Workflow
多元业态融合
icon
Search documents
以商业地产之力促产城融合发展
Zheng Quan Ri Bao· 2025-11-21 16:22
一方面,近年来,战略性新兴产业蓬勃发展,生物医药、低空经济、新能源汽车等产业规模的不断壮大,直接推动了研发 实验室、特色产业园、厂房建设等空间载体的定制化需求大幅增长,商业地产运营商应勇于抓住这一波新需求,发挥自身优 势,加快构建能够满足这类产业需求的商业模式,助力相关产业落地。 另一方面,数字经济基础设施扩张,带动数据中心、算力中心以及智慧生态办公等新型基建需求激增,这将导致相关地产 投资规模大幅增加,甚至高达万亿元,这是增量市场的巨大商机。例如,开发商建设写字楼时,应摒弃传统单一办公业态的设 计理念,转而根据客户需求构建"研发+中试+展示"三位一体空间,甚至可以与当地相关部门加强互动,搭建一站式服务平台, 从最基础的工商财税服务,到全面的IT支持,再到更多的个性化增值服务,都涵盖其中,以此提升运营服务的软实力。 角色二:多元业态融合"商业体"。 过去,商业地产的主流商业模式是建房子、租房子、卖房子,如今这类发展模式已难以适应市场需求。随着智慧城市、城 市群以及区域经济圈发展进入新阶段,小到一座城市,大到一个囊括诸多城市的经济带,其发展潜力均取决于融合了多少"智 慧"。 ■王丽新 当前,各地均在加紧谋划"十 ...
青观察|解锁国贸商圈的迭代密码
Sou Hu Cai Jing· 2025-11-11 23:13
Core Insights - The development of the Guomao business district reflects the evolution of China's commercial landscape over the past 40 years, from its inception in 1985 to its current status as a major international trade center [2][10] Historical Development - The Guomao business district originated as a response to China's need for an international trade window during the early 1980s, with the construction of the China International Trade Center [3] - The first phase of the project, completed in 1989, marked the beginning of high-end retail in Beijing, attracting consumers from across the region [3][4] - The establishment of the CBD in 1993 solidified Guomao's position as a commercial hub, leading to the development of surrounding business facilities [3] Business Evolution - The second phase of Guomao expanded its retail space and introduced more international brands, transforming it into a key venue for business networking and socializing [4] - Following China's accession to the WTO in 2001, Guomao became the preferred location for international brands entering the Chinese market, with over 200 new international brand stores opening between 2002 and 2010 [5][10] - The annual sales of the Guomao business district surged from less than 1 billion yuan in 2001 to over 5 billion yuan in 2010, establishing it as one of Beijing's top sales districts [5] Recent Developments - The introduction of the first indoor ice rink in Beijing in 2010 marked a significant expansion of the Guomao complex, enhancing its appeal to families and business professionals [7] - The business district faced challenges from the rise of e-commerce post-2010, leading to a decline in sales growth rates, which prompted a strategic shift towards experiential and social retail [8][9] - Guomao has successfully integrated digital solutions and diversified its offerings, transforming from a high-end retail focus to a multi-faceted commercial ecosystem [9][10] Current Status - Guomao now features over 400 merchants within 230,000 square meters of commercial space, with more than 100 flagship stores, solidifying its status as a premier shopping destination [10] - The district has evolved into a vibrant community space, catering to a diverse consumer base, including business professionals, families, and young consumers [11][12]
1423.81万人次参与,营收11.52亿元!这波是啥吸引了他们……
Sou Hu Cai Jing· 2025-10-16 17:10
Core Insights - The 2025 Minhang Tourism Festival successfully concluded after 28 days, featuring 42 festive activities across five categories, attracting 14.24 million participants and generating a revenue of 1.15 billion yuan, a year-on-year increase of 80% [2] Group 1: Event Highlights - The festival included diverse activities such as urban roaming, shopping, cultural exploration, rural fun, and national style tourism, showcasing a blend of cultural and commercial elements [2] - The Jiangnan Foodie Festival adopted a multi-venue approach, introducing four major venues to create differentiated consumption experiences, resulting in a 150% increase in foot traffic at the main venue and sales reaching 3.22 million yuan, a record high for the business district [2] Group 2: Local Initiatives - Various local districts launched "tourism+" products, such as the "Jazz Magic City" beer festival, which generated nearly 10 million yuan in revenue through exclusive coupons and a combined experience of hotels, food, and sports [4] - The Huacao "Good Go" season automotive consumption festival effectively integrated car exhibitions with local business districts, leading to a total transaction amount of nearly 6 million yuan from local 4S stores [5] Group 3: Innovative Experiences - The Pujiang Country Park International Art Flower Exhibition featured a unique theme, combining immersive IP exhibitions, floral landscapes, and cross-disciplinary art, attracting 130,000 visitors [7] - The 8th Qibao Ancient Town Cultural Festival transformed the town into an immersive theater, utilizing 3D light and shadow art shows to draw over 500,000 visitors [8] Group 4: Cultural Integration - The festival utilized advanced technology and diverse artistic forms to redefine traditional activities, such as the "Chu Wind Fierce" exhibition at the Minhang Museum, which attracted over 50,000 visitors through immersive displays [13] - The "Art To Gather" event at Hongqiao New World showcased over 30 performances, breaking traditional stage boundaries and enhancing visitor engagement [13] Group 5: Future Vision - The festival aimed to create memorable and shareable immersive experiences, responding to public demand for new scenes, consumption, and experiences, promoting a lifestyle where "all areas can be toured, and all seasons are exciting" [14]
多元业态融合 各地暑期消费活力十足
Yang Shi Wang· 2025-08-17 12:26
Group 1 - The core viewpoint highlights the integration of business, tourism, and culture to stimulate consumer market vitality during the summer season [1] Group 2 - Self-driving tourism in Xinjiang is gaining popularity, with infrastructure upgrades along key routes enhancing the travel experience [3] - New tourism routes such as "Silk Road Cultural Exploration" and "Kizil Dance Experience" have been introduced in Kuqa, Xinjiang [3] - Harbin, Heilongjiang has transformed its historical cultural district, creating a new destination that combines tourism, food, and cultural experiences [3] Group 3 - Cities are actively creating new consumption scenarios from morning to night, enhancing urban vitality [5] - Quanzhou, Fujian has launched various nighttime activities, attracting over 1.41 million visitors since July, a year-on-year increase of 14.8% [5] - Suzhou, Jiangsu has hosted outdoor concerts at Jinji Lake, drawing over 400,000 attendees in the first half of the year [5] - Shanghai's cultural night tours have gained traction, with the Yuyuan Garden recently opening for night visits featuring 24 scenic spots [5] Group 4 - Recent data shows that the cumulative nighttime foot traffic in monitored national-level cultural and tourism consumption clusters reached 325 million, a year-on-year increase of 7% [6]
各地夜间文旅消费持续升温:多元业态融合推动夜间消费活力释放
Yang Shi Wang· 2025-08-07 03:30
Group 1 - The core viewpoint is that night-time consumption is increasingly becoming a vibrant part of the economy as summer approaches, with various regions exploring diverse business models to enhance night-time activities [1] - Tourist hotspots like Hangzhou's West Lake are experiencing a surge in night-time experiences, attracting visitors with activities such as boat rides, cultural performances, and local markets [3] - The night market scene is thriving, with vendors like Wang Yang from Xinjiang successfully selling handmade leather goods, indicating a growing trend in personalized and artisanal products [5] Group 2 - Night-time cultural and tourism consumption is on the rise across various regions, exemplified by the development of night-time experiences in Jiangxi's Wuyuan, which includes thrilling activities and traditional performances [7] - The integration of day and night tourism activities is creating a comprehensive cultural tourism ecosystem, encouraging visitors to stay longer and engage with local culture [7] - Since July 1, the Wuyuan scenic area has received over 220,000 visitors, showcasing the effectiveness of these night-time initiatives in boosting local tourism [7]
对话京东CEO,首次揭秘外卖员收入
新浪财经· 2025-06-18 01:12
Core Viewpoint - JD.com positions itself not merely as an internet company but as a "technology and service enterprise based on supply chain," aiming to create value for employees, shareholders, and society [2][14]. Group 1: Discussion on Food Delivery - JD.com's food delivery business has exceeded expectations, with daily order volume surpassing 25 million within three months of launch [6]. - The company believes that competition in the food delivery sector can lead to healthier industry development rather than severe internal competition [6]. - JD.com is committed to a long-term strategy focused on quality food delivery, rather than short-term performance metrics [7]. - The "Seven Fresh Food MALL" initiative aims to enhance the quality of restaurants on the platform and promote overall industry upgrades [8][9]. Group 2: Discussion on Delivery Riders - The number of full-time delivery riders has surpassed 120,000, with expectations to exceed 150,000 by the end of the current quarter [12]. - Average income for full-time riders in first-tier cities is approaching 13,000 yuan, significantly higher than their previous earnings [10][12]. - JD.com emphasizes the importance of creating job opportunities and providing social security benefits for its employees [14]. Group 3: Discussion on Business Strategy - JD.com does not prioritize high profit margins in a single industry but aims for a sustainable business model with reasonable profitability [17]. - The company is focused on improving product algorithms and addressing operational challenges through user feedback [18][20]. - JD.com maintains a consistent strategic direction in local life services, including food delivery, while remaining open to innovation in other areas [19].