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来进博解锁情绪价值消费场
中国青年报客户端上海11月8日电(中青报·中青网记者 朱彩云 见习记者 刘佳佳)第八届中国国际进口 博览会(以下简称"进博会")进程过半,消费品展区热度不减。许多专业观众在"超级卖场"看全球好物 的同时,还感受到情绪价值。 11月8日, 第八届进博会消费品展区"温暖驼"展台,来自秘鲁的羊驼玩偶吸引年轻观众目光。中青报·中青网记者 朱彩云/摄 在消费品展区百联the bálancing展台,一款艺术互动装置吸引观众体验情绪值变化。展台工作人员介 绍,该装置通过AI情绪识别、实时数据交互与场景化算法,实时捕捉观众生理信号,将无形情绪转化 为动态视觉场景,并基于生成的情绪场景,进行穿搭个性化推荐。 11月8日,第八届进博会消费品展区百联the bálancing展台,许多观众排队等待进入情绪剧场,体验情绪 值变化。中青报·中青网记者 朱彩云/摄 "'快乐'是一门全球通用的语言,IP能成为连接世界的情感纽带。"在泡泡玛特相关负责人看来,越来越 多的潮玩IP"出圈"反映出消费者的情绪需求,诠释着人们对高品质美好生活的共同向往。 今年进博会,泡泡玛特重点展示SKULLPANDA与CRYBABY两大IP。前者由青年艺术家熊 ...
来进博会看消费新风尚、世界大机遇
Xin Hua Wang· 2025-11-02 12:57
Core Insights - The 8th China International Import Expo (CIIE) will be held from November 5 to 10 in Shanghai, showcasing global innovations and providing opportunities for companies to expand in the Chinese market [1][2] - The event will feature numerous global and China debuts of innovative products, highlighting the latest technological advancements across various industries [1][2] Group 1: Company Participation - L'Oréal will present its strongest lineup of debuts, including three new brands and 19 new products, emphasizing the importance of CIIE for global trends and innovation [1] - Panasonic will unveil its AI strategy for China and showcase globally innovative products, reflecting China's role as a hub for innovation and engineering [1][2] Group 2: Market Trends - The expo will highlight new consumer trends, including a focus on the "silver economy" with products for the elderly and a dedicated pet-themed area to showcase the pet economy [2] - The sports and fitness sector is gaining traction, with brands like Lululemon expressing confidence in the long-term potential of the Chinese market [2] Group 3: Global Collaboration - CIIE is increasingly recognized as a global public good, with new initiatives to support products from least developed countries, enhancing their access to the Chinese market [2] - Madagascar's participation marks a significant step, with the introduction of frozen goat meat products in Chinese supermarkets following their debut at the expo [3]