廿四节气织经纬,山河万象话 财经 201 量 05 今日小寒（2026年1月5日），气温走低，但全国多地的演出场馆却暖意融融。跨年节点与元旦假期的 叠加，让演唱会、音乐节、话剧等演艺活动在小寒前后迎来集中爆发，成为冬日消费市场的"暖引擎"。 据中国演出行业协会预测，2025年演唱会、音乐节票房总体收入将突破300亿元。 演出经济为何热力全开？一场演出如何带火一座城？本期《财经二十四节气》带你看。 01 演艺市场热度爆表 掀起消费新浪潮 近年来，演出经济持续升温，已成为拉动消费增长的重要引擎。从跨年到元旦，各地演出活动密集上 演，门票频频"秒空"，一票难求成为常态。以广州为例，2025-2026跨年期间，公开资料显示：汪苏 泷"十万伏特"巡回演唱会从12月31日到1月2日连开3场吸引了3.2万人观看，邓紫棋"I AM GLORIA"巡 回演唱会于12月26日起连开11场，每场吸引超4.2万人参与。在此期间，北京、上海、海南海口等城市 同样迎来观演高峰，热门音乐剧巡演、卫视跨年盛典等演出售票火爆、反响热烈。 2025年，"为一场演出奔赴一座城"成为新常态，一批兼具创新性与示范性的项目点亮文旅版图。广西 南宁围绕周 ...

廿四节气 织 经 纬, 山 河 万 象 话 财 经 % 01 量 05 C 今日小寒（2026年1月5日），气温走低，但全国多地的演出场馆却暖意融融。跨年节点与元旦假期的叠加，让演唱会、音乐 节、话剧等演艺活动在小寒前后迎来集中爆发，成为冬日消费市场的"暖引擎"。据中国演出行业协会预测，2025年演唱会、音 乐节票房总体收入将突破300亿元。 演出经济为何热力全开？一场演出如何带火一座城？本期《财经二十四节气》带你看。 01 演艺市场热度爆表 掀起消费新浪潮 近年来，演出经济持续升温，已成为拉动消费增长的重要引擎。从跨年到元旦，各地演出活动密集上演，门票频频"秒空"，一 票难求成为常态。以广州为例，2025-2026跨年期间，公开资料显示：汪苏泷"十万伏特"巡回演唱会从12月31日到1月2日连开3场 吸引了3.2万人观看，邓紫棋"I AM GLORIA"巡回演唱会于12月26日起连开11场，每场吸引超4.2万人参与。在此期间，北京、上 海、海南海口等城市同样迎来观演高峰，热门音乐剧巡演、卫视跨年盛典等演出售票火爆、反响热烈。 2025年国内音乐剧市场表现尤为突出，据《2025中国音乐剧市场年度报告》，全年音乐 ...

% 01 甘 四 节 气 织 经 纬, 山 河 万 象 话 财 经 量 05 今日小寒（2026年1月5日），气温走低，但全国多地的演出场馆却暖意融融。跨年节点与元旦假期的叠 加，让演唱会、音乐节、话剧等演艺活动在小寒前后迎来集中爆发，成为冬日消费市场的"暖引擎"。据 中国演出行业协会预测，2025年演唱会、音乐节票房总体收入将突破300亿元。 演出经济为何热力全开？一场演出如何带火一座城？本期《财经二十四节气》带你看。 中国演出行业协会副会长潘燕近日在受访时表示，预测2025年全国演唱会、音乐节票房收入将突破300 亿元，直接拉动交通、住宿、餐饮等综合消费超2000亿元。以"演艺+文旅"为代表的融合模式，正推动 城市文旅从"吸引客流"向"价值创造"转变。 2025年，"为一场演出奔赴一座城"成为新常态，一批兼具创新性与示范性的项目点亮文旅版图。广西南 宁围绕周杰伦等艺人演唱会打造"乐市市集"和"门票+住宿+接驳"套餐，公开资料显示，周杰伦"嘉年 华"南宁站三天吸引观众17万人次，其中85%为外地游客，拉动综合消费超10亿元。西安则通过实景演 出《梦长安——大唐迎宾盛礼》和夜游演艺《大唐追梦》，将演艺与历史文 ...

2025年国内音乐剧市场表现尤为突出，据《2025中国音乐剧市场年度报告》，全年音乐剧演出场次达1.97万场，票房收入18.07 亿元，观众人数818.59万人次。与此同时，经典话剧如《暗恋桃花源》巡演热度不减，票房与口碑双丰收。沉浸式戏剧、国风音 乐节、脱口秀专场等多元演艺形式持续涌现，精准对接年轻观众的文化消费需求。公开资料显示，二三线城市演出市场增速明 显，如陕西西安、湖南长沙、重庆等地音乐节品牌逐渐成熟，成为区域文化消费新亮点。 今日小寒（2026年1月5日），气温走低，但全国多地的演出场馆却暖意融融。跨年节点与元旦假期的叠加，让演唱会、音乐 节、话剧等演艺活动在小寒前后迎来集中爆发，成为冬日消费市场的"暖引擎"。据中国演出行业协会预测，2025年演唱会、音 乐节票房总体收入将突破300亿元。 演出经济为何热力全开？一场演出如何带火一座城？本期《财经二十四节气》带你看。 01 演艺市场热度爆表 掀起消费新浪潮 近年来，演出经济持续升温，已成为拉动消费增长的重要引擎。从跨年到元旦，各地演出活动密集上演，门票频频"秒空"，一 票难求成为常态。以广州为例，2025-2026跨年期间，公开资料显示：汪苏泷"十 ...

Core Insights - The introduction of "ice and snow holidays" in northern provinces of China aims to enhance winter cultural and tourism consumption, allowing students to engage in various activities beyond the classroom [1] Group 1: Holiday Features - In Xinjiang, students enjoy a 9-day snow holiday, with free skiing lessons and cultural activities available, attracting significant participation [2] - Jilin province offers a 5-day ice and snow holiday, providing students with free access to skiing and A-level tourist attractions, along with discounts for accompanying parents [3] Group 2: Supporting Services - Xinjiang has implemented multiple policies to enhance the holiday experience, including increased train services and flight frequencies, with over 110 temporary trains added and a 25% increase in passenger numbers [4][5] - Jilin's cultural and tourism department encourages flexible holiday arrangements for working parents, promoting local cultural activities for children [5] Group 3: Economic Impact - The ice and snow holidays have significantly boosted consumption, with ticket bookings from Urumqi and Altay increasing by 45% and 48% respectively, and over 20,000 visitors on the first day of the holiday [6] - In Jilin, major ski resorts reported over 50,000 visitors on the first day, with family participation driving the demand [6] Group 4: Long-term Development - The initiative is seen as a long-term project to promote ice and snow activities, with suggestions for building local ice parks and enhancing coach training [7] - The ice and snow economy is positioned as a consumer-centric model, responding to national policies and addressing time constraints for families [7]

金鸡湖畔，交响乐袅袅不绝；狮子山下，"好声音"萦绕耳畔；苏州湾旁，特色活动与秀美风光相映 生辉……近年来，在苏州市委宣传部的指导下，苏州将公共文化服务投向广阔的城乡空间，"不止在剧 场"群众文化活动的深入开展，推动着专业院团走出剧场、深入群众，充分发动新大众文艺群体的力 量，让人民群众走上舞台、畅享艺术，实现了从"送文化"到"种文化""创文化"的逐步转化。 立足群众需求，打造文化惠民的苏式实践 剧场有界，文化无边。为满足群众多元化精神文化生活需求，苏州打破传统剧场在时间、空间和主 体上的限制，推动艺术从"殿堂"走向"街头"，直接送达市民群众身边，让文化服务更加接地气、聚人 气。 在苏州湾大剧院，除了各类舞剧、音乐剧、话剧的引进外，剧院外的音乐喷泉秀、特色市集等也成 为东太湖畔一道亮丽风景线。吴江文旅集团品宣策划部副经理闵晖介绍，从今年暑假开始，苏州湾文化 中心阅湖台每周末都会推出各类活动，不仅面向市民免费开放，市民还能自己上台表演一些小舞台节 目。"这个月我们推出咖啡、宠物等主题的活动，深受市民群众欢迎，每场活动都有上千人参与，还吸 引了长三角地区的游客，大家观展、看剧、逛市集，也带动了消费。" 此外，苏州深 ...

Core Points - The 18th "Spring Harvest and Autumn Fruits" National Art School Stage Art Exhibition was officially launched at the National Centre for the Performing Arts, celebrating its 18th anniversary [1] - The exhibition aims to showcase the achievements of art education and aesthetic education practices in the new era, featuring top works from various art schools across the country [1] - The event serves as an important platform for cultural innovation and collaboration between universities, society, and art institutions, promoting the synergy between cultural and educational development [1] Group 1 - The theme of this year's exhibition is "Art Exhibition Spring Harvest, Aspiration Cultivates Autumn Fruits," highlighting the rich outcomes of art education and aesthetic practices [1] - Wang Ning, the Secretary of the Party Committee and Director of the National Centre for the Performing Arts, emphasized the exhibition's role in enhancing cooperation among various parties to advance aesthetic education [1] - Leaders from participating schools discussed the dual empowerment of social and university aesthetic education, sharing quality resources and strategies for social transformation [3] Group 2 - The opening performance titled "North Land Fertile Fields" by the Inner Mongolia Art Academy showcased traditional music and dance, reflecting the academy's achievements in ethnic art education and stage innovation [5] - The exhibition will take place across multiple venues of the National Centre for the Performing Arts, featuring over ten high-quality programs from various institutions, including symphonies, musicals, dramas, and operas [6] - Special performances organized by the Ministry of Education, Ministry of Culture and Tourism, and China Association for Science and Technology will also be part of the exhibition, including award-winning dance performances and theatrical productions [6]

Core Insights - The performance market remains a strong economic engine for the entertainment industry, as evidenced by significant attendance and revenue growth during the recent National Day and Mid-Autumn Festival holiday [3][5][17] Group 1: Market Trends - The report from Tiger Whale Entertainment indicates a notable increase in performance activities in third-tier and below cities, with total performances up by 34.1% and total box office revenue rising by 86.6% year-on-year [3][12] - From October 1 to 6, the total number of domestic performance projects exceeded 3,100, with nearly 15,000 performances, reflecting a year-on-year increase of approximately 4.4% [3][12] - The attendance reached 1.94 million, marking a 39.5% increase compared to the previous year, highlighting the robust growth of the offline performance market [3][12] Group 2: Economic Impact - Events like the Taihu Bay Music Festival in Changzhou attracted nearly 140,000 attendees over four days, generating an estimated economic impact of around 4 billion yuan for the surrounding area [7][12] - The integration of performances with local tourism, dining, accommodation, and transportation has transformed ticket sales into a comprehensive cultural tourism economy [5][7] - The popularity of music festivals in smaller cities has led to increased travel interest, with flight searches for destinations like Luzhou and Hailar rising over 60% year-on-year [7][12] Group 3: Shifts in Performance Preferences - There is a growing trend of music festivals moving to smaller cities due to lower costs and increased support from local governments, which view these events as opportunities for cultural tourism promotion [12][14] - Smaller, niche performances such as stand-up comedy and theater are gaining traction among younger audiences, indicating a dual growth trajectory in the performance market [16][17] - Despite the overall growth, the number of music festivals has seen a decline compared to previous years, suggesting challenges within the industry [14][16] Group 4: Future Outlook - The cultural consumption landscape is evolving from a "ticket economy" to a "full-domain consumption engine," where performances contribute to broader economic indicators beyond just ticket sales [17] - The focus for cities will shift from attracting big-name artists to creating long-term cultural and economic benefits through local performances [17]

Core Insights - The report indicates a significant shift in the entertainment consumption landscape during the National Day holiday, with offline performances becoming increasingly "localized" and "niche" [1] - There is a notable increase in the number of performances in lower-tier cities, with a total performance count growth of 34.1% [1] - Online viewing time has also surged, particularly for animation content, which saw a 76% increase [1] Offline Performance Trends - The total number of domestic performance projects exceeded 3,100, with nearly 15,000 performances, marking a year-on-year increase of approximately 4.4% [7] - The total audience reached 1.94 million, reflecting a year-on-year growth of 39.5% [7] - The fastest-growing categories in audience attendance were sports events, music festivals, and concerts, with year-on-year increases of 264%, 66.6%, and 39.7% respectively [7] Niche Performance Growth - The report highlights a growing preference among younger audiences for niche performances, with theater and stand-up comedy ticket sales increasing by 16.8% year-on-year, and Livehouse ticket sales rising by over 16% [7] - The report emphasizes the trend of performance activities significantly increasing in third-tier and below cities, with total box office revenue rising by 86.6% year-on-year [7] Key Cities for Offline Performances - The top five cities with the highest offline performance popularity include Beijing, Shanghai, Changzhou, Chongqing, and others [3] - The fastest-growing cities for offline performances in lower-tier markets include Baoji, Daoshan, and Rizhao [5]

Group 1 - The cultural performance market has seen a continuous rise in popularity during the National Day and Mid-Autumn Festival holidays, featuring a variety of artistic expressions such as concerts, dramas, dances, and creative animation exhibitions [1] - The National Grand Theatre's concert "Motherland, I Sing for You" showcased classic melodies, allowing the audience to immerse themselves in a strong sense of national pride and joy during the holiday [5] - The third China (Jilin) Animation Conference integrated digital technology with animation art, collecting over 410 works and exploring new trends in industry development [8] Group 2 - The 14th China Dance Lotus Award evaluated contemporary and modern dance works, highlighting recent domestic creative achievements and showcasing the vitality and innovation of dance artists [10] - The 16th Zhejiang Provincial Drama Competition featured 25 major and 7 minor plays, attracting enthusiastic audiences and demonstrating the popularity of various traditional drama forms [14] - The 12th National Farmers Photography Exhibition presented 116 works that authentically depict the development and changes in contemporary rural China [17]