剥离了这些新闻之后，其实在核心的手游端，字节近期需要重点关注的动作也不少，重点新游《境·界 刀鸣》（《BLEACH Soul Resonance》）全球范围 内上线8天吸金超5340万元（不包含国内安卓端，下同），海外开测休闲SLG新游《ZombieWorks》引发关注。 下文中，点点出海将详细拆解上述两款产品的具体表现，尤其是字节"耗时长久"的《境·界 刀鸣》。 波折多年终公测，8天吸金5340万，《境·界 刀鸣》欲成为《死神》改编头部手游 自去年3月宣布战略定位重大调整后，字节跳动的游戏业务正式重启回归孵化状态，整体非常低调，但近一个月字节游戏似乎重新在行业中活跃了起来， 与之相关的新闻报道明显增多。 先是今年10月底，外媒technode报道称，字节计划在海外推出一个全新的游戏发行平台"GameTop"。该平台大概率为小游戏平台，类似海外的taptap或 hago、weplay，致力于为海外用户提供个性化的游戏内容，同时满足玩家的创作与社交需求；再是11月中下旬曝出，抖音端加码广告小游戏布局，近期主 推小游戏《梦幻数独》（今夏上线抖音），体验用户量已经破550万，相关话题词超1300万次播放；紧接着是上 ...

Core Insights - ByteDance's gaming division is experiencing a significant revival, with the launch of the 3D action game "Jing·Jie Dao Ming" based on the "Death God" IP, which has already surpassed 15.55 million pre-registrations and reached the top of the iOS free games chart [1][5][10] - The company has been restructuring its gaming business for the past year and a half, focusing on a diverse range of projects across various genres, including PvE, PvP, and ARPG [1][13][24] - ByteDance is adopting a more cautious approach to game development, emphasizing long-term content production and project management, rather than rushing to create blockbuster titles [4][27] Game Development and Strategy - The gaming division has multiple projects in development, with around 30 teams working on various game types, including action, shooting, SLG, and card games [13][24] - Notable projects include "Jing·Jie Dao Ming," "Dawn of Peak" (Mobile Legends: Bang Bang), and several others from different studios under ByteDance [5][10][12] - The company is tightening its project approval standards and focusing on return on investment (ROI) metrics, reflecting a shift towards more strategic management of game development [3][26] Market Position and Challenges - ByteDance's gaming division benefits from its strong platform capabilities, which provide significant traffic and distribution advantages [25][26] - However, the platform-driven approach may conflict with the creative demands of game development, which often requires a longer-term focus and tolerance for risk [26][27] - The company is working to balance its platform logic with the need for sustained content production, aiming to cultivate its own content vitality in a competitive global market [27]

Group 1: Game Releases and Updates - MiHoYo and HoYoverse have unveiled a 31-minute gameplay demonstration of their flagship new title "Varsapura," showcasing its immersive experience and unique design [1] - The action mobile game "Bleach: Immortal Souls" developed by ACG has officially launched on all platforms, emphasizing the original storyline and 3D combat [3] - The highly anticipated hardcore shooter "Escape from Tarkov" has received negative reviews post-launch on Steam, with a current positive rating of only 8% in the simplified Chinese region due to performance issues and server problems [5][7] Group 2: Industry Developments - Beijing's Haidian District has released measures to promote high-quality development in the gaming and esports industries, offering up to 20 million yuan in rewards for outstanding game projects [10] - Unity and Epic Games have announced a historic collaboration, allowing Unity editors to directly publish game projects to Epic's "Fortnite" platform, enhancing cross-platform capabilities [11] - Tencent has completed a strategic investment of 1.16 billion euros in Ubisoft Nova SAS, valuing the studio at 3.8 billion euros, which oversees major game franchises like "Assassin's Creed" and "Rainbow Six" [12]

Core Insights - ByteDance's gaming division is planning to go public, with 40 launched games and nearly 30 in development, covering various genres including card games, strategy, shooting, and ARPG [1] Game Development Overview - The gaming division has a diverse portfolio with 40 launched titles and around 30 in development, including genres like card games, strategy, shooting, and ARPG [1] - The development teams are spread across various locations, including Beijing, Shenzhen, and Guangzhou, focusing on different game types [2][5] Specific Game Projects - A notable project is a girl-themed card strategy game developed by Beijing's Blue Sea studio, which may incorporate elements from Japanese flower card games [3] - Shooting games are being developed across multiple studios, with a focus on different gameplay styles, including a sci-fi survival shooter led by a former producer of "Counter-Strike" [5][7] - The ARPG "Shadow Hunter" is set for a 2025 release, with significant player engagement during beta testing [7][9] IP and Market Strategy - ByteDance is actively managing its IPs, with plans for sequels to existing games like "Crystal Core" and "Idle Girl" [14] - The company is also exploring new genres, including UGC and simulation games, with projects like "Berry Town" and a fairy-tale style life simulation game [12][13]