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【美丽四川】成都的“幸福吸引力法则”||曾敏婷
Sou Hu Cai Jing· 2025-12-18 11:13
欢迎关注"方志四川"! 成都的"幸福吸引力法则" 曾敏婷 幸福感不是刻意追求的未来,而是当下自然流淌的瞬间。 更别说,成都还有4500年的文明史和2300多年的建城史,古蜀文化、三国文化、大熊猫文化,给予创作者丰富的文化滋养,也是文创产业取之不尽的精神 富矿。这种转化的潜能,在数字时代表现得尤为明显。 在城市里生活的日子久了,每个人都有减少磨损、提升幸福感的方法。即使只是微不足道的一件件小事,积攒起来却是支撑生活运转的动力。 公司附近有个小公园,午休时间能"公园二十分钟",吹吹风晒晒太阳。回家顺路去楼下菜店,相熟的老板已经为你预留了新鲜的蔬菜。周末带毛孩子去宠 物友好社区,逛一圈完成小狗的社交KPI。 这些真切的、有"活人感"的生活碎片,拼成了有市井烟火气、宜业宜居的幸福城市。12月9日,"2025最具幸福感城市"榜单揭晓,成都连续17年获评"最具 幸福感城市"。 成都的幸福感从何而来? 雪山与城市同框 1 文化沃土 长出幸福城市 成都的城市气质,是茶馆里闲聊慢品的一碗茶,是竹林里翻滚的大熊猫,是坐在老店里慢慢涮的鸳鸯锅。这种特有的"慢生活"和开放包容的氛围,为创意 人才提供了舒适的生长环境。 数字文创已经成 ...
成都政企“面对面”:赋能文化旅游产业释放更强大动能
Mei Ri Jing Ji Xin Wen· 2025-12-08 13:01
Core Insights - The meeting held in Chengdu focused on enhancing communication between government and cultural tourism enterprises, addressing industry challenges and exploring new development opportunities [1][2] Group 1: Industry Development - Chengdu's cultural tourism industry has seen significant growth, with 105 new enterprises added this year, totaling 2,118 enterprises generating revenue of 315.43 billion yuan, a year-on-year increase of 7.4% [4] - The tourism sector recorded total spending of 378.85 billion yuan, up 6.1%, with 279 million visitors, a 5.3% increase, including 1.826 million international tourists, which surged by 44.3% [4] - The sports industry reached a total scale of 128.73 billion yuan, growing approximately 10.7%, while the exhibition industry generated total revenue of 122.07 billion yuan, increasing by 4.7% [4] Group 2: Policy Support and Initiatives - Chengdu has implemented a series of supportive policies for the digital cultural and creative industry, including the issuance of a comprehensive policy package aimed at fostering high-quality development in this sector [5][6] - The government has organized various supply-demand matching activities, facilitating direct communication between enterprises and market needs, which has been beneficial for product innovation and market expansion [2][5] - The "政企面对面" (Government-Enterprise Face-to-Face) initiative aims to address enterprise challenges and gather feedback, establishing a responsive mechanism for ongoing support [7] Group 3: Company Insights - Chengdu Xinglanxing Digital Technology, a key player in the cultural export sector, emphasizes the importance of government-organized events for showcasing technology solutions and reducing market expansion costs [2] - Chengdu Xingyue Chenshi Cultural Development Co., Ltd. focuses on creating a sustainable content ecosystem across various media, highlighting the importance of cross-industry collaboration in the digital cultural sector [3] - Chengdu Chenghua Diewu Huatian Cultural Tourism Development Co., Ltd. has benefited from local policies that alleviate financial pressures and support market expansion through participation in exhibitions [6]
成都,造一个以青春为名的节日
3 6 Ke· 2025-11-14 11:51
Core Insights - Chengdu has established itself as a hub for esports, hosting major events like the KPL and League of Legends S15, attracting millions of visitors and creating a vibrant esports culture [1][3][10] Group 1: Esports Events and Cultural Integration - The recent esports events in Chengdu, including the KPL finals and the League of Legends S15, have significantly boosted the city's profile as a premier destination for esports enthusiasts [1][3] - Chengdu's integration of esports with local culture and tourism has made it a favorite among young people, transforming the city into a "youth-friendly" environment [3][4] - The city has seen over 1 million visitors during the International Digital Cultural Season, showcasing the strong connection between esports and local cultural experiences [6][10] Group 2: Economic Impact and Consumer Behavior - The influx of esports fans has led to a notable increase in local consumption, with hotel bookings near event venues rising by 50% during the S15 finals [12][14] - Data indicates that during the esports event period, searches for related services like gaming cafes and accommodations surged by over 120%, reflecting the economic benefits of hosting such events [12][14] - Chengdu's esports ecosystem has attracted over 200 million online viewers and more than 200,000 offline attendees for various events in 2024, highlighting its growing significance in the esports industry [14][16] Group 3: Industry Development and Opportunities - Chengdu is home to over 300 gaming and esports companies, making it one of the earliest cities to develop a robust esports industry in China [16][20] - The city has implemented supportive policies for the digital cultural industry, including a comprehensive policy package aimed at fostering growth in esports and related sectors [22] - Chengdu's digital cultural industry is projected to reach a core scale of 3.819 trillion yuan by 2024, indicating a thriving environment for innovation and entrepreneurship [20][22]
“成都高新造”《哪吒2》获“金熊猫”大奖!
Di Yi Cai Jing· 2025-09-14 04:08
Core Viewpoint - The second Golden Panda Awards ceremony highlighted the success of the animated film "Ne Zha 2," which won the Best Animated Feature award, showcasing the growing influence of Chengdu's animation industry [1][5]. Group 1: Film Success - "Ne Zha 2" has achieved a domestic box office of 15.446 billion yuan and 324 million viewers since its release on January 29, 2025, making it the highest-grossing animated film in Chinese history [5]. - The film has also topped the global animated film box office charts and ranks fifth in the all-time global box office rankings [7]. Group 2: Industry Development - Chengdu High-tech Zone has become a hub for the digital cultural industry, with over 6,000 related enterprises, focusing on sectors like gaming, animation, and digital music [7]. - The collaborative ecosystem in Chengdu allows for efficient assembly of production teams, with nearly 2,000 special effects shots and over 10,000 special effects elements in "Ne Zha 2," supported by more than 100 domestic animation teams [7]. - The Tianfu Changdao Digital Cultural Park, where the animation company is located, hosts several leading animation firms, contributing to the production of major IPs like "Ten Thousand Cold Jokes" and "Shrouded Heaven" [7]. Group 3: Future Plans - Chengdu High-tech Zone plans to continue developing cultural IPs based on local heritage, such as the Sanxingdui and Three Kingdoms, while enhancing policy support and resource platforms for industry growth [9]. - The zone aims to strengthen its digital cultural industry by fostering leading IP creation companies and establishing a specialized fund to support the entire lifecycle of content production and distribution [9].
“陈塘关”里探哪吒
Jing Ji Ri Bao· 2025-09-05 22:14
Core Insights - The success of the "Nezha" animated films is attributed to the collaborative efforts of over 138 animation companies and more than 4,000 individuals, highlighting the thriving digital cultural industry ecosystem in Chengdu [1][2] - The Tianfu Changdao Digital Cultural Park has seen a significant increase in digital cultural enterprises, growing from 10 to 64 in five years, with the "Nezha" phenomenon playing a crucial role in attracting new businesses [3][4] - The park's operational strategy includes lowering rental costs to optimize the business environment, with current rates as low as 70 yuan per square meter [3] Industry Development - The digital cultural industry in Chengdu has reached a scale exceeding 100 billion yuan, with a year-on-year growth of 10.3% in the first quarter of this year [5][6] - The park serves as a hub for top-tier animation talent, fostering a collaborative environment akin to an "animation Olympic Village," where companies work closely together on major projects [2][4] - The local government actively supports the industry by establishing a "Digital Cultural Industry Intellectual Property Protection Base" to safeguard intellectual property rights [9][10] Cultural Impact - The "Nezha" series has become a cultural symbol representing the pursuit of self and independence among contemporary youth, integrating local cultural elements into its narrative [3][8] - Chengdu's digital cultural scene is enriched by various innovative projects, such as the "Floating Plan," which combines traditional culture with modern entertainment experiences [5][6] - The collaboration between local enterprises and national teams has increased, with companies now seeking partnerships rather than the other way around, indicating a shift in the industry's dynamics [8]
(活力中国调研行)“哪吒”降世、游戏“出海” 成都打造千亿级数字文创产业
Zhong Guo Xin Wen Wang· 2025-09-04 02:39
Core Insights - Chengdu is developing a trillion-level digital cultural and creative industry, with a projected total scale of 381.9 billion yuan by 2024 [1] - The Chengdu High-tech Zone has over 12,000 employees in the digital cultural and creative sector, with an industry scale exceeding 110 billion yuan [1] Group 1: Industry Development - The Tianfu Changdao Digital Cultural and Creative Park hosts 64 enterprises focusing on animation, gaming, digital music, and ultra-high-definition video, creating a closely-knit collaboration network [1] - The park's enterprises have a "grapevine effect," where the establishment of one company leads to the emergence of many others, exemplified by Tencent's new cultural headquarters attracting over 50 related entities [2] Group 2: Economic Policies and Support - Chengdu High-tech Zone has implemented "26 digital economy policies" to support game development, esports events, and ultra-high-definition products, offering financial rewards for game developers and operators [4] - Companies that obtain game licenses can receive rewards of 500,000 yuan for overseas expansion [4] Group 3: International Expansion and Achievements - The gaming industry in the park is expected to generate over 400 million USD in overseas revenue by 2024, with the game "Wanguo Awakening" having over 100 million global players [4] - AG Esports has established 14 overseas branches and recently won the championship at the Saudi Esports World Cup, attracting 350 million global fans [4] Group 4: Cultural Representation - The game "Jiangmu" showcases traditional Chinese "mortise and tenon" culture internationally and has been featured in exhibitions in Europe [5]
2025年“活力中国调研行”主题采访活动走进天府长岛数字文创园 为什么头部IP会在这座“岛”上扎堆?
Si Chuan Ri Bao· 2025-09-03 00:13
Core Insights - Chengdu Tianfu Changdao Digital Cultural and Creative Park is a notable hub for the digital cultural industry, attracting significant attention due to its successful production of top-tier intellectual properties (IPs) like the animated film "Nezha: Birth of the Demon Child" [2][5] - The park houses 64 companies and employs over 6,000 people, fostering a collaborative environment where businesses can easily connect and cooperate [4][6] - The park's appeal is further enhanced by its strategic location within Chengdu High-tech Zone, which has implemented supportive policies and established a substantial investment fund to promote the digital economy [6] Industry Overview - The digital cultural industry in Chengdu has shown robust growth, with revenue from large-scale cultural and related enterprises reaching 166.41 billion yuan in the first half of the year, marking a 7.0% year-on-year increase [6] - The presence of major gaming and animation companies, such as AG eSports, which attracts over 400 fans daily, highlights the park's status as a leading destination for digital entertainment [5] - The establishment of the National Ultra High Definition Video Innovation Center within the park provides cutting-edge technological support to cultural enterprises, enhancing their competitive edge [6]
星阅辰石收购“轩辕剑”,成都数字文创“IP天团”再添一员
Mei Ri Jing Ji Xin Wen· 2025-06-24 11:13
Core Viewpoint - The acquisition of the classic IP "Xuan Yuan Sword" by Chengdu-based company Xingyue Chenshi Cultural Development Co., Ltd. marks a significant development in the digital cultural and creative industry in Chengdu, aiming to enhance the city's position in this sector and promote the integration of culture and technology [3][12]. Group 1: Company Developments - Xingyue Chenshi announced the acquisition of the global permanent copyright for the "Xuan Yuan Sword" series, which includes 13 mainline games and 5 derivative works, boasting over 200 million fans and more than 11 billion views for its derivative series [9][20]. - The company plans to develop a full industry chain covering film, animation, games, and digital cultural tourism, with a focus on the upcoming project "Xuan Yuan Sword 3: Beyond the Clouds and Mountains" [3][12]. - A strategic partnership was formed with New Media Group to jointly develop the entire series of "Xuan Yuan Sword" IP, expanding into literature, animation, film, games, and derivative consumer products [12][13]. Group 2: Industry Insights - Chengdu's digital cultural and creative industry is experiencing significant growth, with an expected increase in added value to over 280 billion yuan in 2024 and a 10.3% year-on-year growth in the first quarter of 2025 [20]. - The city has implemented a series of policies to foster the digital cultural and creative ecosystem, aiming to create more phenomenon-level IPs that can compete globally, similar to Marvel and Disney [20]. - The integration of historical elements and advanced technology, such as high-precision digital scanning, is being emphasized to enhance the cultural content and visual aesthetics of the new "Xuan Yuan Sword" projects [15][20].