Core Insights - The article discusses how certain industries are thriving despite a general perception of economic downturn, highlighting eight key sectors that present significant business opportunities in a low-desire society [3][4]. Group 1: Key Industries - **Second-Hand Economy**: The second-hand luxury market in Japan, represented by companies like Daikokuya, has seen a surge in revenue. In China, platforms like Hongbulin and Panghu are experiencing similar growth, indicating a shift in consumer spending towards second-hand goods [6][7][8][9]. - **Pet Economy**: With declining birth rates, young people are investing more in pets, leading to a boom in pet food and healthcare products. Companies like Inaba in Japan and Guobao in China are capitalizing on this trend [11][12][14][15]. - **Adult Care Products**: The adult diaper market in Japan has surpassed $10 billion, indicating a growing demand for adult care products in China, with companies like Kexin showing potential for growth [16][17][18]. - **Health Food and Beverages**: The rise in health consciousness has led to increased sales of sugar-free beverages and functional drinks in both Japan and China, with brands like Suntory and Dongpeng gaining traction [21][22]. - **Beauty Economy**: The demand for beauty products, including collagen supplements and at-home beauty devices, remains strong, with companies like Jinbo Biological achieving significant market valuations [23][25]. - **Outdoor Recreation**: The outdoor equipment market is thriving, with brands like Snow Peak in Japan and various Chinese brands experiencing rapid sales growth, as consumers seek leisure activities despite economic constraints [25][26][27]. - **Emotional Economy**: Brands that provide emotional comfort, such as Labubu and Rio, are gaining popularity, reflecting a consumer willingness to spend on small pleasures even in tough times [28][29][30]. - **Convenience Economy**: The demand for convenience products, such as frozen foods and smart home appliances, is increasing as younger generations prioritize time-saving solutions [33][35][36]. Group 2: Market Trends - The article emphasizes that the current low-desire economic environment does not equate to a lack of opportunities. Instead, it suggests that businesses that can identify and invest in counter-cyclical sectors will emerge as winners [39].

Core Insights - Amazon's report serves as a guide for merchants to identify product opportunities and market trends in e-commerce [1][2] Group 1: AI-Driven Consumer Trends - Trend 1: AI Quality Space emphasizes the transformation of homes into emotionally interactive environments, with over 65% of consumers in Europe and the US willing to spend more on smart home products [3][4] - Trend 2: The Sleep Economy is emerging as 37% of American adults reported a decline in sleep quality in 2023, leading to increased consumer spending on sleep-related products and services [8][10][12] - Trend 3: Happiness in the Workplace highlights the growing demand for ergonomic office furniture and environments that enhance comfort and productivity [13][14] Group 2: Lifestyle and Experience Trends - Trend 4: Technology's Subtle Integration reflects consumer preferences for seamless tech experiences that enhance quality of life without being intrusive [15] - Trend 5: The Pet Economy is projected to grow by 45% over the next six years, with 55% of pet owners in Europe and Japan willing to invest more in pet healthcare and products [16][17][19] - Trend 6: Outdoor Cooking is gaining popularity, driven by a desire for social experiences and quality time in nature, leading to demand for specialized outdoor cooking equipment [20][21][22] Group 3: Emerging Consumer Demographics - Trend 7: The Mobile Treasure Chest concept illustrates how vehicles are evolving into multifunctional spaces, enhancing comfort and utility for consumers [23][26][27] - Trend 8: Generation Z is becoming a significant consumer force, characterized by values-driven purchasing, a focus on sustainability, and a preference for personalized experiences [28][29][30] - Trend 9: The Fitness Vanguard emphasizes the importance of health, with a shift towards personalized and technology-enhanced fitness solutions [31][34] Group 4: Gaming and Esports - Trend 10: The Esports Geek market is rapidly expanding, particularly in emerging markets, with consumers seeking high-performance gaming equipment and immersive experiences [35][36][37] - The report identifies three key drivers of these trends: accelerated technology, emotional shifts, and lifestyle evolution, reflecting the complex needs of modern consumers [39][40]