《新仙剑奇侠传之挥剑问情》
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从区域深耕到全球适配:中手游出海增长的进阶之路
Xin Lang Cai Jing· 2025-12-29 07:50
炒股就看金麒麟分析师研报,权威,专业,及时,全面,助您挖掘潜力主题机会! 以旗下《新仙剑奇侠传之挥剑问情》为例,该游戏于2023年国内获超800万预约、首月流水破2亿后,于 同年登陆中国港澳台地区。团队融合当地民俗推出"电子拜拜""花车绕境"等线上线下活动,助游戏登顶 三地免费榜及港澳畅销榜,成为当年出海代表作。 旗下另一款商业化产品《新射雕群侠传之铁血丹心》国内上线后稳居前列,五个月后出海。港澳台版本 更新节奏加快1.5倍;而在新马地区则对小龙女与杨过重逢、张无忌为赵敏画眉等剧情进行本地化改 编,实现上线即登顶免费榜、快速进入畅销榜前列。 再比如,旗下《真·三国无双 霸》承接日本光荣特库摩对三国历史的解读,对武将进行适度英雄化处 理,实现国内预约破800万、上线三小时登顶iOS免费榜,随后进入中国港澳台、新马等地长期稳居动 作游戏榜单头部。2025年9月进军日本后迅速升至免费榜第二,体现了经典IP在成熟市场的吸引力。 另一顶级国漫IP改编产品《斗破苍穹:巅峰对决》国内上线首月跻身苹果免费榜第二,并获得硬核联盟 超明星推荐。海外版《鬥破蒼穹:無雙》突破纯线上投放,将游戏成功融入用户日常场景,实现登陆中 国港澳 ...
海外30.8%高增长背后:解码中手游的全球化进阶逻辑
Zheng Quan Shi Bao Wang· 2025-12-29 04:59
随着国内移动游戏市场步入存量竞争阶段,出海已从中国游戏企业的"附加题"变为"必答题"。中手游 (CMGE)发布的2025年上半年财报显示,其海外业务正迎来质变:海外发行收入达到2.35亿元,在整 体发行收入中的占比由去年同期的14.1%大幅攀升至30.8%,同比增长达33.2%。 图片摘自中手游官网 旗下另一款商业化产品《新射雕群侠传之铁血丹心》凭借经典的金庸武侠IP、成熟的卡牌养成玩法,在 国内上线后稳居榜单前列,五个月后启动出海。据发行团队负责人透露,考虑到中国港澳台地区用户对 游戏内容的消耗会更快,针对港澳台市场的游戏内容更新节奏较大陆版本加快了1.5倍。而在新马地 区,则针对华人用户熟悉的剧情进行本地化改编,如小龙女与杨过重新相见、张无忌为赵敏画眉等,实 现上线即登顶免费榜、挺进畅销榜前列。 而中手游另一款成功出海产品则瞄准了亚洲游戏市场对三国题材游戏的文化认同感。旗下产品《真·三 国无双霸》在国内取得上线前全网预约量突破800万、上线三小时内迅速登顶国区iOS免费榜的开局 后,稳步拓展至中国港澳台地区、新加坡、马来西亚等市场,长期稳居动作游戏分类榜单头部。2025年 9月进军日本时,迅速登上日本苹果 ...
青瓷游戏(6633.HK)拿下迪士尼IP授权,为全球业务扩张注入强心剂
Ge Long Hui· 2025-11-10 00:48
Core Insights - The collaboration between Qingci Games and Disney marks a significant development in the competitive gaming industry, with the company's stock rising by 16.84% following the announcement, indicating strong market expectations for this partnership [1] - Qingci Games will develop and publish the game "Disney: Book of Legends" under a three-year licensing agreement, set to launch in stages starting in 2026 across various markets including mainland China, Hong Kong, Macau, Taiwan, Singapore, Malaysia, Thailand, and South Korea [1] User Base and Long-term Operations - Qingci Games has established a robust user base, surpassing 100 million registered players as of June 30, 2025, reflecting a year-on-year growth of 7.56%, with a dedicated community of 16.2 million "Qingci Iron Fans," up 8.22% [3] - The company reported an average of 140,600 monthly paying users and an ARPPU (Average Revenue Per Paying User) of 289.79 yuan, a 5.26% increase year-on-year, indicating strong user engagement and monetization potential [3] Product Performance - The flagship idle game "The Strongest Snail" has generated over 3.786 billion yuan in total revenue and has attracted 29.4 million registered players by June 30, 2025, with ARPPU increasing by 50% during its five-year anniversary [4] - The successful operational model of "The Strongest Snail" is expected to be replicated for "Disney: Book of Legends," enhancing its chances for successful launch and long-term operation [4] Global Distribution Framework - Qingci Games has developed a scalable global distribution system, enabling it to effectively manage multiple regional and genre projects, which supports the successful execution of the Disney partnership [6] - The company has seen its overseas revenue share rise from 28.47% in 2023 to 43.93% in 2024, demonstrating the effectiveness of its global distribution strategy [7] Strategic Value and Future Growth - The partnership with Disney is anticipated to enhance user acquisition by attracting new fans while leveraging the existing user base, potentially expanding the player ecosystem [9] - The collaboration will also refine Qingci Games' capabilities in multi-regional operations and localization, preparing the company for future global game launches [9] - The ongoing development of other projects, such as "Project E," alongside the Disney collaboration, will further solidify the company's growth strategy focused on high-quality game development and global expansion [9]
青瓷游戏(6633.HK)全球注册玩家破亿 海外收入占比超40%铸就全球化里程碑
Ge Long Hui· 2025-06-03 09:48
Core Insights - Qingci Games Limited has officially surpassed 100 million registered players globally, marking a significant milestone in its efforts within the global gaming market [1][3] - The company has successfully established its influence in the global gaming sector through a strategy focused on high-quality and personalized products [1] Group 1: Company Achievements - Since its establishment in 2012, Qingci Games has created several popular games characterized by innovative gameplay and distinctive artistic styles, referred to as "Qingci Style" by players [3] - The self-developed game "Unusual Maze," launched in 2016, has been pivotal in leading the domestic Rogue-like mobile game trend, being recognized as a must-play title in the genre [3] - The game "The Strongest Snail," released in 2020, has generated approximately RMB 3.629 billion in revenue by the end of 2024, achieving high rankings in various regions including Hong Kong, Taiwan, Japan, North America, Southeast Asia, Australia, and Europe [3] Group 2: Global Strategy and Operations - The company has strengthened its core competitiveness by integrating research and operations, with overseas revenue accounting for over 40% of total income [3] - Qingci Games has established offices in regions such as mainland China, Australia, Japan, and South Korea to enhance user engagement and solidify player communities [3] Group 3: Future Developments - The company is currently developing an original game titled "Project E," which combines elements of map exploration, backpack management, and resource collection, aiming to set new industry trends [4] - Qingci Games is embracing technological advancements by integrating AI tools to improve operational efficiency and support industrial development [4] - The CEO expressed gratitude for the support from global players and emphasized the commitment to delivering engaging and culturally rich gaming experiences in the future [4]