Core Insights - The success of the "Nezha" animated films is attributed to the collaborative efforts of over 138 animation companies and more than 4,000 individuals, highlighting the thriving digital cultural industry ecosystem in Chengdu [1][2] - The Tianfu Changdao Digital Cultural Park has seen a significant increase in digital cultural enterprises, growing from 10 to 64 in five years, with the "Nezha" phenomenon playing a crucial role in attracting new businesses [3][4] - The park's operational strategy includes lowering rental costs to optimize the business environment, with current rates as low as 70 yuan per square meter [3] Industry Development - The digital cultural industry in Chengdu has reached a scale exceeding 100 billion yuan, with a year-on-year growth of 10.3% in the first quarter of this year [5][6] - The park serves as a hub for top-tier animation talent, fostering a collaborative environment akin to an "animation Olympic Village," where companies work closely together on major projects [2][4] - The local government actively supports the industry by establishing a "Digital Cultural Industry Intellectual Property Protection Base" to safeguard intellectual property rights [9][10] Cultural Impact - The "Nezha" series has become a cultural symbol representing the pursuit of self and independence among contemporary youth, integrating local cultural elements into its narrative [3][8] - Chengdu's digital cultural scene is enriched by various innovative projects, such as the "Floating Plan," which combines traditional culture with modern entertainment experiences [5][6] - The collaboration between local enterprises and national teams has increased, with companies now seeking partnerships rather than the other way around, indicating a shift in the industry's dynamics [8]

Core Insights - Chengdu's digital cultural industry continues to achieve significant milestones, exemplified by the inclusion of the company Xingyue Chenshi in the "People's Republic of China Yearbook 2024," which reflects national recognition of its contributions to the sector [1][3] Company Overview - Xingyue Chenshi is recognized as a leading enterprise in Chengdu's digital cultural sector, focusing on the integration of technology and culture, and aims to promote Chinese culture globally through digital content [3] - The company has developed a diversified digital cultural ecosystem encompassing IP development, operation, and horizontal derivatives across various fields, including literature, animation, gaming, and film [3][5] Industry Development - Chengdu's cultural industry is experiencing robust growth, with the added value of the cultural sector expected to exceed 280 billion yuan in 2024, and a year-on-year growth of 10.3% in the first quarter of 2025 [5] - The city has implemented a series of supportive policies and financial investments to cultivate the digital cultural industry, aiming to create more phenomenon-level cultural products [5] Future Plans - The company plans to continue developing and promoting existing cultural products, including animations and games, while also preparing for the production of the "Xuanyuan Sword" animated series and game remakes [8] - There are intentions to explore deep collaborations between the company's IP and Sichuan tourism, aiming for cultural and tourism integration [8]

Core Viewpoint - The acquisition of the classic IP "Xuan Yuan Sword" by Chengdu-based company Xingyue Chenshi Cultural Development Co., Ltd. marks a significant development in the digital cultural and creative industry in Chengdu, aiming to enhance the city's position in this sector and promote the integration of culture and technology [3][12]. Group 1: Company Developments - Xingyue Chenshi announced the acquisition of the global permanent copyright for the "Xuan Yuan Sword" series, which includes 13 mainline games and 5 derivative works, boasting over 200 million fans and more than 11 billion views for its derivative series [9][20]. - The company plans to develop a full industry chain covering film, animation, games, and digital cultural tourism, with a focus on the upcoming project "Xuan Yuan Sword 3: Beyond the Clouds and Mountains" [3][12]. - A strategic partnership was formed with New Media Group to jointly develop the entire series of "Xuan Yuan Sword" IP, expanding into literature, animation, film, games, and derivative consumer products [12][13]. Group 2: Industry Insights - Chengdu's digital cultural and creative industry is experiencing significant growth, with an expected increase in added value to over 280 billion yuan in 2024 and a 10.3% year-on-year growth in the first quarter of 2025 [20]. - The city has implemented a series of policies to foster the digital cultural and creative ecosystem, aiming to create more phenomenon-level IPs that can compete globally, similar to Marvel and Disney [20]. - The integration of historical elements and advanced technology, such as high-precision digital scanning, is being emphasized to enhance the cultural content and visual aesthetics of the new "Xuan Yuan Sword" projects [15][20].