杭州文化"新三样"出海"马力"足 中新网杭州1月27日电(鲍梦妮)即便马年春节将近，位于杭州市西湖区的容量短剧依旧在加足"马力"拓 展海外市场。 据悉，该企业与台州天台县合作的微短剧《寻天记》、与台州玉环市合作的微短剧《海屿岛之恋》步入 终审阶段，首部以外籍主人公视角呈现中国传统年俗文化的微短剧《马年限定之新春有约》也进入紧张 的后期制作阶段。以上作品都将通过容量短剧的全球发行矩阵，译制成10余种语言，发行至200余个国 家和地区。 容量短剧副总裁、总编辑胡朝清的工作节奏同样堪称"马不停蹄"，几乎一周都在出差。在他看来，以网 络文学、网络影视剧、网络游戏为代表的中国文化"新三样"出海，正进入下一个浪潮。 前不久召开的全国广播电视工作会议提出，"推动微短剧精品化发展""实施中国视听出海计划"。2026年 浙江省政府工作报告同样指出，"十五五"期间要加快建设文化"新三样"高质量发展和出海实验区，提升 中华文明传播力影响力。 作为微短剧出海的头部企业，容量短剧自2023年底开始布局海外短剧业务，现已上架出海译制剧8000余 部，覆盖200多个国家和地区。 "在出海方面，我们已经迈出第一步，即内容产品形态输出。但除' ...

中新网杭州1月24日电(鲍梦妮)2026年，杭州将打造全国文化"新三样"高质量发展引领地和出海示范 地。 杭州市十四届人大六次会议正在此间举行。杭州市市长姚高员在作政府工作报告时如上表示。 杭州市十四届人大六次会议开幕。法鑫 摄 近年来，以网络文学、网络影视剧、网络游戏为代表的文化"新三样"成为中华文化出海的重要载体。 在"十五五"开局之年，杭州提出上述目标，"引领""示范"字眼无不彰显其谋划领跑之意。 杭州的文化"新三样"成果有许多高光时刻。 2024年，游戏《黑神话：悟空》成为全球现象级作品。 2025年，影视剧《藏海传》破圈出海，登陆海外190个国家和地区。 2026年，微短剧《盛夏芬德拉》凭借亮眼表现被写入浙江省政府工作报告。 据统计，"十四五"期间，杭州全市入选国家文化出口重点企业31家(次)、项目9个，累计分别达95家 (次)、54个，居全国同类城市首位。同时，688部杭产网络剧片获发行许可，其中杭产网络动画491部、 占全国比重的31%，居全国同类城市第一。目前，从杭州出发的文化"新三样"覆盖海外用户数已超过10 亿人。 1月23日，《黑神话：悟空》IP吸引大量游人参观。吴君毅 摄 近日，浙江华 ...

Core Insights - Hangzhou's cultural industry is experiencing significant growth, particularly in the areas of online literature, web series, and online games, collectively referred to as the "new three items" of culture, which are gaining global popularity and recognition [2][3] - The city has established itself as a leader in cultural exports, with 31 key enterprises and 9 projects recognized during the "14th Five-Year Plan" period, and a total of 688 web series approved for distribution, showcasing its dominance in the national market [2][3] - The introduction of supportive policies and initiatives aims to enhance the quality and international reach of Hangzhou's cultural products, further solidifying its position as a cultural hub [3][4] Cultural Export and Innovation - The game "Black Myth: Wukong" exemplifies the successful internationalization of Chinese IP, generating 9 billion yuan in revenue from a 300 million yuan investment, marking a significant milestone for Hangzhou's cultural industry [3] - The city is transitioning from merely exporting cultural products to developing a comprehensive cultural ecosystem that emphasizes value resonance and deep cultural experiences [3][10] - Hangzhou's commitment to long-term strategies and technological innovation is expected to drive the cultural industry forward, integrating AI and other technologies into the cultural export process [3][11] Reading Culture - The promotion of reading in Hangzhou has gained momentum, with various initiatives and events aimed at enhancing public engagement with literature, culminating in the implementation of the "National Reading Promotion Regulations" [6][8] - The establishment of new reading spaces and community engagement activities reflects a shift towards fostering a culture of quality reading, moving beyond mere book consumption [6][7] - The new regulations are set to provide a legal framework for promoting reading, ensuring that resources are allocated to support grassroots reading initiatives [8] New Cultural Landmarks - The opening of new cultural landmarks, such as the iQIYI (Hangzhou) Park, is expected to attract significant visitor traffic and enhance the city's cultural tourism landscape [9][10] - The integration of technology and immersive experiences in new cultural projects aims to create lasting impressions on visitors, transforming their experiences from mere "check-ins" to meaningful engagements with the city [10][11] - The focus on creating a blend of historical and modern attractions is designed to enhance the overall visitor experience, ensuring that cultural tourism in Hangzhou remains competitive and appealing [10][11] Youth and Traditional Arts - The rise of "youth opera" in Hangzhou reflects a broader trend of revitalizing traditional arts through innovative performances and the involvement of younger artists [12][13] - Events such as the Zhejiang Youth Opera Actor Competition highlight the growing participation of young talent in traditional arts, indicating a shift towards a younger audience demographic [12][13] - The successful integration of modern elements into traditional performances aims to attract new audiences and ensure the sustainability of traditional arts in the contemporary cultural landscape [13][14]

Group 1: Overview of Cultural "New Three Samples" Going Global - The cultural "New Three Samples" of China, represented by online literature, online film and television dramas, and online games, have rapidly risen and gained popularity in overseas markets [1][3] - By 2025, the transformation of these cultural exports is shifting from scale expansion to "value cultivation" [1] Group 2: Online Literature Evolution - Online literature is moving away from reliance on "爽文" (light and entertaining stories) to creating "cultural interfaces" that resonate globally [3][4] - As of 2025, there are approximately 200 million active overseas users of Chinese online literature, covering over 200 countries and regions [3] - The "Beautiful China International Writing Plan" aims to support 20 outstanding online literature works over two years, attracting global creators [4] Group 3: Micro-Short Dramas Development - The micro-short drama industry is evolving beyond "cultural fast food" to focus on content quality, industry clustering, and integration [7] - The establishment of a vertical screen drama operation center in Hengdian Film Base supports the creation of high-quality micro-short dramas [7] - Industry leaders emphasize the importance of capturing the real temperature of life and deep cultural values in short narratives [7] Group 4: Online Gaming Transformation - The Chinese gaming industry is transitioning from creating "hit products" to deeply exploring traditional cultural IPs and building global influence [9][10] - As of 2025, Zhejiang has implemented 20 specific measures to support the internationalization of the gaming industry, enhancing the global dissemination of Chinese traditional culture [9][10] - The gaming ecosystem in Zhejiang consists of over 1,500 related enterprises, promoting a healthy collaborative environment for game exports [12]

Core Insights - The 19th Hangzhou Cultural Expo highlighted the global impact of China's cultural "new three samples" including online literature, web dramas, and online games, with significant international engagement and recognition [1][3][6] Group 1: Cultural Industry Growth - Hangzhou's cultural industry has been a focus for over 20 years, with its added value surpassing 1 trillion yuan in 2016, 2 trillion yuan in 2020, and exceeding 3 trillion yuan in 2023, maintaining a leading GDP share nationally [3][6] - The city has 343 cultural enterprises in the "new three samples" sector, accounting for about two-thirds of the province, and has cultivated 85 key national cultural export enterprises [1][3] Group 2: International Expansion - In 2024, Hangzhou's cultural product exports are projected to reach $1.8 billion, with online games and animation being the primary drivers [7] - The overseas market for Chinese games is expected to generate $18.557 billion in revenue in 2024, constituting 33.62% of total revenue for Chinese game companies [6][7] Group 3: Digital Integration - By mid-2025, revenue from digital cultural enterprises in Hangzhou is expected to reach 466.2 billion yuan, making up over 78% of the total revenue from cultural enterprises in the city [3] - The integration of digital technology into the cultural industry is a key growth driver, with companies leveraging AI for content creation and distribution [10] Group 4: Content and Market Adaptation - High-quality content and its adaptability to overseas markets are crucial for successful international expansion, as demonstrated by companies like NetEase, which has launched over 150 games globally [7][9] - The shift from "borrowing boats" to "building boats" for overseas expansion reflects a trend towards controlling the entire production and distribution chain [9] Group 5: Cultural Integration Challenges - While short dramas have gained popularity overseas, true cultural integration remains a challenge, requiring careful design to resonate with international audiences [11][13] - The success of culturally rich products like "Black Myth: Wukong" illustrates the potential for deep cultural immersion and resonance with global players [11][13] Group 6: Collaborative Synergy - The synergy between online literature, web dramas, and online games is forming a robust industry ecosystem, with over one-third of writers in the Chinese online writer village engaging in short drama creation [13] - As the industry matures, the focus is shifting from mere product output to a deeper understanding of Chinese cultural values [13]

Core Insights - The event held on September 27 in Hangzhou High-tech Zone (Binjiang) focused on the globalization of online literature IP and cross-industry transformation, gathering various stakeholders to explore innovative paths for digital content export and ecosystem construction [1][3]. Group 1: Industry Development - The High-tech Zone (Binjiang) is recognized as a development hub for online literature, online dramas, and online games, with the cultural "new three samples" enterprises achieving a revenue of 98.28 billion yuan in 2024, of which online gaming companies contributed 91.65 billion yuan [1]. - The export value of cultural "new three samples" exceeded 1.2 billion USD, fostering successful overseas products such as "Naraka: Bladepoint," "Yanyun Sixteen Sounds," "Cang Hai Chuan," and "Douluo Dalu" [1]. Group 2: Policy Initiatives - The district released "10 Reform Measures" and "40 Policy Measures" to promote the export of cultural "new three samples," focusing on innovation in cultural industry policy, financial services, service experience, and content export carriers [3]. - A special fund of 500 million yuan was established to support high-quality "cultural + technology" enterprises and significant projects in digital content creation and core technology research [3][4]. Group 3: Support for Creative Works - Financial support of up to 5 million yuan is available for high-quality original cultural content that promotes traditional Chinese culture and advanced socialist culture [4]. - For original online literature IP that is adapted into online games or dramas and publicly released, a reward of up to 2 million yuan is available for the copyright-holding enterprises [4].