respectively, with adjusted net profits expected to be 51.13 billion yuan, 60.88 billion yuan, and 70.71 billion yuan [4][5]