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当演出成为十一的“流量磁石”
3 6 Ke· 2025-10-10 23:45
太湖湾四天招待14万乐迷把常州变成了"年轻人的朝圣地"、刀郎乌鲁木齐演唱会四场5万观众拉动当地消费超1亿元、西安旅游演艺舞剧IP《赳赳大秦》在 假期前四天就接待了超1.6万人次全国观众…… 刚过去的国庆中秋八天长假,这些"火爆数据"证明了"演出市场"仍然是文娱行业最强劲的经济引擎之一。 同时,犀牛君明显发现,在这个十一长假,越来越多的音乐节、演唱会和剧场演出正在"开到你家门口",并把一张门票的价值放大为"跨城旅游"的演出 +餐饮+住宿+交通+景区+市集的集合型文旅经济实体。 虎鲸文娱近日发布的《2025国庆假期文娱消费报告》(下称《报告》)把以上的趋势总结为"下沉化"、"小众化"并指出——"三线及以下城市的演出活动 显著增加,总场次同比增长34.1%,总票房同比上升86.6%。其中宝鸡、马鞍山、泸州、日照、郴州演出数量增速显著,受'苏超'等活动影响,体育赛事和 音乐节最受当地观众青睐。" 当然,三四五线城市演出的遍地开花,只是十一演出市场火爆的侧影之一。《报告》里更宏观的数据更令行业欣喜,尤其是"10月1日至6日国内演出项目 总数已超3100个,近1.5万场次,同比去年上涨约4.4%;总观演人次达194万,同 ...
国庆假期演出市场加速“下沉”,三四五线城市演出总场次增长34.1%
Bei Jing Shang Bao· 2025-10-08 03:01
"一票难求"景象频现。据《报告》,10月1日—6日国内演出项目总数已超3100个,近1.5万场次,同比 去年上涨约4.4%。总观演人次达194万,同比增长39.5%。体育赛事、音乐节、演唱会成为增长最快的 三大品类,观演人次同比增长分别为264%、66.6%和39.7%。其中,2025年WTT中国大满贯入场观众近 9万人次,第十一届太湖湾音乐节入场观众近14万人次。此外,越来越多的年轻人倾向于小众演出。报 告显示,以话剧和脱口秀为代表的剧场类演出票房同比增长16.8%,Livehouse演出票房同比增长16%以 上。 北京商报讯(记者 卢扬 卓洋)10月8日,据虎鲸文娱发布《2025国庆假期文娱消费报告》(以下简称 《报告》)显示,线下演出日趋"下沉化""小众化",三四五线城市演出总场次增长34.1%,脱口秀、 Livehouse等小众演出受到更多年轻人青睐;线上方面,大屏端观看时长同比上幅23%,其中动漫观看时 长激增76%,成国庆阖家欢"新纽带"。 TOP5线下演出热度最高城市 小城也有大舞台 下沉城市迎来"家门口的LIVE秀" 杭刷市 NO.1 北京市 no.2 商京市 no. 3 常州市 NO.4 重 ...
文化演出市场热力十足 感受醇厚家国情怀 共享国庆佳节喜悦与荣光
Yang Shi Wang· 2025-10-02 07:16
央视网消息:国庆中秋假期,各地文化演出市场热度持续攀升。从经典重现的音乐会、话剧到青春动感的舞蹈、充满创意的动漫展 演等多元业态同台绽放,让观众在艺术里感受节日氛围。 AI光影、裸眼3D、舞台激光与LED大屏等多元科技齐上阵,在由中国视协等单位主办第三届中国(吉林)动漫大会"炫动动漫之 夜"中,数字技术与动漫艺术深度融合,为传统元素赋予现代视觉表达。大会共征集到410余部动画、漫画、论文类作品,通过展 映、艺术家进校园等活动,探讨产业发展新趋势。 由中国文联、中国舞协等单位共同主办的第十四届中国舞蹈荷花奖当代舞、现代舞评奖终评活动近期在呼和浩特举行,15个当代舞 作品与18个现代舞作品,既呈现近期国内创作成果,以多元题材与创新表达,展现舞蹈工作者的创作活力与艺术创新。 "十一"当晚,《祖国,我为你歌唱——国家大剧院 2025 国庆音乐会》精彩唱响。演出汇聚《今天是你的生日,中国》《洪湖水,浪 打浪》等经典旋律,让现场观众沉浸式感受醇厚家国情怀,共享国庆佳节的喜悦与荣光。 沉浸式感受戏韵独特魅力,第十六届浙江省戏剧大赛汇集近10年戏剧创作精品,越剧、婺剧等剧种的25部大戏与7个小戏轮番上演。 半月有余的密集演出 ...
双节期间全省着力丰富优质演出
Xin Hua Ri Bao· 2025-09-28 23:32
Core Insights - The upcoming National Day and Mid-Autumn Festival will create an 8-day long holiday, leading to a surge in cultural and tourism consumption demand [1] - The trend of "traveling with performances" and "traveling with events" continues to be popular, indicating a shift in tourist preferences [1] Group 1: Event Highlights - A total of 464 commercial performances will be held during the holiday, including 25 large-scale events with over 5,000 attendees, expecting over 600,000 spectators [1] - Notable events include the 2025 Zijin Cultural Arts Festival, the 14th Mido Music Festival, and various concerts featuring popular artists [1] Group 2: Policy Enhancements - The "ticket root +" policy has been expanded, offering discounts and benefits for ticket holders across various attractions and services in cities like Nanjing, Xuzhou, and Suzhou [2][3] - Nanjing has introduced a "1+3" discount program for ticket holders, while Xuzhou offers free entry to cultural sites for ticket holders [2] Group 3: Service Improvements - Various cities are enhancing visitor experience through free shuttle services, luggage storage, and parking facilities to facilitate access to events [3] - Initiatives include direct transport to concert venues and partnerships with local airports for luggage delivery services [3] Group 4: Integration of Events and Tourism - The provincial tourism department is promoting "event + tourism" products, with various subsidies and incentives to encourage attendance [3] - Cities are implementing measures such as free public transport for tourists and opening internal parking spaces to accommodate increased visitor numbers [3]
2025新时代首都剧本孵化项目剧本推介会举办,66部作品入选
Xin Jing Bao· 2025-09-25 04:05
Core Insights - The "New Era Capital Script Incubation Project" aims to promote original scripts from text to stage, focusing on three main areas: helping creators find ideas and direction, refining scripts for quality, and nurturing talent by providing platforms for youth [1][3] - A total of 404 valid works were submitted for the project in 2025, with 66 high-quality scripts selected for the incubation reserve, showcasing a diverse range of genres including drama, opera, musical, and children's theater [1][2] Industry Impact - The project has demonstrated its value through past works, with the 2023 incubated musical "This Life Must Drive" set to premiere in December 2023, highlighting the project's role in providing professional advice and industry resources [2] - The current works exhibit both breadth and depth in artistic exploration, addressing contemporary urban life, innovating classic literature adaptations, and incorporating modern aesthetics into traditional forms [2][3] Expert Recognition - Experts have praised the quality of this year's selected works, particularly in the opera category, emphasizing the project's importance in discovering talent and facilitating the integration of resources and professional support [3] - The project plans to incubate no less than 10 works this year, tailoring incubation plans based on the characteristics of each script, and aims to foster deeper connections between creators and production institutions [3]
成都9月超百场演出来袭,“演艺经济”点燃消费新引擎
Sou Hu Cai Jing· 2025-09-06 21:13
Core Insights - The recent concert by Yi Yang Qianxi in Chengdu has significantly boosted local businesses, particularly restaurants and hotels, as fans from various regions flocked to the city for the event [1][4][12] - Chengdu is experiencing a surge in entertainment events, with over 100 performances scheduled for September, contributing to increased consumer spending in the area [3][9] Business Impact - A local noodle shop, a filming location for Yi Yang Qianxi's movie "Little Me," reported a doubling of its revenue due to the influx of fans, with long queues forming outside the establishment [4][8] - Surrounding businesses, including grocery and printing shops, have also seen increased sales, indicating a broader economic impact from the concert-goers [8] Hotel and Accommodation Trends - Many hotels near concert venues are fully booked, with various room types sold out due to the high demand from fans traveling from across the country [12] - The concert events are not only driving hotel bookings but also enhancing the overall attractiveness of Chengdu as a destination for entertainment and cultural experiences [12] Entertainment Industry Growth - The national performance market is projected to generate a total revenue of 796.29 billion yuan in 2024, reflecting a year-on-year growth of 7.61%, with concert ticket sales contributing significantly to this figure [12] - The trend of "cross-city fandom" is emerging as a new engine for urban consumption, with fans traveling specifically for concerts and related events [3][9]
上半年北京市举办营业性演出超2.9万场,票房收入超23亿元
Xin Jing Bao· 2025-09-04 07:24
Group 1: Beijing's Performing Arts Market - The construction of "Performing Arts Capital" is a key component of the national cultural center development, first included in Beijing's government work report in 2023 [1] - In the first half of 2023, Beijing hosted over 29,000 commercial performances, attracting over 6.97 million audience members and generating ticket revenue exceeding 2.3 billion yuan, with year-on-year growth of 10%, 10.5%, and 17.8% respectively [1] Group 2: Tianqiao Art Center - Tianqiao Art Center has become a cultural hub since its opening in November 2015, covering 1.65 hectares with a total building area of 75,000 square meters, featuring various theaters and rehearsal spaces [2] - By 2024, the center will have staged 1,626 performances from over 30 countries, with 6,601 total performances and 40% being international productions, attracting over 3.4 million audience members [2][3] - The center is developing the "Tianqiao No. 1" project to attract creative talents and industry resources, promoting the incubation and development of the regional performing arts industry [3] Group 3: Fulang Livehouse - Fulang Livehouse, located in the Olympic business district, has hosted over 500 performances and 40 events since its soft opening in March 2023, attracting nearly 500,000 visitors [4][5] - The venue features a unique dual-space setup, with a large capacity of 1,200 and a smaller space for 450, and aims to integrate music, social, and entertainment experiences [4] - Fulang Livehouse has been recognized as one of the first "New Performing Arts Spaces" in Chaoyang District, showcasing its role in the evolving live performance landscape [4][5] Group 4: Upcoming Performances and Initiatives - In 2024, Beijing's 14 municipal troupes plan to launch 42 new productions, with 15 already performed, including operas and traditional Chinese dramas [7][8] - The city has implemented support measures for high-quality performing arts development, with plans for further applications for large-scale performances and new artistic spaces [8] - The upcoming Beijing International Music Festival will feature over 700 artists from 26 countries, highlighting the city's commitment to cultural exchange and artistic innovation [8]
全国文化中心建设巡礼|从剧场到Livehouse 北京演艺新空间重塑文化消费版图
Bei Jing Shang Bao· 2025-09-03 05:55
Core Insights - Beijing's performing arts landscape is expanding beyond traditional theaters, with new performance spaces emerging across the city, enhancing cultural consumption and audience experience [1][5][9] Group 1: Market Activity - In the first half of 2023, Beijing hosted over 29,000 commercial performances, attracting more than 6.97 million attendees and generating ticket sales exceeding 2.3 billion yuan, marking year-on-year growth of 10%, 10.5%, and 17.8% respectively [2] - The diversity of performance types, including domestic and international productions, is contributing to the vibrant cultural atmosphere, with notable performances such as the domestic play "The Stage" and international musicals like "Singin' in the Rain" and "Notre-Dame de Paris" [2] Group 2: New Performance Spaces - Beijing has cultivated 85 innovative performance spaces, with expectations to reach 100 by the end of 2025, which are designed to integrate performance, consumption, social interaction, and tourism [5][9] - The Fulong Livehouse, a newly established venue, has hosted over 500 performances and attracted nearly 500,000 visitors since its opening in May 2023, highlighting the growing popularity of such spaces among younger audiences [4] Group 3: Internationalization and Innovation - The Beijing performing arts market emphasizes international collaboration and technological integration, with approximately 130 brand performance events held annually, including the China Traditional Opera Culture Week, which attracted over 1.06 million attendees [8] - The Tianqiao Art Center has staged 1,626 performances from over 30 countries, with 40% of its projects being international, showcasing a commitment to both traditional culture and global exchange [3][8] Group 4: Future Developments - The performing arts sector in Beijing is expected to continue its growth trajectory, with plans for 42 new original productions by 14 municipal troupes by 2025, reflecting a robust support mechanism for artistic creation [8] - The integration of technology in performances is being explored to enhance market appeal and artistic quality, indicating a forward-looking approach in the industry [8]
抗战中的文艺 方寸之间的精神战场
Yang Shi Wang· 2025-08-30 05:34
Core Viewpoint - The article highlights the role of theater as a powerful medium during the Anti-Japanese War, serving as a tool for national awakening and resistance against invaders [1] Group 1: Historical Context - The period of the Anti-Japanese War was marked by intense conflict, both on the battlefield and in cultural expressions [1] - Various forms of drama, including opera, spoken drama, and folk opera, were utilized to convey the sentiments of the people and to rally against oppression [1] Group 2: Cultural Impact - Artists transformed theater into a weapon against invaders, igniting a spirit of resistance and unity among the populace [1] - The performances were characterized by their close connection to the people's experiences, effectively expressing the era's anger and determination [1]
文化执法护航演出市场繁荣
Sou Hu Cai Jing· 2025-08-18 14:06
Group 1 - The article highlights the vibrant cultural scene in Dalian, with various performances and events attracting both locals and tourists, contributing to the city's cultural and tourism economy [4][6]. - Dalian's cultural market regulatory team is enhancing service awareness and strengthening oversight of performance activities to ensure a safe and healthy environment for audiences [4][6]. - The city aims to create a new cultural tourism ecosystem by promoting large concerts to drive smaller events, thereby boosting consumption in the tourism sector [4][6]. Group 2 - The regulatory team has held meetings to analyze and prepare for the busy tourism season, ensuring that performance activities are conducted safely and orderly [6]. - A variety of performances, including concerts by well-known artists and diverse shows, have been organized to provide entertainment for citizens and visitors [9]. - The enforcement team is implementing a comprehensive regulatory approach, including pre-event guidance, on-site supervision, and post-event evaluations to maintain order and safety in the performance market [9][12]. Group 3 - The enforcement team is committed to a service-oriented approach, assisting event organizers in connecting with local administrative departments to improve the business environment [12]. - Since June, the enforcement team has deployed personnel for 348 instances, overseeing 91 performance events and conducting 491 online inspections [12]. - The team plans to continue regular oversight of the performance market to safeguard cultural and ideological security while promoting healthy market development [12].