文 | 果脯 编辑 | 刘士武 丁迎峰于1998年进入游戏行业，曾担任过《古龙群侠传》的主策。之后他在2002年加入网易，参与集团多款标志性产品的设计与开发，而他参与的《大话 西游 Online》也是网易旗下首款自研大型网游。 在众多知名游戏IP当中，丁迎峰领导推出的《梦幻西游》于2003年正式上线运营，截至2025年底，该游戏及其衍生手游产品系列已持续运营超过22年，是 网易网络游戏业务历史上运营时间最长、累计营收最高的产品系列之一。 北京时间12月27日凌晨（美股交易日期间），网易集团发布公告，宣布网易集团执行副总裁、互动娱乐事业部负责人丁迎峰（丁丁）将于2025年12月31日 正式退休。后续他将继续担任公司顾问一职。 公告中，网易CEO丁磊表示："我们衷心感谢丁迎峰先生的奉献和贡献。他为公司旗舰游戏的成功做出了卓越贡献，并在公司研发和运营能力的建设中发 挥了关键作用。" 网易集团公告 丁迎峰简历介绍 在担任互动娱乐事业群负责人期间，丁迎峰的管理范围覆盖了网易旗下包括《梦幻西游》《大话西游》等在内的多款产品，以及《燕云十六声》《第五人 格》《明日之后》等来自不同品类的游戏产品。该事业群也是网易内部人员规模 ...

Core Viewpoint - The recent trend of multiple NetEase games ceasing operations on OPPO's platform reflects a broader shift in the gaming industry, driven by high channel fees and changing market dynamics [2][3][4]. Group 1: Game Cessation on OPPO - Several NetEase games, including "逆水寒" (Nirvana in Fire), have stopped operations on OPPO's platform due to "operational strategy adjustments" by NetEase [2][3]. - This trend is not new; multiple titles have previously announced their exit from OPPO, including "阴阳师：妖怪屋" (Onmyoji: Yokai House) and "梦幻西游" (Fantasy Westward Journey) [3][4]. - Analysts suggest that more prominent titles from NetEase may also follow suit, indicating a significant shift in the gaming landscape [3][4]. Group 2: Industry Dynamics - The gaming industry is witnessing a decline in the relevance of Android channels, with companies increasingly opting to withdraw from these platforms due to high revenue-sharing demands [4][5]. - The "hardcore alliance" formed by major players like Tencent has also contributed to this shift, as it established a 50/50 revenue-sharing model that is now being challenged [4][5]. - The contribution of channels to user acquisition is diminishing, while the revenue-sharing ratios remain high, leading to increased tension between game developers and platform providers [5][6]. Group 3: Strategic Shifts - Companies like NetEase and Tencent are confident in their games' appeal, believing that withdrawing from channel servers will not significantly impact user retention and may even enhance user migration to official servers [6]. - The industry is moving towards a model where high-quality games attract users directly, reducing reliance on traditional channel distribution methods [5][6].

Core Viewpoint - The era of channel-based revenue collection is coming to an end, as major game developers like NetEase are increasingly withdrawing their games from OPPO's channel services due to operational strategy adjustments and high revenue-sharing costs [1][4][5]. Group 1: Game Industry Trends - Multiple NetEase games have announced the cessation of their OPPO channel services, including popular titles like "Onmyoji: Yokai House" and "Reverse Water Cold," indicating a broader trend in the gaming industry [1][3]. - Analysts suggest that the withdrawal from channel services is driven by the rising costs associated with Android channels, which have become unsustainable for game developers [3][4]. - The gaming industry is witnessing a shift where developers are moving away from reliance on app store channels for user acquisition, as the contribution of these channels to new user growth diminishes while revenue-sharing ratios remain high [4][5]. Group 2: Developer Strategies - Game developers, including NetEase and Tencent, are confident in their games' appeal and are willing to withdraw from channel services, believing it will not significantly impact user retention [5]. - The trend of high-quality games attracting users through direct downloads rather than through channels is becoming more prevalent, allowing developers to bypass traditional revenue-sharing models [5]. - The "hardcore alliance" formed by major companies like Tencent has led to significant changes in how games are distributed on Android platforms, with developers seeking more favorable terms [4].