齐鲁晚报·齐鲁壹点 杨雪 刚刚过去的元旦假期，青岛市接待游客310.88万人次，实现旅游消费32.42亿元，成功上榜多个平台"跨 年游"热度增长显著目的地城市。为全面激活文旅消费潜力，打造"多彩青岛 缤纷四季"的国际滨海旅游 度假目的地。 1月8日，青岛市2026年度"一月一主题"全年文旅消费促进活动主题策划安排正式发布。既突出季节特 色，又注重业态融合，让每个月都有特色，让全域都有热度。 12个月"月月有主题" 1月主题：元月新风，沐光启程——以新年开篇为背景，聚焦辞旧迎新、甜蜜经济等主题，打造极具仪 式感的迎新消费场景； 2月主题：岁启新封，春润岛城——围绕传统佳节春节，聚焦非遗传承，文脉赓续，深挖文旅消费热 点，传递欢欢喜喜过大年的城市烟火气息； 3月主题：面朝大海，春暖花开——举办青岛赏花节、"上春山"等主题节庆活动，根据樱花、樱桃花、 玉兰花等不同花期，推出各类踏青赏花攻略、打卡地和产品线路； 4月主题：起跑山海间，遇"舰"海军城——联动马拉松的全民活力与海军节的家国情怀，实现两大文旅 IP互动引流； 5月主题：追梦五四，多彩青春——紧扣"五四青年节"，立足青岛作为五四运动发源地的历史背景，聚 焦青 ...

齐鲁晚报·齐鲁壹点 徐润杰 通讯员 李涛 "十四五"期间，青岛西海岸新区坚持深入推进"全域文旅"发展战略，系统构建"轻旅游、慢生活"多元场 景，生动诠释"旅游即生活"的现代内涵，推动新区从"旅游目的地"向"旅居目的地"转型升级。近年来， 青岛西海岸新区先后获评文化强省建设先进区、省文化和旅游产业工作先进区、国家文化产业和旅游产 业融合发展示范区建设单位等称号，并连续多年位居全国市辖区旅游综合实力百强区前列，排名稳居全 省榜首。 节会赋能，塑造全域全季"节旅融合"新生态 2025年10月27日至11月1日，"飞向北京·飞向太空"全国青少年航空航天模型教育竞赛活动（无人机项 目）总决赛在新区举办。这场持续6天的国家级A类赛事，不仅创造了2.5万人的赛事参与新纪录，更以 青岛嘉年华各业态5300万元的经济收入和全域城市文超亿元旅消费拉动，成为西海岸新区消费引擎 的"引爆点"。 如果说大海是西海岸与生俱来的底色，那么节庆，便是这片蔚蓝画布上最绚烂的笔触。 每年盛夏，青岛国际啤酒节都吸引着全球的目光。2025年8月16日晚，为期30天的第35届青岛国际啤酒 节圆满落幕。30天时间里，金沙滩啤酒城累计接待海内外游客697 ...

每经记者｜余洋 每经编辑｜唐元 718.6万人次游客、171.2亿元消费、1663.02万人次地铁客运量......成都用2026年元旦的这组数据，为"氛围经济"写下生动注脚。 从闪耀天府大道的"双子塔跨年灯光秀"，到遍布城乡的"村糖会"，成都活力满格、热气腾腾。 抓经济就是抓氛围。氛围到了，人气就聚了，消费就活了，这正是一种"四两拨千斤"的发展智慧。 当一座城市，把自己打造成一个"可停留、可体验、可回味"的"超级场域"，热闹便不再只是表面的喧腾，而成为经济增长最真实、最直接的脉动。 今天，跟随一位00后的视角，一起走进这座"氛围之城"，回望这个元旦假期，成都究竟是如何一次又一次"吸睛"年轻人的？ 01 新年的第一天，当我走进崇州隆兴镇的天府酒村"村糖会"，现场早已人声鼎沸。长桌酒宴热气腾腾，打鼓换酒、以歌换酒等互动游戏让游客们沉浸其中。 村民们热情招呼客人品尝新酿的酒，言语间满是自豪，这些带着本地风味的佳酿，早已飘洋过海，听说已远销至东南亚与美国。 我所感受到的这份氛围背后，藏着实实在在的数据。据统计，仅元旦当天，崇州此类活动就带动乡村游客接待量同比增长超过75%。 但吸引人们清早驱车从成都赶来的，远不止杯 ...

Core Insights - The 2025 Minhang Tourism Festival successfully concluded after 28 days, featuring 42 festive activities across five categories, attracting 14.24 million participants and generating a revenue of 1.15 billion yuan, a year-on-year increase of 80% [2] Group 1: Event Highlights - The festival included diverse activities such as urban roaming, shopping, cultural exploration, rural fun, and national style tourism, showcasing a blend of cultural and commercial elements [2] - The Jiangnan Foodie Festival adopted a multi-venue approach, introducing four major venues to create differentiated consumption experiences, resulting in a 150% increase in foot traffic at the main venue and sales reaching 3.22 million yuan, a record high for the business district [2] Group 2: Local Initiatives - Various local districts launched "tourism+" products, such as the "Jazz Magic City" beer festival, which generated nearly 10 million yuan in revenue through exclusive coupons and a combined experience of hotels, food, and sports [4] - The Huacao "Good Go" season automotive consumption festival effectively integrated car exhibitions with local business districts, leading to a total transaction amount of nearly 6 million yuan from local 4S stores [5] Group 3: Innovative Experiences - The Pujiang Country Park International Art Flower Exhibition featured a unique theme, combining immersive IP exhibitions, floral landscapes, and cross-disciplinary art, attracting 130,000 visitors [7] - The 8th Qibao Ancient Town Cultural Festival transformed the town into an immersive theater, utilizing 3D light and shadow art shows to draw over 500,000 visitors [8] Group 4: Cultural Integration - The festival utilized advanced technology and diverse artistic forms to redefine traditional activities, such as the "Chu Wind Fierce" exhibition at the Minhang Museum, which attracted over 50,000 visitors through immersive displays [13] - The "Art To Gather" event at Hongqiao New World showcased over 30 performances, breaking traditional stage boundaries and enhancing visitor engagement [13] Group 5: Future Vision - The festival aimed to create memorable and shareable immersive experiences, responding to public demand for new scenes, consumption, and experiences, promoting a lifestyle where "all areas can be toured, and all seasons are exciting" [14]

Group 1 - The core viewpoint of the news is that Guilin is actively developing itself as a world-class tourist city by leveraging various events and activities to stimulate new consumption growth [2][3] - Guilin has established the first "One City, Two Marathons" in Guangxi, utilizing the unique water resources of the Li River and its tributaries to host various water sports events, including national rowing master competitions and youth paddleboard championships [2] - The city is expanding its outdoor sports offerings by organizing climbing, caving, and via ferrata activities, attracting numerous domestic and international participants to events like the Yangshuo Climbing Festival and Ironman Triathlon [2] Group 2 - Guilin is committed to hosting major exhibitions, such as the China-ASEAN Expo tourism exhibition area and the UNWTO/APTA tourism trends conference, to enhance its role as a window for international exchange [2] - The city emphasizes a year-round cultural ecosystem with themed events and highlights each month, including music festivals and literary awards, to engage both tourists and residents [2] - The upcoming Guilin Art Festival will feature 18 high-quality performances and over 40 events, focusing on a diverse artistic ecosystem centered around drama, music, and fine arts [3] Group 3 - Traditional cultural festivals are being revitalized, with events like the New Year fireworks and Lantern Festival music fireworks show generating significant economic benefits of 639 million yuan [3] - The Dragon Boat Festival featured a unique "Golden Dragon" event on the Yulong River, successfully attracting a large number of tourists and residents, promoting the inheritance and innovation of traditional festival culture [3]