Core Viewpoint - Pizza Hut is facing a public relations crisis due to its recent collaboration with the anime "Neon Genesis Evangelion," which has sparked controversy over the sexualized portrayal of female characters on pizza box designs. This follows a previous incident involving a similarly controversial product named "Double Snake Sisters Double Cultivation" [1][7]. Group 1: Controversy and Public Reaction - The pizza box featuring characters Rei Ayanami and Asuka Langley has been criticized for its exaggerated sexualization, leading to consumer backlash and calls for boycotts [1][6]. - A consumer expressed strong dissatisfaction, stating that the packaging disrespects women and promotes unrealistic body standards [1]. - Despite the backlash, Pizza Hut's customer service indicated that there were no orders to withdraw the controversial packaging, attributing the absence of related products to the end of the collaboration period [4]. Group 2: Marketing Strategy and Brand Image - The controversy highlights the need for Pizza Hut to consider appropriate marketing strategies, especially given its family-oriented brand image [6]. - Previous marketing efforts have also faced criticism for being inappropriate, such as the use of suggestive language in promotional materials [7]. - The company has been attempting to reposition itself as a more mainstream brand, focusing on menu innovation and pricing adjustments to regain market share [14]. Group 3: Financial Performance and Market Position - Pizza Hut's revenue has faced challenges, with a decline from $2.11 billion in 2018 to $1.96 billion in 2022, except for a growth spike in 2021 [13]. - In contrast, competitors like Domino's have seen significant growth, with a compound annual growth rate of 34% during the same period [13]. - However, Pizza Hut reported a recovery in 2023, achieving an operating profit of $142 million, a 102% increase, and a total revenue of $2.26 billion, reflecting some resilience in a challenging market [14].

Core Viewpoint - The controversy surrounding the "供港壹号" trademark of Morningside Dairy highlights potential consumer deception regarding the product's availability in Hong Kong, raising questions about the company's marketing practices and the implications of its branding strategy [2][5][6]. Group 1: Trademark Controversy - Morningside Dairy's "供港壹号" trademark has been criticized for potentially misleading consumers, as some claim they have never seen the product in Hong Kong [2][5]. - The company states that "供港壹号" was launched in 2017 to commemorate the 20th anniversary of Hong Kong's return, indicating that the trademark has been in use for 8 years [3][6]. - A lawyer noted that the term "供港" implies a supply specifically for the Hong Kong market, which could mislead consumers due to vague marketing [3][7]. Group 2: Product Quality Issues - Morningside Dairy has faced multiple reports of product quality issues, including non-compliance with safety standards related to bacterial counts and odors [4][11][14]. - Recent consumer complaints on platforms like Black Cat Complaints indicate ongoing concerns about product quality, with reports of spoiled milk being delivered [16]. Group 3: Legal Disputes - Morningside Dairy has been involved in legal disputes over the "供港" trademark, including a case against Wen's Dairy for alleged trademark infringement, which resulted in a court ruling favoring Morningside [9][10]. - The company has successfully defended its trademark in court, with rulings stating that its registration does not impede fair competition [10].

以下文章来源于邱处机 ，作者邱鑫浩 邱处机 . 专门研究商业牛人 这是新消费智库第 2 6 1 6 期文章 新消费导读 从小喝到大。 作者 ： 邱鑫浩 编辑：竺天 审核： Single 来源：邱处机 " 椰树牌椰汁，我从小喝到大 。" 在很多电影院开场时，我们都能看到这个一语双关，令人有点羞涩又难忘的广告。 正是利用这种心智植入，在你"想入非非"时，椰树集团2023年卖了50个亿。 而背后的掌舵人，正是中国饮料界曾经的风云人物王光兴，今年84岁。 " 广告词要直白、通俗易懂，广告画面要直观明了、靓丽清晰，让消费者第一眼就知道那是我们的产品 。" 王光兴的这套营销理念，让椰树集团的风格在中国企业界独树一帜。 临危受命，力挽狂澜 1986年，海口市政府领导一筹莫展，让他们伤透脑筋的，正是连续亏损了5年的海口罐头厂（椰树集团前身）。 领导们也不是没想过办法，前后给罐头厂换了4任厂长，但这些人都折戟沉沙，最后黯然离去。 "不能再等下去了，不然马上就破产了，1400名职工的生计就成了问题。"领导们最终决定将电子工业公司的王光兴调了过来。 这个王光兴当时在海南可是一个人物，有"救火队长"之称。在此之前，他先后盘活了海口饮 ...

以下文章来源于首席品牌观察 ，作者苏子秋 首席品牌观察 . 300万消费品牌媒体，快消行业记录者与观察者！聚焦快消与新消费，关注消费趋势与变化 作者：苏子秋 来源：首席品牌观察（ID：pinpaigcbao） 01 让我们把目光投向椰树集团最新发布的一张招生海报。 经典的配色、密密麻麻的文字排版，以及让人心动的薪资待遇，这些都和椰树集团过往的招生海报没 什么区别，几十年如一日地吵到人的眼睛。 ▶ 图源：海南椰树集团 但是，再看右下角的模特，却发现不再"辣眼睛"了。 先帮大家回顾一下椰树集团过往的招生模特，有身穿红裙反手举椰汁的徐冬冬，S身材展现得淋漓尽 致；有徐冬冬和男模的"男帅女丰"组合，两人穿着清凉，文案是"女人有女人味， 男人有男人味，椰 树牌有鲜榨原味。" 在麦当劳办婚礼、用奶茶敬亲友，当这届95后、00后步入婚姻殿堂，他们开始用自己的方式整顿传统 婚礼习俗了。 这也让各大奶茶品牌、快餐店找到了商机，纷纷推出相关婚礼喜宴业务，在这一新兴消费趋势中分一 杯羹。 这不，连一向走性感路线的椰树集团也坐不住了，跃跃欲试地要杀入年轻人的婚礼现场了。 喜茶、霸王茶姬纷纷表示： 这波冲我来的！好脏的商战！ ▶ 图源 ...