Core Insights - Sereal+ has significantly reduced its content investment and user engagement since late July, indicating a near halt in operations [2][5][12] - The decline in Sereal+'s performance aligns with the strategic shift of Chinese Online towards an "international priority" strategy, focusing on the FlareFlow platform [5][6][13] Group 1: Performance Metrics - Sereal+ maintained an average daily content investment of around 1500 pieces until late July, which then plummeted to single digits by the end of August [2] - Daily estimated downloads for Sereal+ were approximately 80,000 until early August, dropping to around 3,000 currently [4] - Sereal+'s ranking in the US App Store for free entertainment apps fell from 119th to below 500 after July 25 [5] Group 2: Strategic Shift - Chinese Online's chairman has emphasized the "international priority" strategy, positioning FlareFlow as the new strategic center for overseas short drama business [5][6] - FlareFlow has rapidly expanded, covering 177 countries within three months and achieving over 500% growth in monthly recharge revenue [6] Group 3: Product Comparison - Sereal+ has faced challenges with its pure IAP model, particularly in Southeast Asia and North America, leading to financial losses [7] - In contrast, FlareFlow employs a mixed monetization model (IAP + IAA), appealing to both high-paying and price-sensitive users, which has resulted in strong growth [7][12] Group 4: Industry Trends - The overseas short drama market is entering a phase of consolidation, with companies like Chinese Online and ByteDance adjusting strategies and focusing on core projects [12][13] - The era of aggressive market expansion for overseas short dramas is ending, with a shift towards refined operations targeting diverse audience segments [13][14]