专题：聚焦2025年第三季度美股财报 财报发布后，网易CEO丁磊、执行副总裁胡志鹏、公司发展事业副总裁庞大智等公司高管出席了随后举 行的财报电话会议，解读财报要点，并回答分析师提问。 以下是分析是问答环节主要内容： 中金证券分析师Xueqing Zhang：我的问题关于《梦幻西游》，该游戏的端游版本今年暑期至今持续创 下了同时在线人数的新高，想请公司分享对这款长青游戏的运营思路。另外，畅玩服的核心驱动因素是 什么？用户画像是怎样的？回流的玩家和新玩家的比例如何？这种模式是否可以复制到其他旗舰产品 上？ 丁磊：《梦幻西游》具有极其稳定的经济系统，独特且非常丰富的游戏体验，这是其他很多游戏所不能 提供的。而且我们的团队一直坚持为用户提供游戏的乐趣和稳定的游戏生态，以及创新的游戏内容，目 前这些坚持也得到了用户的认可。畅玩服去掉了时间收费，简化了系统和玩法，在保留了时间服多年积 累下来的优化设计的同时，也进一步提供了减负的玩法设计。相对于时间服务器所提供的完善且全面的 游戏内容体验，畅玩服给用户提供的乐趣来得更加简单直接，畅玩服拥有更低的学习门槛。吸引了大量 长期流失的用户以及全新的玩家，这是畅玩服的主要构成。同时 ...

Core Insights - The article emphasizes the transformative impact of AI on the gaming industry, highlighting its role in enhancing creativity and efficiency in game development [1][7][15]. Group 1: AI Integration in Game Development - The integration of AI in game development is becoming essential, with only 4% of developers currently not using AI tools [6]. - Unity's latest engine version focuses on AI capabilities, allowing developers to create 3D models in hours instead of days or months, improving 2D design efficiency by 30% and 3D asset production efficiency by 70% while reducing costs to 90% of previous levels [10][13]. - The AI Graph platform introduced by Unity and Tencent simplifies the AI development process, making it accessible even for beginners [11][14]. Group 2: AI's Role in Game Lifecycle - AWS outlines AI's role across the entire game lifecycle, focusing on building, running, and growing games [19][22]. - In the building phase, AI enhances development efficiency, content richness, and cost reduction, while in the running phase, it improves performance and operational efficiency [23][24]. - For growth, AI aids in player engagement and monetization strategies through data analysis and personalized recommendations [25][26]. Group 3: 3D GenAI and Cost Efficiency - Meshy, a 3D GenAI tool, is revolutionizing the creation of 3D assets, significantly reducing costs and development time for AAA games, which typically require substantial resources [32][39]. - The tool allows for rapid generation of 3D models, enabling smaller studios to validate concepts quickly and efficiently [41][43]. - The integration of 3D GenAI is seen as a critical factor in reducing the high costs associated with AAA game development, which can reach up to $200 million [39][40]. Group 4: Market Trends and Player Acceptance - The trend of AI in gaming is gaining momentum, with 60% of Chinese studios already utilizing generative AI in their development processes [48]. - Despite the growing acceptance of AI tools among developers, there remains a cautious sentiment among players regarding AI-generated content, necessitating transparency and trust-building measures from game companies [62][65]. - The article suggests that as AI capabilities improve, player acceptance will likely increase, leading to a new form of game creation [66].