Core Viewpoint - The article emphasizes the intense competition among Chinese hardware companies in the global market, particularly in the 3D printing sector, where domestic players dominate and pose significant challenges to emerging firms [4][10]. Group 1: Company Overview - Creality, founded in 2014, is on the verge of going public in Hong Kong, marking a significant milestone in its journey [6]. - The company has achieved remarkable revenue growth, surpassing 2.288 billion RMB in 2024, with a notable increase from 1.346 billion RMB in 2022 [19][27]. - Creality's market share in the global consumer-grade 3D printer segment is reported at 27.9% based on cumulative shipments from 2020 to 2024, making it a leading player [14]. Group 2: Competitive Landscape - The entry of new competitors like Bambu Lab has reshaped the market dynamics, with Bambu Lab reportedly achieving revenues exceeding 5.5 billion RMB in 2024, overshadowing Creality's 2.288 billion RMB [9][16]. - The article highlights that Creality's shipment volume decreased from 870,000 units in 2023 to 720,000 units in 2024, indicating a shift towards higher-end products [17]. - The competitive environment is characterized by a "Matthew Effect," where leading companies like Bambu Lab and xTool significantly outpace others in revenue and market share [20][34]. Group 3: Financial Performance - Creality's revenue from 3D printing machines has decreased from 81.7% in 2022 to 61.9% in 2024, indicating a diversification in its product offerings [18]. - The company's gross profit margin improved slightly from 28.8% in 2022 to 30.9% in 2024, despite a decline in net profit from 104 million RMB in 2022 to 88.66 million RMB in 2024 [19]. - The revenue contribution from 3D scanning devices has grown rapidly, reaching 208 million RMB in 2024, accounting for 9.1% of total revenue [27]. Group 4: Market Trends - The global consumer-grade 3D scanning market is projected to grow significantly, with a compound annual growth rate of 47.8% from 2020 to 2024 [26]. - Creality's average selling price for 3D scanners dropped from 2,700 RMB in 2022 to 1,700 RMB in 2023, reflecting increased price competition [28]. - The laser engraving machine segment is also competitive, with Creality generating 160 million RMB in revenue from this category in 2024, representing 7.1% of total revenue [32]. Group 5: Strategic Focus - The company is focusing on enhancing its product offerings and expanding its sales channels, with online sales accounting for 47.9% of total revenue in Q1 2024 [36]. - Creality's sales expenses have increased from 8.1% in 2022 to 16.7% in 2024, indicating a growing investment in marketing and sales efforts [38]. - The article suggests that for hardware companies, product quality and innovation are critical for success, as evidenced by the achievements of competitors like Bambu Lab and xTool [37].

Group 1: Desktop 3D Printing Market - The global desktop 3D printing market is projected to grow from $5.9 billion in 2024 to $20.9 billion by 2030, with a CAGR of 23% [14][11]. - In 2023, China's desktop 3D printing market size was $300 million, accounting for approximately 6% of the global market, with key applications in dental/healthcare (24%), jewelry (21%), and food (19%) [14][12]. - The desktop 3D printing technology is categorized into FDM and SLA, with FDM being more cost-effective but less precise compared to SLA [14][13]. Group 2: Competitive Landscape - Bambu Lab is a leading player in the desktop 3D printing market, achieving revenues of 2.7 billion yuan in 2023, with a projected revenue of 5.5 billion yuan in 2024 [28]. - Creality, established in 2014, has sold over 5.5 million 3D printers globally, maintaining a market share of approximately 39% in the entry-level segment [29]. - Voxelab, founded in 2015, has launched over 20 products and achieved annual revenues exceeding 1 billion yuan, focusing on cost-effective solutions [35]. Group 3: Laser Engraving Market - The global laser engraving market is expected to reach $4.4457 billion in 2024, with a CAGR of 8.7% from 2025 to 2030 [47]. - The desktop laser engraving machine market is growing rapidly, with a 23% increase in sales from 2022 to 2023, reaching 370,000 units sold [47][48]. - Major players in the laser engraving market include xTool, Ortur, and Atomstack, with xTool holding a significant market share [50][54]. Group 4: Key Companies and Financials - Bambu Lab's community forum has over 100,000 members, enhancing user engagement and product adoption [28]. - xTool's revenue exceeded 1 billion yuan in 2023, with projections of 2 to 3 billion yuan in 2024, aiming for over 5 billion yuan by 2025 [54]. - The laser control system supplier, Jin Chengzi, is expected to generate revenue of 212 million yuan in 2024, with a net profit margin of 13.9% [65].