内容治理的破局不仅仅在于责任分配和技术优化，更在于塑造 一个健康的舆论生态。平台不应只是消极防守的"删帖机器"， 而应积极引导优质内容的生产与传播。通过激励原创、提升内 容质量、扶持正向价值，平台才能让用户感受到"好内容更容 易被看到"而非仅仅"坏内容会被删除"。 作者：宋玉茹 封图：图虫创意 今年以来，中央网信办持续部署开展"清朗"系列专项行动，重点针对"自媒体"发布不实信息、短 视频领域恶意营销、AI技术滥用乱象、恶意挑动负面情绪等乱象集中时间、集中力量进行打击。 专项行动剑指网络空间乱象，也让平台内容审查的责任边界问题愈发凸显。平台已成为信息传播、 社交互动的核心载体，但电商平台与内容平台的责任逻辑差异显著，个人用户违规成本低、平台权 责不对等、社会期待与治理能力落差等问题交织，都让审查工作陷入多重困境。 厘清责任归属、探索破局之道，既是落实"清朗"行动要求的关键，也是构建健康网络生态的必然 之举。 责任主体难确认 在数字社会中，平台作为"看门人"，已成为信息获取与交流的核心渠道。但不同类型平台的责任 归属存在显著差异，尤其在内容审查领域，需结合其运作逻辑明确第一责任主体。 近期，多家知名互联网平台因热 ...

Core Viewpoint - The article discusses the ongoing "Clear and Bright" campaign by the Central Cyberspace Administration of China, which targets misinformation, malicious marketing in short videos, and the misuse of AI technology, highlighting the challenges of content regulation on digital platforms [2][3]. Group 1: Responsibility and Governance - The article emphasizes the need to clarify responsibility attribution in digital spaces, particularly in content review, where different platforms have varying responsibilities [4][5]. - Major internet platforms have faced legal scrutiny for allowing false information and inflammatory content to proliferate, indicating a need for stricter content governance [4][6]. - The distinction between e-commerce platforms and content platforms is highlighted, with e-commerce platforms having clearer responsibility structures compared to content platforms, which face challenges due to the decentralized nature of user-generated content [6][7]. Group 2: Challenges in Content Regulation - Content platforms struggle with the sheer volume and diversity of information, making it nearly impossible to pre-screen all content effectively [9][10]. - The low cost of individual user violations leads to a lack of accountability, as users can easily create new accounts to continue posting harmful content after being banned [10][11]. - There is a significant asymmetry between the responsibilities placed on platforms and the powers they possess to enforce compliance, leading to platforms often being blamed for user misconduct [11][12]. Group 3: The Dilemma of Content Review - Platforms face a dilemma in content review, where overly strict measures may alienate users, while lenient policies can lead to the spread of harmful information [13][14]. - Public expectations for platforms to swiftly identify and remove harmful content often exceed the technical capabilities of these platforms, creating a gap between societal demands and operational realities [14][15]. Group 4: Pathways to Resolution - The article suggests a shift from a model of "single-point accountability" to a "layered responsibility" approach, distributing accountability among individuals, platforms, and society [17][18]. - Increasing the cost of individual violations and enhancing traceability of user actions are proposed as methods to improve accountability [18][19]. - The need for algorithmic transparency and the development of multi-objective algorithms that balance user engagement with social responsibility is emphasized [20]. - A proactive approach to content regulation, focusing on prevention rather than reaction, is recommended to mitigate the spread of harmful content [21][22]. - Finally, fostering a healthy discourse ecosystem where platforms actively promote quality content rather than merely reacting to violations is deemed essential for long-term governance success [22].

Core Viewpoint - The recent crackdown on influential internet celebrities in China highlights a significant shift in regulatory measures aimed at curbing controversial content and behavior that crosses legal and ethical boundaries [14][15]. Group 1: Recent Events - In September, three prominent internet celebrities with millions of followers were banned from platforms due to violations, including inappropriate content and controversial statements [1][6]. - Notable figures include "Gazi" Xie Mengwei, who was banned for wearing a police uniform during a commercial livestream, and Zhang Xuefeng, who faced backlash for derogatory comments about education [1][14]. - The trend extends to other influencers with smaller followings, indicating a broader issue within the influencer community [9]. Group 2: Regulatory Environment - The Chinese government has intensified scrutiny over internet celebrities since 2025, with a nationwide campaign launched in September to address negative emotional manipulation and divisive rhetoric [14][15]. - The campaign aims to mitigate issues such as inciting extreme group emotions, stigmatization, and promoting negative sentiments [15]. Group 3: Social Response - Public tolerance for controversial influencers has decreased, as evidenced by social media reactions to bans, suggesting a shift towards valuing authentic and responsible content [15]. - The backlash against influencers who exploit anxiety and sensationalism reflects a growing demand for genuine and valuable information among users [15]. Group 4: Implications for the Industry - The recent regulatory actions signal that success in the influencer economy must be grounded in legal, ethical, and responsible practices, rather than sensationalism [15]. - The evolving landscape suggests that future content creators will need to adapt to these changes by prioritizing sincerity and accountability to maintain their audience and relevance [15].

天狂有雨，人狂有祸。 出品 | 新行情 作者 | 李新 张雪峰多个平台账号被禁止 风云变幻莫测，成败只在一念间。 （来源：新行情） 图 源：微博 近日，张雪峰老师的主账号，在微博、B站、抖音和小红书等平台上，全部被禁止新增关注。 618人充电 | 比 大航海 | 1人加入大航海 置 顶 人 峰学蔚来 感谢您关注张雪峰老师,我们位于江苏苏州, 他任何省份,任何地区设置线下机构和线下合作!请 家长们认准峰学期来官方渠道。 ♡ 6.7万 图 源：抖音 ... 20 414.3万 542.6万 关注 粉丝 获赞 关注 4 充电 张雪峰老师官方号 四国 3年度大会 2 bilibili UP主认证: bilibili 知名UP主 详情 峰学蔚来创始人 知名教育博主 研途考研VIP名师 四 IP属地:江苏 开 申 主页 动态 投稿 课堂 张老师教你高考 ... 图文 直播回放 张雪 视频 播放全部 三 最新发布 什么是航空?什么是航天? 9月19日 ( 3.7万 (三) 3 没有什么东西,是一成不变的 9月15日 (三) 3 [ ] 8605 中低分数段要不要学医 该账号异常,关注失败 0 0 0 什么情况要考研,这取决 ...

据 中国网信网，为整治恶意挑动对立、宣扬暴力戾气等负面情绪问题，营造更加文明理性的网络环 境，近日中央网信办印发通知，在全国范围内部署开展为期2个月的"清朗·整治恶意挑动负面情绪问 题"专项行动。 中央网信办有关负责人表示，本次专项行动聚焦社交、短视频、直播等平台，全面排查话题、榜单、推 荐、弹幕、评论等重点环节，着力整治以下问题： 过度渲染消极悲观情绪 。 集中发布、片面鼓吹"努力无用论""读书无用论"等绝对化、消极化论调。 恶意解读社会现象，片面放大负面个案，借机宣扬厌世等负面人生观。通过炮制所谓热搜词、热门梗、 表情包、语录段子等，过度自我矮化或者渲染颓丧消极负面情绪，引起跟风效仿。 中央网信办有关负责人强调，各地网信部门要严格对照工作要求，加强排查处置，从严处置处罚问题突 出的网站平台、账号和MCN机构，督促平台做好落实整改，各网站平台要深入开展自查自纠，坚决堵 塞问题漏洞，切实营造良好网络生态。同时，也鼓励广大网民和社会各界积极参与举报，共同抵制恶意 挑动负面情绪等问题。 挑动群体极端对立情绪 。 借社会热点事件强行关联身份、地域、性别等信息标签化、污名化炒作，挑 动群体间矛盾。借影视作品、脱口秀、 ...

Core Viewpoint - The article discusses the growing concern over online wealth flaunting and its negative impact on society, particularly on the values of young people. It highlights the need for regulatory actions to curb such behaviors and promote a healthier online environment [1][2][5]. Group 1: Online Wealth Flaunting Phenomenon - Online influencers often showcase extravagant lifestyles, which may not reflect reality, as many use rented luxury items to create a false persona [2][5]. - The rise of "fake rich" influencers has led to a business model that prioritizes attracting views and commercial profits over authenticity [2][5]. - The phenomenon has resulted in a closed-loop system of content creation, traffic attraction, and commercial monetization, misleading many users into believing these portrayals are genuine [5][8]. Group 2: Impact on Youth and Society - The negative effects of online wealth flaunting extend beyond commercial fraud, significantly distorting societal values and impacting the mental health of young people [5][6]. - Cases have emerged where young individuals express dissatisfaction with their lives after viewing such content, leading to feelings of inadequacy and frustration [5][6]. - Experts warn that the glorification of wealth can mislead youth into believing that financial success is the sole measure of life value, which can lead to unhealthy consumption habits [6][8]. Group 3: Regulatory Actions and Industry Response - In response to the issue, the Chinese government has initiated several campaigns aimed at cleaning up online content, specifically targeting wealth flaunting and related negative influences [7][8]. - Platforms like Xiaohongshu and Douyin have taken steps to remove content that promotes unhealthy values, with thousands of posts and accounts being banned for violating guidelines [7][8]. - The regulatory framework is evolving to hold Multi-Channel Network (MCN) organizations accountable for promoting such content, emphasizing the need for comprehensive governance of the entire wealth flaunting ecosystem [8][9].

Core Viewpoint - The article emphasizes the crackdown on fake and impersonated "self-media" accounts by the internet regulatory authorities to maintain social order and protect consumer rights [2][3][4]. Group 1: Actions Taken - A total of 3,008 fake accounts have been dealt with by the internet regulatory authorities, which included shutting down accounts impersonating news media and government institutions [2][3]. - Specific cases include accounts like "Dynamic News" and "Shanghai Afternoon News" that impersonated news media, and "Anhui Provincial Education Examination Recruitment Institute" that misled users regarding educational services [3]. Group 2: Ongoing Efforts - The internet regulatory authorities will continue to enforce strict regulations and enhance the responsibilities of website platforms to prevent the proliferation of fake accounts [3][4]. - A nationwide campaign named "Clear and Rectify 'Self-Media' Without Bottom Line" was launched to address issues such as the creation of fake news and misleading information [4]. Group 3: Key Issues Identified - The article identifies several key issues in the self-media landscape, including self-directed fabrications, exploitation of social hot topics, and the creation of misleading narratives [4][5]. - It highlights the use of sensationalist headlines and the manipulation of public sentiment through exaggerated or false representations [5][6].

Group 1 - The U.S. and Vietnam have reached a trade agreement, with Vietnam's exports to the U.S. facing a minimum 20% tariff [2] - China's anti-money laundering regulations are tightening, with a new rule requiring identification for cash transactions over 100,000 yuan starting August 1 [3] - The Chinese government is promoting domestic brands abroad, emphasizing the transition from "Made in China" to "Chinese brands" as a sign of high-quality development [6] Group 2 - The Shanghai summer event will be upgraded in 2025, focusing on attracting global tourists through various activities and services [14] - Hangzhou's land sales have surged, with over 100 billion yuan in revenue in the first half of 2025, leading to the cancellation of new home price limits to boost the real estate market [15] - The Hong Kong IPO market has seen a significant recovery, raising 107.1 billion HKD in the first half of 2025, a sevenfold increase compared to the previous year [30] Group 3 - Li Auto reported a 24% year-on-year decline in June vehicle deliveries, with a total of 36,300 units delivered, raising concerns about its market share [26] - Baidu has announced its largest search engine overhaul in a decade, enhancing its search capabilities and integrating AI tools [27][28] - European air conditioning sales have surged due to extreme heat, with companies like Gree and Haier reporting a 30% increase in sales in Europe [35]