从银发族引领智能产品消费热潮到文旅IP衍生消费撑起旅游市场增长，再到IP联名产品风靡全网，消费 市场的活力密码藏在"品质"二字里。当下，消费升级早已不是简单的"买贵的"，而是追求"更好的"。政 策保驾护航、产品迭代升级、场景创新增效，政府、生产企业、销售平台等各方协同发力，共同勾勒出 品质驱动消费升级的新图景。 场景创新，为品质消费拓展边界。消费场景的革新，让消费品质升级渗透到生活的方方面面。在文旅领 域，台儿庄古城用VR技术重现明清盛景，"只有河南"靠沉浸式演出快速出圈，数字技术让文旅IP从"看 得见"变成"玩得爽"，推动文旅消费从观光型向体验型升级。在社区消费端，"一刻钟便民生活圈"融合 健康服务等元素，消费者在家门口就能享受品质服务；线上线下融合的适老化消费专区，配套24小时医 护咨询，让品质消费更具便捷性。 品质引领消费升级，本质上是满足人民对美好生活的向往。从政策层面的制度保障到企业层面的产品革 新，再到场景层面的体验升级，三者环环相扣，构建起"需求牵引供给、供给创造需求"的良性循环。当 每一位消费者都能在日常消费中感受到品质的提升、服务的温度，消费市场的活力自然会充分涌动。这 正是品质消费的应有之 ...

Central Dynamics - The "15th Five-Year Plan" proposal was released, aiming to improve the policy mechanism for the coordinated development of the elderly care cause and industry, optimize the supply of basic elderly care services, and promote the development of the silver economy [5] Ministry Dynamics - Four ministries including the Ministry of Industry and Information Technology jointly launched the 2025 "Filial Piety and Elderly Love Shopping Season" from October 21 to November 20, with six key tasks and various incentives [6] - Twenty-two departments including the Ministry of Civil Affairs jointly issued the "Guiding Opinions on In-depth Implementation of National Education on Population Aging", requiring the construction of an online platform [6][7] Local Progress - The 19th China Disabled Persons' Cause Development Forum was held in Nanjing, focusing on improving the quality of public services for the disabled [7] - The 11th Beijing International Senior Industry Expo was held with the theme of "Wisely Enjoying the Silver Age and Nurturing Everywhere", covering six core areas and featuring various activities [9][10] - The Shanxi Provincial Communications Administration launched a service upgrade action, including creating a "Smart Elderly Assistance Station" and optimizing network services [12] Enterprise and Social Group Actions - The 2025 National "Elderly Respect Month" activities will be held from October 10 to 31, including various activities such as opening up elderly care institutions and promoting silver tourism [14] - China Unicom and "Sunshine Sister" jointly explored a new path for "Smart Health Care", with a three - dimensional service network and significant achievements [16] - JD launched the 2025 Warm Sun Action, announcing four measures to optimize the home - based elderly care full - scenario solution and promote the construction of aging - friendly standards [17][18] - The 2025 vivo Developers Conference was held, releasing new systems and upgrading information accessibility functions with AI technology [18]

Core Insights - The article discusses the evolving consumer trends observed at the China International Import Expo (CIIE), highlighting a shift towards self-pleasure and emotional value in purchasing decisions, particularly in luxury goods and lifestyle products [5][10]. Group 1: Consumer Trends - The motivation for purchasing luxury goods has shifted from showcasing status to seeking personal happiness, with "self-pleasure" and "emotional value" becoming key drivers in consumer decision-making [5]. - The rise of the "pet economy" is evident, with a dedicated pet-themed exhibition area at CIIE, reflecting the growing demand for pet-related products and services [9]. - The trend of "active health management" is emerging, with consumers increasingly seeking products that offer tangible health benefits rather than just marketing concepts [10]. Group 2: Company Innovations - Bulgari introduced "Connected Jewelry," allowing consumers to trace the origins and quality of gemstones, enhancing trust and experience [6]. - Pop Mart showcased immersive experiences with popular IPs, indicating a global trend towards emotional value in consumer products [7]. - LEGO created a "City Walk" experience at CIIE, emphasizing play as a universal language and appealing to both local and international audiences [8]. Group 3: Health and Wellness - Inne, a German nutrition brand, reported significant growth in children's nutritional products, indicating a shift towards proactive health management among consumers [10]. - The introduction of innovative health products, such as liquid calcium, reflects the changing focus from traditional supplements to more comprehensive health solutions [10]. - The demand for high-quality, personalized healthcare solutions is increasing, particularly among the aging population, as seen in the offerings from Edward Lifesciences [13][14]. Group 4: Aging Population - The CIIE highlighted the "silver economy," showcasing products designed for the elderly, including safety and wellness solutions [12]. - Companies are increasingly focusing on the unique healthcare needs of older adults, with innovations aimed at improving their quality of life [14]. - The introduction of AI-driven interactive robots for elderly care reflects the growing emphasis on emotional support and safety monitoring for seniors [14].

Core Viewpoint - The recent release of the "Standardization Development Plan for the Elderly Industry (2025-2030)" by the China Aging Industry Association highlights the importance of standardization in elderly products, but raises concerns about the practical usability of these products for the elderly [1][2]. Group 1: Importance of Standardization - Standardization is crucial to ensure safety in elderly products, as the absence of unified safety standards can lead to dangerous situations, such as with electric wheelchairs [1]. - There is a risk that some companies may misuse standardization as a marketing tool, labeling ordinary household appliances as "elderly-specific" without meaningful modifications [1][2]. Group 2: Effective Standards - True elderly standards should be based on scientific considerations of physiological functions and detailed observations of living scenarios, as exemplified by Japan's requirement for a minimum color contrast of 30% between floors and walls in nursing homes [2]. - Standards should not only focus on technical parameters but also consider the practical usability for the elderly, such as the complexity of elevator buttons that may deter elderly users from using them independently [2]. Group 3: User Experience and Feedback - The essence of the silver economy is rooted in familial care, which cannot be standardized; thus, establishing a system for "elderly experience officers" could enhance service quality [3]. - Real-life feedback from elderly users is essential for improving standards, as demonstrated by a nursing home in Hangzhou that allows residents to rate caregivers [3]. Group 4: Market Demand and Product Development - The silver economy requires a deeper understanding of elderly needs, suggesting that product development should focus on user-friendly designs rather than merely meeting compliance standards [3]. - The industry should prioritize practical usability over mere adherence to national standards, emphasizing the importance of ensuring that products are genuinely usable by the elderly [3].

Core Insights - The report "2025 Insights into the Silver Economy Consumer Group" highlights the growth of China's silver economy, focusing on individuals aged 55 and above, with a current population of 280 million aged 60 and above, accounting for 22% of the total population, driving market expansion [1][17][18] - The government has introduced policies to promote the development of the silver economy, including the "Opinions on Developing the Silver Economy to Enhance the Well-being of the Elderly," which supports various sectors such as elderly care services, age-friendly products, and health industries [1][8][12] Consumer Behavior - The silver demographic prioritizes health-conscious diets, favoring fresh, low-salt, low-oil, low-sugar, and easily digestible foods, with a significant demand for functional foods aimed at gastrointestinal health and nutritional supplementation [1][32][36] - Travel preferences include short-distance trips, natural landscapes, and ancient towns, with self-driving and wellness travel favored by younger seniors [1][2] - Shopping habits emphasize health safety and practicality, with increasing penetration of online channels, where short videos and social platforms serve as key consumption entry points [1][2] Aging Care Models - Over 90% of the elderly prefer home-based care, with community home care and the 90-7-3 model (90% home, 7% community, 3% institutional) being mainstream, while younger and older seniors show high concern for medical care and age-friendly facilities in institutional settings [2][12] - Different age groups exhibit distinct needs: younger seniors focus on travel and health management, middle-aged seniors prioritize safety and medical services, while older seniors emphasize dignified care and convenient medical access [2][12] Market Potential - The silver economy is projected to reach a market size of 8 trillion yuan, reflecting the vast potential of this demographic as a core consumer force across various sectors, including health, leisure, and education [17][20] - The industry chain encompasses upstream (biological and textile materials), midstream (smart healthcare and rehabilitation aids), and downstream (consumption, cultural tourism, and elderly care services) [21][22] Policy Support - National and local governments are implementing policies to support the silver economy, addressing the need for improved quality in elderly services and products, and fostering a more comprehensive elderly care system [12][13][14]