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集体“抗税”大势已成,游戏厂商终于迎来低抽成时代?
Sou Hu Cai Jing· 2025-11-21 09:27
Core Insights - The "revenue share dispute" between Apple and Tencent has reached a resolution, with Apple agreeing to a 15% revenue share for in-app purchases in Tencent's mini-games, significantly lower than the standard 30% [2] - This new agreement signals a positive shift for game developers, who have long struggled with high revenue share percentages imposed by both iOS and Android platforms [2][8] - The change in revenue share is expected to lead to a more optimized and restructured industry ecosystem, providing game companies with greater autonomy in revenue distribution [2][8] Group 1: Apple and Tencent Agreement - Apple will implement a 15% revenue share for Tencent's in-app purchases starting in 2024, down from the usual 30% [2] - This agreement is seen as a significant concession by Apple and may influence Android channels to follow suit in reducing their revenue share percentages [8] - The new revenue share model is anticipated to enhance the competitive environment for game developers, allowing for fairer competition [8] Group 2: Industry Context and Reactions - The high revenue share model has historically placed a heavy burden on game developers, with Android channels often charging up to 50% [2][5] - Companies like NetEase have begun to push back against these high fees, with CEO Ding Lei expressing dissatisfaction with the 50% share in the Chinese Android ecosystem [5][6] - The emergence of alternative distribution methods, such as direct downloads and partnerships with third-party platforms, is becoming more common among leading game developers [6][9] Group 3: Future Implications for Channels - The traditional high revenue share model is becoming increasingly outdated, as game developers gain more negotiating power [9][11] - Mobile channel providers must reassess their strategies, moving from a reliance on traffic to offering unique services to maintain partnerships with game developers [11][13] - The industry is witnessing a shift towards a new channel era focused on user experience and ecosystem services, driven by innovations like cloud gaming and AI [13]
多款知名游戏下架OPPO渠道
Di Yi Cai Jing· 2025-11-05 10:35
Core Viewpoint - The recent trend of multiple NetEase games ceasing operations on OPPO's platform reflects a broader shift in the gaming industry, driven by high channel fees and changing market dynamics [2][3][4]. Group 1: Game Cessation on OPPO - Several NetEase games, including "逆水寒" (Nirvana in Fire), have stopped operations on OPPO's platform due to "operational strategy adjustments" by NetEase [2][3]. - This trend is not new; multiple titles have previously announced their exit from OPPO, including "阴阳师:妖怪屋" (Onmyoji: Yokai House) and "梦幻西游" (Fantasy Westward Journey) [3][4]. - Analysts suggest that more prominent titles from NetEase may also follow suit, indicating a significant shift in the gaming landscape [3][4]. Group 2: Industry Dynamics - The gaming industry is witnessing a decline in the relevance of Android channels, with companies increasingly opting to withdraw from these platforms due to high revenue-sharing demands [4][5]. - The "hardcore alliance" formed by major players like Tencent has also contributed to this shift, as it established a 50/50 revenue-sharing model that is now being challenged [4][5]. - The contribution of channels to user acquisition is diminishing, while the revenue-sharing ratios remain high, leading to increased tension between game developers and platform providers [5][6]. Group 3: Strategic Shifts - Companies like NetEase and Tencent are confident in their games' appeal, believing that withdrawing from channel servers will not significantly impact user retention and may even enhance user migration to official servers [6]. - The industry is moving towards a model where high-quality games attract users directly, reducing reliance on traditional channel distribution methods [5][6].
多款游戏下架OPPO渠道,厂商与渠道的博弈进入深水区
Di Yi Cai Jing· 2025-11-05 09:55
Core Viewpoint - The era of channel-based revenue collection is coming to an end, as major game developers like NetEase are increasingly withdrawing their games from OPPO's channel services due to operational strategy adjustments and high revenue-sharing costs [1][4][5]. Group 1: Game Industry Trends - Multiple NetEase games have announced the cessation of their OPPO channel services, including popular titles like "Onmyoji: Yokai House" and "Reverse Water Cold," indicating a broader trend in the gaming industry [1][3]. - Analysts suggest that the withdrawal from channel services is driven by the rising costs associated with Android channels, which have become unsustainable for game developers [3][4]. - The gaming industry is witnessing a shift where developers are moving away from reliance on app store channels for user acquisition, as the contribution of these channels to new user growth diminishes while revenue-sharing ratios remain high [4][5]. Group 2: Developer Strategies - Game developers, including NetEase and Tencent, are confident in their games' appeal and are willing to withdraw from channel services, believing it will not significantly impact user retention [5]. - The trend of high-quality games attracting users through direct downloads rather than through channels is becoming more prevalent, allowing developers to bypass traditional revenue-sharing models [5]. - The "hardcore alliance" formed by major companies like Tencent has led to significant changes in how games are distributed on Android platforms, with developers seeking more favorable terms [4].
OPPO与网易终止合作,多款游戏停服
Cai Jing Wang· 2025-11-04 13:37
Core Viewpoint - OPPO has ceased cooperation with NetEase for multiple games on its channel, leading to the suspension of several popular titles, affecting many users [1] Group 1: Game Suspension Details - Multiple NetEase games have been suspended on OPPO's channel due to the end of cooperation, with varying suspension dates for each game [1] - OPPO customer service confirmed that there are currently no plans to restore the suspended games [1] Group 2: Historical Context - The trend of game suspensions began in November of the previous year, with titles like "Onmyoji: Yokai House" announcing the end of OPPO channel operations [1] - In 2025, several more games have followed suit, including major titles like "Dream of the Red Chamber" and "Rate the Land" which announced their exit from the OPPO platform in August and September respectively [1] - By October, additional popular games such as "Nirvana in Fire" and "Pro Evolution Soccer" also ceased operations on OPPO's channel [1]
网易互娱第十事业部李凯明官宣离职
雷峰网· 2025-10-23 00:38
Core Viewpoint - The departure of Li Kaiming, the producer of the popular SLG game "Rate of the Land," from NetEase marks a significant shift in the company's gaming strategy amidst a challenging industry environment [2][7]. Group 1: Departure of Li Kaiming - Li Kaiming announced his departure from NetEase on the 10th anniversary of "Rate of the Land," citing personal career development plans [2][3]. - He has been with NetEase since July 2013, holding various leadership roles and contributing to successful projects like "Rate of the Land" and "Endless Lagrange" [5]. Group 2: Impact on NetEase and the Gaming Industry - The gaming industry is experiencing a downturn, leading companies, including NetEase, to become more sensitive to project decisions [8]. - The next project Li was set to lead, "Ten Thousand People Long Song: Three Kingdoms," has been paused due to unsatisfactory market feedback [7][8]. - NetEase's previous successful development model, which relied on producer-led large projects, is undergoing changes, necessitating a focus on mature or high-potential projects rather than new, less proven titles [8].
美国通胀下半年存在反弹隐忧
citic securities· 2025-07-11 07:58
Market Overview - US inflation is expected to rebound in the second half of the year due to tariff impacts, with Chinese exporters currently bearing about 12% of the tariff burden[5] - The S&P 500 index reached a new high, closing at 6,280.5 points, up 0.3%[3][8] - The Dow Jones Industrial Average closed at 44,650.6 points, up 0.4%[7][8] Stock Market Performance - A-shares rose, with the Shanghai Composite Index climbing 0.48% to 3,509 points, marking a new yearly high[15] - The Hang Seng Index increased by 0.57%, supported by strong financial stocks, while the Hang Seng Tech Index fell by 0.29%[10] - In the US, 9 out of 11 S&P sectors rose, with the non-core consumer goods sector leading with a 0.98% increase[8] Commodity and Forex Trends - International oil prices fell over 2%, with NYMEX crude down 2.65% to $66.57 per barrel[4][26] - The US dollar remained stable, with the dollar index at 97.65, reflecting a 0.1% increase[25] - The gold price increased by 0.1% to $3,325.7 per ounce, while the Bloomberg Commodity Index rose by 0.3%[25] Fixed Income Insights - US Treasury yields rose, with the 30-year yield at 4.87%, reflecting a slight increase of 0.1 basis points[29] - The demand for 30-year Treasury bonds was strong, with a bid-to-cover ratio of 2.38, indicating healthy investor interest[29] Economic Indicators - The number of initial jobless claims in the US fell for the fourth consecutive week, reaching a two-month low, which alleviated some recession concerns[4][29] - The Federal Reserve is considering reducing its balance sheet to approximately $5.8 trillion, indicating a potential shift in monetary policy[5]
爱玩游戏的古巨基,20年前就开过“二次元”演唱会?
Hu Xiu· 2025-05-12 08:28
Group 1 - The article discusses the resurgence of interest in a 2005 concert performance by singer 古巨基, particularly a segment featuring the song "任天堂流泪" which has drawn attention from younger audiences due to its unique themes and presentation [1][6][8] - The performance included elements from popular video games and anime, showcasing a blend of music and pop culture that was considered ahead of its time [13][14][36] - The song "任天堂流泪" is part of the album "游戏·基," which was released in 2003 and is notable for its video game-themed content, reflecting 古巨基's personal interests in gaming [16][18][28] Group 2 - The album "游戏·基" marked a significant turning point in 古巨基's career, helping him regain popularity after a period of stagnation in the music industry [19][28] - The production of the album involved notable collaborators, including 雷颂德 as the producer and 林夕 as the primary lyricist, indicating a high level of artistic investment [23][25] - The album's unique concept and its success in the market demonstrate the potential for thematic albums in the music industry, particularly those that resonate with niche interests like gaming [28][36]