硬氪 . 专注全球化、硬科技报道。36kr旗下官方账号。 竞争更为激烈。 以下文章来源于硬氪 ，作者张子怡 然而， 消费者对树脂产生的气味容易产生顾虑，因而 对使用场合有 通风 要求，且打印完成后需要清洗与二次固化，产品价格在 过去也比较高昂，直到现在，采用光固化路线的 3 D 打印企业并不多， FDM 才是主要竞争的技术路线。 文 ｜ 张子怡 编辑 ｜ 袁斯来 来源｜ 硬氪（ID：south_36kr） 封面来源 ｜ 企业官网 硬氪 获悉，深圳市智能派科技有限公司（英文名： ELEGOO ，以下简称"智能派"）近日宣布完成新一轮数亿人民币战略融资， 本轮投资方为大疆创新（ DJI ）。 智能派在过去三年中年复合增长率（ CAGR ）超过 40% 。公司 2024 年总营收达到 16 亿元人民币，预计在 2025 年营收增长 30% 至 50% ，有望突破 25 亿元人民币。 硬氪 独家 获悉， 智能派同时 计划在未来三年内实现年营收超过 50 亿元。 智能派成立于 2015 年，专注于研发、生产和销售消费级 3D 打印机、激光雕刻机等产品。公司核心目标是通过提供高性价比和智 能化的产品，降低全球用户的创作门 ...

以下文章来源于36氪出海 ，作者36氪出海 36氪出海 . 36氪出海（letschuhai.com）是关注出海的行业媒体，为企业跨境提供海外咨询及专业服务，同时运营着超万人的出海生态社群。 中国无人机厂商亮相迪拜航展 来源｜ 36氪出海（ID：wow36krchuhai） 封面来源 ｜ Unsplash 腾讯混元3D即将面向海外用户开放 易点天下与阿里云达成AI漫剧出海框架合作协议 11月16日消息，易点天下与阿里云联合宣布，已达成AI漫剧出海框架合作协议。双方将通过资源整合与能力互补，在"AI漫剧出 海"这一高速增长的新兴赛道上，联合打造从基础算力支持到内容产能提升再到营销变现商业化价值落地的全链路垂直解决方案， 构建首个中国AI漫剧出海加速增长引擎。（36氪） 阿里国际站面向全球市场推出AI Mode 11月17日消息，阿里国际站将面向全球市场推出AI Mode，用AI Agent帮全球中小企业全自动地执行跨境电商采购流程。AI Mode 对行业理解更深，可以帮买家更快更准决策；能用AI Agent的能力一键搞定琐碎工作，让买家告别重复劳动；可以多模态挖掘隐 藏的供应链信息，让买家考虑更全面、匹配更精准 ...

文｜张子怡 编辑｜袁斯来 36氪获悉，深圳市智能派科技有限公司（英文名：ELEGOO，以下简称"智能派"）近日宣布完成新一轮 数亿人民币战略融资，本轮投资方为大疆创新（DJI）。 智能派在过去三年中年复合增长率（CAGR）超过40%。公司2024年总营收达到16亿元人民币，预计在 2025年营收增长30%至50%，有望突破25亿元人民币。 同时，36氪独家获悉，智能派计划在未来三年内实现年营收超过50亿元。 智能派成立于2015年，专注于研发、生产和销售消费级3D打印机、激光雕刻机等产品。公司核心目标 是通过提供高性价比和智能化的产品，降低全球用户的创作门槛，实现从想象到现实的创造过程。其利 用中国市场的集成式供应链优势和成熟的电商运营经验，以性价比策略进入市场。 在核心产品线中，智能派的产品覆盖光固化（LCD/SLA）和熔融沉积（FDM）两大主流技术路线，连 续多年保持全球消费类LCD 3D打印机出货量领先品牌地位。 光固化系列中，智能派的Mars系列于2019年上市，是全球市场上第一批进入300美金价位段、同时具备 2K打印精度的设备。2024年6月上线的Mars 5 Ultra新增了分区曝光功能，提升了 ...

人民财讯11月20日电，企查查APP显示，近日，深圳市智能派科技有限公司发生工商变更，注册资本增 加至约643.96万元，新增杭州疆御科技咨询有限公司、深圳市大疆创新科技有限公司为股东，同时，公 司主要人员亦发生变更。 企查查显示，深圳市智能派科技有限公司成立于2015年3月，法定代表人为洪英盛，现由洪英盛、深圳 市智造未来企业管理合伙企业(有限合伙)等及上述新增股东共同持股。官网显示，智能派科技专注于研 发、生产和销售消费级3D打印机、激光雕刻机、STEM套件等产品。 ...

拓竹科技持续保持着其在消费级3D打印领域的强劲发展势头，今年推出了两款全新的3D打印机型号 ——H2D和H2S。在刚刚结束的京东、天猫双十一大促中，拓竹科技连续第三年夺得3D打印机类目销量 与销售额TOP 1。 9月，拓竹科技全球首家直营旗舰店在深圳湾万象城店开业，正式开启线下直营零售新篇章，以高端旗 舰店形式强化品牌与消费者的深度连接，这是在登顶全球消费级3D打印机市场后迈出的重要一步。 数据显示，目前以拓竹科技、创想三维等为代表的中国企业已占据全球入门级3D打印机九成以上市场 份额，标志着中国在该领域的绝对主导地位，未来增长潜力巨大！ 2025年10月，致力于桌面级多功能3D打印机的研发与销售的深圳快造科技有限公司(Snapmaker)宣布完 成B轮融资，由美团和高瓴创投等知名机构共同参与。值得关注的是，快造Snapmaker新推出的独立四 喷头3D打印机U1众筹超1.5亿元，创造品类全球记录。不仅彰显了市场对该企业产品的高度认可，也预 示着独立四喷头3D打印机在未来市场中的巨大潜力。 2025年8月，创想三维向港交所递交招股书。根据招股书，其计划通过上市募集资金以加强研发和拓展 海外市场。若此次成功上市 ...

Group 1 - The first Consumer Electronics Innovation Conference (CEIC 2025) attracted 52,200 attendees globally, showcasing the growing interest in consumer electronics [1] - The event featured innovative technologies such as AI pets and dynamic photo frames, emphasizing the tangible impact of future technologies on daily life [3] - The conference aims to establish a complete closed-loop from technology to orders, positioning itself as a platform for defining global consumer electronics trends [5] Group 2 - Shenzhen's consumer electronics companies demonstrated strong competitiveness in traditional sectors like smartphones and computers, while also showcasing innovation in emerging fields such as AI technology and 3D printing [6] - Industrial Fulian, a leading company in the consumer electronics sector, reported record revenue and net profit in the first half of the year, driven by strong demand for AI servers [6] - The consumer electronics industry is expected to evolve towards smart, ecological, and sustainable development, with AI becoming the core engine driving industry growth [6]

Summary of the Conference Call on Consumer-Level 3D Printing Industry Overview - The consumer-level 3D printing industry in China is experiencing strong export growth, with exports to the US accounting for 37% and Germany for 20% in the first half of 2024. The total export volume for the year is projected to reach 3.77 million units, generating revenue of 8.2 billion RMB, a year-on-year increase of 33% [1][5]. - The global market size for consumer-level 3D printing reached $19.8 billion in 2024, with an expected annual growth rate of 18.6% over the next 5 to 6 years [2]. Key Players - **拓竹科技 (Tao Zhu Technology)**: - Became the industry leader within three years by continuously iterating new models, building overseas brand presence, and creating a user co-creation community called Make World, which has over 1 million registered users [1][6]. - Reported revenue of 2.7 billion RMB in 2023, with a projected revenue exceeding 5.5 billion RMB and a net profit nearing 2 billion RMB in 2024 [3][9]. - **创想 3D (Chuangxiang 3D)**: - The second-largest consumer-level printer supplier globally and the largest consumer-level scanner supplier, currently pursuing an IPO in Hong Kong to expand market share [7]. Market Dynamics - The consumer-level 3D printing market is characterized by a shift towards professional applications, with B-end demand accounting for 60% and C-end demand for 40% [1][2]. - The industry benefits from improvements in equipment usability, speed, precision, yield, and cost reductions. For instance, the entry-level product price of Tao Zhu Technology dropped from 3,700 RMB in 2022 to 1,500 RMB in 2024 [4]. Growth Factors - Internal factors driving growth include advancements in technology (AI applications for real-time diagnostics and model generation) and significant cost reductions in both equipment and materials [4]. - External factors include the diversification of application scenarios, such as dental crowns in healthcare, small-batch figurines in cultural creativity, and jewelry supports in the jewelry industry [4]. Competitive Landscape - Domestic brands like Tao Zhu Technology and Chuangxiang 3D are rapidly increasing their global influence, surpassing established brands like Prusa in search volume on platforms like Google and Amazon [3][8]. - Tao Zhu Technology has maintained a market share exceeding 50% for five consecutive quarters, with a projected sales growth of 627% for the 2025 618 sales event [9]. Investment Opportunities - The upstream supply chain presents opportunities in consumables, particularly PLA materials, which are widely used and have strong repurchase attributes [13]. - Key components in the midstream supply chain include laser modules, motors, and scanners, with companies like 海正生材 (Haizheng Biomaterials) and 嘉联科技 (Jialian Technology) showing potential in PLA production [14][15][16]. Conclusion - The consumer-level 3D printing industry is poised for significant growth, driven by technological advancements, cost reductions, and expanding application scenarios. Domestic players are increasingly competitive on a global scale, presenting various investment opportunities across the supply chain.

Core Viewpoint - The article emphasizes the intense competition among Chinese hardware companies in the global market, particularly in the 3D printing sector, where domestic players dominate and pose significant challenges to emerging firms [4][10]. Group 1: Company Overview - Creality, founded in 2014, is on the verge of going public in Hong Kong, marking a significant milestone in its journey [6]. - The company has achieved remarkable revenue growth, surpassing 2.288 billion RMB in 2024, with a notable increase from 1.346 billion RMB in 2022 [19][27]. - Creality's market share in the global consumer-grade 3D printer segment is reported at 27.9% based on cumulative shipments from 2020 to 2024, making it a leading player [14]. Group 2: Competitive Landscape - The entry of new competitors like Bambu Lab has reshaped the market dynamics, with Bambu Lab reportedly achieving revenues exceeding 5.5 billion RMB in 2024, overshadowing Creality's 2.288 billion RMB [9][16]. - The article highlights that Creality's shipment volume decreased from 870,000 units in 2023 to 720,000 units in 2024, indicating a shift towards higher-end products [17]. - The competitive environment is characterized by a "Matthew Effect," where leading companies like Bambu Lab and xTool significantly outpace others in revenue and market share [20][34]. Group 3: Financial Performance - Creality's revenue from 3D printing machines has decreased from 81.7% in 2022 to 61.9% in 2024, indicating a diversification in its product offerings [18]. - The company's gross profit margin improved slightly from 28.8% in 2022 to 30.9% in 2024, despite a decline in net profit from 104 million RMB in 2022 to 88.66 million RMB in 2024 [19]. - The revenue contribution from 3D scanning devices has grown rapidly, reaching 208 million RMB in 2024, accounting for 9.1% of total revenue [27]. Group 4: Market Trends - The global consumer-grade 3D scanning market is projected to grow significantly, with a compound annual growth rate of 47.8% from 2020 to 2024 [26]. - Creality's average selling price for 3D scanners dropped from 2,700 RMB in 2022 to 1,700 RMB in 2023, reflecting increased price competition [28]. - The laser engraving machine segment is also competitive, with Creality generating 160 million RMB in revenue from this category in 2024, representing 7.1% of total revenue [32]. Group 5: Strategic Focus - The company is focusing on enhancing its product offerings and expanding its sales channels, with online sales accounting for 47.9% of total revenue in Q1 2024 [36]. - Creality's sales expenses have increased from 8.1% in 2022 to 16.7% in 2024, indicating a growing investment in marketing and sales efforts [38]. - The article suggests that for hardware companies, product quality and innovation are critical for success, as evidenced by the achievements of competitors like Bambu Lab and xTool [37].

Core Insights - The article discusses the competitive landscape of the 3D printing industry, particularly focusing on the challenges faced by Creality, a leading Chinese 3D printer manufacturer, as it prepares for its IPO in Hong Kong. The company is facing intense competition from both established players and new entrants in the market [1][4][31]. Group 1: Company Overview - Creality was founded in 2014 and has grown to become a significant player in the 3D printing market, with revenue exceeding 2.288 billion RMB in 2024 [3][13]. - The company claims to be the largest consumer-grade 3D printer provider globally, with a cumulative market share of 27.9% from 2020 to 2024 [8][10]. - However, Creality's market position is challenged by competitors like Bambu Lab, which has rapidly gained market share, achieving revenue of over 5.5 billion RMB in 2024 [5][10]. Group 2: Market Dynamics - The consumer-grade 3D printing market is dominated by four Shenzhen-based companies, which collectively account for over 90% of global shipments [7][8]. - The market is experiencing a "Matthew Effect," where larger companies are gaining a disproportionate share of the market, making it increasingly difficult for smaller players to compete [8][10]. - Creality's sales of 3D printers are projected to decline from 870,000 units in 2023 to 720,000 units in 2024, as the company shifts focus to higher-end products [11][12]. Group 3: Financial Performance - Creality's revenue has shown modest growth over the past three years, with figures of 1.346 billion RMB in 2022, 1.883 billion RMB in 2023, and 2.288 billion RMB in 2024 [13]. - The company's gross margin improved slightly from 28.8% in 2022 to 30.9% in 2024, but net profit has decreased from 104 million RMB in 2022 to 88.66 million RMB in 2024 [13]. - The share of revenue from 3D printing machines has decreased from 81.7% in 2022 to 61.9% in 2024, indicating a diversification in revenue streams [12][13]. Group 4: New Business Ventures - In 2024, Creality became the leading company in global shipments of consumer-grade 3D scanners and ranked third in consumer-grade laser engraving machines [15]. - The market for consumer-grade 3D scanners is growing rapidly, with a compound annual growth rate of 47.8% from 2020 to 2024 [16]. - Creality's revenue from 3D scanners reached 208 million RMB in 2024, contributing 9.1% to total revenue, although this is still less than the revenue from 3D printing consumables [17][18]. Group 5: Competitive Landscape - The laser engraving machine market is also highly competitive, with xTool emerging as a significant player, projecting revenues of 20-30 billion RMB in 2024 [24]. - Creality's sales network has expanded significantly, with 74 self-operated online stores and 2,163 distributors covering approximately 140 countries [27]. - Despite the expansion of sales channels, product competitiveness remains crucial in the hardware industry, as evidenced by the success of competitors like Bambu Lab and xTool [28][29].

Core Viewpoint - Shenzhen Creality 3D Technology Co., Ltd. (referred to as "Creality") has submitted its prospectus to the Hong Kong Stock Exchange for an IPO, marking its entry into the capital market as a leading player in the global consumer 3D printing sector, reflecting new trends in the industry driven by technological breakthroughs and application proliferation [2] Company Overview - Founded in 2014, Creality is a pioneer in the 3D printing industry in China and has grown from a startup to a global leader in consumer-grade 3D printing, achieving a valuation of $1 billion by July 2025 [2][3] - Creality's product line includes 3D printers, 3D scanners, laser engravers, accessories, and consumables, forming a comprehensive 3D printing ecosystem with brands like Creality and Ender [3] Financial Performance - Revenue increased from 1.346 billion yuan in 2022 to 2.288 billion yuan in 2024, showcasing strong market expansion capabilities [3] - Net profit showed a decline from 104 million yuan in 2022 to 88.66 million yuan in 2024, indicating challenges in maintaining profitability amid increased competition and rising costs [3][6] Market Position and Challenges - Creality holds a 27.9% market share in global consumer-grade 3D printers, leading the market from 2020 to 2024 [2] - The company faces challenges such as slowing net profit growth, reliance on specific online channels, and intensified industry competition [2][6] Industry Trends - The global 3D printing industry is experiencing rapid growth, with a shift from hardware performance competition to a focus on comprehensive ecosystem development [4] - Innovations in multi-material compatibility, smart slicing algorithms, and high-speed printing are lowering usage barriers and attracting a broader consumer base [4] Strategic Initiatives - Creality's "Creality Cloud" platform enhances user engagement by providing content, community, and services, while the "Nexbie" e-commerce platform aims to create a commercial closed loop [5] - The company plans to use IPO proceeds to increase R&D investment and expand its global sales network, solidifying its leadership position [5] Competitive Landscape - The competitive environment is fierce, with rivals like Topbot Technology and Flashforge engaging in price wars, impacting market dynamics [7] - Creality's cumulative shipment volume remains the highest globally, but it has fallen to second place in annual data for 2024, indicating a slowdown in growth compared to competitors [7]