2025年即将进入年末，从全年发展来看，品牌战略、营销与广告行业迎来 "品牌重构与价值回归" 的深度变革，整体呈现结 构性增长与高质量发展态势。品牌战略已从单一流量争夺转向 "平台生态 + 情感价值 + 技术场景" 的三维构建，广告行业数 字占比达78.3%，政策合规引导市场从流量依赖转向品牌价值建设，新品推广与跨界体验营销成为增长亮点。三个领域共同 指向 "精准效率与人文温度共生" 的新范式，行业竞争本质升级为技术迭代、情感共鸣与社会责任的综合较量。为此， RoseChina若思中国将展开年度品牌营销及广告人物梳理，本期我们隆重推荐千年一遇的广告鬼才——金枪大叔。 金枪大叔深耕广告营销二十余年，以其开创的"借势"理论破解增长困境，全网积累超500万垂直领域粉丝，相关AI平台有超 过1700个AI智能体服务全国企业家与创业者。凭借累计服务多家超头部的爆款案例，他已成为国内众多品牌实现市场突围的 首选战略顾问。本次若思中国专访这位行业标杆，正是希望透过其实战洞察，为正处于转型期的营销人解锁2025年"低成本 高爆发"的增长密码。 在营销圈，金枪大叔始终是一个兼具话题性与不可替代性的存在——这位"千年一遇的广告鬼 ...

Core Insights - The Shaanxi People's Art Theatre is showcasing five realistic plays in Shanghai from October 17 to November 5, highlighting its strength in the theater industry and the cultural appeal of Shanghai as an international cultural metropolis [1][2] - The 24th China Shanghai International Arts Festival features over 500 events and 1,200 performances, with nearly 60% of the main performances being international projects and almost 90% being premieres in Shanghai [1][3] Group 1: Shaanxi People's Art Theatre Performances - The performances include notable works such as "White Deer Plain," "Ordinary World," "Main Character," "Book of Life," and "Starry Sky and Half a Tree," showcasing the integration of traditional culture and modern stage art [2][3] - The festival serves as a platform for cultural exchange, with the "Guangdong-Hong Kong-Macao Greater Bay Area Cultural Week" featuring 14 performances, highlighting the rich cultural heritage of the region [3][4] Group 2: Cultural Exchange and Innovation - The festival emphasizes the dialogue between different cultures, as seen in the collaboration between Kunqu and Cantonese opera, showcasing the ongoing cultural exchange between Shanghai and Guangzhou [4][5] - The festival also supports young artists and original works, providing a nurturing environment for new creative talents, as demonstrated by the original dance theater "The Rite of Spring" [9][10][12] Group 3: Audience Engagement and Experience - The festival aims to create an immersive experience for audiences, encouraging them to engage with live performances rather than digital formats, as highlighted by the unique atmosphere of live music events [6][8] - The presence of renowned international artists and ensembles, such as the Mariinsky Theatre and the Stuttgart Ballet, enhances the festival's reputation as a premier cultural event [7][8]

Core Viewpoint - The articles emphasize the importance of realism in storytelling, particularly in family dramas and comedies, highlighting how everyday life and relatable details can resonate with audiences [1][2][3]. Group 1: Realism in Storytelling - The foundation of comedy is rooted in real-life experiences, showcasing humorous and wise details from daily life [2]. - Good family dramas serve as mirrors reflecting our lives, capturing the chaos of homework help and the dynamics of parent groups [2]. - The essence of storytelling lies in "realistic details," which can make even simple dialogues or actions relatable to the audience [2]. Group 2: Audience Connection - The goal of the productions is to create a "spiritual living room" for viewers, allowing them to relax and reconnect with their families amidst busy lives [2]. - The intention is to present ordinary people's joys and sorrows, transforming them into warm stories that reflect the efforts and sincerity of everyday individuals [3]. Group 3: Creative Responsibility - Actors have a responsibility in realistic creations to help audiences see themselves and recognize various "solutions" to life's challenges [3]. - The principle of "guarding the truth" emphasizes the need for actors to observe and experience life authentically, avoiding superficiality [3]. - Innovation in storytelling should be pursued while maintaining a foundation of realism, allowing for exploration of diverse themes and styles [3].

Core Viewpoint - The articles emphasize the importance of realism in storytelling, particularly in family dramas and comedies, highlighting how relatable details from everyday life can resonate with audiences [1][2][3]. Group 1: Themes in Storytelling - The focus on "family group" as a microcosm of society allows for the exploration of everyday issues, fostering communication and understanding among family members [1][2]. - The portrayal of ordinary life, such as homework struggles and generational communication gaps, serves as a comedic reflection of reality, making the content relatable and heartwarming [2][3]. Group 2: Creative Approach - The commitment to "guarding authenticity" while innovating in storytelling is crucial, ensuring that all characters and narratives are grounded in real-life experiences [3]. - The aim is to create a "spiritual living room" for audiences, providing a space to relax and reflect on their own lives and relationships [2][3].

Core Points - The 24th China Shanghai International Arts Festival will take place from October 17 to November 27, featuring over 500 performances and exhibitions, totaling more than 1,200 events [2][7] - Nearly 60% of the main performances are international projects, with almost 90% being premieres in Shanghai, including 11 exclusive international projects [2][5] - The festival will showcase a diverse range of performances from top global arts institutions and renowned artists, including Mahler's complete symphonies and unique operatic presentations [4][6] Group 1: Festival Highlights - The opening performance will be a collaboration between the Shanghai Kunqu Opera Troupe and the Palace Museum, featuring the Kunqu opera "Taihe Zhengyin" [2] - The closing concert will be conducted by Daniel Harding with the Santa Cecilia Orchestra, presenting classics from Verdi, Ravel, and Rachmaninoff [2] - Notable performances include the Stuttgart Ballet's "Romeo and Juliet" and the Bavarian State Opera's six-day opera carnival [4][5] Group 2: Chinese Original Works - The festival will present original Chinese stage productions, including a new version of Sartre's "Dirty Hands" by the National Theatre of China and a dance drama "Kizil" celebrating the 70th anniversary of Xinjiang [5][6] - Collaborations between Chinese and international artists will feature works like "He Xi Drama: Master’s Night" and the semi-staged opera "Women’s Heart" [5][6] Group 3: Regional and Community Engagement - The festival will extend to regional venues in Jiangsu, Zhejiang, and Anhui, with a focus on cultural exchange through performances and exhibitions [7] - The "Art Sky" initiative will involve nearly 2,000 artists from over 30 countries, bringing global artistic resources to public spaces [7] Group 4: New Initiatives - The festival introduces "ARTRA Self-Defined Art," showcasing cross-disciplinary stage works, including a large-scale performance installation [8]

Core Viewpoint - The fifth Guangdong-Hong Kong-Macao Greater Bay Area Cultural Arts Festival will take place from September 16 to October 16, featuring over 100 performances, 18 art exhibitions, and 150 public welfare performances across 11 cities, aiming to create a cultural feast for the public [1][2][8] Group 1: Event Overview - The festival includes five main sections: "Art Gathering in the Bay Area," "Art Harmony," "Artistic Coexistence," "Artistic Life," and "Artistic Exchange," showcasing a diverse range of performances and exhibitions [1][2] - A total of 35 selected performances will be featured, including 10 international productions, 17 domestic productions, and 8 provincial productions, covering various art forms such as opera, dance, drama, and concerts [2][3] Group 2: Featured Productions - International highlights include productions like the Russian Vakhtangov Theatre's "Eugene Onegin" and the Greek National Opera's "La Traviata," while domestic productions feature acclaimed works such as "Four Generations Under One Roof" and "Confucius" [3][4] - The opening performance, a themed symphonic concert titled "Bay Area Chapters," will be conducted by Huang Yi, showcasing selected original symphonic works from Guangdong [3] Group 3: Academic and Trade Initiatives - The festival will host high-profile art lectures and an international performing arts trade fair, aiming to enhance the quality of performing arts in the Bay Area [5][6] - The trade fair will feature nearly 300 performing arts institutions from 20 countries and regions, promoting international collaboration and cultural exchange [7] Group 4: Community Engagement and Accessibility - The festival emphasizes public welfare, offering significant ticket discounts and free tickets for specific groups, with some performances having over 50% of tickets priced at 30 yuan [8] - Activities such as outdoor performances and a writing contest titled "Art Lights Up Life" will encourage community participation and engagement [9]

Core Viewpoint - The article highlights the innovative integration of technology in cultural performances in Shaanxi, enhancing the audience experience and driving tourism growth in the region [1][2][3]. Group 1: Cultural Performances - Shaanxi's cultural performances, such as "Chang Hen Ge" and "Tuoling Legend," have gained popularity and acclaim, showcasing the region's rich cultural heritage [1]. - The use of advanced technologies like holographic projection, virtual reality, and multimedia effects has transformed traditional performances into immersive experiences [1][4]. - "Chang Hen Ge," which has been running since 2006, exemplifies the successful blend of storytelling and technology, continually updating its technical aspects to maintain audience engagement [3][4]. Group 2: Technological Innovations - The integration of 31 patented technologies, including hidden LED screens and underwater lifting stages, has significantly enhanced the visual and auditory experience of performances [4]. - The introduction of immersive sound technology is planned for future performances, aiming to deepen the audience's emotional connection to the narratives [4]. - The continuous investment in technology upgrades ensures that each performance offers a unique experience, encouraging repeat visits from audiences [4]. Group 3: Smart Tourism Platform - The "You Shaanxi" public service platform has been instrumental in enhancing tourism services, offering over 1,400 ticket products and integrating nearly 1,000 cultural tourism resources [6]. - The platform has achieved a user base of 4.06 million since its launch in August 2020, providing real-time information on cultural performances and facilitating online ticket purchases [6]. - The platform's ability to monitor key performance indicators and analyze user data helps optimize performance scheduling and improve service quality [7].