Core Viewpoint - The recent release of the "Standardization Development Plan for the Elderly Industry (2025-2030)" by the China Aging Industry Association highlights the importance of standardization in elderly products, but raises concerns about the practical usability of these products for the elderly [1][2]. Group 1: Importance of Standardization - Standardization is crucial to ensure safety in elderly products, as the absence of unified safety standards can lead to dangerous situations, such as with electric wheelchairs [1]. - There is a risk that some companies may misuse standardization as a marketing tool, labeling ordinary household appliances as "elderly-specific" without meaningful modifications [1][2]. Group 2: Effective Standards - True elderly standards should be based on scientific considerations of physiological functions and detailed observations of living scenarios, as exemplified by Japan's requirement for a minimum color contrast of 30% between floors and walls in nursing homes [2]. - Standards should not only focus on technical parameters but also consider the practical usability for the elderly, such as the complexity of elevator buttons that may deter elderly users from using them independently [2]. Group 3: User Experience and Feedback - The essence of the silver economy is rooted in familial care, which cannot be standardized; thus, establishing a system for "elderly experience officers" could enhance service quality [3]. - Real-life feedback from elderly users is essential for improving standards, as demonstrated by a nursing home in Hangzhou that allows residents to rate caregivers [3]. Group 4: Market Demand and Product Development - The silver economy requires a deeper understanding of elderly needs, suggesting that product development should focus on user-friendly designs rather than merely meeting compliance standards [3]. - The industry should prioritize practical usability over mere adherence to national standards, emphasizing the importance of ensuring that products are genuinely usable by the elderly [3].

以下为报告节选内容 今天分享的是：2025年银发经济消费人群洞察 报告共计：31页 《2025年银发经济消费人群洞察》显示，中国银发经济以55岁以上人群为核心，涵盖银发青年（55-64岁）、银发中年（65-74岁）、银发老年（75岁以上） 及长寿老人，2023年60岁以上人口达2.8亿，占比22%，驱动市场规模持续扩大。政策层面，国家及地方出台《关于发展银发经济增进老年人福祉的意见》 等文件，推动养老服务、适老产品及健康产业发展，产业链上游覆盖生物原料、纺织原料，中游涉及智慧医疗、康复辅具，下游涵盖消费、文旅、养老服务 等多元场景。 消费习惯方面，银发族注重健康饮食，偏好新鲜、低盐低油低糖、易消化食材，功能食品以肠胃健康、滋补营养为主，睡眠改善需求突出。旅游偏好短途周 边游、自然景观与古镇，自驾和康养旅行受银发青年青睐。购物侧重健康安全与实用性，线上渠道渗透率提升，短视频和社交平台成为重要消费入口。娱乐 方面，银发族偏好历史文化书籍、家庭情感类短剧，线上学习需求增长，老年大学与短视频课程受欢迎。 养老模式上，超90%倾向居家养老，社区居家养老和9037模式（90%居家、7%社区、3%机构）为主流，银发中年与老 ...