文｜超聚焦 虚拟世界的"超级基建狂魔"，即将告别中国？ 2月24日，据彭博社报道，总部位于旧金山的3D引擎软件公司Unity Software正在探索其中国业务的各种 可能性，包括潜在出售Unity中国业务。 消息一出，行业震动。要知道，这绝不是一家普通的跨国边缘业务。从《王者荣耀》、《原神》等国民 级手游的底层架构，到如今中国市场极度内卷的新能源汽车3D智能座舱，背后跳动的几乎都是同一 颗"心脏"Unity引擎。 就在2022年，Unity才刚刚拉拢阿里、米哈游、中国移动等本土巨头，高调成立合资公司Unity中国，试 图牢牢绑定这块巨大的市场蛋糕。然而短短几年过去，剧情却迎来了180度的大反转。 曾经费尽心机想要"扎根"的跨国巨头，为何如今却急于彻底套现离场？而在AI技术降维打击、自身股价 剧烈震荡的当下，退守大本营的Unity，究竟又面临着怎样的生存危机？ 01拉阿里米哈游组局三年最后还是要"分手" 卖掉中国业务，绝不是一次突如其来的冲动。 2022年8月，Unity全球做出了一个在外企圈子里颇为罕见的决定，他们将中国区的业务单独剥离，成立 了一家合资公司。而为了让这家新公司足够有分量，Unity一口气拉 ...

Core Viewpoint - Unity Software is evaluating various options for its China business, including a potential sale, with a valuation target exceeding $1 billion [1] Group 1: Company Overview - Unity Software, founded in 2004, is a leading real-time 3D content creation and operation platform, widely used in video game development, virtual reality, augmented reality, and other fields [2] - Unity entered the Chinese market in 2012 and established a joint venture, Unity China, in August 2022, with investments from major local companies like Alibaba and ByteDance [2] Group 2: Product Development and Challenges - Unity China launched the "Unity Engine" to better adapt to local development needs, integrating with platforms like WeChat and Douyin [2] - The "Unity Engine" has faced criticism for being a stripped-down version of Unity 6, with fewer features and potential compatibility issues for developers [3] - Unity is under pressure from competitors like Epic Games' Unreal Engine and local engines like Cocos, which are expanding rapidly in the gaming market [3] Group 3: Financial Performance - For the fiscal year 2025, Unity reported revenues of $1.85 billion, a slight increase of 2.04% year-over-year, while narrowing its net loss from $664 million in 2024 to $403 million [5] - In Q4 2025, Unity achieved revenue of $503 million, exceeding market expectations, but the stock price fell over 25% due to conservative Q1 2026 guidance [8][9] Group 4: Market Reactions and Future Outlook - Following the news of a potential sale of its China business, Unity's stock rose by 1.59% [12] - The company faces significant challenges from AI advancements that could disrupt traditional game development, as highlighted by the introduction of new AI tools by competitors [11][12]

为什么Genie这次"炸"了？ 上周五，海豚君覆盖的三家与游戏行业息息相关的公司Unity、Applovin以及Roblox，股价均惨遭暴跌血洗，主要说法是当天谷歌新发布的世界模型Genie 对游戏行业的颠覆性影响导致。 海豚君认为，我们不否认Genie在未来通过一轮一轮的升级给游戏行业带来的变化，但放在当下，无论是从"可玩性"和"经济性"而言，都离颠覆还早。而 当天的Unity和Applovin，之所以有20%左右的暴跌，其实还有别的帮 凶 。 那么现在的问题是，这三家公司被错杀了吗？在即将到来的财报日上，它们是否具备强硬的基本面抵御"AI叙事"的负面压力？海豚君来详细聊一聊。 以下是详细分析 01 当下的Genie是一种颠覆性的互补 先说结论，Genie世界模型毫无疑问是一种颠覆性技术，长期来看将对多个行业产生深远影响。但从实操性和经济性两个角度而言，短期下Genie更适合结 合传统引擎叠加来进行开发，这样可以在保持原有产品精细度和稳定性的情况下，减少部分成本较高的人力支出： 世界模型可以激发更多的非专业人士参与到游戏创作中来，Genie完成门槛级的部分工作（如概念原型的预研、基础非重要场景的渲染、物理模 ...

Core Insights - The gaming industry is evolving from being primarily an entertainment product to a flexible tool that drives digital transformation in traditional sectors such as healthcare, education, and manufacturing, creating new growth opportunities [1][2] Group 1: Technological Integration - The evolution of game engines is crucial as they transition from tools for game development to universal platforms supporting digital transformation across various industries [1] - Unity has expanded its engine capabilities to serve industries like automotive and smart cities, enhancing traditional sectors' R&D and operational efficiency while also creating new opportunities for game developers [1][2] Group 2: AI Integration - AI has transformed from a cost-reduction tool to a creative engine for game experiences, influencing the entire game lifecycle from planning to operation [2] - The integration of AI in gaming is leading to applications in education and healthcare, promoting a new model of "technological equity and enhanced experiences" [2] Group 3: Application in Healthcare - Games are being utilized in healthcare to address psychological and cognitive issues, showing effectiveness in alleviating anxiety and improving attention [2] - Approximately ten gamified digital therapy products have been approved globally for treating conditions like ADHD and depression [2] Group 4: Cultural and Social Impact - The design thinking and immersive experiences from gaming are being applied in non-entertainment fields, providing innovative solutions to social issues [3] - Tencent's "Cognitive Training" product has been clinically tested and is now being prescribed in hospitals, marking a significant step for gamified digital therapy in mainstream healthcare [3] Group 5: Cultural Consumption and Ecosystem Building - Successful game IPs are evolving into ecological nodes that deeply connect with urban spaces, the real economy, and cultural life [4] - High-quality digital IPs are becoming new types of "urban infrastructure," enhancing public services and injecting innovation into cities [4] Group 6: Long-term Cultural Value - Companies are focusing on long-term strategies to deepen cultural narratives within historical-themed IPs, creating a competitive edge through meticulous cultural research [4][5] - The integration of gaming IPs into physical spaces and cultural values reflects a shift from superficial interactions to deep integration, offering imaginative possibilities for industry and societal development [5]

Core Insights - Unity and Epic Games have announced a collaboration aimed at promoting an open and interoperable future in the gaming industry, marking a surprising shift from competition to cooperation [1] - The collaboration allows developers to publish their Unity games on Epic Games' "Fortnite," which boasts over 500 million registered accounts, and participate in its creator economy [1][4] - Unity will integrate Unreal Engine support into its cross-platform commercial system, providing more options for developers using Unreal Engine [1][10] Collaboration Details - The partnership focuses on two main areas: enabling Unity developers to publish games on "Fortnite" and integrating Unreal Engine support into Unity's commercial system [1][10] - Specific details of the collaboration will be revealed in the coming year [1] - This collaboration does not involve direct engine technology cooperation but aims to enhance the ecosystem for light developers and core users [1][4] Economic Context - The acquisition of Cocos for $5.1 billion highlights the challenges of commercializing game engines, as ongoing investment in technology teams is crucial [2] - "Fortnite" serves as a significant revenue source for Epic Games, supporting its investments and acquisitions [2] User-Generated Content (UGC) Focus - Epic Games is positioning itself as a UGC game development platform to expand its creator ecosystem [4] - The success of UGC games relies on the ability of teams to efficiently produce content, which is a core competitive advantage [4][7] - In 2024, Epic Games paid creators $352 million for games created in "Fortnite," with a total of over $722 million paid to developers [5][6] Revenue Sharing Model - A new revenue-sharing model allows creators to sell items directly on their islands, initially keeping 100% of sales for one year, then adjusting to 50% [6] - This model aims to attract more creators and enhance the UGC ecosystem [6] Market Positioning - "Fortnite" ranks first in revenue and monthly active users across major markets in the US and Europe as of July 2025 [7] - Over 70,000 users created islands in "Fortnite," accounting for 36.5% of total game time in 2024 [7] Long-term Strategy - The collaboration allows Unity to tap into the revenue potential of "Fortnite," while Epic Games benefits from a broader creator base [8] - Unity's recent launch of a cross-platform business service addresses developers' needs for managing global commerce and catalogs [10] Industry Trends - The increasing importance of cross-platform capabilities in the gaming industry is underscored by this collaboration [11] - Both companies emphasize the need for cooperation to build a fair and open metaverse, focusing on the UGC attributes of their products [11]

Core Insights - Epic Games and Unity have officially announced a partnership to integrate the Unity engine into the popular game Fortnite, aiming to upgrade it towards an "open metaverse" space for global players and creators [1][3] Group 1: Partnership Details - The collaboration will break the previous limitations of Fortnite's closed ecosystem, allowing creators to use Unity's tools for content creation and enabling cross-engine content import and interoperability [1] - Unity's engine offers the advantage of "build once, deploy everywhere," significantly lowering the barriers for cross-platform content creation and migration [1] Group 2: User Engagement and Ecosystem Expansion - The upgraded gaming lobby experience in Fortnite is expected to be more intuitive and fluid, allowing players to browse game content and purchase skins directly through a web interface [3] - Epic Games aims to create an open and shared ecosystem, allowing players to navigate to other companies' content without Epic's involvement in development or direct revenue pursuit [3] - Epic has been expanding Fortnite's ecosystem from a pure "battle royale" model to a comprehensive ecosystem similar to Roblox, attracting 70,000 creators and publishing 200,000 types of experiential content [3] - Unity's CEO Matt Bromberg indicated that Fortnite is expected to officially launch Unity engine-based experiences next year, providing more possibilities for global players and creators [3]

Core Viewpoint - The U.S. stock market showed mixed results as investors await Nvidia's earnings report, which is expected to address concerns over inflated valuations in the AI sector. The Federal Reserve's meeting minutes revealed significant divisions among officials regarding the need for a third consecutive interest rate cut [1][3]. Group 1: Stock Market Performance - The Dow Jones Industrial Average fell by 125.22 points, a decrease of 0.27%, closing at 45,966.52 points. The Nasdaq Composite rose by 68.99 points, an increase of 0.31%, closing at 22,501.84 points. The S&P 500 index gained 5.95 points, up 0.09%, closing at 6,623.27 points [3]. - The Nasdaq has experienced five declines in the last six trading days, while the S&P 500 has set a record for the longest consecutive decline since August [5]. Group 2: Federal Reserve Insights - The Federal Reserve's October meeting minutes indicated serious divisions among officials about the necessity of a third interest rate cut, with the probability of maintaining rates in December rising from approximately 50% to nearly 70% [3][4]. - Some officials expressed concerns that further rate cuts could exacerbate persistent inflation risks and mislead markets regarding the Fed's commitment to its 2% inflation target [4]. Group 3: Nvidia and AI Sector - Nvidia's stock price increased ahead of its third-quarter earnings report, with analysts expecting the company to significantly exceed Wall Street's expectations due to strong demand for AI chips and infrastructure [5][6]. - Nvidia holds an 84% market share in the independent GPU market and has a shipment volume nearly 4.5 times that of its competitor AMD in the PC sector [6]. - The company is a key driver of the global stock market's highs and has influenced the rise of all AI-related stocks. Revenue for the fiscal quarter from August to October is projected to grow by 56% year-over-year, reaching $54.92 billion [6]. Group 4: Other Notable Companies - Memory chip manufacturers experienced a broad rally in stock prices [7]. - Unity Software and Epic Games announced a collaboration to integrate the Unity engine into the game "Fortnite" [8]. - Adobe is nearing a $1.9 billion acquisition of SEO software company Semrush [9].

Group 1 - Lockheed Martin's stock increased by 4.6% after reporting adjusted EPS that exceeded expectations [1] - DoorDash's stock rose by 2.4% following Jefferies' upgrade of its rating from "Hold" to "Buy" [1] - Semrush's stock surged by 74.3% after Adobe announced its acquisition of the company for $1.9 billion [1] - Unity Software's stock climbed by 7.0% due to its collaboration with Epic Games to integrate the Unity engine into the game "Fortnite" [1] - Plug Power's stock fell by 20.1% as the company plans to issue $375 million in convertible bonds [1]

Core Insights - The article emphasizes the transformative impact of AI on the gaming industry, highlighting its role in enhancing creativity and efficiency in game development [1][7][15]. Group 1: AI Integration in Game Development - The integration of AI in game development is becoming essential, with only 4% of developers currently not using AI tools [6]. - Unity's latest engine version focuses on AI capabilities, allowing developers to create 3D models in hours instead of days or months, improving 2D design efficiency by 30% and 3D asset production efficiency by 70% while reducing costs to 90% of previous levels [10][13]. - The AI Graph platform introduced by Unity and Tencent simplifies the AI development process, making it accessible even for beginners [11][14]. Group 2: AI's Role in Game Lifecycle - AWS outlines AI's role across the entire game lifecycle, focusing on building, running, and growing games [19][22]. - In the building phase, AI enhances development efficiency, content richness, and cost reduction, while in the running phase, it improves performance and operational efficiency [23][24]. - For growth, AI aids in player engagement and monetization strategies through data analysis and personalized recommendations [25][26]. Group 3: 3D GenAI and Cost Efficiency - Meshy, a 3D GenAI tool, is revolutionizing the creation of 3D assets, significantly reducing costs and development time for AAA games, which typically require substantial resources [32][39]. - The tool allows for rapid generation of 3D models, enabling smaller studios to validate concepts quickly and efficiently [41][43]. - The integration of 3D GenAI is seen as a critical factor in reducing the high costs associated with AAA game development, which can reach up to $200 million [39][40]. Group 4: Market Trends and Player Acceptance - The trend of AI in gaming is gaining momentum, with 60% of Chinese studios already utilizing generative AI in their development processes [48]. - Despite the growing acceptance of AI tools among developers, there remains a cautious sentiment among players regarding AI-generated content, necessitating transparency and trust-building measures from game companies [62][65]. - The article suggests that as AI capabilities improve, player acceptance will likely increase, leading to a new form of game creation [66].

Core Insights - Unity's global developer conference Unite2025 was held in Shanghai, showcasing the latest applications of the Unity engine in the gaming industry, with a notable presentation from Paper Games on their popular title "Love and Deep Space" [1] Group 1: Game Performance and Popularity - "Love and Deep Space" is set to launch in January 2024 and is the world's first fully 3D interactive romance mobile game, amassing over 70 million players globally by September 2025 [1] - The game has consistently topped free and best-seller charts in multiple countries, including the US, Japan, and Singapore, achieving 22 number one spots on the App Store best-seller list and ranking first in the free charts in 26 countries [1] - The game received the "Best Mobile Game" award at the Cologne Game Show, marking it as the first female-oriented game to win this prestigious award and the only Chinese game to be recognized this year [2] Group 2: Technical Innovations - The technical team at Paper Games, including engine developers and art directors, presented detailed insights into the advanced technologies behind the game's stunning visuals, focusing on engine development, character representation, and physical effects [2] - To meet player demands for high-quality graphics, the team conducted extensive research on scene rendering optimization, lighting, and shadow effects, implementing a "semi-shadow area detection function" to enhance visual quality while reducing computational load [2][3] - The game features realistic character expressions, such as blushing, and employs specialized algorithms to simulate sweat droplets based on different types of movements, enhancing the immersive experience [3] Group 3: 3D Technology Application - The application of advanced 3D technology in "Love and Deep Space" elevates the experience of romance games to new heights, with significant investment in technology to support this innovation [4] - The team utilized complex skeletal cloth solutions and advanced techniques to ensure natural connections between characters and clothing, pushing the boundaries of rendering capabilities to provide optimal graphics across various mobile devices [4]