《哪吒之魔童闹海》衍生品
Search documents
财经深一度丨小票根背后的千亿级产业链 电影衍生品消费市场规模冲到千亿级
Sou Hu Cai Jing· 2026-01-10 06:47
"小票根"打开"新视界":虚拟拍摄棚用LED背景屏实时渲染,AI虚拟影视基地探索前沿技术。2025年全 国银幕总数达93187块,且实现100%数字化。 (央视财经《财经深一度》)2026年元旦刚过,电影市场便迎来"开门红":三天票房达7.39亿元,观影 人次突破1857万。一张电影票根不再仅是入场凭证,而是成了连接娱乐生活与硬核经济的奇妙纽带。 "小票根"引爆"新消费":影院消费直接带动周边餐饮、娱乐等场景。数据显示,1元电影票消费能带动 约5元的相关消费。电影取景地也因影片热度成为旅游打卡点,"跟着电影去旅行"成为新趋势。 "小票根"催生"新爆款":据行业统计,我国电影衍生品消费市场规模已冲到千亿级。例如《哪吒之魔童 闹海》衍生品销售额累计达数百亿元;《浪浪山小妖怪》推出超800款衍生单品,带动终端销售额超22 亿元。 2025年,中国电影全产业链产值已超8000亿元。春节档即将来临,下一张票根,会带你进入怎样的消费 场景与技术奇观呢? 转载请注明央视财经 编辑:李聪 ...
杰森娱乐完成新一轮数亿元战略融资:携全球500+IP要做「中国万代」
IPO早知道· 2025-12-31 05:26
Core Viewpoint - Jason Entertainment Group has completed a new round of strategic financing amounting to several hundred million yuan, aimed at enhancing its core IP product innovation and market expansion [2][3] Group 1: Financing and Investment - The recent financing round was led by CCTV Media Fund, 37 Interactive Entertainment, and the Guangdong-Hong Kong-Macao Greater Bay Area Cultural Industry Investment Fund, with existing shareholders increasing their stakes [2] - The funds will be allocated to two main areas: product innovation and market expansion, focusing on the iteration of key product lines and exploring new product forms [2] Group 2: IP Development and Market Strategy - Jason Entertainment's original IP "Capybara - Tun Kaka" animation has launched on mainstream platforms and has established collaborations with several well-known consumer brands, showcasing the commercial extensibility of its IP [2] - The company has demonstrated its ability to transform popular culture into blockbuster products, as evidenced by the record sales of derivatives launched around the popular film IP "Nezha: Birth of the Demon Child" earlier this year [2] Group 3: Strategic Positioning - Jason Entertainment has shown potential beyond being a single product company, with a matrix of over 500 global IPs and an efficient supply chain system [3] - The strategic positioning aims to build a cross-category, all-channel IP ecosystem platform, allowing the company to occupy a favorable position in China's vast IP derivative market [3] - With the new capital, Jason Entertainment is expected to deepen the integration of its IP operations and product capabilities with the resources of its strategic investors, marking a significant step towards platformization and ecological operation [3]
一个Labubu抵4个52TOYS!这家连亏三年的潮玩公司凭什么冲刺IPO?
Sou Hu Cai Jing· 2025-06-06 05:11
Core Viewpoint - The rise of 52TOYS as a potential competitor in the trendy toy market, following the success of Pop Mart and other companies, highlights the growing interest and investment in the sector, despite its current financial challenges [2][3][5]. Group 1: Market Context - 52TOYS has submitted its IPO application in Hong Kong, aiming to capitalize on the booming trendy toy market, which is projected to reach nearly 90 billion RMB by 2024, with a compound annual growth rate of 14% over the next three years [5][10]. - The success of Pop Mart has demonstrated the commercial viability of the trendy toy business model, alleviating previous skepticism from investors and paving the way for new entrants like 52TOYS [3][5]. Group 2: Financial Performance - 52TOYS has shown revenue growth from 463 million RMB in 2022 to an expected 630 million RMB in 2024, reflecting a compound annual growth rate of 16.7% [10][12]. - Despite revenue growth, 52TOYS has faced increasing losses, with projected losses expanding from 1.71 million RMB in 2022 to 122 million RMB in 2024 [10][12]. - The company's reliance on licensed IP products is evident, with revenue from these products increasing from 233 million RMB in 2022 to 406 million RMB in 2024, making up over 64% of total revenue by 2024 [12][18]. Group 3: Competitive Landscape - The competitive environment for trendy toys is intensifying, with over 50,000 related companies currently operating in China, and an additional 3,100 expected to register by 2025 [29]. - 52TOYS is positioned as the "third stock" in the trendy toy sector, but it must prove its profitability and market differentiation to compete effectively against established players like Pop Mart and emerging brands [9][30]. Group 4: Growth Strategies - 52TOYS aims to leverage film IP derivatives and international expansion as key growth strategies, having entered over 10 countries since 2017, with a focus on Southeast Asia [19][26]. - The company has had some success with film-related products, such as the collaboration with "The Wandering Earth 2," which generated significant pre-sale revenue [23][26].
北京电影生活节”以“看电影、爱生活”为主题撬动“票根经济
Xin Jing Bao· 2025-04-28 02:44
Group 1 - The 15th Beijing International Film Festival concluded with the introduction of the "Beijing Film Life Festival," aimed at enhancing consumer engagement and promoting the integration of culture, commerce, tourism, and sports [1] - The festival features four main segments: "Enjoying Food with Movies," "Traveling with Movies," "Spring Citizen Movie Viewing," and "Film Cultural and Creative Carnival," designed to create diverse cultural experiences for the public [1] - The "Beijing Film Life Festival" will continue until May 5, allowing the public to enjoy benefits from the "ticket root economy" [1] Group 2 - The "Spring Scene Movie Market" opened on April 18, attracting significant crowds with various activities, including a retro film installation and a vibrant food street [2] - Nearly 130 cultural and creative booths showcased diverse artistic forms centered around "movie IP," allowing deep interactions between vendors and visitors [2] - The market featured collaborations with 30 museums and cultural institutions from Beijing, Tianjin, and Hebei, offering replicas of historical artifacts linked to films, enhancing cultural engagement [2] Group 3 - From April 18 to April 24, the 28 commercial districts participating in the Beijing Film Life Festival recorded a total footfall of 30.77 million, a week-on-week increase of 12.2% [3] - The total consumption amount reached 11.05 billion yuan, reflecting an 11.9% increase compared to the previous week [3] - The exhibition of over 150 hand-painted posters from the film "Nezha" attracted more than 7,000 visitors for viewing and shopping [3]