Core Viewpoint - The company is expected to enter a new product cycle in 2025, with significant performance improvements anticipated due to AI optimization in marketing materials and algorithms for legendary games [1][2]. Group 1: Financial Projections - The company forecasts EPS of 1.85 CNY, 1.81 CNY, and 2.08 CNY for the years 2025-2027 [1]. - A target price of 24.20 HKD has been set for the company, with an initial "Buy" rating [1]. Group 2: Business Overview - Founded in 2015, the company is a leading internet enterprise in China, integrating development, operation, and promotion, with over 380 game products and more than 600 million registered users [1]. - The company’s average monthly active users (MAU) exceed 10 million, and its consumer goods business is projected to generate 100 million CNY in revenue in 2024, accounting for 1.8% of total revenue [1]. Group 3: IP and Game Development - The company possesses multiple classic IPs, including "Legend," "Douluo Dalu," and "Hot Blood Legend," and is actively exploring new IPs and markets [2]. - A recent collaboration with Zhongyou to launch "Douluo Dalu: Slime Academy" achieved top rankings on the APP Store and Taptap [2]. - The company has 11 games that have been operational for over 5 years and 28 games for over 3 years, showcasing its long lifecycle management capabilities [2]. Group 4: AI Integration - The company emphasizes the application of AI technology in gaming, utilizing a "self-research + investment" strategy to enhance efficiency in game development and distribution [2]. - The self-developed "Hetu" and "Luoshu" systems leverage AI for smart analysis and precise marketing, improving operations in game promotion and user acquisition [2]. - In May 2025, the company invested 10 million CNY in Hangzhou Jiyi Artificial Intelligence Technology to optimize the entire game development and operation process [2].

Investment Rating - The report assigns a rating of "Buy" to the company [6][20]. Core Views - The company is expected to enter a new product cycle in 2025, with significant performance improvements anticipated due to AI optimization in marketing materials and advertising algorithms for its games [2][20]. - The company has a rich reserve of new games and is leveraging AI and overseas expansion for long-term growth [20][46]. Financial Summary - Total revenue projections (in million RMB): - 2023A: 6,514.59 - 2024A: 5,580.11 - 2025E: 5,863.55 - 2026E: 7,373.20 - 2027E: 8,434.64 - Net profit projections (in million RMB): - 2023A: 235.49 - 2024A: -3.62 - 2025E: 988.53 - 2026E: 967.14 - 2027E: 1,112.63 - The company is expected to achieve an EPS of 1.85, 1.81, and 2.08 for the years 2025-2027, respectively [4][11][16]. Business Overview - The company, established in 2015, is a leading internet enterprise in China that integrates research, operation, and promotion, with over 380 game products and more than 600 million registered users [21][24]. - The company has a strong focus on classic IP long-term operations and is continuously exploring new IPs and game genres [32][36]. AI and Efficiency - The company emphasizes the application of AI technology in game development and distribution, utilizing self-developed systems to enhance operational efficiency [39][40]. - A recent investment in an AI technology company aims to optimize the entire game development and operation process [42][43]. New Game Pipeline - The company has a robust pipeline of new games, including titles based on popular IPs such as "Legend," "Miracle," and "Douluo Dalu," which are expected to drive revenue growth in the coming years [47][48].