本报讯（记者 李夏至）1月9日，中央广播电视总台发布2026"大剧看总台"电视剧片单，官宣55部总台 大剧及3部精品短剧，其中五部大剧《小城大事》《生命树》《太平年》《好好的时光》《主角》新春 开播。 "千年华章·东方神韵"板块涵盖12部作品，从不同角度探寻中华民族绵延发展的基因与密码。其中，即 将在央视开播的《太平年》讲述吴越国"纳土归宋"的历史故事，彰显自古以来大一统作为"天地之常 经，古今之通义"的共同信念；《祯娘传》《宋纸迷踪》《种墨园》以文房四宝为切入点，诠释千年匠 心中蕴含的东方神韵；《风禾尽起张居正》将历史意蕴和现实观照相融合，彰显中华治理的深厚底蕴； 《大唐赋之破阵乐》《大汉赋（武帝篇）》展现汉唐盛世的恢弘气象。 "短章精萃·剧耀风华"板块发布3部精品短剧。《看得见风景的窗》紧扣"绿水青山就是金山银山"理念， 聚焦浙江海岛独有的生态风光，讲述返乡创业的故事；《峨眉》充分展示峨眉的灵山秀水，禅茶武韵； 《百年相遇》凸显民族企业在历史浪潮中"坚守实业初心、勇立时代潮头"的传承内核。 "信仰之光·热血丰碑"板块发布10部凝聚信仰力量的诚意之作。其中，《伟大的长征》以中央红军长征 为主线，讴歌中国共产 ...

Core Insights - The brand strategy and advertising industry is undergoing a significant transformation characterized by "brand reconstruction and value return," leading to structural growth and high-quality development [1] - The advertising sector has seen a digital share of 78.3%, with a shift from traffic dependency to brand value construction, highlighting the importance of new product promotion and cross-border experiential marketing [1][2] - The industry is evolving towards a new paradigm that emphasizes the coexistence of precision efficiency and humanistic warmth, with competition now focusing on technological iteration, emotional resonance, and social responsibility [1] Brand Strategy and Marketing - The brand strategy has transitioned from a singular focus on traffic to a three-dimensional construction involving "platform ecology, emotional value, and technological scenarios" [1] - The emergence of new marketing strategies, such as "accompanying growth," allows brands to build long-term value while also achieving rapid exposure [5][13] - The "borrowing power" theory, developed by Jin Qiang Dashi, has redefined industry logic and is recognized for its practical application in achieving high-efficiency breakthroughs without the need for extensive market education [10][20] Key Figures and Achievements - Jin Qiang Dashi has over 20 years of experience in advertising marketing, with a client base exceeding 100,000 and a social media following of over 5 million [2][12] - His agency, Hong Production, has created numerous blockbuster advertising cases across various sectors, including technology, beauty, and consumer electronics, demonstrating a unique ability to ignite market interest without relying on large budgets [5][13] - The agency has successfully managed high-profile campaigns, including eight consecutive years of securing prime advertising slots during the CCTV Spring Festival Gala [5] Innovative Marketing Approaches - Jin Qiang Dashi's marketing strategies include the "cognitive warfare + symbol warfare" dual-track strategy, which has proven effective in enhancing brand recognition and market share [12] - The agency has developed over 1,700 AI intelligent agents to provide comprehensive marketing solutions, integrating AI into the entire marketing process [14] - The "saturation attack" advertising model has been instrumental in achieving explosive brand recognition and market penetration [12] Social Impact and Community Engagement - Jin Qiang Dashi has initiated the "Send Marketing to the Countryside" program, providing free support to entrepreneurs and helping them establish their business identities through short videos [18] - His involvement in rural revitalization projects demonstrates a commitment to leveraging marketing expertise for social good, promoting local products and enhancing community engagement [18] Financial Aspects and Market Position - The fees for Jin Qiang Dashi's services range from 500,000 to 1,500 million, depending on the scale and scope of the project, indicating a premium positioning in the market [19] - The agency has established itself as a leading brand management company in China, offering a full suite of services from advertising planning to strategic investment [14][20]

Core Insights - The Shaanxi People's Art Theatre is showcasing five realistic plays in Shanghai from October 17 to November 5, highlighting its strength in the theater industry and the cultural appeal of Shanghai as an international cultural metropolis [1][2] - The 24th China Shanghai International Arts Festival features over 500 events and 1,200 performances, with nearly 60% of the main performances being international projects and almost 90% being premieres in Shanghai [1][3] Group 1: Shaanxi People's Art Theatre Performances - The performances include notable works such as "White Deer Plain," "Ordinary World," "Main Character," "Book of Life," and "Starry Sky and Half a Tree," showcasing the integration of traditional culture and modern stage art [2][3] - The festival serves as a platform for cultural exchange, with the "Guangdong-Hong Kong-Macao Greater Bay Area Cultural Week" featuring 14 performances, highlighting the rich cultural heritage of the region [3][4] Group 2: Cultural Exchange and Innovation - The festival emphasizes the dialogue between different cultures, as seen in the collaboration between Kunqu and Cantonese opera, showcasing the ongoing cultural exchange between Shanghai and Guangzhou [4][5] - The festival also supports young artists and original works, providing a nurturing environment for new creative talents, as demonstrated by the original dance theater "The Rite of Spring" [9][10][12] Group 3: Audience Engagement and Experience - The festival aims to create an immersive experience for audiences, encouraging them to engage with live performances rather than digital formats, as highlighted by the unique atmosphere of live music events [6][8] - The presence of renowned international artists and ensembles, such as the Mariinsky Theatre and the Stuttgart Ballet, enhances the festival's reputation as a premier cultural event [7][8]

Core Viewpoint - The articles emphasize the importance of realism in storytelling, particularly in family dramas and comedies, highlighting how everyday life and relatable details can resonate with audiences [1][2][3]. Group 1: Realism in Storytelling - The foundation of comedy is rooted in real-life experiences, showcasing humorous and wise details from daily life [2]. - Good family dramas serve as mirrors reflecting our lives, capturing the chaos of homework help and the dynamics of parent groups [2]. - The essence of storytelling lies in "realistic details," which can make even simple dialogues or actions relatable to the audience [2]. Group 2: Audience Connection - The goal of the productions is to create a "spiritual living room" for viewers, allowing them to relax and reconnect with their families amidst busy lives [2]. - The intention is to present ordinary people's joys and sorrows, transforming them into warm stories that reflect the efforts and sincerity of everyday individuals [3]. Group 3: Creative Responsibility - Actors have a responsibility in realistic creations to help audiences see themselves and recognize various "solutions" to life's challenges [3]. - The principle of "guarding the truth" emphasizes the need for actors to observe and experience life authentically, avoiding superficiality [3]. - Innovation in storytelling should be pursued while maintaining a foundation of realism, allowing for exploration of diverse themes and styles [3].

Core Viewpoint - The articles emphasize the importance of realism in storytelling, particularly in family dramas and comedies, highlighting how relatable details from everyday life can resonate with audiences [1][2][3]. Group 1: Themes in Storytelling - The focus on "family group" as a microcosm of society allows for the exploration of everyday issues, fostering communication and understanding among family members [1][2]. - The portrayal of ordinary life, such as homework struggles and generational communication gaps, serves as a comedic reflection of reality, making the content relatable and heartwarming [2][3]. Group 2: Creative Approach - The commitment to "guarding authenticity" while innovating in storytelling is crucial, ensuring that all characters and narratives are grounded in real-life experiences [3]. - The aim is to create a "spiritual living room" for audiences, providing a space to relax and reflect on their own lives and relationships [2][3].

Core Points - The 24th China Shanghai International Arts Festival will take place from October 17 to November 27, featuring over 500 performances and exhibitions, totaling more than 1,200 events [2][7] - Nearly 60% of the main performances are international projects, with almost 90% being premieres in Shanghai, including 11 exclusive international projects [2][5] - The festival will showcase a diverse range of performances from top global arts institutions and renowned artists, including Mahler's complete symphonies and unique operatic presentations [4][6] Group 1: Festival Highlights - The opening performance will be a collaboration between the Shanghai Kunqu Opera Troupe and the Palace Museum, featuring the Kunqu opera "Taihe Zhengyin" [2] - The closing concert will be conducted by Daniel Harding with the Santa Cecilia Orchestra, presenting classics from Verdi, Ravel, and Rachmaninoff [2] - Notable performances include the Stuttgart Ballet's "Romeo and Juliet" and the Bavarian State Opera's six-day opera carnival [4][5] Group 2: Chinese Original Works - The festival will present original Chinese stage productions, including a new version of Sartre's "Dirty Hands" by the National Theatre of China and a dance drama "Kizil" celebrating the 70th anniversary of Xinjiang [5][6] - Collaborations between Chinese and international artists will feature works like "He Xi Drama: Master’s Night" and the semi-staged opera "Women’s Heart" [5][6] Group 3: Regional and Community Engagement - The festival will extend to regional venues in Jiangsu, Zhejiang, and Anhui, with a focus on cultural exchange through performances and exhibitions [7] - The "Art Sky" initiative will involve nearly 2,000 artists from over 30 countries, bringing global artistic resources to public spaces [7] Group 4: New Initiatives - The festival introduces "ARTRA Self-Defined Art," showcasing cross-disciplinary stage works, including a large-scale performance installation [8]

Core Viewpoint - The fifth Guangdong-Hong Kong-Macao Greater Bay Area Cultural Arts Festival will take place from September 16 to October 16, featuring over 100 performances, 18 art exhibitions, and 150 public welfare performances across 11 cities, aiming to create a cultural feast for the public [1][2][8] Group 1: Event Overview - The festival includes five main sections: "Art Gathering in the Bay Area," "Art Harmony," "Artistic Coexistence," "Artistic Life," and "Artistic Exchange," showcasing a diverse range of performances and exhibitions [1][2] - A total of 35 selected performances will be featured, including 10 international productions, 17 domestic productions, and 8 provincial productions, covering various art forms such as opera, dance, drama, and concerts [2][3] Group 2: Featured Productions - International highlights include productions like the Russian Vakhtangov Theatre's "Eugene Onegin" and the Greek National Opera's "La Traviata," while domestic productions feature acclaimed works such as "Four Generations Under One Roof" and "Confucius" [3][4] - The opening performance, a themed symphonic concert titled "Bay Area Chapters," will be conducted by Huang Yi, showcasing selected original symphonic works from Guangdong [3] Group 3: Academic and Trade Initiatives - The festival will host high-profile art lectures and an international performing arts trade fair, aiming to enhance the quality of performing arts in the Bay Area [5][6] - The trade fair will feature nearly 300 performing arts institutions from 20 countries and regions, promoting international collaboration and cultural exchange [7] Group 4: Community Engagement and Accessibility - The festival emphasizes public welfare, offering significant ticket discounts and free tickets for specific groups, with some performances having over 50% of tickets priced at 30 yuan [8] - Activities such as outdoor performances and a writing contest titled "Art Lights Up Life" will encourage community participation and engagement [9]

Core Viewpoint - The article highlights the innovative integration of technology in cultural performances in Shaanxi, enhancing the audience experience and driving tourism growth in the region [1][2][3]. Group 1: Cultural Performances - Shaanxi's cultural performances, such as "Chang Hen Ge" and "Tuoling Legend," have gained popularity and acclaim, showcasing the region's rich cultural heritage [1]. - The use of advanced technologies like holographic projection, virtual reality, and multimedia effects has transformed traditional performances into immersive experiences [1][4]. - "Chang Hen Ge," which has been running since 2006, exemplifies the successful blend of storytelling and technology, continually updating its technical aspects to maintain audience engagement [3][4]. Group 2: Technological Innovations - The integration of 31 patented technologies, including hidden LED screens and underwater lifting stages, has significantly enhanced the visual and auditory experience of performances [4]. - The introduction of immersive sound technology is planned for future performances, aiming to deepen the audience's emotional connection to the narratives [4]. - The continuous investment in technology upgrades ensures that each performance offers a unique experience, encouraging repeat visits from audiences [4]. Group 3: Smart Tourism Platform - The "You Shaanxi" public service platform has been instrumental in enhancing tourism services, offering over 1,400 ticket products and integrating nearly 1,000 cultural tourism resources [6]. - The platform has achieved a user base of 4.06 million since its launch in August 2020, providing real-time information on cultural performances and facilitating online ticket purchases [6]. - The platform's ability to monitor key performance indicators and analyze user data helps optimize performance scheduling and improve service quality [7].