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《哪吒》系列衍生品
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泡泡玛特珠宝店首店开业;《哪吒》系列衍生品销售额有望突破千亿元丨消费早参
Mei Ri Jing Ji Xin Wen· 2025-06-15 22:17
Group 1: Film and IP Derivatives - Wang Changtian, chairman of Light Media, emphasized the need to reposition the role of films in the industry chain, reducing reliance on box office revenue and focusing on increasing derivative income [1] - The sales of derivatives from the "Nezha" series are projected to potentially exceed 100 billion yuan, with current sales estimated at several hundred billion yuan [1] - This trend is expected to enhance the long-term investment appeal of companies holding valuable IP, such as Light Media, and stimulate interest in related sectors like animation and merchandise [1] Group 2: Pop Mart's Expansion into Jewelry - Pop Mart opened its first independent jewelry store in Shanghai, marking a significant expansion from its core business of trendy toys into the jewelry sector [2] - The store features products from popular IPs, with prices ranging from 319 yuan to 2699 yuan, indicating a strategic move to combine IP value with jewelry design [2] - This diversification is likely to boost investor confidence in Pop Mart's multi-category strategy and positively impact its valuation [2] Group 3: LABUBU Rental Service - The emergence of LABUBU rental services on second-hand trading platforms indicates a growing consumer interest in IP-related products for various social occasions [3] - This trend reflects the further monetization of IP and may enhance market recognition of Pop Mart's capabilities in developing IP derivatives [3] - The rental model introduces a new avenue for IP monetization, potentially attracting more attention to the IP derivatives sector [3] Group 4: Burger King's Strategic Store Adjustments - Burger King China plans to close underperforming stores while simultaneously opening 40 to 60 new locations, focusing on core urban markets [4] - This strategy indicates a shift towards optimizing store layouts and improving operational efficiency in response to market conditions [4] - The adjustments may lead to increased investor interest in the fast-food sector, highlighting the importance of refined operational strategies among chain brands [4]
王长田:《哪吒》虽是必然产物,但只是个例
Bei Jing Shang Bao· 2025-06-15 16:17
6月15日,在第27届上海国际电影节开幕论坛上,光线传媒董事长王长田围绕《哪吒2》及中国电影发展 发表了一系列重要观点,引发业内广泛关注。 回顾2025年电影市场,《哪吒2》无疑是最耀眼的存在。王长田在论坛上透露,《哪吒2》预计海外票房 将超过1亿美元。尽管这一数字在当下国际电影市场并非顶尖,但已是20年来中国电影海外票房的最高 纪录,这意味着20年后中国电影迎来了新的国际发展契机,有望替代当年香港电影在国际市场的影响 力。更有业内人士推测,《哪吒》系列带来的整个经济增量或将超过2000亿元人民币。 同时,王长田也表示,《哪吒》虽是中国电影发展到一定阶段的必然产物,但只是个例,不具备广泛推 广和借鉴价值。 他强调,中国电影行业未来可能会面临一些冲击,为此,他指出有几个方面值得重点关注:在电影的题 材、类型、表现、风格以及视频效果等方面重新定位和调整。当前电影市场生产了太多观众不需要的影 片,与其他娱乐形式相比缺乏竞争力。因此,需减少电影拍摄数量,提高电影的有效性和竞争力、必看 性。王长田认为,未来电影数量控制在五六百部,高峰时上千部,有一半规模就能满足市场需求。 此外,电影拍摄成本上升过快,而市场消化能力有限 ...