据悉，随着网文与影视、短剧产业的加速融合，知乎盐言故事品牌已累计有近百部作品授权短剧改编。 今年10月，盐言故事首次代表中国网络文学平台参与法兰克福书展，推动短篇故事优质IP出海。 知乎创始人、董事长兼CEO周源表示，企业正朝着全年盈亏平衡的目标稳步迈进。"随着结构优化举措 持续奏效，商业化与社区健康之间取得更好的平衡。用户活跃度的提升，日活用户和专业创作者的贡 献，以及高质量内容的增加，共同提升了社区活力。" 来源：北京日报客户端 转自：北京日报客户端 11月25日，知乎发布2025年第三季度业绩报告。报告显示，知乎第三季度营收6.59亿元；月均订阅会员 数1430万，环比增长8.1%。 收入结构层面，记者注意到，第三季度知乎付费阅读业务贡献3.86亿元营收，占比达到58.5%；营销服 务收入达到1.89亿元，占比为28.7%；包括职业教育、消费品等在内的其他业务贡献8390万元收入，占 比为12.8%。运营层面，第三季度月均订阅会员数到1430万，环比增长8.1%。月活、日活使用时长、核 心用户留存等用户指标也稳步提升。 ...

Core Insights - Zhihu reported a revenue of 659 million yuan for Q3 2025, representing a year-on-year decline of approximately 22% [1] - The adjusted net loss for the quarter was 21 million yuan, compared to an adjusted net loss of 13.1 million yuan in the same period last year [1] - Adjusted operating loss narrowed by 16.3% from 87.8 million yuan in Q3 2024 to 73.5 million yuan [1] Revenue Breakdown - The paid reading business contributed 386 million yuan in revenue, accounting for 58.5% of total revenue [1] - Marketing services revenue reached 189 million yuan, making up 28.7% of total revenue [1] - Other businesses, including vocational education and consumer goods, contributed 83.9 million yuan, representing 12.8% of total revenue [1] Financial Position - As of the end of Q3, Zhihu had a total of 4.58 billion yuan in cash and cash equivalents, time deposits, restricted funds, and short-term investments [1] User Engagement - User metrics such as monthly active users, daily active users, usage duration, and core user retention have shown steady improvement [1] - The average number of subscription members reached 14.3 million, reflecting a quarter-on-quarter growth of 8.1% [1] Future Outlook - The company plans to continue investing in innovative businesses and explore growth directions to enhance its positive impact on community ecology and commercial revenue [1] - In the AI sector, Zhihu aims to accelerate the positive cycle of community ecology through continuous iterations of Zhihu Direct Answer and strengthen the inclusion of professional content and expert networks across the internet [1] - In the paid reading sector, Zhihu is focusing on deepening its presence in the online literature industry through the Yan Yan Story brand [1] Management Commentary - The founder and CEO expressed that the company is making solid progress towards achieving breakeven for the year, with improved balance between commercialization and community health [2] - The CFO highlighted a 16.3% year-on-year reduction in non-GAAP operating loss, reflecting effective cost management and operational efficiency [2] - The company aims to further strengthen its commercial resilience and explore new revenue models while maintaining effective control over total costs and expenditures [2]

Group 1 - The National Internet Information Office has taken measures against the Toutiao platform for failing to fulfill its responsibility in managing information content, including a warning and a directive to rectify issues within a specified timeframe [1] - The Toutiao Safety Center announced that it will strictly implement regulatory requirements and has established a special task force for comprehensive self-examination and rectification of existing problems [3] - Toutiao plans to improve the review rules and standards for its trending topics, ensuring the authenticity of information sources and correctness of guidance, while also increasing efforts to combat violations and malicious activities [4] Group 2 - The company will establish a long-term governance mechanism and regularly publish updates on the management of trending topics, allowing for social and user supervision [4]

Core Viewpoint - The company acknowledges the recent regulatory scrutiny regarding the management of the trending topics list and emphasizes its commitment to compliance and improvement [1][2] Group 1: Regulatory Response - The company has been penalized by the regulatory authorities for poor management of the trending topics list [1] - A special task force will be established to conduct a comprehensive self-examination and rectify existing issues [1] Group 2: Future Actions - The company plans to optimize the review mechanisms and standards for the trending topics to ensure the authenticity and correctness of information sources [2] - There will be an intensified crackdown on illegal content and malicious activities, with the establishment of a long-term governance mechanism [2] - The company commits to regularly publishing updates on the governance progress of the trending topics, allowing for social and user oversight [2]

Core Viewpoint - The National Internet Information Office has taken measures against the Toutiao platform for failing to fulfill its responsibility in managing information content, which has led to the dissemination of harmful information and disruption of the online ecosystem [1] Group 1: Regulatory Actions - The National Internet Information Office, guided by the Beijing Internet Information Office, has conducted an interview with the Toutiao platform and ordered it to rectify issues within a specified timeframe [1] - The platform has received warnings and the responsible individuals will face stricter penalties as part of the enforcement actions [1] Group 2: Focus on Online Ecosystem - The regulatory body emphasizes the importance of maintaining a clean and healthy online environment that aligns with public interests [1] - There will be ongoing efforts to address prominent issues that disrupt the online ecosystem, reinforcing the role of internet law enforcement [1]

Core Insights - Zhihu-W (0239) reported total revenue of 717 million yuan for the second quarter ending June 30, 2025, representing a year-on-year decrease of 23.23% [1] - The company achieved a net profit attributable to shareholders of 72.48 million yuan, compared to a loss of 82.73 million yuan in the same period last year, with basic earnings per share of 0.3 yuan [1] Financial Performance - The CFO highlighted that the company achieved a non-GAAP net profit of 91.3 million yuan in the second quarter, compared to a non-GAAP net loss of 44.6 million yuan in the previous year [1] - Gross margin increased by approximately 3 percentage points year-on-year, reaching 62.5% [1] Strategic Insights - The Chairman emphasized the effectiveness of the refined operational strategy and the integration of artificial intelligence technology, which has enhanced efficiency [1] - The company maintains an active community with stable user base metrics, including increased daily active user engagement, core user retention rates, and creator activity [1] - Zhihu is positioned as an important platform for AI-related content, product launches, and expert interactions, leveraging high-quality content and reliable creators to strengthen its competitive advantage [1]

Core Insights - The article emphasizes the importance of effective store setup and operation in the thriving Douyin e-commerce environment, highlighting the role of Yingkou Xiwen Network Information Service Co., Ltd. in providing systematic training for businesses [1] Group 1: Professional Guidance Based on Platform Rules - Yingkou Xiwen Network has a team familiar with Douyin e-commerce platform rules and operational logic, focusing on key aspects such as store establishment, product display, content marketing, and user communication [1] - The company prioritizes continuous learning within the team to integrate cutting-edge platform knowledge and operational strategies into their training content, ensuring service timeliness [1] Group 2: Demand-Oriented Service Process - Yingkou Xiwen Network emphasizes deep communication and understanding of client needs throughout the service process, from project initiation to execution and subsequent effect tracking and adjustment recommendations [3] - The company maintains a detailed and responsible attitude, focusing on service continuity and client engagement [3] Group 3: Experience Accumulation Across Multiple Categories - The company has previously served clients across various industries, including food, clothing, and home goods, enriching its training experience in different product types and operational models [4] - These collaborative practices provide real operational scenarios for businesses seeking similar services [4] Group 4: Establishing Trust in Cooperation - Yingkou Xiwen Network values contractual spirit, service professionalism, and response efficiency during the service process [4] - Some partners choose to continue their cooperation for deeper operational improvements after achieving initial goals, reflecting the company's reliability in service [4] - Client referrals based on past training experiences indicate a level of recognition for the company's service reliability [4] Group 5: Commitment to Professional Depth and Service Quality - Yingkou Xiwen Network is committed to enhancing professional depth and service quality in the Douyin e-commerce training field [4] - The company can be considered by businesses planning to enter or optimize their Douyin e-commerce operations for knowledge support and experience sharing [4]