游戏巨头EA正就一项可能高达500亿美元的私有化交易进行深入谈判，这笔交易不仅可能成为有史以来规模最大的杠杆收 购，也预示着全球游戏产业格局或将迎来重大调整。 9月26日据媒体报道，以《FIFA》、《Madden NFL》等体育游戏闻名的EA正在就私有化交易进行谈判。报道援引消息人 士称，交易最快可能在下周宣布。 若交易达成，其规模将不仅是2025年迄今全球最大的交易之一，更有可能超越2007年美国德州公用事业公司TXU的私有化 案，创下杠杆收购的新纪录。 报道指出，该笔交易由私募股权公司银湖资本、沙特阿拉伯公共投资基金（PIF）和特朗普女婿Jared Kushner的投资公司 Affinity组成的财团主导收购，摩根大通则负责安排融资方案。 受交易报道推动，EA股价周五收盘大涨近15%至193.35美元的历史新高，推动公司市值升至约480亿美元。 万卡） （特朗普女婿Jared Kushner与特朗普女儿伊 收购财团实力雄厚 银湖资本是一家专注科技领域的私募股权公司，管理资产约1100亿美元，在游戏行业已有投资布局。 该公司持有游戏开发软件公司Unity Software的股份，而EA是Unity的主要客户 ...

Core Insights - The article discusses how mobile game developers are increasingly directing players to external payment options to avoid Apple's 30% commission, referred to as the "Apple tax" [1][3][12] - A study by Liquid & Grit analyzed over 30 cases of leading mobile game companies like Supercell and Niantic, focusing on their strategies to sell in-app purchases (IAP) directly to players outside of the App Store [1][3] Group 1: Strategies for Redirecting Players - Liquid & Grit categorized the new store designs into four main types: offering web store discounts in the native IAP store, pop-ups, buttons on the main game interface, and using in-game news and email systems for guidance [1][3] - "Social Casino" games are the most proactive in redirecting players to web stores, utilizing all four methods, while other game categories show varied adoption [3][5] - Specific games like "Dragon City" and "PUBG Mobile" employ different strategies, such as banners and pop-ups, to encourage players to use web stores for purchases [5][7] Group 2: Incentives and Challenges - To enhance conversion rates, developers must reduce payment friction and increase player motivation to choose external payment options over Apple’s [11][12] - Companies like Epic Games offer incentives, such as a 20% cash back, to encourage players to opt for web payments [11] - The report suggests that the most effective design so far is the "purchase pop-up," which allows players to complete transactions without leaving the game, thus maintaining a seamless experience [11][12] Group 3: Alternative Payment Solutions - Companies with in-house resources are encouraged to build their own web stores and utilize payment processors like Stripe or Adyen to handle transactions [12] - For developers who prefer not to create their own stores, managed web store service providers like Xsolla and Stash are available, offering a quicker setup at a cost lower than Apple's commission [12]