Core Viewpoint - The mobile game "Destiny: Rising," developed by NetEase's Titan Studio under Bungie's authorization, has officially launched in over 160 countries and regions, achieving significant early success in downloads and revenue generation [2][4][38]. Group 1: Game Performance - The game had approximately 40,000 downloads during pre-downloads and surged to 314,000 on the first day of testing, ranking in the top 20 of the iOS free game charts in 111 countries [4][5]. - After three days of public testing, the game maintained a position in the top 50 free game charts in 48 regions, with a total of around 710,000 downloads on iOS [5][11]. - The game generated an estimated revenue of over 17 million yuan (approximately 2.4 million USD) within the first three days, with the average revenue per download (RPD) reaching 12.33 yuan [9][11]. Group 2: Development Background - The development of "Destiny: Rising" took seven years, with initial investment from NetEase in 2018 amounting to 100 million USD, leading to a partnership with Bungie [13][14]. - Bungie was acquired by Sony for 3.6 billion USD in 2022, which likely increased the value of NetEase's investment [14]. - The game underwent extensive testing phases, including a closed alpha test in North America that received positive feedback from prominent streamers [18][20]. Group 3: Market Strategy - The game leverages the strong IP influence of the "Destiny" series, which has a solid player base and historical success, allowing it to attract users without heavy marketing expenditures [27][29]. - The gameplay experience has been tailored to retain core elements from the original series while adapting to mobile user preferences, including new gameplay modes and mechanics [29][31]. - The choice of a multiplayer loot shooter genre positions the game in a less competitive market segment, providing growth opportunities [37][38].

Core Viewpoint - The article discusses a significant and severe plagiarism incident involving Bungie's upcoming game "Marathon," where the design elements were allegedly copied from a designer's previous works without authorization [1][5][22]. Group 1: Incident Overview - "Marathon," a sci-fi shooter game developed by Bungie, recently opened for closed alpha testing and is expected to be released in September [2][3]. - The game has attracted attention due to its striking sci-fi art style, which features high saturation colors and complex graphics, leading to over 20 million views on its first trailer [3][4]. - A designer named "Antireal" accused Bungie of unauthorized use of her designs, which she has developed since 2017, claiming that many assets in "Marathon" were directly taken from her work [6][7][10]. Group 2: Response and Acknowledgment - Bungie acknowledged the plagiarism shortly after Antireal's claims, stating they had discussed the issue with her and were committed to "seeking justice" for her [22][23]. - The responsibility for the plagiarism was attributed to a "former Bungie artist," with the current art team reportedly unaware of the issue [24][25]. - Antireal's claims gained traction online, with many encouraging her to crowdfund for legal action against Bungie, highlighting the community's support for her [18][19]. Group 3: Historical Context and Implications - Bungie has a history of plagiarism allegations, including incidents involving fan art and other creative works, which raises concerns about the company's reputation [27][28]. - The current situation has created a "hostile environment" within Bungie, as employees worry about the potential failure of "Marathon" and its impact on the studio's future [42][48]. - The development timeline for "Marathon" may be affected due to the need for a thorough review of the game's assets, potentially delaying its release [43][44].