预测公司Q4一致预期营业收入1688.88~1982.05亿元，同比变动-2.1%~14.9%； 预测公司Q4一致预期净利润306.31~671.56亿元，同比变动-40.3%~30.8%； 预测公司Q4一致预期经调整净利润574.68~764.57亿元，同比增长3.9%~38.2%。 关注后续财报数据披露后能否超预期，朝阳永续港股季度业绩前瞻数据将为投资者提供业绩鉴定。 | 货币单位:亿元人民币 | | | | | | | 关注朝阳永续会众 | | --- | --- | --- | --- | --- | --- | --- | --- | | 机构简称一 | | 专营业收入 | 同比 | 净利润 | 同比。 | 经调整净利润 | 同比 | | 卖方预测区间 | | 1688.88~1982.05 | -2.1%~14.9% | 306.31~671.56 | -40.3%~30.8% | 574.68~764.57 | 3.9%~38.2% | | 平均数 | - | 1935.59 | 12.2% | 549.28 | 7.0% | 652.19 | 17.9% | | 中位数 | - | 1955. ...

Group 1: Core Insights - The overseas business segments of major Chinese internet companies have become "profit dark horses," with Alibaba's international digital commerce turning profitable, Meituan's Keeta achieving monthly profitability in Hong Kong, and Tencent's overseas gaming revenue surging by 43% year-on-year [1] - As domestic internet traffic growth reaches diminishing returns, going overseas has become a necessary strategy for companies, evolving from "go overseas or go home" to "no core capabilities, no overseas expansion" [1] Group 2: Cross-Border E-commerce - Alibaba's international retail business reported revenue of 28.068 billion yuan, a 10% year-on-year increase, driven by growth from AliExpress and other international operations [2] - The international wholesale business generated 6.731 billion yuan, an 11% increase year-on-year, attributed to growth in value-added services related to cross-border business [2] - Temu's gross merchandise volume (GMV) growth is primarily due to rapid penetration in the European (30-40% share, 60-70% year-on-year growth) and Latin American markets (over 15% share), while growth in North America is slowing [2][3] Group 3: Local Lifestyle Services - Meituan's Keeta achieved its first monthly profitability in Hong Kong, marking a significant milestone in its overseas expansion [4] - Keeta is expanding in the Middle East and Brazil, utilizing AI algorithms and big data to optimize delivery routes and improve efficiency [4][5] - The competitive landscape in Brazil is intense, with Didi and Uber also expanding their food delivery services, indicating a battle for market share [6] Group 4: Entertainment Sector - Tencent's international gaming revenue reached 20.8 billion yuan, a 43% year-on-year increase, driven by successful titles like "Clash Royale" and "PUBG MOBILE" [7] - NetEase's overseas strategy is undergoing significant adjustments, with the closure of several overseas studios despite some successful game launches [8] Group 5: Mobile Phones - Xiaomi's smartphone revenue declined by 3.1% year-on-year to 46 billion yuan, attributed to a decrease in average selling price (ASP) [9] - Xiaomi's overseas internet service revenue reached a record high of 3.3 billion yuan, growing by 19.1% year-on-year, with a notable increase in the share of high-margin overseas market revenue [10] - The competition in the African market between Xiaomi and Transsion is intensifying, leading to price wars [10] Group 6: Conclusion - The third-quarter financial reports indicate a shift in Chinese internet companies' overseas strategies, moving from reliance on policy advantages and low prices to focusing on supply chain capabilities, AI technology, localization, and compliance management [12] - The transformation represents an upgrade from being participants in the global value chain to integrators, with challenges such as geopolitical compliance risks and cultural differences remaining significant [13]

Core Viewpoint - Tencent's Q3 performance exceeded market expectations, with significant growth in revenue, gross profit, and adjusted net profit, driven by strong performance in its gaming, marketing, and fintech segments [1][2][3]. Group 1: Q3 Financial Performance - Tencent reported Q3 revenue of 192.87 billion yuan, a year-over-year increase of 15% and a quarter-over-quarter increase of 5%, surpassing the consensus estimate of 188.8 billion yuan [1]. - Gross profit reached 108.8 billion yuan, up 22% year-over-year and 4% quarter-over-quarter, also exceeding the expected 106.39 billion yuan [1]. - Adjusted net profit was 70.55 billion yuan, reflecting an 18% year-over-year increase and a 12% quarter-over-quarter increase, beating the consensus estimate of 65.97 billion yuan by 6.9% [1]. Group 2: Value-Added Services (VAS) - Domestic gaming revenue was 42.8 billion yuan, a 15% year-over-year increase, driven by stable contributions from games like "Delta Action" and "Honor of Kings" [2]. - International gaming revenue reached 20.8 billion yuan, a 43% year-over-year increase, exceeding expectations due to growth from Supercell games and strong sales of new titles [2]. Group 3: Marketing Business - Marketing revenue for Q3 was 36.2 billion yuan, a 21% year-over-year increase, surpassing the expected 35.6 billion yuan, driven by AI-enhanced advertising platforms [2]. - The introduction of Tencent's advertising AIM+ improved targeting and bidding capabilities, leading to increased ad exposure and advertiser investment [2]. Group 4: Fintech Performance - Fintech revenue was 58.2 billion yuan, a 10% year-over-year increase, supported by growth in commercial payment activities and consumer loan services [3]. - AI service demand contributed to revenue growth, with significant improvements in the capabilities of Tencent's AI models [3]. Group 5: Future Outlook - The company projects non-IFRS net profits of 257.02 billion yuan, 290.51 billion yuan, and 319.01 billion yuan for 2025, 2026, and 2027 respectively, indicating stable growth in gaming and advertising sectors [3].

Investment Rating - The investment rating for Tencent Holdings is "Buy" (maintained) [1] Core Views - Tencent's Q3 revenue reached 192.87 billion yuan, representing a year-over-year increase of 15% and a quarter-over-quarter increase of 5%, exceeding consensus expectations of 188.8 billion yuan [4] - The adjusted net profit for Q3 was 70.55 billion yuan, up 18% year-over-year and 12% quarter-over-quarter, surpassing the consensus estimate of 65.97 billion yuan [4] - The growth in revenue and profit is driven by strong performance in the gaming sector, robust advertising growth fueled by AI, and improvements in financial technology services [4][10] Summary by Sections Q3 Performance - Revenue: 192.87 billion yuan (yoy +15%, qoq +5%), above consensus of 188.8 billion yuan [4] - Gross Profit: 108.8 billion yuan (yoy +22%, qoq +4%), exceeding consensus of 106.39 billion yuan [4] - Adjusted Net Profit: 70.55 billion yuan (yoy +18%, qoq +12%), above consensus of 65.97 billion yuan [4] Value-Added Services (VAS) - Domestic game revenue reached 42.8 billion yuan (yoy +15%), driven by stable contributions from titles like "Delta Action" and "Honor of Kings" [5] - International game revenue was 20.8 billion yuan (yoy +43%), exceeding expectations due to growth from Supercell games and new releases [5] Marketing Business - Marketing revenue was 36.2 billion yuan (yoy +21%), surpassing expectations, driven by AI-enhanced advertising platforms [6] - The combined MAU for WeChat reached 1.414 billion, a year-over-year increase of 2% [6] Financial Technology - Financial technology revenue was 58.2 billion yuan (yoy +10%), supported by growth in commercial payment activities and consumer loan services [7] AI Investments - Capital expenditure for Q3 was 12.98 billion yuan, a year-over-year decrease of 24% [8] - AI capabilities are continuously improving, with advancements in transaction ecosystems and model performance [8][9] Investment Recommendations - Projected net profits for 2025, 2026, and 2027 are 257.02 billion yuan, 290.51 billion yuan, and 319.01 billion yuan respectively, with stable growth expected in gaming and advertising sectors [10]

Core Insights - The company reported a revenue of 193 billion RMB in Q3 2025, marking a 15% year-on-year increase and a 5% quarter-on-quarter increase, driven by the expansion of core ecosystem scenarios such as video accounts, mini-programs, and search [1] - Non-IFRS net profit attributable to shareholders reached 70.6 billion RMB, reflecting an 18% year-on-year growth and a 12% quarter-on-quarter growth, indicating improved operational efficiency and profit quality [1] - The AI's role in enhancing efficiency across various business lines is becoming increasingly significant, with a focus on precision targeting, search relevance, content generation, and game production [1] Business Segments Gaming - Value-added services revenue was 95.9 billion RMB, a 16% year-on-year increase, with domestic game revenue at 42.8 billion RMB, up 15% [1] - Key titles such as "Delta Force," "Honor of Kings," and "Peacekeeper Elite" showed strong performance, with "Delta Force" achieving a DAU of over 30 million and "Honor of Kings" reaching a record DAU of 139 million [1] - International game revenue surged by 43% to 20.8 billion RMB, driven by significant contributions from titles like Supercell's "Clash Royale" [1] Marketing Services - Marketing services revenue for Q3 was 35.8 billion RMB, reflecting a 21% year-on-year increase, with video accounts and mini-programs leading the growth [1] - The improvement in eCPM and automated ad placement efficiency driven by AI contributed to revenue growth, although traffic expansion remained a primary revenue driver [1] Financial Technology and Enterprise Services - Financial technology and enterprise services revenue reached 58.2 billion RMB, a 10% year-on-year increase, with strong performance in commercial payments and enterprise services [1] - The company maintained one of the lowest bad debt ratios in the industry for consumer credit, while its cloud business continued to grow, supported by advancements in AI capabilities [1] Investment Outlook - The target price for the company's stock has been raised to 790 HKD, indicating a potential upside of 26.7% from the previous closing price, with a "buy" rating maintained due to improved profit margins and AI-driven returns in high-margin sectors [2]

Core Viewpoint - Tencent Holdings reported strong financial performance for Q3 2025, with significant year-on-year growth in revenue, operating profit, and net profit, indicating robust business fundamentals and growth potential in key segments [1][4]. Group 1: Financial Performance - In Q3 2025, Tencent achieved operating revenue of 192.87 billion yuan, a year-on-year increase of 15.36% [1] - The gross margin was 56.41%, up by 3.28 percentage points year-on-year [1] - Adjusted operating profit reached 72.57 billion yuan, growing 18.44% year-on-year, with an operating profit margin of 37.63% [1] - Adjusted net profit attributable to shareholders was 70.55 billion yuan, reflecting a year-on-year increase of 17.95%, corresponding to a profit margin of 36.58% [1] Group 2: Gaming Revenue - Domestic gaming revenue for Q3 2025 was 42.8 billion yuan, up 15% year-on-year, driven by the success of new titles like "Delta Action" and the growth of established games such as "Honor of Kings" and "Peacekeeper Elite" [2] - International gaming revenue reached 20.8 billion yuan, a 43% year-on-year increase (42% at constant exchange rates), supported by revenue growth from Supercell games and new PC and console releases [2] - The agreement with Apple regarding a 15% fee on WeChat mini-program games is expected to enhance payment conversion rates and expand the mini-program market [2] Group 3: Advertising Revenue - Advertising and marketing revenue for Q3 2025 was 36.2 billion yuan, a year-on-year increase of 21% [3] - The launch of the AIM+ advertising product matrix has improved ad targeting and ROI for advertisers, contributing to revenue growth [3] - Enhanced recommendation algorithms and increased user engagement in platforms like Video Accounts have driven higher ad loading rates and eCPM [3] Group 4: Future Outlook - Tencent is developing AI capabilities within the WeChat ecosystem, aiming to create an AI operating system applicable across various sectors such as e-commerce and payments [4] - The company maintains a strong focus on AI investments, with expectations for revenue growth reaching 750.4 billion yuan by 2027, alongside adjusted net profits of 258.9 billion yuan [4] - The projected PE ratios for 2025-2027 are 21.1, 18.4, and 17.2 times, indicating a favorable valuation outlook [4]

Core Insights - The company reported Q3 2025 revenue of 192.9 billion yuan, a year-on-year increase of 15%, exceeding Bloomberg consensus expectations of 188.8 billion yuan [1] - Non-IFRS net profit attributable to the parent company reached 70.6 billion yuan, up 18.0% year-on-year, also surpassing Bloomberg consensus [1] - Overall gross margin improved to 56%, up 2.6 percentage points year-on-year, with various business segments showing increased margins [1] Revenue Breakdown - Domestic and international gaming revenue exceeded expectations, with total online gaming revenue at 63.6 billion yuan, a year-on-year increase of 22.8% [2] - Domestic gaming market revenue was 42.8 billion yuan, up 15% year-on-year, benefiting from the success of "Delta Action" and growth in evergreen games [2] - International gaming market revenue reached 20.8 billion yuan, a 43% increase year-on-year, driven by growth from Supercell games and "PUBG MOBILE" [2] Advertising and AI Impact - Advertising revenue grew to 36.2 billion yuan, up 21% year-on-year, benefiting from increased ad exposure and AI-driven ECPM growth [2] - The company enhanced AI applications in advertising creation, delivery, recommendation, and performance analysis, leading to improved click-through and conversion rates [2] Profit Forecast and Investment Rating - The company is expected to maintain strong performance with adjusted net profit forecasts of 255.5 billion yuan, 285.8 billion yuan, and 318.2 billion yuan for 2025-2027 [3] - Corresponding PE ratios (Non-IFRS) are projected at 21, 19, and 17 times for 2025-2027 [3] - The company maintains a "buy" rating due to its solid business barriers and strong ecosystem across gaming, social platforms, advertising, and fintech [3]

Macro Strategy - In 2026, the narrow deficit is expected to reach 5.94 trillion yuan, an increase of approximately 276.5 billion yuan year-on-year, while the broad deficit is projected to be 14.54 trillion yuan, up about 167 billion yuan year-on-year, with a broad deficit rate of approximately 9.8%, a slight decrease of 0.4 percentage points [1][13] - The total fiscal expenditure in 2026 is anticipated to be 43.54 trillion yuan, growing by 3.2% year-on-year, which is a slowdown compared to the previous year's growth rate [1][13] Foreign Trade - China's exports are expected to maintain strong resilience in 2026, with an annual growth rate of around 3%-4%, compared to an estimated 4.5%-5% in 2025 [2][14][15] - The impact of tariffs on exports is expected to ease, with the likelihood of large-scale tariff increases from the U.S. being relatively low [2][15] Industry Analysis - The 2025 Double Eleven sales event saw total e-commerce sales reach approximately 16,950 billion yuan, a year-on-year increase of 14.2%, with comprehensive e-commerce platforms accounting for 16,191 billion yuan, up 12.3% year-on-year [6] - The coal industry is projected to experience a weak equilibrium in supply and demand, leading to fluctuating coal prices in the first half of 2026, with a focus on high-dividend investment logic [7][8] Company Insights - Leap Motor's Q3 performance maintained positive profitability, with revised net profit forecasts for 2025-2027 being 700 million, 3.3 billion, and 6.8 billion yuan respectively, corresponding to PE ratios of 103, 21, and 11 times [9] - Geely's Q3 results met expectations, with an upward revision of the 2025 net profit forecast to 18.1 billion yuan, while the 2026 and 2027 forecasts were adjusted downwards to 19.5 billion and 27.2 billion yuan respectively [11] - Tencent's overall performance exceeded expectations, with adjusted net profit forecasts for 2025-2027 being 255.5 billion, 285.8 billion, and 318.2 billion yuan, maintaining a "buy" rating [12]

Investment Rating - The report maintains a "Buy" rating for Tencent Holdings [3][39] Core Views - The company continues to release strong performance and possesses significant business barriers. The integration of AI is enhancing the company's gaming and advertising business, leading to continuous breakthroughs in models and applications [3][39] - The overall ecosystem of the company remains robust, with revenue growth in online gaming, social platforms, advertising, and fintech [3][39] Summary by Sections 1. Revenue and Profit Performance - In Q3 2025, the company achieved total revenue of 192.9 billion yuan, a year-on-year increase of 15%, exceeding Bloomberg's consensus estimate of 188.8 billion yuan. Non-IFRS net profit reached 70.6 billion yuan, up 18% year-on-year, also surpassing expectations [9][14] - The overall gross margin for Q3 was 56%, an increase of 2.6 percentage points year-on-year [36] 1.1 Online Gaming Revenue - Q3 2025 online gaming revenue was 63.6 billion yuan, a year-on-year increase of 22.8%. Domestic gaming revenue was 42.8 billion yuan, up 15%, exceeding expectations [19][20] 1.2 Social Network Revenue - Q3 2025 social network revenue was 32.3 billion yuan, a year-on-year increase of 4.5%, driven by growth in mini-game platform service fees and paid membership revenues [23] 1.3 Advertising Revenue - Q3 2025 advertising revenue was 36.2 billion yuan, a year-on-year increase of 21%, benefiting from increased ad exposure and AI-driven improvements in ad effectiveness [25] 1.4 Fintech and Enterprise Services Revenue - Q3 2025 fintech and enterprise services revenue was 58.2 billion yuan, a year-on-year increase of 9.6%, supported by growth in consumer loan services and business payment activities [27] 2. User Engagement Metrics - The combined monthly active users (MAU) of WeChat reached 400 million, a year-on-year increase of 2%. QQ's mobile MAU was 517 million, down 8% year-on-year [30] 3. Margin Improvements - All business segments saw improvements in gross margins, with the advertising business achieving a gross margin of 57%, up 4.0 percentage points year-on-year [36] 4. AI Investment Impact - Increased investment in AI has led to higher sales and management expenses, with sales expenses rising to 11.5 billion yuan, up 22% year-on-year [37] 5. Earnings Forecast and Valuation - The report forecasts adjusted net profits of 255.5 billion yuan, 285.8 billion yuan, and 318.2 billion yuan for 2025, 2026, and 2027, respectively, with corresponding PE ratios of 21, 19, and 17 times [39]

Core Insights - The company reported Q3 2025 results with revenue of 192.9 billion yuan, a year-on-year increase of 15% and a quarter-on-quarter increase of 5%, exceeding consensus expectations of 188.8 billion yuan [1] - Gross profit reached 108.8 billion yuan, up 23% year-on-year and 4% quarter-on-quarter, also above the consensus estimate of 106.4 billion yuan [1] - Non-IFRS net profit attributable to shareholders was 70.6 billion yuan, reflecting an 18% year-on-year increase and a 2% quarter-on-quarter increase, surpassing the consensus forecast of 66 billion yuan [1] Business Segments Summary Online Gaming - Q3 2025 revenue from online gaming was 63.6 billion yuan, exceeding the consensus estimate of 60.4 billion yuan, with a year-on-year growth of 23% [1] - Domestic revenue grew 15% to 42.8 billion yuan, driven by the success of "Delta Operation" launched in September 2024, along with revenue growth from established titles like "Honor of Kings" and "Peacekeeper Elite" [1] - International gaming revenue surged 43% to 20.8 billion yuan, supported by growth from Supercell games and the recent acquisition of a game studio [1] Social Networking - Q3 2025 revenue from social networking was 32.3 billion yuan, a year-on-year increase of 5%, slightly below the consensus estimate of 32.8 billion yuan [2] - Growth was primarily driven by increases in music subscription services, video live streaming, and mini-game platform service fees [2] - Tencent Music's online music subscription business performed well, with paid users rising to 125.7 million, a 5.6% year-on-year increase [2] Marketing Services - Q3 2025 revenue from marketing services was 36.2 billion yuan, exceeding the consensus estimate of 35.6 billion yuan, with a year-on-year growth of 21% [2] - Growth was attributed to increased ad exposure, improved user engagement, and AI-driven optimization of ad placements [2] Financial Technology and Enterprise Services - Q3 2025 revenue from financial technology and enterprise services was 58.2 billion yuan, slightly above the consensus estimate of 58.1 billion yuan, with a year-on-year growth of 10% [2] - Financial technology revenue saw modest growth driven by commercial payments and consumer loans, while enterprise services benefited from increased demand for AI-related services [2] Operational Performance and Profitability - The company achieved a gross profit of 108.8 billion yuan in Q3 2025, a 23% year-on-year increase, supported by high-margin businesses and improved cost efficiency in cloud services [3] - Gross margin reached 56.4%, up 3.3 percentage points year-on-year and 0.1 percentage points quarter-on-quarter [3] - Non-IFRS net profit attributable to shareholders was 70.6 billion yuan, with a year-on-year increase of 18% [3] AI Developments - The company is actively expanding its AI capabilities across various sectors, including enhancing AI features in WeChat and integrating AI into enterprise WeChat [4] - AI is being utilized in game content creation and marketing strategies for popular titles [4] - The company is also enhancing AI applications in advertising, particularly in product recommendations and ad placement systems [4] Investment Outlook - The company maintains a "strong buy" investment rating, supported by robust core business performance and significant improvements in AI-driven efficiencies across various business lines [5] - Revenue projections for 2025-2027 are expected to reach 753.5 billion, 832.5 billion, and 907.7 billion yuan, with adjusted net profits of 260.2 billion, 293.6 billion, and 325.4 billion yuan respectively [5]