以下文章来源于剁椒Spicy ，作者剁椒团队 剁椒Spicy . 必胜客眼中「 唯一的对手 」。 文 ｜ 南唐枫谏 来源｜ 剁椒Spicy（ID：ylwanjia） 封面来源 ｜ 视觉中国 在当下的餐饮行业，平均每分钟关6家门店的「闭店潮」正在上演，达美乐却是一个「逆势开店」的特殊存在。 今年10月1日，达美乐徐州首店，开业当天日营业额68万元，刷新达美乐全球单店的日销售纪录；而同样在今年，达美乐在邯郸、沈阳等地，分别创下了首 店首日54万元、首店首日52万元营业额记录。 其中，沈阳首店单月营业额突破1000万元，各种庆功海报照片开始在行业流传。 与之相比，早已教育过中国市场的必胜客，一家成熟门店的周营业额为10~15万，月均营业额在40万元左右。 专注于电商、营销、流量生态，以及消费者洞察的全新商业自媒体 达美乐一张三十多块钱的披萨，让几百号人一边排着几小时的长队一边兴奋地拍着抖音「炫耀」。其他人看呆了：「达美乐真有那么好吃吗」、「像没吃过 披萨似的」…… 截至今年三季度，达美乐在中国大陆的直营门店数量已达1283家（必胜客为4022家），覆盖51个城市，门店网络持续向非一线城市下沉。 尽管早早就进入了中国 ...

其中，沈阳首店单月营业额突破1000万元，各种庆功海报照片开始在行业流传。 与之相比，早已教育过中国市场的必胜客，一家成熟门店的周营业额为10~15万，月均营业额在40万元左右。 在当下的餐饮行业，平均每分钟关6家门店的「闭店潮」正在上演，达美乐却是一个「逆势开店」的特殊存在。 今年10月1日，达美乐徐州首店，开业当天日营业额68万元，刷新达美乐全球单店的日销售纪录；而同样在今年，达美乐在邯郸、沈阳等地，分别创下了 首店首日54万元、首店首日52万元营业额记录。 达美乐一张三十多块钱的披萨，让几百号人一边排着几小时的长队一边兴奋地拍着抖音「炫耀」。其他人看呆了：「达美乐真有那么好吃吗」、「像没吃 过披萨似的」…… 截至今年三季度，达美乐在中国大陆的直营门店数量已达1283家（必胜客为4022家），覆盖51个城市，门店网络持续向非一线城市下沉。 尽管早早就进入了中国，但达美乐在2024年才第一次挣到钱，当年净利润0.55亿元，扭亏为盈。2025上半年，达美乐中国实现净利润9142万元（调整 后）。而此前的2019到2023年，达美乐中国累计亏损11.77亿。 逆势增长的达美乐，做对了什么？ 01 必胜客眼中"唯 ...

Core Viewpoint - Pizza Hut is facing a public relations crisis due to its recent collaboration with the anime "Neon Genesis Evangelion," which has sparked controversy over the sexualized portrayal of female characters on pizza box designs. This follows a previous incident involving a similarly controversial product named "Double Snake Sisters Double Cultivation" [1][7]. Group 1: Controversy and Public Reaction - The pizza box featuring characters Rei Ayanami and Asuka Langley has been criticized for its exaggerated sexualization, leading to consumer backlash and calls for boycotts [1][6]. - A consumer expressed strong dissatisfaction, stating that the packaging disrespects women and promotes unrealistic body standards [1]. - Despite the backlash, Pizza Hut's customer service indicated that there were no orders to withdraw the controversial packaging, attributing the absence of related products to the end of the collaboration period [4]. Group 2: Marketing Strategy and Brand Image - The controversy highlights the need for Pizza Hut to consider appropriate marketing strategies, especially given its family-oriented brand image [6]. - Previous marketing efforts have also faced criticism for being inappropriate, such as the use of suggestive language in promotional materials [7]. - The company has been attempting to reposition itself as a more mainstream brand, focusing on menu innovation and pricing adjustments to regain market share [14]. Group 3: Financial Performance and Market Position - Pizza Hut's revenue has faced challenges, with a decline from $2.11 billion in 2018 to $1.96 billion in 2022, except for a growth spike in 2021 [13]. - In contrast, competitors like Domino's have seen significant growth, with a compound annual growth rate of 34% during the same period [13]. - However, Pizza Hut reported a recovery in 2023, achieving an operating profit of $142 million, a 102% increase, and a total revenue of $2.26 billion, reflecting some resilience in a challenging market [14].