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一颗青菜头创造百亿产业,涪陵榨菜凭什么“出圈”
第一财经· 2025-08-15 05:44
Core Viewpoint - The Fuling pickled vegetable industry in Chongqing has transformed into a significant economic driver, with a current output value exceeding 15 billion yuan and projected to reach 20 billion yuan by 2027, benefiting numerous farmers and establishing itself as a key industry in the Yangtze River Economic Belt [3][7]. Group 1: Industry Overview - Fuling is the largest and most concentrated area for pickled vegetable production in China, accounting for nearly 40% of the national output [3][5]. - The Fuling pickled vegetable industry has a history of over 120 years, evolving from traditional workshop production to modern, intelligent manufacturing, and is recognized as one of the world's top three pickled vegetables [6][7]. - The region has established several geographical indication trademarks and is recognized as a typical county for the entire pickled vegetable industry chain [6]. Group 2: Economic Impact - In 2024, the area dedicated to planting the main raw material, Qingcaitou, reached 740,300 acres, with a total output of 1.908 million tons, generating a total output value of 15.545 billion yuan, reflecting a year-on-year growth of 10.12% [7]. - The industry has become the largest agricultural sector in Fuling and Chongqing, with a strong brand presence and significant economic impact [7]. Group 3: Technological Innovation - The Chongqing Southeast Agricultural Academy has made significant advancements in the genomic research of Qingcaitou, creating the world's first high-quality genetic variation map, which aids in the breeding of superior varieties [10][11]. - The introduction of modern processing technologies, such as low-salt fermentation and intelligent production lines, has enhanced product safety and flavor stability [11][13]. - The industry has invested heavily in wastewater treatment technologies, with 520 million yuan allocated to promote biotechnological solutions for wastewater management, achieving compliance with environmental standards [12][13].
涪陵榨菜(002507):深度报告:双轮驱动,夯基拓新
Changjiang Securities· 2025-06-16 14:25
Investment Rating - The report gives a "Buy" rating for the company [11][13][90]. Core Views - Fuling Pickles is a leader in China's pickled vegetable industry, focusing on the production and sales of pickled mustard tuber, radish, and pickles. The company is transitioning from a pickled vegetable leader to a platform-based condiment enterprise through both organic growth and acquisitions [8][22][44]. Summary by Sections Company Overview - Fuling Pickles is primarily engaged in the production and sales of pickled vegetables, with a significant market share in the pickled mustard tuber segment, reaching approximately 36% in 2019 [10][69]. - The company has a stable shareholding structure, with the local state-owned assets supervision and administration commission holding 35.26% as of Q1 2025 [37][39]. Market Trends - The pickled vegetable market in China is experiencing growth driven by packaging trends and increased consumer demand. The market size for packaged pickled vegetables is expected to reach around 18.2 billion yuan by 2024, with a packaging rate of approximately 22% in 2022 [9][47]. - The report identifies three main growth drivers: stable demand for traditional products, upgrades in C-end products driven by younger consumers, and opportunities for quality companies in the B-end market during the restaurant recovery phase [9][65]. Financial Performance - In 2024, the company achieved a revenue of 2.387 billion yuan, with a compound annual growth rate (CAGR) of 3.75% from 2018 to 2024. The net profit attributable to the parent company was 799 million yuan, with a CAGR of 3.20% during the same period [25][29]. - The company's gross margin, sales margin, and net profit margin for 2024 are projected to be 50.99%, 37.41%, and 33.49%, respectively, indicating a strong profitability position compared to industry peers [29][30]. Strategic Initiatives - The company is actively exploring new channels and product innovations, including the introduction of new products into membership-based supermarkets and the expansion into the restaurant channel [11][68]. - A planned acquisition of Weizimei aims to enhance the company's capabilities in the B-end market, which is expected to create synergies and strengthen the restaurant channel [11][90]. Future Outlook - The report forecasts net profits for the company to be 846 million yuan, 956 million yuan, and 1.013 billion yuan for 2025, 2026, and 2027, respectively, with corresponding price-to-earnings ratios of 18, 16, and 15 times [11][90].