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鼓楼最宠客|乘马年春风,促消费升温——区商务局精心组织新春主题促消费活动
Sou Hu Cai Jing· 2026-02-18 16:30
Core Insights - The "New Spring Festival Goods Fair" was launched on February 18 to stimulate consumption and meet diverse consumer demands during the 2026 Spring Festival [1] - The event is a key initiative by the District Commerce Bureau to promote consumption during the holiday period [2] Group 1: Planning and Organization - The District Commerce Bureau has prioritized the event as a significant driver for consumption, forming a dedicated task force and holding multiple meetings to ensure effective execution [2] - A detailed activity plan was developed, emphasizing the principle of "government support, business participation, and benefits for the public" [2] Group 2: Consumer Engagement Strategies - Merchants are encouraged to offer substantial discounts, promotional gifts, and trade-in programs to provide tangible benefits to consumers [4] - The event features a blend of traditional and modern consumer experiences, including a digital product area and traditional food offerings from well-known local brands [4] Group 3: Market Response and Future Plans - The opening day saw high foot traffic and strong sales, indicating a successful integration of diverse business formats [6] - The District Commerce Bureau plans to continue exploring new consumption scenarios and models to enhance the consumption environment and support high-quality economic development [8]
“肯悦咖啡×这一站济南”文旅主题店亮相,文商旅融合再添消费新场景
Sou Hu Cai Jing· 2026-01-27 00:08
济南广电·天下泉城客户端1月26日讯 1月26日,"肯悦咖啡×这一站济南"文旅主题店宣传营销活动在高新 万达广场举办,5家融合济南城市特色的文旅主题店将陆续亮相。 济南市文化和旅游局党组书记、局长马利,济南市文化和旅游局党组成员、副局长孙静,肯德基山东市 场总经理方辉,肯德基山东市场营运经理高新春等参加活动。 推动文旅业高质量发展离不开跨行业融合互促,此次济南市文化和旅游局与肯悦咖啡携手打造文旅主题 店,是创新实践"文旅+新消费"模式的重要尝试,也是擦亮"这一站,济南"营销品牌、探索多元业态融 合路径的具体举措。据了解,双方首批合作项目,包括高新万达店、经十路店、金光城店、首诺城市之 光店、济南西站店五家文旅主题店。 不同于普通咖啡店,这五家文旅主题店既是品味咖啡的休闲空间,更是浓缩泉城魅力的微型文化展厅。 店内全方位融入济南元素,通过摆放文旅指南、展示文创产品、设置互动打卡装置等多种形式,搭建起 讲好济南故事、传递城市温度的新触点,让市民和游客在氤氲咖啡香中,近距离感受济南深厚的历史文 化底蕴与独特的泉城风貌。 "我们希望以咖啡这一时尚载体,将济南文化以更具创意、更有温度的方式融入日常休闲场景,让文化 可感 ...
新场景激活新消费 各地多举措增强市场活力
Yang Shi Wang· 2026-01-23 12:04
宁夏升级改造首家银发主题商场,引入800多件适老化商品,并打造千余平方米的康养中心,提供健康监测、义诊咨询等服务。广东启动"广货行天下"春季 行动,聚焦家电、手机、服装等各大品类,线上线下、供销两端协同发力。在佛山,首场家电专场促销活动吸引了数百家企业参与,众多新品、优品集中亮 相。 央视网消息(新闻联播):各地精准发力,推动多元业态融合,为消费市场注入新动能。 城市更新激活新业态新功能。在江苏昆山,废弃粮库经过系统性改造,成为"影视文旅""亲子童趣"等不同主题的消费新场景。在安徽合肥,工业遗存与现代 商业融合,让闲置厂房变身消费新地标,首批入驻商家中区域首店占比70%,还有展览、沙龙等丰富市民消费体验。开业半个多月来,客流量超过200万人 次。 增强冬季文旅市场活力。湖北荆州以20个特色场景连接起楚风汉韵与市井生活,打造全天候、沉浸式游玩场景。湖南永州举办群众体育赛事,打通观赛与文 旅场景,带动交通、餐饮、特色农产品等相关消费。贵州9市(州)联动,推出温泉康养、山地滑雪、民俗年味等六大主题600多项文旅活动,通过景区联票 整合、直通车串联,持续提升游客体验。 ...
“山上游”变“山上居”
Xin Lang Cai Jing· 2026-01-17 22:51
1月16日,广安华蓥市红岩乡红岩村,设计师陈子在原创品牌店内整理棉麻服饰;百米外的咖啡馆 里,料理师阿饶与客人分享新烤制的面包。两位主理人均是返乡青年,忙着与当地村民一起服 务"山居"游客。 □四川日报全媒体记者 罗海韵 地从哪里来?"华蓥有不少农房、厂房等长期处于闲置状态。"华蓥市委农办专职副主任蒋琴介 绍,当地通过农村集体产权制度改革,创新实施"统一收储+分类改造+文化赋能"模式,以机制创 新打通发展梗阻。 "民宿由闲置农房改建而成,特色庭院依托山景精心打造。"上山上·抱翠店长吴海波说,如今民宿 生意火爆,节假日一房难求。 原舍·嘿矿熊猫民宿所在地曾是高顶村老龙洞煤矿旧址。"团队以在地玄武岩建造景观栈道,通过 植被复绿技术覆盖大部分裸露区域,让旧时矿业记忆成为生态景观的组成部分。"民宿设计负责人 贺姗说。 融入风土人情,丰富山居体验 如何让客人不仅住下来,还能住得久?华蓥市给出的解法是:深度挖掘各村落独特资源,逐步构 建多元化、体验式乡村旅游体系。 在华蓥市,旅游模式正从"山上游"向"山上居"转变,游客平均停留时间从原来的约2小时延长至 2.5天。2025年,该市累计接待游客超过742.5万人次,实现旅游 ...
2025三亚啤酒节暨美好生活展落幕,多元业态融合激发文旅消费新活力
Sou Hu Cai Jing· 2025-12-02 05:45
从内蒙古大肉串到湛江生猛海鲜,从湖北麻辣小龙虾到陕西肉夹馍,再到万物皆可涮的糟粕醋,南北风味在此碰撞融合。 "吹着海风喝啤酒,还有这么多天南地北的美食,三亚的冬天太舒服了!"来自黑龙江齐齐哈尔的游客张先生举着啤酒杯与好友畅饮,道出了众多游客的心 声。 为期9天的2025三亚啤酒节暨美好生活展于11月29日晚在大东海广场落幕。这场以"美好共生·醉美山海"为主题的冬季狂欢盛宴,融合啤酒美食、音乐演艺、 文旅消费等多元业态,以更加时尚、多元的面貌,为广大市民游客打造了一场沉浸式的文旅体验。 据统计,9天时间里,大东海广场累计接待市民游客超11万人次,现场近百款啤酒与50余家特色美食摊位实现直接营业额超百万元,多个互动话题在社交平 台累计曝光量破千万,成为这个冬季三亚文旅市场重要"流量引擎"之一。 "核心会场+全城联动"打造多元消费体验 与以往的啤酒节不同,2025三亚啤酒节暨美好生活展打破单一节庆边界,构建了"啤酒+美食+文创+演艺"的多元体验场景,创新打造了"核心会场+全城联 动"的消费新格局。 在大东海广场,10余家知名啤酒品牌带来的近百款啤酒产品与50余家南北特色小吃相得益彰。 "我连续两年都报名参加啤酒节, ...
以商业地产之力促产城融合发展
Zheng Quan Ri Bao· 2025-11-21 16:22
Core Viewpoint - The article emphasizes the importance of urban high-quality development during the "14th Five-Year Plan" period, highlighting the need for cities to transition from "quantitative accumulation" to "qualitative leap" through industrial integration and commercial real estate transformation [1] Group 1: Role of Commercial Real Estate - Commercial real estate is evolving into an "accelerator" for industrial innovation, responding to the diverse needs arising from emerging industries such as biomedicine and new energy vehicles, which significantly increase the demand for customized spaces like laboratories and industrial parks [3] - The expansion of digital economy infrastructure is driving a surge in demand for new types of real estate, such as data centers and smart office spaces, potentially leading to investment scales reaching trillions of yuan, representing a substantial market opportunity [3] Group 2: Multi-Industry Integration - The traditional commercial real estate model of merely building and renting properties is becoming obsolete; instead, there is a shift towards creating integrated "commercial bodies" that combine multiple industry functions and smart infrastructure [4] - Developers are encouraged to adapt their layouts and industry combinations based on urban development trends, capturing differentiated demand opportunities from regional industries and moving towards a composite functional development path that aligns with smart city initiatives [4] Group 3: Urban Renewal as a New Engine - Urban renewal is crucial for the high-quality development of large and mega cities, with a projected market capacity of approximately 20 trillion yuan during the "14th Five-Year Plan" period [5] - The focus of urban renewal should be on creating a new urban ecosystem through the integration of culture, technology, industry, and commerce, promoting the use of green and low-carbon products to reconstruct urban commercial spaces [5] Group 4: Challenges and Opportunities - Integrating cultural and industrial elements into commercial real estate poses challenges, as homogenized developments may not enhance value; thus, developers must strategize on resource integration to ensure a complete and orderly operational ecosystem [6] - Innovations in financial tools like REITs are opening new funding channels for commercial real estate, providing the necessary support for innovation and enhancing the role of commercial real estate as a driving force for urban renewal [6]
青观察|解锁国贸商圈的迭代密码
Sou Hu Cai Jing· 2025-11-11 23:13
Core Insights - The development of the Guomao business district reflects the evolution of China's commercial landscape over the past 40 years, from its inception in 1985 to its current status as a major international trade center [2][10] Historical Development - The Guomao business district originated as a response to China's need for an international trade window during the early 1980s, with the construction of the China International Trade Center [3] - The first phase of the project, completed in 1989, marked the beginning of high-end retail in Beijing, attracting consumers from across the region [3][4] - The establishment of the CBD in 1993 solidified Guomao's position as a commercial hub, leading to the development of surrounding business facilities [3] Business Evolution - The second phase of Guomao expanded its retail space and introduced more international brands, transforming it into a key venue for business networking and socializing [4] - Following China's accession to the WTO in 2001, Guomao became the preferred location for international brands entering the Chinese market, with over 200 new international brand stores opening between 2002 and 2010 [5][10] - The annual sales of the Guomao business district surged from less than 1 billion yuan in 2001 to over 5 billion yuan in 2010, establishing it as one of Beijing's top sales districts [5] Recent Developments - The introduction of the first indoor ice rink in Beijing in 2010 marked a significant expansion of the Guomao complex, enhancing its appeal to families and business professionals [7] - The business district faced challenges from the rise of e-commerce post-2010, leading to a decline in sales growth rates, which prompted a strategic shift towards experiential and social retail [8][9] - Guomao has successfully integrated digital solutions and diversified its offerings, transforming from a high-end retail focus to a multi-faceted commercial ecosystem [9][10] Current Status - Guomao now features over 400 merchants within 230,000 square meters of commercial space, with more than 100 flagship stores, solidifying its status as a premier shopping destination [10] - The district has evolved into a vibrant community space, catering to a diverse consumer base, including business professionals, families, and young consumers [11][12]
1423.81万人次参与,营收11.52亿元!这波是啥吸引了他们……
Sou Hu Cai Jing· 2025-10-16 17:10
Core Insights - The 2025 Minhang Tourism Festival successfully concluded after 28 days, featuring 42 festive activities across five categories, attracting 14.24 million participants and generating a revenue of 1.15 billion yuan, a year-on-year increase of 80% [2] Group 1: Event Highlights - The festival included diverse activities such as urban roaming, shopping, cultural exploration, rural fun, and national style tourism, showcasing a blend of cultural and commercial elements [2] - The Jiangnan Foodie Festival adopted a multi-venue approach, introducing four major venues to create differentiated consumption experiences, resulting in a 150% increase in foot traffic at the main venue and sales reaching 3.22 million yuan, a record high for the business district [2] Group 2: Local Initiatives - Various local districts launched "tourism+" products, such as the "Jazz Magic City" beer festival, which generated nearly 10 million yuan in revenue through exclusive coupons and a combined experience of hotels, food, and sports [4] - The Huacao "Good Go" season automotive consumption festival effectively integrated car exhibitions with local business districts, leading to a total transaction amount of nearly 6 million yuan from local 4S stores [5] Group 3: Innovative Experiences - The Pujiang Country Park International Art Flower Exhibition featured a unique theme, combining immersive IP exhibitions, floral landscapes, and cross-disciplinary art, attracting 130,000 visitors [7] - The 8th Qibao Ancient Town Cultural Festival transformed the town into an immersive theater, utilizing 3D light and shadow art shows to draw over 500,000 visitors [8] Group 4: Cultural Integration - The festival utilized advanced technology and diverse artistic forms to redefine traditional activities, such as the "Chu Wind Fierce" exhibition at the Minhang Museum, which attracted over 50,000 visitors through immersive displays [13] - The "Art To Gather" event at Hongqiao New World showcased over 30 performances, breaking traditional stage boundaries and enhancing visitor engagement [13] Group 5: Future Vision - The festival aimed to create memorable and shareable immersive experiences, responding to public demand for new scenes, consumption, and experiences, promoting a lifestyle where "all areas can be toured, and all seasons are exciting" [14]
多元业态融合 各地暑期消费活力十足
Yang Shi Wang· 2025-08-17 12:26
Group 1 - The core viewpoint highlights the integration of business, tourism, and culture to stimulate consumer market vitality during the summer season [1] Group 2 - Self-driving tourism in Xinjiang is gaining popularity, with infrastructure upgrades along key routes enhancing the travel experience [3] - New tourism routes such as "Silk Road Cultural Exploration" and "Kizil Dance Experience" have been introduced in Kuqa, Xinjiang [3] - Harbin, Heilongjiang has transformed its historical cultural district, creating a new destination that combines tourism, food, and cultural experiences [3] Group 3 - Cities are actively creating new consumption scenarios from morning to night, enhancing urban vitality [5] - Quanzhou, Fujian has launched various nighttime activities, attracting over 1.41 million visitors since July, a year-on-year increase of 14.8% [5] - Suzhou, Jiangsu has hosted outdoor concerts at Jinji Lake, drawing over 400,000 attendees in the first half of the year [5] - Shanghai's cultural night tours have gained traction, with the Yuyuan Garden recently opening for night visits featuring 24 scenic spots [5] Group 4 - Recent data shows that the cumulative nighttime foot traffic in monitored national-level cultural and tourism consumption clusters reached 325 million, a year-on-year increase of 7% [6]
各地夜间文旅消费持续升温:多元业态融合推动夜间消费活力释放
Yang Shi Wang· 2025-08-07 03:30
Group 1 - The core viewpoint is that night-time consumption is increasingly becoming a vibrant part of the economy as summer approaches, with various regions exploring diverse business models to enhance night-time activities [1] - Tourist hotspots like Hangzhou's West Lake are experiencing a surge in night-time experiences, attracting visitors with activities such as boat rides, cultural performances, and local markets [3] - The night market scene is thriving, with vendors like Wang Yang from Xinjiang successfully selling handmade leather goods, indicating a growing trend in personalized and artisanal products [5] Group 2 - Night-time cultural and tourism consumption is on the rise across various regions, exemplified by the development of night-time experiences in Jiangxi's Wuyuan, which includes thrilling activities and traditional performances [7] - The integration of day and night tourism activities is creating a comprehensive cultural tourism ecosystem, encouraging visitors to stay longer and engage with local culture [7] - Since July 1, the Wuyuan scenic area has received over 220,000 visitors, showcasing the effectiveness of these night-time initiatives in boosting local tourism [7]