Core Insights - The collaboration between Keep and the global IP "Harry Potter" has launched a unique online running event and series of challenges, creating a sports experience with both ceremonial and collectible value for fans [1][2]. Group 1: Event Overview - The collaboration features two main events: the "Harry Potter and the Sorcerer's Stone | Harry Potter Themed Online Run" focused on medals, and the "Return to Hogwarts | Harry Potter Themed Limited-Time Challenge" centered around badges [2]. - Since its launch on July 4, the event has attracted over 30,000 subscribers, with a significant increase in participants after the official launch on July 11 [2]. Group 2: Unique Offerings - Keep has introduced two creatively designed "magical" medals: the "Fun Version" with a rotating mirror mechanism depicting a classic scene of Harry meeting his parents, and the "Classic Version" replicating the moment Harry receives his Hogwarts acceptance letter [4]. - The running distance for the online run is set at 1.991 kilometers, honoring Harry Potter's first year at Hogwarts [4]. Group 3: User Engagement and Experience - Participants can unlock five magnetic badges by completing a 50-kilocalorie exercise task, which can serve as both fridge magnets and personal accessories [4]. - Users can also join the "Harry Potter Series Keep Magic Challenge," selecting their preferred Hogwarts house and participating in exercise challenges for rewards [4]. Group 4: Cultural and Emotional Value - Keep's medal culture redefines sports aesthetics by transforming invisible efforts into tangible rewards, enhancing the emotional connection between users and their sports experiences [5]. - The collaboration with popular IPs like "Harry Potter" stimulates diverse groups to engage in sports, expressing their love for the culture through physical achievements [5]. Group 5: Company Performance - According to Keep's 2024 ESG report, the company hosted 807 online sports events and 3 offline medal exhibitions in 2024, attracting over 6.86 million participants [5].

Company Overview - Peloton Interactive, Inc. is actively engaging in new initiatives, including the launch of outdoor runs from Peloton Studios in New York, coinciding with Global Running Day [2]. Leadership and Organizational Changes - The new CEO, Peter C. Stern, has acknowledged the strength of the existing team and expressed gratitude towards previous leadership for their recruitment efforts [4]. - A significant organizational change includes the hiring of a new Chief Operating Officer, Charlie Kirol, aimed at improving supply chain operations [5].

Core Viewpoint - Peloton Interactive, Inc. will have its CEO Peter Stern participate in a fireside chat at the Bank of America Global Technology Conference on June 4, 2025 [1]. Company Overview - Peloton provides members with high-quality fitness equipment, innovative software, expert instruction, and a supportive fitness community [2]. - Founded in 2012 and headquartered in New York City, Peloton has millions of members across various countries including the US, UK, Canada, Germany, Australia, and Austria [2].

Core Insights - Garmin has launched the Garmin Marathon Series, a fully owned and produced event that aims to create unique experiences for runners [1][3][4] - The series will debut in Toledo, Ohio, on September 21, 2025, and Tucson, Arizona, on November 15, 2025, featuring multiple race distances [5] Company Overview - Garmin is a global leader in fitness technology and has a long history of supporting runners through their training [4][7] - The company aims to innovate and enhance the running experience by directly engaging with the running community through this event [4][7] Event Details - The Garmin Marathon Series will include a USATF-certified full marathon, half marathon, 10K, and 5K in both locations, along with a two-day expo showcasing Garmin products [5] - The events will feature a finish line festival with local food, live entertainment, and activities for participants and the public [5] Community Engagement - Garmin's initiative is designed to foster community engagement and celebrate the journey of runners, appealing to both seasoned athletes and newcomers [3][4] - The company plans to expand the series to more locations in 2026, indicating a commitment to growing its presence in the running community [4]