Core Viewpoint - The company is expected to enter a new product cycle in 2025, with significant performance improvements anticipated due to AI optimization in marketing materials and algorithms for legendary games [1][2]. Group 1: Financial Projections - The company forecasts EPS of 1.85 CNY, 1.81 CNY, and 2.08 CNY for the years 2025-2027 [1]. - A target price of 24.20 HKD has been set for the company, with an initial "Buy" rating [1]. Group 2: Business Overview - Founded in 2015, the company is a leading internet enterprise in China, integrating development, operation, and promotion, with over 380 game products and more than 600 million registered users [1]. - The company’s average monthly active users (MAU) exceed 10 million, and its consumer goods business is projected to generate 100 million CNY in revenue in 2024, accounting for 1.8% of total revenue [1]. Group 3: IP and Game Development - The company possesses multiple classic IPs, including "Legend," "Douluo Dalu," and "Hot Blood Legend," and is actively exploring new IPs and markets [2]. - A recent collaboration with Zhongyou to launch "Douluo Dalu: Slime Academy" achieved top rankings on the APP Store and Taptap [2]. - The company has 11 games that have been operational for over 5 years and 28 games for over 3 years, showcasing its long lifecycle management capabilities [2]. Group 4: AI Integration - The company emphasizes the application of AI technology in gaming, utilizing a "self-research + investment" strategy to enhance efficiency in game development and distribution [2]. - The self-developed "Hetu" and "Luoshu" systems leverage AI for smart analysis and precise marketing, improving operations in game promotion and user acquisition [2]. - In May 2025, the company invested 10 million CNY in Hangzhou Jiyi Artificial Intelligence Technology to optimize the entire game development and operation process [2].

新游储备丰富，AI 和出海赋能远期成长 中旭未来(9890) 中旭未来首次覆盖报告 | [姓名table_Authors] | 电话 | 邮箱 | 登记编号 | | --- | --- | --- | --- | | 陈筱(分析师) | 021-38675863 | chenxiao@gtht.com | S0880515040003 | | 陈星光(分析师) | 021-23219104 | chenxingguang@gtht.com | S0880525040043 | | 杨昊(分析师) | 021-38032025 | yanghao4@gtht.com | S0880524020001 | 本报告导读： 2025 年公司将迎来新产品周期，叠加 AI 在传奇类游戏买量素材和投放算法效率的 优化，公司主营业绩有望大幅提升。 投资要点： | 财务摘要(百万人民币) | 2023A | 2024A | 2025E | 2026E | 2027E | | --- | --- | --- | --- | --- | --- | | 营业总收入 | 6,514.59 | 5,580.11 | 5,863.55 ...