话剧市场则呈现经典改编与原创现实题材双轨并行的格局。舞剧原创热度持续上升，《三国志》 《牡丹亭》等深度结合传统文化与地域特色的新剧目颇受市场关注。同时，《红楼梦》《只此青绿》等 项目以持续不断的演出与票房收益保持市场头部地位。 旅游演艺方面，2025年全国大中型旅游演艺项目票房收入为174.42亿元。无人机、焰火等新型表演 的应用，沉浸式场景、互动环节日趋丰富，正不断提升旅游演艺项目的吸引力。此外，不少项目将国潮 IP与文旅深度融合，让更多传统艺术焕发新生。 【纠错】 【责任编辑:邱丽芳】 新华社北京1月13日电（记者邢拓）中国演出行业协会13日发布的2025年全国演出市场简报显示， 2025年全国营业性演出（不含娱乐场所演出）场次为64.04万场，同比增长6.58%；票房收入为616.55亿 元，同比增长6.39%，全国演出市场呈现出蓬勃向上的发展态势。 简报显示，2025年全国5000人以上的大型营业性演出票房收入达324.48亿元。大型演出持续火热一 方面得益于各地政策的大力推动，充分释放市场活力；另一方面在于演出项目与地区旅游相结合，"票 根经济"提升了消费意愿。大型演出成为地方文旅消费的强力引擎，释 ...

Core Insights - The musical "Jinyiwei: Blade and Flower" has become a phenomenon in the performance market, achieving 109 sold-out shows nationwide, with its 100th performance scheduled at the West Bank Grand Theatre starting December 23 [1][3] - A significant discussion event featuring director Liu Xiaoyi, actors Zhang Zhihan and Xu Zehui, and historian Huang Amin will take place on December 31, focusing on the themes of the musical and its emotional resonance across time [1][6] Summary by Sections Performance Highlights - The musical is set against the backdrop of the "Ming Ping Han Wang Gao Kuang Rebellion," creating a tension-filled and poetic world [3] - The story follows a grassroots character, Feng Wuyang, who inadvertently becomes involved with the Jinyiwei and faces a fate intertwined with a conspiracy involving the Han Wang and Mei Shuanghua [3] - The production features a "dual male lead" format and incorporates a "group + national style" creative approach, breaking the traditional "standing and singing" format of domestic musicals [3] Artistic Elements - The musical combines martial arts, folk dance, classical dance, and modern dance, enhancing emotional expression through dynamic physicality [3] - The stage design employs "new Chinese aesthetics," integrating traditional mortise and tenon structures, ink wash projections, and modern lighting technology [3] - The themes of "blade" representing responsibility and "flower" symbolizing the original intention are explored, addressing the timeless question of how to maintain one's core values in chaotic times [3] Discussion Event Insights - Liu Xiaoyi will discuss the balance between historical accuracy and creative expression, particularly how the design of "blade and flower" conveys the protagonist's internal conflicts [5] - Huang Amin will challenge the singular perception of the Jinyiwei, exploring the intertwining of national duty and personal emotion in historical narratives [5] - Zhang Zhihan will share insights from the perspective of Feng Wuyang, illustrating the growth of a grassroots hero through performance nuances [5] - Xu Zehui will delve into the character of Han Wang, portraying the internal struggles of a powerful figure consumed by ambition [5]

Core Insights - The musical theater market in China is experiencing significant growth, with box office revenue increasing by 15.1% year-on-year in the first half of 2025, as reported by the China Performance Industry Association [1] - Popular productions include the new national style musical "Jinyiwei: Knife and Flower," the well-received "The King’s Speech," the French musical "Les Misérables," and others, indicating a strong trend in audience engagement and ticket sales [1] - However, the market faces challenges such as a chaotic secondary ticketing market, which benefits scalpers and frustrates genuine fans, as well as a trend where producers prioritize marketing over quality production, potentially alienating broader audiences [1] Ticketing and Scalping Issues - The influx of scalpers into the booming musical theater market has led to ticketing chaos, with tickets for popular shows like "Les Misérables" selling out quickly and being resold at a premium of 300-500 yuan, with some front-row seats marked up by over 3000 yuan [2] - Fans are resorting to extreme measures, such as hiring individuals to queue for tickets, highlighting the desperation to secure seats for popular performances [2] Fraud and Scams - The rise of ticket scalping has been accompanied by an increase in fraudulent activities, with scammers posing as fans to trick others into transferring money for tickets that do not exist [4][5] - A case involving a fan who was scammed out of money for tickets illustrates the sophisticated tactics used by these fraudsters, including creating a false identity and leveraging the trust within the fan community [7] Stage Door (SD) Culture - The Stage Door (SD) experience, originally intended for post-show interactions between fans and actors, has devolved into a chaotic scene where fans prioritize meeting actors over watching the performances [10][11] - This shift has led to complaints about disorderly conduct and has prompted some theaters to implement stricter access controls to maintain order [11] Audience Dynamics and Market Trends - The audience for musicals is predominantly female, with their spending on musical theater increasing from 77.4% in 2019 to 88.5% projected for the first half of 2025, significantly higher than the industry average [20][21] - The focus on female audiences has influenced the content and marketing strategies of musical productions, often favoring male leads and neglecting other demographic groups [21] Quality and Content Concerns - The quality of musical productions varies, with many relying heavily on star power rather than artistic merit, leading to a perception that the market is more focused on short-term profits than long-term audience development [18][20] - Industry professionals express concerns that the current trend of prioritizing marketing and celebrity over quality content may not sustain the growth of the musical theater market in the long run [21]