眼瞅着技术已经成为游戏行业明面上的核心竞争力，Unity和虚幻引擎作为商业引擎的头号竞争对手居 然开始第一次合作，着实让人震惊。 当地时间2025 年 11 月 19 日，Unity 与 Epic Games 共同宣布，双方将携手合作推动游戏行业开放互通 的未来。 合作主要涉及两方面，其一是开发者将能把自己的Unity 游戏发布至 Epic Games旗下的《堡垒之夜》— 这个拥有全球超 5 亿注册账户的巨型游戏生态，并参与《堡垒之夜》创作者经济体系。 另一个则是Unity在其跨平台商业系统中接入虚幻引擎支持。这将为使用虚幻引擎的开发者提供更多选 择，帮助他们管理数字商品目录、支付服务商及跨PC 端、移动端和网页端的线上商店。具体合作细节 将在明年陆续公布。 虽然这次合作并没有真正触及引擎技术合作这个最关键的部分，但围绕轻度开发者以及核心用户的生态 算计同样存在。 双方拉开了合作与竞争的幕布。 现金奶牛和轻度用户的交锋 上周Cocos被5.1亿全资收购其实已经让大众了解了游戏引擎商业化的难处，引擎的竞争力离不开技术团 队的持续烧钱投入，但无论是向开发者收钱（梯度式）还是向渠道和平台收钱，都处于幸苦钱和紧巴巴 ...

【环球网科技综合报道】11月20日消息，据Game Developer报道，Epic Games与Unity正式宣布达成合作，Unity引擎将全面引入《堡垒之夜》游戏，双方将 携手推动这款热门游戏向"开放元宇宙"空间升级，为全球玩家与创作者带来全新体验与发展机遇。 据介绍，合作升级后，《堡垒之夜》的游戏大厅浏览体验将更加便捷直观，有望实现类似刷视频般的流畅交互，玩家还可直接通过网页浏览游戏内容、购买 皮肤道具。未来，游戏将突破单一运营主体的限制，玩家可从游戏内跳转至其他公司旗下的网站式内容，Epic将不参与相关内容开发、不追求直接营收，也 不签署商业合作协议，全力打造开放共享的生态环境。 事实上，Epic近年来已持续推动《堡垒之夜》的生态扩容，从纯"吃鸡"模式拓展为类似《Roblox》的大型综合生态系统，成功吸引7万名创作者参与，累计 发布20万种体验内容。Unity CEO Matt Bromberg透露，预计明年《堡垒之夜》将正式上线基于Unity引擎的相关体验，为全球玩家与创作者带来更多可能。 （纯钧） 作为全球知名的游戏作品，《堡垒之夜》此前处于封闭生态系统中，创作者仅能使用Epic专属工具进行内容创 ...

来源：环球市场播报 北京时间11月20日凌晨，美股周三尾盘涨跌不一。英伟达即将公布财报，投资者期待其财报将能缓解对 人工智能股票估值过高和过度炒作的担忧。美联储会议纪要显示，官员们就是否需要连续第三次降息存 在严重分歧。 道指跌125.22点，跌幅为0.27%，报45966.52点；纳指涨68.99点，涨幅为0.31%，报22501.84点；标普 500指数涨5.95点，涨幅为0.09%，报6623.27点。 美联储会议纪要显示成员分歧严重 12月降息概率显著下降 美国就业数据空窗期将延续至美联储12月会议之后，这加剧了政策不确定性，并显著提升了暂停降息的 可能性。 尽管劳工统计局将于周四发布9月非农数据，但已明确下次数据发布需等到12月16日——届时发布的11 月完整数据集将包含10月的部分数据。而美联储12月政策会议将于美东时间10日结束。 与此同时，最新的美联储10月会议纪要显示，官员们就是否需要连续第三次降息存在严重分歧。在此背 景下，芝商所美联储观察工具显示，12月会议按兵不动的概率已从此前约50%升至近70%。 美联储10月政策会议纪要显示，美联储决策层在上月降息时存在严重分歧。 尽管政策制定者警 ...

劳氏涨4.6%，Q3调整后EPS超预期。外卖巨头DoorDash涨2.4%，此前杰富瑞将其评级从"持有"上调 至"买入"。搜索引擎营销公司Semrush涨74.3%，Adobe以19亿美元收购该公司。Unity Software涨7.0%。 与Epic Games宣布合作，将Unity引擎引入游戏《堡垒之夜》。氢能燃料电池开发商 Plug Power跌 20.1%，拟发行 3.75 亿美元可转债。 来源：滚动播报 ...

Core Insights - The article emphasizes the transformative impact of AI on the gaming industry, highlighting its role in enhancing creativity and efficiency in game development [1][7][15]. Group 1: AI Integration in Game Development - The integration of AI in game development is becoming essential, with only 4% of developers currently not using AI tools [6]. - Unity's latest engine version focuses on AI capabilities, allowing developers to create 3D models in hours instead of days or months, improving 2D design efficiency by 30% and 3D asset production efficiency by 70% while reducing costs to 90% of previous levels [10][13]. - The AI Graph platform introduced by Unity and Tencent simplifies the AI development process, making it accessible even for beginners [11][14]. Group 2: AI's Role in Game Lifecycle - AWS outlines AI's role across the entire game lifecycle, focusing on building, running, and growing games [19][22]. - In the building phase, AI enhances development efficiency, content richness, and cost reduction, while in the running phase, it improves performance and operational efficiency [23][24]. - For growth, AI aids in player engagement and monetization strategies through data analysis and personalized recommendations [25][26]. Group 3: 3D GenAI and Cost Efficiency - Meshy, a 3D GenAI tool, is revolutionizing the creation of 3D assets, significantly reducing costs and development time for AAA games, which typically require substantial resources [32][39]. - The tool allows for rapid generation of 3D models, enabling smaller studios to validate concepts quickly and efficiently [41][43]. - The integration of 3D GenAI is seen as a critical factor in reducing the high costs associated with AAA game development, which can reach up to $200 million [39][40]. Group 4: Market Trends and Player Acceptance - The trend of AI in gaming is gaining momentum, with 60% of Chinese studios already utilizing generative AI in their development processes [48]. - Despite the growing acceptance of AI tools among developers, there remains a cautious sentiment among players regarding AI-generated content, necessitating transparency and trust-building measures from game companies [62][65]. - The article suggests that as AI capabilities improve, player acceptance will likely increase, leading to a new form of game creation [66].

Core Insights - Unity's global developer conference Unite2025 was held in Shanghai, showcasing the latest applications of the Unity engine in the gaming industry, with a notable presentation from Paper Games on their popular title "Love and Deep Space" [1] Group 1: Game Performance and Popularity - "Love and Deep Space" is set to launch in January 2024 and is the world's first fully 3D interactive romance mobile game, amassing over 70 million players globally by September 2025 [1] - The game has consistently topped free and best-seller charts in multiple countries, including the US, Japan, and Singapore, achieving 22 number one spots on the App Store best-seller list and ranking first in the free charts in 26 countries [1] - The game received the "Best Mobile Game" award at the Cologne Game Show, marking it as the first female-oriented game to win this prestigious award and the only Chinese game to be recognized this year [2] Group 2: Technical Innovations - The technical team at Paper Games, including engine developers and art directors, presented detailed insights into the advanced technologies behind the game's stunning visuals, focusing on engine development, character representation, and physical effects [2] - To meet player demands for high-quality graphics, the team conducted extensive research on scene rendering optimization, lighting, and shadow effects, implementing a "semi-shadow area detection function" to enhance visual quality while reducing computational load [2][3] - The game features realistic character expressions, such as blushing, and employs specialized algorithms to simulate sweat droplets based on different types of movements, enhancing the immersive experience [3] Group 3: 3D Technology Application - The application of advanced 3D technology in "Love and Deep Space" elevates the experience of romance games to new heights, with significant investment in technology to support this innovation [4] - The team utilized complex skeletal cloth solutions and advanced techniques to ensure natural connections between characters and clothing, pushing the boundaries of rendering capabilities to provide optimal graphics across various mobile devices [4]

Core Viewpoint - Unity China has officially announced its independent operation, focusing on the development of mini-games and deep involvement in automotive applications, while facing criticism regarding its strategic decisions and market focus [1][3]. Group 1: Independent Operation - The decision for Unity China to operate independently was a natural progression, with the user base growing from 300,000 to 4.8 million since 2017, marking a nearly tenfold increase [3][4]. - Unity China aims to provide tailored resources and services for domestic developers, addressing the limitations imposed by the overseas version of Unity due to network constraints [4][5]. Group 2: Market Strategy - Unity China has introduced a new pricing strategy that significantly reduces the financial burden on developers, allowing teams with investments between $200,000 and $2 million to only purchase one Pro version and pay a 2.5% installation fee [5][6]. - The company is focusing on enhancing the quality of mini-games, with a shift from reliance on advertising to a model where IP accounts for 60-70% of the market [10][11]. Group 3: Game Development and Support - Unity China has evaluated over 1,000 mini-games and launched more than 100, with some achieving significant revenue, such as "Phantom Abyss," generating $300,000 monthly [11][13]. - The company is working on automating the game publishing process to lower entry barriers for developers, aiming to support a wider range of games [14][15]. Group 4: Automotive Applications - Unity China is actively involved in the automotive sector, collaborating with over 30 manufacturers to enhance in-car experiences through 3D visualization and interactive features [26][29]. - The company sees potential in car games, emphasizing the need for games that leverage the vehicle's hardware capabilities and provide an engaging user experience [27][29].