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《陈鲁豫·慢谈》
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海内外顶尖视频播客,我们都可以从他们身上学到什么?
3 6 Ke· 2025-10-14 10:13
Group 1: Core Insights - Video podcasts are a significant trend in the podcast industry, with creators eager to explore this format, exemplified by Joe Rogan Experience and Chen Luyu's Slow Talk [1][13] - Joe Rogan Experience has immense influence, featuring high-profile guests and a substantial contract with Spotify, reportedly worth $100 million to $200 million, consistently ranking in the top three on major charts [2][8] - The production style of Joe Rogan Experience is characterized by simplicity, focusing on dialogue and maintaining a casual atmosphere, which enhances viewer engagement [8][10] Group 2: Joe Rogan Experience Production - The show utilizes a three-camera setup, including a wide shot and two close-ups, allowing for in-depth discussions on various topics, including politics and economics [7][10] - The production approach emphasizes long-form conversations with minimal editing, fostering a sense of authenticity and immediacy [8][9] - The studio's design, located near Rogan's multimillion-dollar home, is optimized for recording, allowing for high-frequency updates, with nearly 2,400 episodes produced over 15 years [10][11] Group 3: Chen Luyu's Slow Talk Production - Chen Luyu's Slow Talk is noted for its high production quality and structured approach, making it challenging for other creators to replicate [13][15] - The show employs various camera techniques, such as over-the-shoulder shots and split screens, to enhance viewer engagement and narrative efficiency [16][22] - The program reflects a shift in audience expectations, with viewers seeking authenticity and emotional sincerity, contrasting with traditional interview formats [25][29]
视频播客,B站抖音小红书的“新军备竞赛”
3 6 Ke· 2025-09-24 23:27
Core Insights - The rise of the "ear economy" in China is marked by a significant increase in online audio users, projected to reach 540 million by 2024, with podcast listeners expected to reach 134 million, indicating a growing mainstream acceptance of podcasts [1][2] - Despite the growing user base and enthusiasm for podcasts, creators face significant monetization challenges, exemplified by a leading podcast's net income of only 130,000 yuan in 2024, highlighting the industry's struggle to convert popularity into revenue [2][3] - Platforms like Bilibili are taking proactive steps to support video podcasts, offering resources and incentives to creators, which may help bridge the gap between audio and video content [3][5] User Trends - The younger generation is becoming the primary consumer of podcasts, with platforms like Ximalaya and Bilibili reporting high active user numbers, indicating a shift in content consumption habits [2][3] - Bilibili's video podcast initiative aims to enhance user engagement by integrating visual elements into the podcasting experience, potentially attracting a broader audience [4][5] Industry Dynamics - The podcasting industry is experiencing a dichotomy between a growing market and the harsh realities of creator sustainability, prompting platforms to explore innovative solutions [3][17] - The introduction of video podcasts is seen as a strategic move to enhance content richness and user interaction, with Bilibili leading the charge in this area [10][11] Platform Strategies - Bilibili's systematic support for video podcasts includes content guidelines and dedicated recording spaces, aiming to attract creators and enhance user experience [11][12] - Other platforms like Xiaohongshu and Douyin are also entering the video podcast space, indicating a competitive landscape where multiple players are vying for audience attention [8][9] Future Outlook - The evolution of video podcasts in China is expected to differ from international trends, serving as a "super empowering tool" for audio podcasts rather than a standalone medium [17][19] - Successful implementation of video podcasts will require platforms to develop tailored algorithms and advertising strategies that cater to the unique characteristics of this content format [18]
老铺黄金回应招聘要求堪比空乘,听到“基本条件是能穿下公司统一工装”的网友更扎心了
Sou Hu Cai Jing· 2025-08-20 09:02
Group 1: Recruitment Practices of Laopu Gold - Laopu Gold has specific physical requirements for its jewelry sales positions, including height (160-168 cm), weight (not exceeding 55 kg), and traditional appearance, with a maximum age of 30 years [1][2] - The recruitment process involves four rounds of screening, focusing more on personal attributes like appearance and temperament rather than educational background or work experience [2] Group 2: Launch of Mini LABUBU by Pop Mart - Pop Mart's founder announced the release of a Mini version of LABUBU, expanding its usage scenarios beyond just being attached to bags [5] - The financial report indicates that LABUBU's segment, THE MONSTERS, generated revenue of 4.81 billion yuan, accounting for 34.7% of the company's total revenue in the first half of the year [5] Group 3: KFC's New Brand Launch - KFC has launched two new fried chicken specialty stores, "Fried Chicken Brothers" focusing on Chinese and Korean styles, with prices starting at 4.8 yuan [8][9] - The stores are designed for takeout and delivery, operating from 11 AM to 2 AM, and feature unique cooking methods and flavors [9] Group 4: Game Science's New Release - Game Science announced its new game "Black Myth: Zhong Kui" at the Cologne Game Show, which is the second installment in the Black Myth series, continuing the theme of Chinese mythology [13] - The first game, "Black Myth: Wukong," achieved significant success with global sales of 28 million copies and over 9 billion yuan in revenue by the end of 2024 [14] Group 5: Kodak's Financial Crisis - Kodak is facing a severe financial crisis due to a $500 million debt and has warned investors about its potential inability to continue operations [15] - Following the announcement, Kodak's stock plummeted by 19.91%, reducing its market value to under $600 million, a significant drop from its peak of $31 billion in 1997 [15] Group 6: Introduction of Light Meal Packages on High-Speed Trains - High-speed trains are now offering light meal packages, with prices starting at 32 yuan, in response to passenger demand for healthier options [16] - The introduction of these packages follows feedback from nearly 1,200 passengers, with 47% expressing a desire for lighter meal choices [16] Group 7: Celebrity Involvement in Video Podcasts - The podcasting space is seeing an influx of celebrities, including Lu Yu and Luo Yonghao, who are launching their own video podcasts [19] - Luo Yonghao's podcast features high-profile guests and aims to engage audiences with longer, visually enhanced content [19]