内容来源：刘润公众号（runliu-pub） 2）电动汽车。 此前，麦肯锡发布了一份报告:《 下一个重大竞争：改变商业格局的行业领域 》。 报告详细分析了未来最有可能改变全球商业格局的18个赛道，并预测2040年，这18个赛道将实现29万—48万亿美元的收入，贡献18-34%的 全球GDP增长。 1）电商。 麦肯锡预测，到2040年，电商在全球零售收入的占比，可能会到27%-38%，目前大约有20%。 电商行业的增长点，在于发展中国家的市场扩展，或者是发达国家中新品类的增长 。 比如，医疗保健，或者是珠宝和手工艺品等，更有"情绪价值"的产品。因为它们，更容易通过叙事的方式，在社交电商销售。 全球范围来看，无论是电商平台的获客，还是最后一公里的配送，还会大概率迎来大量投资。 半导体，是数字世界的基石。 很多领域的需求，都会推动半导体行业的快速增长。比如，计算和数据存储、汽车、通信和工业电子。 麦肯锡预测，半导体行业，未来十几年会持续6%-8%的年复合增长。 5）AI软件服务。 AI发展太快，麦肯锡特地把它单独列成了一个领域。越来越多的人，正在使用AI助手。 AI企业，也正在进行军备竞赛，打造最先进的基础模型和应 ...

Core Insights - McKinsey's report identifies 18 industry sectors likely to reshape the global business landscape, predicting revenues of $29 trillion to $48 trillion by 2040, contributing 18-34% to global GDP growth [2] E-commerce - By 2040, e-commerce's share of global retail revenue is expected to rise to 27%-38%, up from approximately 20% currently [3] - Growth drivers include market expansion in developing countries and new product categories in developed nations, such as healthcare and emotionally valuable products [4] - Significant investments are anticipated in customer acquisition and last-mile delivery across e-commerce platforms [5] Electric Vehicles - Electric vehicles (EVs) are projected to exceed 50% of global passenger car sales by 2040 [6] - Breakthroughs in battery technology and smart algorithms will significantly influence this sector, prompting increased R&D investments from both EV manufacturers and traditional automakers [7] Cloud Services - The demand for higher storage and computing capabilities is driven by a more interconnected world and the need for AI products requiring substantial computational power [9] - The cloud services industry experienced a 17% compound annual growth rate (CAGR) from 2005 to 2020, with similar growth expected in the coming decades [10] Semiconductors - The semiconductor industry is essential for the digital world, with demand from computing, data storage, automotive, communication, and industrial electronics driving growth [11] - A sustained CAGR of 6%-8% is forecasted for the semiconductor sector over the next decade [11] AI Software Services - The rapid development of AI has led to its classification as a distinct sector, with increasing usage of AI assistants [12] - Companies in the AI space are engaged in a competitive race to develop advanced foundational models and applications [13] Digital Advertising - Digital advertising, through search, social media, and media services, is expanding in value as internet usage among the middle class increases [14] - Continuous algorithm improvements enhance platforms' abilities to target customers and track advertising costs, although competition for user attention necessitates increased investment in engaging content [15] Streaming Video - Investment in customer acquisition and content production is rising, prompting streaming platforms to seek new revenue models [17] - Developing countries may provide incremental growth in subscription and advertising revenue for streaming services, with projections indicating over 1 billion households subscribing to long-form video services by 2040 [18] Shared Autonomous Vehicles - The advent of autonomous driving technology may reduce the necessity for personal vehicle ownership [19] - By 2040, shared autonomous vehicles could account for 25%-51% of shared mobility revenue [20] Space Economy - The world is on the brink of entering a space economy era, with advancements in reusable rocket technology transforming the aerospace industry [21][22] Cybersecurity - Cybercrime caused approximately $950 billion in direct economic losses in 2020, with indirect losses potentially reaching $4-6 trillion [24] - Increasing awareness of cybersecurity has led companies to enhance their investments in this area [25] Batteries - Significant advancements in battery technology have tripled energy density over the past few decades [26] - The global energy transition is driving demand for batteries, particularly in electric vehicles, energy storage, and consumer electronics, with EVs expected to represent over 80% of the battery market by 2040 [28] Video Games - By 2030, an estimated 40% of the global population may become video game players [30] - New gaming models, such as mobile and cloud gaming, are accelerating market growth, with free-to-play games generating substantial revenue [32] Robotics - The integration of AI with robotics is creating significant expectations for humanoid robots, which are seen as potential "ultimate intelligent agents" [33] Industrial and Consumer Biotechnology - Breakthroughs in gene editing and other technologies are accelerating the application of biotechnology in agriculture, alternative proteins, consumer products, and bio-materials [37] Modular Construction - Modular construction methods, which involve prefabricating building components for on-site assembly, can significantly enhance construction efficiency [38] Nuclear Fission Power - The development of safer, smaller modular reactors presents opportunities to supplement renewable energy sources [39] Air Traffic - Electric vertical takeoff and landing vehicles and delivery drones are expected to drive significant technological changes in air traffic [41] Obesity Treatment Drugs - The prevalence of obesity is projected to rise from 15% in 2020 to 24% by 2035, indicating a potential market for effective weight loss products [43]

Core Insights - McKinsey's report identifies 18 industry sectors likely to reshape the global business landscape, predicting revenues of $29 trillion to $48 trillion by 2040, contributing 18-34% to global GDP growth [2]. E-commerce - By 2040, e-commerce's share of global retail revenue is expected to rise to 27%-38%, up from approximately 20% currently [3]. - Growth drivers include market expansion in developing countries and new product categories in developed nations, such as healthcare and emotionally valuable products [4]. - Significant investments are anticipated in customer acquisition and last-mile delivery across e-commerce platforms [5]. Electric Vehicles - Electric vehicles (EVs) are projected to exceed 50% of global passenger car sales by 2040 [6]. - Breakthroughs in battery technology and smart algorithms will significantly influence this sector, prompting increased R&D investments from both EV manufacturers and traditional automakers [7]. Cloud Services - The demand for higher storage and computing capabilities is driven by a more interconnected world and the need for AI products requiring substantial computing power [9]. - The cloud services industry experienced a compound annual growth rate (CAGR) of 17% from 2005 to 2020, with similar growth expected in the coming decades [10]. Semiconductors - The semiconductor industry is essential for the digital world, with demand from computing, data storage, automotive, communication, and industrial electronics driving growth [11]. - A sustained CAGR of 6%-8% is forecasted for the semiconductor sector over the next decade [11]. AI Software Services - The rapid development of AI has led to its classification as a distinct sector, with increasing usage of AI assistants [12]. - Companies in the AI space are engaged in a competitive race to develop advanced foundational models and applications [13]. Digital Advertising - Digital advertising, through search, social media, and media services, is expanding in value as internet usage among the middle class increases [14]. - Continuous algorithm improvements enhance platforms' abilities to target customers and track advertising costs, although competition for user attention necessitates increased investment in engaging content [15]. Streaming Video - Investment in customer acquisition and content production is rising, prompting streaming platforms to seek new revenue models [17]. - Developing countries may provide incremental growth in subscription and advertising revenue for streaming services, with projections indicating over 1 billion households subscribing to long-form video services by 2040 [18]. Shared Autonomous Vehicles - The advent of autonomous driving technology may reduce the necessity for personal vehicle ownership [19]. - By 2040, shared autonomous vehicles could account for 25%-51% of shared mobility revenue [20]. Space Economy - The world is on the brink of entering a space economy era, with advancements in reusable rocket technology transforming the aerospace industry [21][22]. Cybersecurity - Cybercrime caused direct economic losses of approximately $950 billion in 2020, with indirect losses potentially reaching $4-6 trillion [24]. - Increasing awareness of cybersecurity has led companies to enhance their investments in this area [25]. Batteries - Significant advancements in battery technology have tripled energy density over the past few decades [26]. - The global energy transition is driving demand for batteries, particularly in electric vehicles, energy storage, and consumer electronics, with EVs expected to represent over 80% of the battery market by 2040 [28]. Video Games - By 2030, an estimated 40% of the global population may become video game players [30]. - New gaming models, such as mobile and cloud gaming, are accelerating market growth, with free-to-play games generating substantial revenue [32]. Robotics - The integration of AI with robotics is creating significant expectations for humanoid robots, which are anticipated to become "ultimate intelligent agents" [33]. Industrial and Consumer Biotechnology - Breakthroughs in gene editing and other technologies are expected to accelerate the application of biotechnology in agriculture, alternative proteins, consumer products, and bio-materials [37]. Modular Construction - Modular construction methods, which involve prefabricating building components for on-site assembly, can significantly enhance construction efficiency [38]. Nuclear Fission Power - The development of safer, smaller modular reactors may complement renewable energy sources, with commitments from over 20 countries to double nuclear energy production by 2050 [40]. Air Traffic - Electric vertical takeoff and landing vehicles and delivery drones represent significant technological changes in air traffic [41]. Obesity Treatment Drugs - The prevalence of obesity is projected to rise from 15% in 2020 to 24% by 2035, indicating a potential market for effective weight loss products [43].

Core Insights - McKinsey's report identifies 18 industry sectors likely to reshape the global business landscape, predicting revenues of $29 trillion to $48 trillion by 2040, contributing 18-34% to global GDP growth [2] E-commerce - By 2040, e-commerce's share of global retail revenue is expected to rise to 27%-38% from approximately 20% currently [3] - Growth drivers include market expansion in developing countries and new product categories in developed markets, such as healthcare and emotionally valuable products [4] - Significant investments are anticipated in customer acquisition and last-mile delivery across e-commerce platforms [5] Electric Vehicles - Electric vehicles (EVs) are projected to exceed 50% of global passenger car sales by 2040 [6] - Breakthroughs in battery technology and smart algorithms will significantly influence this sector, prompting increased R&D investments from both EV manufacturers and traditional automakers [7] Cloud Services - The demand for higher storage and computing capabilities is driven by a more interconnected world and the need for AI products requiring substantial computational power [9] - The cloud services industry experienced a 17% compound annual growth rate from 2005 to 2020, with similar growth expected in the coming decades [10] Semiconductors - The semiconductor industry is forecasted to grow at a compound annual growth rate of 6%-8% over the next decade, driven by demand in computing, data storage, automotive, communication, and industrial electronics [11] AI Software Services - The rapid development of AI has led to its classification as a distinct sector, with increasing usage of AI assistants [12] - Companies in the AI space are engaged in a competitive race to develop advanced foundational models and applications [13] Digital Advertising - Digital advertising is expanding in value globally, fueled by an increasing number of internet users and more time spent online [14] - Continuous algorithm improvements enhance platforms' abilities to target customers and track advertising costs, although competition for user attention necessitates higher investments in engaging content [15] Streaming Video - Investment in customer acquisition and content production is rising, prompting streaming platforms to seek new revenue models [17] - Developing countries are expected to contribute to growth in subscription and advertising revenues, with projections indicating over 1 billion households subscribing to long-form video services by 2040 [18] Shared Autonomous Vehicles - The advent of autonomous driving technology may reduce the necessity for personal vehicle ownership [19] - By 2040, shared autonomous vehicles could account for 25%-51% of shared mobility revenue [20] Space Economy - The world is on the brink of entering a space economy era, with advancements in reusable rocket technology [21][22] Cybersecurity - Cybercrime caused approximately $950 billion in direct economic losses in 2020, with indirect losses potentially reaching $4-6 trillion [24] - Increasing awareness of cybersecurity has led companies to enhance their investments in this area [25] Batteries - Significant advancements in battery technology have tripled energy density over the past few decades [26] - The global energy transition is driving demand for batteries, particularly in electric vehicles, energy storage, and consumer electronics, with EVs expected to represent over 80% of the battery market by 2040 [28] Video Games - By 2030, an estimated 40% of the global population may become video game players [30] - New gaming models, such as mobile and cloud gaming, are accelerating market growth, with free-to-play games generating substantial revenue [32] Robotics - The integration of AI with robotics is creating significant expectations for humanoid robots as "ultimate intelligent agents" [33] Industrial and Consumer Biotechnology - Breakthroughs in gene editing and other technologies are accelerating the application of biotechnology in agriculture, alternative proteins, consumer products, and bio-materials [37] Modular Construction - Modular construction methods can significantly enhance building efficiency, addressing global housing shortages and high costs [38] Nuclear Fission Power - Safer, smaller modular reactors may supplement renewable energy sources, with commitments from over 20 countries to double nuclear energy output by 2050 [40] Air Traffic - Electric vertical takeoff and landing vehicles and delivery drones represent major technological shifts in air traffic [41] Obesity Treatment Drugs - The prevalence of obesity is projected to rise from 15% in 2020 to 24% by 2035, indicating a potential market for effective weight loss products [43]

Core Insights - McKinsey's report identifies 18 industry sectors likely to reshape the global business landscape, predicting revenues of $29 trillion to $48 trillion by 2040, contributing 18-34% to global GDP growth [2] E-commerce - By 2040, e-commerce's share of global retail revenue is expected to rise to 27%-38%, up from approximately 20% currently [3] - Growth drivers include market expansion in developing countries and new product categories in developed nations, such as healthcare and emotionally valuable products [4] - Significant investments are anticipated in customer acquisition and last-mile delivery across e-commerce platforms [5] Electric Vehicles - Electric vehicles (EVs) are projected to exceed 50% of global passenger car sales by 2040 [6] - Breakthroughs in battery technology and smart algorithms will significantly influence this sector, prompting increased R&D investments from both EV manufacturers and traditional automakers [7] Cloud Services - The demand for higher storage and computing capabilities is driven by a more interconnected world and the need for AI products requiring substantial computational power [9] - The cloud services industry experienced a 17% compound annual growth rate (CAGR) from 2005 to 2020, with similar growth expected in the coming decades [10] Semiconductors - The semiconductor industry is essential for the digital world, with demand from computing, data storage, automotive, communication, and industrial electronics driving growth [11] - A sustained CAGR of 6%-8% is forecasted for the semiconductor sector over the next decade [11] AI Software Services - The rapid development of AI has led to its classification as a distinct sector, with increasing usage of AI assistants [12] - Companies in the AI space are engaged in a competitive race to develop advanced foundational models and applications [13] Digital Advertising - Digital advertising, through search, social media, and media services, is expanding in value as internet usage among the middle class increases [14] - Continuous algorithm improvements enhance platforms' abilities to target customers and track advertising costs, although competition for user attention necessitates increased investment in engaging content [15] Streaming Video - Investment in customer acquisition and content production is rising, prompting streaming platforms to seek new revenue models [17] - Developing countries may provide incremental growth in subscription and advertising revenue for streaming services, with projections indicating over 1 billion households subscribing to long-form video services by 2040 [18] Shared Autonomous Vehicles - The advent of autonomous driving technology may reduce the necessity for personal vehicle ownership [19] - By 2040, shared autonomous vehicles could account for 25%-51% of shared mobility revenue [20] Space Economy - The world is on the brink of entering a space economy era, with advancements in reusable rocket technology changing the aerospace industry [21][22] Cybersecurity - Cybercrime caused approximately $950 billion in direct economic losses in 2020, with indirect losses potentially reaching $4-6 trillion [24] - Increasing awareness of cybersecurity has led companies to enhance their investments in this area [25] Batteries - Significant advancements in battery technology have tripled energy density over the past few decades [26] - The global energy transition is driving demand for batteries, particularly from electric vehicles, energy storage, and consumer electronics, with EVs expected to comprise over 80% of the battery market by 2040 [28] Video Games - By 2030, an estimated 40% of the global population may become video game players [30] - New gaming models, such as mobile and cloud gaming, are accelerating market growth, with free-to-play games generating substantial revenue [32] Robotics - The integration of AI with robotics is creating significant expectations for humanoid robots as "ultimate intelligent agents" [33] Industrial and Consumer Biotechnology - Breakthroughs in gene editing and other technologies are accelerating the application of biotechnology in agriculture, alternative proteins, consumer products, and bio-materials [37] Modular Construction - Modular construction methods, which involve prefabricating building components for on-site assembly, can significantly enhance construction efficiency [38] Nuclear Fission Power - The development of safer, smaller modular reactors presents opportunities to supplement renewable energy sources [39] Air Traffic - Electric vertical takeoff and landing vehicles and delivery drones are expected to drive significant technological changes in air traffic [41] Obesity Treatment Drugs - The prevalence of obesity is projected to rise from 15% in 2020 to 24% by 2035, indicating a potential market for effective weight loss products [43]