金鸡湖畔，交响乐袅袅不绝；狮子山下，"好声音"萦绕耳畔；苏州湾旁，特色活动与秀美风光相映 生辉……近年来，在苏州市委宣传部的指导下，苏州将公共文化服务投向广阔的城乡空间，"不止在剧 场"群众文化活动的深入开展，推动着专业院团走出剧场、深入群众，充分发动新大众文艺群体的力 量，让人民群众走上舞台、畅享艺术，实现了从"送文化"到"种文化""创文化"的逐步转化。 立足群众需求，打造文化惠民的苏式实践 剧场有界，文化无边。为满足群众多元化精神文化生活需求，苏州打破传统剧场在时间、空间和主 体上的限制，推动艺术从"殿堂"走向"街头"，直接送达市民群众身边，让文化服务更加接地气、聚人 气。 在苏州湾大剧院，除了各类舞剧、音乐剧、话剧的引进外，剧院外的音乐喷泉秀、特色市集等也成 为东太湖畔一道亮丽风景线。吴江文旅集团品宣策划部副经理闵晖介绍，从今年暑假开始，苏州湾文化 中心阅湖台每周末都会推出各类活动，不仅面向市民免费开放，市民还能自己上台表演一些小舞台节 目。"这个月我们推出咖啡、宠物等主题的活动，深受市民群众欢迎，每场活动都有上千人参与，还吸 引了长三角地区的游客，大家观展、看剧、逛市集，也带动了消费。" 此外，苏州深 ...

Core Points - The 18th "Spring Harvest and Autumn Fruits" National Art School Stage Art Exhibition was officially launched at the National Centre for the Performing Arts, celebrating its 18th anniversary [1] - The exhibition aims to showcase the achievements of art education and aesthetic education practices in the new era, featuring top works from various art schools across the country [1] - The event serves as an important platform for cultural innovation and collaboration between universities, society, and art institutions, promoting the synergy between cultural and educational development [1] Group 1 - The theme of this year's exhibition is "Art Exhibition Spring Harvest, Aspiration Cultivates Autumn Fruits," highlighting the rich outcomes of art education and aesthetic practices [1] - Wang Ning, the Secretary of the Party Committee and Director of the National Centre for the Performing Arts, emphasized the exhibition's role in enhancing cooperation among various parties to advance aesthetic education [1] - Leaders from participating schools discussed the dual empowerment of social and university aesthetic education, sharing quality resources and strategies for social transformation [3] Group 2 - The opening performance titled "North Land Fertile Fields" by the Inner Mongolia Art Academy showcased traditional music and dance, reflecting the academy's achievements in ethnic art education and stage innovation [5] - The exhibition will take place across multiple venues of the National Centre for the Performing Arts, featuring over ten high-quality programs from various institutions, including symphonies, musicals, dramas, and operas [6] - Special performances organized by the Ministry of Education, Ministry of Culture and Tourism, and China Association for Science and Technology will also be part of the exhibition, including award-winning dance performances and theatrical productions [6]

Core Insights - The performance market remains a strong economic engine for the entertainment industry, as evidenced by significant attendance and revenue growth during the recent National Day and Mid-Autumn Festival holiday [3][5][17] Group 1: Market Trends - The report from Tiger Whale Entertainment indicates a notable increase in performance activities in third-tier and below cities, with total performances up by 34.1% and total box office revenue rising by 86.6% year-on-year [3][12] - From October 1 to 6, the total number of domestic performance projects exceeded 3,100, with nearly 15,000 performances, reflecting a year-on-year increase of approximately 4.4% [3][12] - The attendance reached 1.94 million, marking a 39.5% increase compared to the previous year, highlighting the robust growth of the offline performance market [3][12] Group 2: Economic Impact - Events like the Taihu Bay Music Festival in Changzhou attracted nearly 140,000 attendees over four days, generating an estimated economic impact of around 4 billion yuan for the surrounding area [7][12] - The integration of performances with local tourism, dining, accommodation, and transportation has transformed ticket sales into a comprehensive cultural tourism economy [5][7] - The popularity of music festivals in smaller cities has led to increased travel interest, with flight searches for destinations like Luzhou and Hailar rising over 60% year-on-year [7][12] Group 3: Shifts in Performance Preferences - There is a growing trend of music festivals moving to smaller cities due to lower costs and increased support from local governments, which view these events as opportunities for cultural tourism promotion [12][14] - Smaller, niche performances such as stand-up comedy and theater are gaining traction among younger audiences, indicating a dual growth trajectory in the performance market [16][17] - Despite the overall growth, the number of music festivals has seen a decline compared to previous years, suggesting challenges within the industry [14][16] Group 4: Future Outlook - The cultural consumption landscape is evolving from a "ticket economy" to a "full-domain consumption engine," where performances contribute to broader economic indicators beyond just ticket sales [17] - The focus for cities will shift from attracting big-name artists to creating long-term cultural and economic benefits through local performances [17]

Core Insights - The report indicates a significant shift in the entertainment consumption landscape during the National Day holiday, with offline performances becoming increasingly "localized" and "niche" [1] - There is a notable increase in the number of performances in lower-tier cities, with a total performance count growth of 34.1% [1] - Online viewing time has also surged, particularly for animation content, which saw a 76% increase [1] Offline Performance Trends - The total number of domestic performance projects exceeded 3,100, with nearly 15,000 performances, marking a year-on-year increase of approximately 4.4% [7] - The total audience reached 1.94 million, reflecting a year-on-year growth of 39.5% [7] - The fastest-growing categories in audience attendance were sports events, music festivals, and concerts, with year-on-year increases of 264%, 66.6%, and 39.7% respectively [7] Niche Performance Growth - The report highlights a growing preference among younger audiences for niche performances, with theater and stand-up comedy ticket sales increasing by 16.8% year-on-year, and Livehouse ticket sales rising by over 16% [7] - The report emphasizes the trend of performance activities significantly increasing in third-tier and below cities, with total box office revenue rising by 86.6% year-on-year [7] Key Cities for Offline Performances - The top five cities with the highest offline performance popularity include Beijing, Shanghai, Changzhou, Chongqing, and others [3] - The fastest-growing cities for offline performances in lower-tier markets include Baoji, Daoshan, and Rizhao [5]

Group 1 - The cultural performance market has seen a continuous rise in popularity during the National Day and Mid-Autumn Festival holidays, featuring a variety of artistic expressions such as concerts, dramas, dances, and creative animation exhibitions [1] - The National Grand Theatre's concert "Motherland, I Sing for You" showcased classic melodies, allowing the audience to immerse themselves in a strong sense of national pride and joy during the holiday [5] - The third China (Jilin) Animation Conference integrated digital technology with animation art, collecting over 410 works and exploring new trends in industry development [8] Group 2 - The 14th China Dance Lotus Award evaluated contemporary and modern dance works, highlighting recent domestic creative achievements and showcasing the vitality and innovation of dance artists [10] - The 16th Zhejiang Provincial Drama Competition featured 25 major and 7 minor plays, attracting enthusiastic audiences and demonstrating the popularity of various traditional drama forms [14] - The 12th National Farmers Photography Exhibition presented 116 works that authentically depict the development and changes in contemporary rural China [17]

Core Insights - The upcoming National Day and Mid-Autumn Festival will create an 8-day long holiday, leading to a surge in cultural and tourism consumption demand [1] - The trend of "traveling with performances" and "traveling with events" continues to be popular, indicating a shift in tourist preferences [1] Group 1: Event Highlights - A total of 464 commercial performances will be held during the holiday, including 25 large-scale events with over 5,000 attendees, expecting over 600,000 spectators [1] - Notable events include the 2025 Zijin Cultural Arts Festival, the 14th Mido Music Festival, and various concerts featuring popular artists [1] Group 2: Policy Enhancements - The "ticket root +" policy has been expanded, offering discounts and benefits for ticket holders across various attractions and services in cities like Nanjing, Xuzhou, and Suzhou [2][3] - Nanjing has introduced a "1+3" discount program for ticket holders, while Xuzhou offers free entry to cultural sites for ticket holders [2] Group 3: Service Improvements - Various cities are enhancing visitor experience through free shuttle services, luggage storage, and parking facilities to facilitate access to events [3] - Initiatives include direct transport to concert venues and partnerships with local airports for luggage delivery services [3] Group 4: Integration of Events and Tourism - The provincial tourism department is promoting "event + tourism" products, with various subsidies and incentives to encourage attendance [3] - Cities are implementing measures such as free public transport for tourists and opening internal parking spaces to accommodate increased visitor numbers [3]

Core Insights - The "New Era Capital Script Incubation Project" aims to promote original scripts from text to stage, focusing on three main areas: helping creators find ideas and direction, refining scripts for quality, and nurturing talent by providing platforms for youth [1][3] - A total of 404 valid works were submitted for the project in 2025, with 66 high-quality scripts selected for the incubation reserve, showcasing a diverse range of genres including drama, opera, musical, and children's theater [1][2] Industry Impact - The project has demonstrated its value through past works, with the 2023 incubated musical "This Life Must Drive" set to premiere in December 2023, highlighting the project's role in providing professional advice and industry resources [2] - The current works exhibit both breadth and depth in artistic exploration, addressing contemporary urban life, innovating classic literature adaptations, and incorporating modern aesthetics into traditional forms [2][3] Expert Recognition - Experts have praised the quality of this year's selected works, particularly in the opera category, emphasizing the project's importance in discovering talent and facilitating the integration of resources and professional support [3] - The project plans to incubate no less than 10 works this year, tailoring incubation plans based on the characteristics of each script, and aims to foster deeper connections between creators and production institutions [3]

Core Insights - The recent concert by Yi Yang Qianxi in Chengdu has significantly boosted local businesses, particularly restaurants and hotels, as fans from various regions flocked to the city for the event [1][4][12] - Chengdu is experiencing a surge in entertainment events, with over 100 performances scheduled for September, contributing to increased consumer spending in the area [3][9] Business Impact - A local noodle shop, a filming location for Yi Yang Qianxi's movie "Little Me," reported a doubling of its revenue due to the influx of fans, with long queues forming outside the establishment [4][8] - Surrounding businesses, including grocery and printing shops, have also seen increased sales, indicating a broader economic impact from the concert-goers [8] Hotel and Accommodation Trends - Many hotels near concert venues are fully booked, with various room types sold out due to the high demand from fans traveling from across the country [12] - The concert events are not only driving hotel bookings but also enhancing the overall attractiveness of Chengdu as a destination for entertainment and cultural experiences [12] Entertainment Industry Growth - The national performance market is projected to generate a total revenue of 796.29 billion yuan in 2024, reflecting a year-on-year growth of 7.61%, with concert ticket sales contributing significantly to this figure [12] - The trend of "cross-city fandom" is emerging as a new engine for urban consumption, with fans traveling specifically for concerts and related events [3][9]

Group 1: Beijing's Performing Arts Market - The construction of "Performing Arts Capital" is a key component of the national cultural center development, first included in Beijing's government work report in 2023 [1] - In the first half of 2023, Beijing hosted over 29,000 commercial performances, attracting over 6.97 million audience members and generating ticket revenue exceeding 2.3 billion yuan, with year-on-year growth of 10%, 10.5%, and 17.8% respectively [1] Group 2: Tianqiao Art Center - Tianqiao Art Center has become a cultural hub since its opening in November 2015, covering 1.65 hectares with a total building area of 75,000 square meters, featuring various theaters and rehearsal spaces [2] - By 2024, the center will have staged 1,626 performances from over 30 countries, with 6,601 total performances and 40% being international productions, attracting over 3.4 million audience members [2][3] - The center is developing the "Tianqiao No. 1" project to attract creative talents and industry resources, promoting the incubation and development of the regional performing arts industry [3] Group 3: Fulang Livehouse - Fulang Livehouse, located in the Olympic business district, has hosted over 500 performances and 40 events since its soft opening in March 2023, attracting nearly 500,000 visitors [4][5] - The venue features a unique dual-space setup, with a large capacity of 1,200 and a smaller space for 450, and aims to integrate music, social, and entertainment experiences [4] - Fulang Livehouse has been recognized as one of the first "New Performing Arts Spaces" in Chaoyang District, showcasing its role in the evolving live performance landscape [4][5] Group 4: Upcoming Performances and Initiatives - In 2024, Beijing's 14 municipal troupes plan to launch 42 new productions, with 15 already performed, including operas and traditional Chinese dramas [7][8] - The city has implemented support measures for high-quality performing arts development, with plans for further applications for large-scale performances and new artistic spaces [8] - The upcoming Beijing International Music Festival will feature over 700 artists from 26 countries, highlighting the city's commitment to cultural exchange and artistic innovation [8]

Core Insights - Beijing's performing arts landscape is expanding beyond traditional theaters, with new performance spaces emerging across the city, enhancing cultural consumption and audience experience [1][5][9] Group 1: Market Activity - In the first half of 2023, Beijing hosted over 29,000 commercial performances, attracting more than 6.97 million attendees and generating ticket sales exceeding 2.3 billion yuan, marking year-on-year growth of 10%, 10.5%, and 17.8% respectively [2] - The diversity of performance types, including domestic and international productions, is contributing to the vibrant cultural atmosphere, with notable performances such as the domestic play "The Stage" and international musicals like "Singin' in the Rain" and "Notre-Dame de Paris" [2] Group 2: New Performance Spaces - Beijing has cultivated 85 innovative performance spaces, with expectations to reach 100 by the end of 2025, which are designed to integrate performance, consumption, social interaction, and tourism [5][9] - The Fulong Livehouse, a newly established venue, has hosted over 500 performances and attracted nearly 500,000 visitors since its opening in May 2023, highlighting the growing popularity of such spaces among younger audiences [4] Group 3: Internationalization and Innovation - The Beijing performing arts market emphasizes international collaboration and technological integration, with approximately 130 brand performance events held annually, including the China Traditional Opera Culture Week, which attracted over 1.06 million attendees [8] - The Tianqiao Art Center has staged 1,626 performances from over 30 countries, with 40% of its projects being international, showcasing a commitment to both traditional culture and global exchange [3][8] Group 4: Future Developments - The performing arts sector in Beijing is expected to continue its growth trajectory, with plans for 42 new original productions by 14 municipal troupes by 2025, reflecting a robust support mechanism for artistic creation [8] - The integration of technology in performances is being explored to enhance market appeal and artistic quality, indicating a forward-looking approach in the industry [8]