Core Viewpoint - The recent trend of multiple NetEase games ceasing operations on OPPO's platform reflects a broader shift in the gaming industry, driven by high channel fees and changing market dynamics [2][3][4]. Group 1: Game Cessation on OPPO - Several NetEase games, including "逆水寒" (Nirvana in Fire), have stopped operations on OPPO's platform due to "operational strategy adjustments" by NetEase [2][3]. - This trend is not new; multiple titles have previously announced their exit from OPPO, including "阴阳师：妖怪屋" (Onmyoji: Yokai House) and "梦幻西游" (Fantasy Westward Journey) [3][4]. - Analysts suggest that more prominent titles from NetEase may also follow suit, indicating a significant shift in the gaming landscape [3][4]. Group 2: Industry Dynamics - The gaming industry is witnessing a decline in the relevance of Android channels, with companies increasingly opting to withdraw from these platforms due to high revenue-sharing demands [4][5]. - The "hardcore alliance" formed by major players like Tencent has also contributed to this shift, as it established a 50/50 revenue-sharing model that is now being challenged [4][5]. - The contribution of channels to user acquisition is diminishing, while the revenue-sharing ratios remain high, leading to increased tension between game developers and platform providers [5][6]. Group 3: Strategic Shifts - Companies like NetEase and Tencent are confident in their games' appeal, believing that withdrawing from channel servers will not significantly impact user retention and may even enhance user migration to official servers [6]. - The industry is moving towards a model where high-quality games attract users directly, reducing reliance on traditional channel distribution methods [5][6].

Core Viewpoint - The article discusses the recent trend of OPPO channel servers for multiple NetEase games being shut down, attributed to NetEase's operational strategy adjustments, reflecting a broader shift in the gaming industry regarding distribution channels and revenue sharing [3][4][5]. Group 1: Game Shutdowns - Several NetEase games have announced the cessation of operations on OPPO's platform, including titles like "逆水寒" and "实况足球," with the trend starting from last year and continuing into 2025 [4][5]. - The shutdowns are part of a larger pattern where both mid-sized and major titles are exiting OPPO, indicating a significant shift in the gaming landscape [4][5]. Group 2: Industry Trends - Industry analysts suggest that the era of channels demanding high fees is coming to an end, as game developers are increasingly opting to withdraw from Android channels due to unfavorable revenue-sharing agreements [5][6]. - The "hardcore alliance" formed by major companies like Tencent has led to speculation about revenue-sharing disputes, with developers seeking more favorable terms [5][6]. Group 3: Changing Distribution Dynamics - The reliance on app stores for user acquisition is diminishing, as game quality has improved, allowing developers to attract users through direct downloads rather than through channels [6]. - Major companies like NetEase and Tencent are confident in their game appeal, allowing them to withdraw from channel servers without fearing significant user loss, potentially even using the shutdowns to attract users back to official servers [6].

Core Viewpoint - The era of channel-based revenue collection is coming to an end, as major game developers like NetEase are increasingly withdrawing their games from OPPO's channel services due to operational strategy adjustments and high revenue-sharing costs [1][4][5]. Group 1: Game Industry Trends - Multiple NetEase games have announced the cessation of their OPPO channel services, including popular titles like "Onmyoji: Yokai House" and "Reverse Water Cold," indicating a broader trend in the gaming industry [1][3]. - Analysts suggest that the withdrawal from channel services is driven by the rising costs associated with Android channels, which have become unsustainable for game developers [3][4]. - The gaming industry is witnessing a shift where developers are moving away from reliance on app store channels for user acquisition, as the contribution of these channels to new user growth diminishes while revenue-sharing ratios remain high [4][5]. Group 2: Developer Strategies - Game developers, including NetEase and Tencent, are confident in their games' appeal and are willing to withdraw from channel services, believing it will not significantly impact user retention [5]. - The trend of high-quality games attracting users through direct downloads rather than through channels is becoming more prevalent, allowing developers to bypass traditional revenue-sharing models [5]. - The "hardcore alliance" formed by major companies like Tencent has led to significant changes in how games are distributed on Android platforms, with developers seeking more favorable terms [4].