运动健康品类整体小幅增长，销售额达806亿元。户外人群部分转向室内，球类成为新风潮，羽毛球仍是第一球类运动，但台球增长迅猛带来威胁，壁球等 小众球类潜力凸显。室内运动中瑜伽拉动行业增长，小型健身器材和微电流穿戴健身仪受关注；户外领域露营再度抬头，登山相关品类增速显著，而单车市 场遇冷。 报告聚焦运动健康、娱乐收藏、创造艺术、生活美食四大兴趣品类，基于2025年前三季度电商消费数据，系统剖析各品类的消费趋势与类目表现，展现主流 消费群体对兴趣消费的热情持续高涨的态势。 2025年前三季度，兴趣品类电商消费总额达3852亿元，较上年同期的3509亿元实现超10%的增速，四大品类占比差异明显，其中生活美食占比最高，娱乐收 藏、创造艺术、运动健康依次跟进。消费者不仅享受兴趣本身，更热衷于将兴趣输出为个人内容，形成独特的兴趣消费新风尚。 娱乐收藏品类增速最快，销售额达518亿元，同比增长超25%。潮玩盲盒卡牌类一骑绝尘，艺术家潮玩、成年向潮玩等细分赛道表现突出，EDC玩具成为新 兴利基赛道。三坑品类中洛丽塔价量双增，甜美系风格占主流，日常系偏好渐长，展现出日常化趋势；漫游周边中动漫周边类目增长43%，消费活力强劲。 四 ...

Core Insights - The report titled "2025 Mobile Internet Application Aging Adaptation Status and Innovation Trends" analyzes the current state and innovation trends of app adaptation for the elderly, revealing both advancements and areas needing improvement in app usability for older users [1][21]. Group 1: Current State of App Adaptation - Over half of the evaluated apps (54.76%) have implemented elder modes, with 46 out of 84 apps assessed [2]. - The adaptation features include large font displays, high-contrast color schemes, and simplified layouts, which have become basic standards for elder-friendly apps [4]. - Voice recognition and voice broadcasting functions are increasingly important, with 63.04% of apps with elder modes offering voice input capabilities [4][19]. Group 2: Industry-Specific Adaptation Levels - Financial service apps have the highest adaptation rate at 100%, driven by a focus on user safety and regulatory requirements [6]. - E-commerce apps follow with a 70% adaptation rate, while health and reading apps lag significantly at 20% and 10%, respectively [8]. - The disparity in adaptation levels across industries indicates a lack of unified standards and effective regulation [8]. Group 3: User Experience Challenges - Advertising interference remains a significant issue, particularly in shopping apps, where high information density can overwhelm elderly users [9][11]. - The accessibility of switching to elder modes is often hindered by non-standardized entry points, making it difficult for users to find and activate these features [13]. - Some apps revert to standard modes after exiting, requiring repeated actions to switch back, which disrupts user experience [15]. Group 4: Design and Functionality Issues - There is a tendency for apps to overly simplify features, which can lead to the removal of essential functionalities that elderly users need [16]. - The balance between simplification and functionality is crucial, as excessive simplification can hinder usability [17]. - Industry-specific characteristics can create conflicts with elder user needs, particularly in fast-paced apps like social media [18]. Group 5: Trends in Technology and Emotional Design - The development of elder-friendly apps is supported by advancements in digital technologies, particularly voice recognition [19]. - One-click automation features are emerging as a key trend, simplifying complex processes for elderly users [19]. - Emotional design elements, such as warm color schemes and encouraging language, are being integrated to enhance user trust and comfort [20].