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港澳献上迎春贺岁文旅盛宴
Ren Min Ri Bao Hai Wai Ban· 2026-02-13 22:42
张金加摄(新华社发) 广场上骏马雕像昂首腾跃,花市里年花飘香争奇斗艳,集市中大型装置吸引人流,街市间书法名家泼墨 挥春……连日来,香港和澳门的大街小巷装扮一新,处处洋溢浓浓年味。从腊月到春节,港澳迎春贺岁 活动精彩纷呈,为市民和游客献上古今荟萃、中西合璧的文旅盛宴。 香港:万马奔腾贺新春 在香港,以马为主题的各色活动和装置处处提醒着人们马年将至。在新界屯门市广场,"新春骏艺乐 园"用40万块积木呈现出徐悲鸿的《六骏图》《奔马图》;昂坪360缆车推出"骏马跃动迎新春"活动,并 于昂坪市集设置骏马大型装置及幸运轮盘互动打卡点;第20届新春花展会"花开千骏迎新春"展出20款新 品兰花,八色兰花彩虹主题装置引人注目;尖沙咀中港城平台花园矗立起7米高泡泡玛特"MOLLY"骑师 造型雕像,吸引众多游客合影。 传统和创新元素融合,是香港迎春活动的一大特色。深水埗福荣街的IP联名红包、卡通挥春,上环荷风 堂书画院将"拉布布"等潮流形象融入书法创作,昂坪360缆车的夜光车厢与怀旧市集,都体现了创新思 维融入年俗的巧思。带着孩子在积木《奔马图》前拍照的市民康先生说:"徐悲鸿的马是水墨经典,而 积木是孩子熟悉的玩具,将两者结合太巧 ...
来“尔滨”,感受北国冰雪之美
Xin Lang Cai Jing· 2026-01-17 19:45
Core Viewpoint - The Harbin International Ice and Snow Festival has evolved into a cultural, sports, economic, and tourism extravaganza, showcasing China's rapid development and fostering international dialogue through ice and snow art [2][3]. Group 1: Festival Overview - The 42nd Harbin International Ice and Snow Festival commenced on January 5, featuring 1.2 million square meters of ice sculptures made from 400,000 cubic meters of ice and snow [1]. - The festival's history dates back to 1963, starting as an ice lantern event in Zhaolin Park, which has since transformed into a major cultural event attracting significant tourist numbers [2]. - The festival was officially named the Harbin International Ice and Snow Festival in 2001 and is recognized as one of the world's four major ice and snow festivals [2]. Group 2: Economic Impact - The festival includes over 200 cultural, sports, and economic activities, with the first International Ice and Snow Economic Expo and a world mayor dialogue taking place during this year's event [3]. - By 2025, Harbin is expected to receive over 90 million tourists during the ice season, with total tourist spending projected to reach 137.22 billion yuan [3]. - The ice world can accommodate up to 100,000 visitors in a single day, highlighting its capacity to attract large crowds [3].
一月一主题!青岛市2026年度文旅促消费主题策划出炉
Qi Lu Wan Bao· 2026-01-09 06:57
Core Viewpoint - Qingdao city has successfully attracted 3.1088 million tourists during the recent New Year holiday, generating a tourism revenue of 3.242 billion yuan, and is recognized as a significant destination for "New Year travel" [1] Monthly Themes for 2026 - January: "New Year Wind, Embrace the Light" focusing on New Year celebrations and sweet economy [2] - February: "New Beginnings, Spring in the Island City" highlighting traditional Spring Festival and cultural heritage [2] - March: "Facing the Sea, Spring Blossoms" featuring flower viewing festivals and related activities [2] - April: "Running Between Mountains and Seas" linking marathons with Navy Day [2] - May: "Chasing Dreams on May Fourth" celebrating youth and related events [2] - June: "Joyful Qingdao, Harmonizing East and West" promoting international cultural exchanges and events [2] - July: "Come to Qingdao, Cheers with the World" centered around the International Beer Festival [2] - August: "Sailing in Qingdao, the Most Beautiful Midsummer" focusing on family and leisure activities [2] - September: "Harvest with You, Theater in the Courtyard" emphasizing autumn harvest themes [2] - October: "Celebrating Together, Full Moon on Qindao" centered on National Day celebrations [2] - November: "Winter Rhythms, Seagulls Meet Qingdao" highlighting winter ecological resources [2] - December: "Climbing Laoshan, Watching the Sea, Soaking in Hot Springs" focusing on winter wellness experiences [2] Activities and Events - A total of 145 specific activities are planned for January under the theme "New Year Wind, Embrace the Light," including various events like the Shandong Province Ski Challenge and the first Qingdao Sweet Economy Month [4][6] - The first Qingdao Sweet Economy Month features a wedding expo with over 20,000 participants and 14,000 exhibitors, generating 22.6 million yuan in sales [6] - The second Qingdao Seagull Season introduces various transportation options and themed experiences to enhance visitor engagement [6] Tourism Experience Enhancement - The city is transitioning from fragmented tourism experiences to immersive, all-encompassing experiences with curated routes like "Love Lines" and "Cultural Exploration Lines" [7] - New multi-dimensional tourism experiences are being developed, including wellness and cultural activities, to cater to diverse visitor interests [8] Ticketing and Discounts - The "Qingdao Ticket Root Economic Merchant Alliance" has expanded to over 500 merchants, offering nearly 700 exclusive benefits for ticket holders, enhancing the overall travel experience [9] - The initiative allows visitors to enjoy significant discounts on various attractions and activities, promoting a more affordable travel experience in Qingdao [9]
让来旅游变成来旅居!青岛西海岸深入推进“全域文旅”发展战略
Qi Lu Wan Bao· 2026-01-07 15:39
齐鲁晚报·齐鲁壹点 徐润杰 通讯员 李涛 "十四五"期间,青岛西海岸新区坚持深入推进"全域文旅"发展战略,系统构建"轻旅游、慢生活"多元场 景,生动诠释"旅游即生活"的现代内涵,推动新区从"旅游目的地"向"旅居目的地"转型升级。近年来, 青岛西海岸新区先后获评文化强省建设先进区、省文化和旅游产业工作先进区、国家文化产业和旅游产 业融合发展示范区建设单位等称号,并连续多年位居全国市辖区旅游综合实力百强区前列,排名稳居全 省榜首。 节会赋能,塑造全域全季"节旅融合"新生态 2025年10月27日至11月1日,"飞向北京·飞向太空"全国青少年航空航天模型教育竞赛活动(无人机项 目)总决赛在新区举办。这场持续6天的国家级A类赛事,不仅创造了2.5万人的赛事参与新纪录,更以 青岛嘉年华各业态5300万元的经济收入和全域城市文超亿元旅消费拉动,成为西海岸新区消费引擎 的"引爆点"。 如果说大海是西海岸与生俱来的底色,那么节庆,便是这片蔚蓝画布上最绚烂的笔触。 每年盛夏,青岛国际啤酒节都吸引着全球的目光。2025年8月16日晚,为期30天的第35届青岛国际啤酒 节圆满落幕。30天时间里,金沙滩啤酒城累计接待海内外游客697 ...
我们为什么愿意在成都停留?一位00后的元旦体验报告
Mei Ri Jing Ji Xin Wen· 2026-01-04 15:48
每经记者|余洋 每经编辑|唐元 718.6万人次游客、171.2亿元消费、1663.02万人次地铁客运量......成都用2026年元旦的这组数据,为"氛围经济"写下生动注脚。 从闪耀天府大道的"双子塔跨年灯光秀",到遍布城乡的"村糖会",成都活力满格、热气腾腾。 抓经济就是抓氛围。氛围到了,人气就聚了,消费就活了,这正是一种"四两拨千斤"的发展智慧。 当一座城市,把自己打造成一个"可停留、可体验、可回味"的"超级场域",热闹便不再只是表面的喧腾,而成为经济增长最真实、最直接的脉动。 今天,跟随一位00后的视角,一起走进这座"氛围之城",回望这个元旦假期,成都究竟是如何一次又一次"吸睛"年轻人的? 01 新年的第一天,当我走进崇州隆兴镇的天府酒村"村糖会",现场早已人声鼎沸。长桌酒宴热气腾腾,打鼓换酒、以歌换酒等互动游戏让游客们沉浸其中。 村民们热情招呼客人品尝新酿的酒,言语间满是自豪,这些带着本地风味的佳酿,早已飘洋过海,听说已远销至东南亚与美国。 我所感受到的这份氛围背后,藏着实实在在的数据。据统计,仅元旦当天,崇州此类活动就带动乡村游客接待量同比增长超过75%。 但吸引人们清早驱车从成都赶来的,远不止杯 ...
1423.81万人次参与,营收11.52亿元!这波是啥吸引了他们……
Sou Hu Cai Jing· 2025-10-16 17:10
Core Insights - The 2025 Minhang Tourism Festival successfully concluded after 28 days, featuring 42 festive activities across five categories, attracting 14.24 million participants and generating a revenue of 1.15 billion yuan, a year-on-year increase of 80% [2] Group 1: Event Highlights - The festival included diverse activities such as urban roaming, shopping, cultural exploration, rural fun, and national style tourism, showcasing a blend of cultural and commercial elements [2] - The Jiangnan Foodie Festival adopted a multi-venue approach, introducing four major venues to create differentiated consumption experiences, resulting in a 150% increase in foot traffic at the main venue and sales reaching 3.22 million yuan, a record high for the business district [2] Group 2: Local Initiatives - Various local districts launched "tourism+" products, such as the "Jazz Magic City" beer festival, which generated nearly 10 million yuan in revenue through exclusive coupons and a combined experience of hotels, food, and sports [4] - The Huacao "Good Go" season automotive consumption festival effectively integrated car exhibitions with local business districts, leading to a total transaction amount of nearly 6 million yuan from local 4S stores [5] Group 3: Innovative Experiences - The Pujiang Country Park International Art Flower Exhibition featured a unique theme, combining immersive IP exhibitions, floral landscapes, and cross-disciplinary art, attracting 130,000 visitors [7] - The 8th Qibao Ancient Town Cultural Festival transformed the town into an immersive theater, utilizing 3D light and shadow art shows to draw over 500,000 visitors [8] Group 4: Cultural Integration - The festival utilized advanced technology and diverse artistic forms to redefine traditional activities, such as the "Chu Wind Fierce" exhibition at the Minhang Museum, which attracted over 50,000 visitors through immersive displays [13] - The "Art To Gather" event at Hongqiao New World showcased over 30 performances, breaking traditional stage boundaries and enhancing visitor engagement [13] Group 5: Future Vision - The festival aimed to create memorable and shareable immersive experiences, responding to public demand for new scenes, consumption, and experiences, promoting a lifestyle where "all areas can be toured, and all seasons are exciting" [14]
桂林:以“节、赛、会”活动培育新的消费增长点
Sou Hu Cai Jing· 2025-09-12 14:26
Group 1 - The core viewpoint of the news is that Guilin is actively developing itself as a world-class tourist city by leveraging various events and activities to stimulate new consumption growth [2][3] - Guilin has established the first "One City, Two Marathons" in Guangxi, utilizing the unique water resources of the Li River and its tributaries to host various water sports events, including national rowing master competitions and youth paddleboard championships [2] - The city is expanding its outdoor sports offerings by organizing climbing, caving, and via ferrata activities, attracting numerous domestic and international participants to events like the Yangshuo Climbing Festival and Ironman Triathlon [2] Group 2 - Guilin is committed to hosting major exhibitions, such as the China-ASEAN Expo tourism exhibition area and the UNWTO/APTA tourism trends conference, to enhance its role as a window for international exchange [2] - The city emphasizes a year-round cultural ecosystem with themed events and highlights each month, including music festivals and literary awards, to engage both tourists and residents [2] - The upcoming Guilin Art Festival will feature 18 high-quality performances and over 40 events, focusing on a diverse artistic ecosystem centered around drama, music, and fine arts [3] Group 3 - Traditional cultural festivals are being revitalized, with events like the New Year fireworks and Lantern Festival music fireworks show generating significant economic benefits of 639 million yuan [3] - The Dragon Boat Festival featured a unique "Golden Dragon" event on the Yulong River, successfully attracting a large number of tourists and residents, promoting the inheritance and innovation of traditional festival culture [3]